While basketball broadcasters may not have as contentious a relationship with referees as coaches, players, and fans, part of calling the action can involve criticizing a call. And with broadcasters typically positioned at courtside, there is certainly more opportunity for exchanges with officials than in football or hockey, for example.
But as David Borges writes in a feature for CT Insider, UConn men’s basketball play-by-play announcer Mike Crispino might go a bit easier on referees than his colleagues. And that’s because Crispino works as a referee himself when he’s not at the mic, officiating high school basketball and baseball games in Connecticut
Crispino has been a referee for 12 years and says it completely changed how he viewed officiating while calling play-by-play for the New York Knicks and UConn Huskies. Prior to donning the stripes, he would often question calls during a broadcast.
“I’ve changed completely since I started doing this,” Crispino told Borges. “Because I realize how hard it is. It’s not easy. You’re on-call all the time. You’ve got to have two hours of being sharp. You can’t get lazy, you can’t get distracted, you can’t listen to too many people barking about stuff. You have to be on it. Otherwise, you’re not doing the service that you’re getting paid to do.”
Despite having the perspective of a working referee, Crispino — who’s been broadcasting UConn men’s basketball for the past four years — still gets caught up in the moment and questions certain calls, sometimes with the officials standing right in front of him.
Unlike broadcasting, where young announcers are always trying to break into the industry, Crispino is concerned about the future of officiating. He says fewer people work as referees because of stories about angry parents and coaches.
Of course, Crispino has also experienced such exchanges from the other side with high school coaches disputing his calls as a referee. But he’s only issued one ejection during his officiating career, along with just a few technical fouls. Seeing referees work at the college and NBA levels as a broadcaster has helped him understand how to deal with such situations. That perspective has clearly been beneficial in both jobs.
Suzyn Waldman ‘Still here’ at WFAN after 35 years
I don’t know if I’ve worn down the critics, but I’m still here,” Waldman told Neil Best of Newsday. “I mean, it’s 35 years, and I’m still here and I’ve had a terrific career.”
Yankees broadcaster Suzyn Waldman is celebrating 35 years on the air. Waldman, the first voice heard on WFAN, is thankful to be where she is.
“I don’t know if I’ve worn down the critics, but I’m still here,” Waldman told Neil Best of Newsday. “I mean, it’s 35 years, and I’m still here and I’ve had a terrific career.”
Waldman looked back on the experience of doing the very first update on the air at WFAN. While doing the first update alongside Jim Lampley, a fill-in for Pete Franklin, she was shocked when listeners did not approve of her updates and tied it to her being female. She thought, “Oh my God, this is not what I thought it was going to be,” she said.
That was not something she was accustomed to in the theater. Waldman had a background in musical theater before getting into radio and eventually joining WFAN as it went on the air in 1987.
“It was a rude awakening,” she said. “But it was at that moment that everything changed.”
Waldman eventually began working the overnight shift alongside Steve Somers. It was there she really honed her craft.
Suzyn has been calling Yankees games alongside John Sterling since 2005. This is her eighth season calling Yankee games on WFAN.
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.