The Kansas City Chiefs’ win over the Buffalo Bills was the subject of conversations on line and on the air on Sunday and Monday. Those conversations were easy in Kansas City, not just because the Chiefs won, but because nearly everyone in town was watching.
The game drew a massive audience in the Kansas City market. The CBS broadcast scored a 55.3 rating with an 85 share.
85 percent of all the televisions on in Kansas City were tuned into the game. In the final 15 minutes of the game, the share rose all the way to 90 percent. Buffalo will most likely post similar numbers as it brought in the NFL’s biggest local TV audience during the regular season, followed by Kansas City.
Not surprisingly, the Bills-Chiefs ratings are expected to be the highest of the weekend. Other divisional games brought in high numbers as well. The Rams-Bucs game on NBC from earlier Sunday earned a 33.1 rating/67 share in Tampa Bay-St. Pete and a 20.4 rating/60 share in L.A.
As for the Saturday games, Milwaukee posted the highest local TV numbers with a 44.8 rating/78 share for the 49ers-Packers game. The San Francisco-Oakland-San Jose market numbers came in at a 28.9 rating/67. The Cincinnati and Nashville markets also brought in respectable numbers for the early Saturday game between the Bengals and Titans. Cincinnati produced a 38.9 rating/75 and Nashville brought in a 36.0 rating/67.
According to these early numbers, the NFL could see its divisional playoff round have a jump close to 20% compared to last year.
As for local ratings around the rest of the league, 21 of the NFL’s 32 teams posted regular season increases this year. It should also be noted that the Cowboys and Chargers, who are both in the top 5 of TV markets, saw the biggest local TV ratings increases: Chargers games in L.A. were up 25% from last year and Cowboys games in the Dallas-Ft. Worth market were up 23%.
On the other hand, two of the three biggest TV markets were down substantially. New York and Chicago both saw a drop of 14%. Houston, another market in the top 10, had ratings drop 18%. These drops are most likely due to the quality of product on the field as the NFL teams in those cities had less than stellar seasons.
Shannon Sharpe Apologizes to Richard Jefferson for Calling Him Lazy
FS1’s Shannon Sharpe took to social media to clear the air between him and ESPN’s Richard Jefferson over some comments Sharpe made about the former NBA champion.
Sharpe said Jefferson was lazy for only wanting to talk about basketball. Jefferson is an NBA analyst for ESPN and doesn’t normally appear on debate shows or provide analysis on other sports.
“There is not a person in this industry since I have retired that would ever refer to my work ethic as being lazy,” Jefferson said in a response video on his TikTok. “So as long as you live don’t ever do that again or this conversation is gonna be much different.”
Sharpe saw the video and apologized saying his assessment of Jefferson was lazy.
“I want to apologize, I come to you as a man, Rich, and apologize to you for my take on what you said,” he said.
Much like Jefferson did, Sharpe then went on to break down the differences between hosts on debate shows who have to watch and study various different sports and analysts like Jefferson who only specialize in analyzing one sport.
But ultimately Sharpe wanted to bury the hatchet and make it clear to the internet that there’s no problems between the two.
“Richard and I do not have a beef,” Sharpe said. “There is nothing going on, and this is my last time addressing this issue.”
Jefferson tweeted on Saturday accepting Shannon’s apology.
NBA Sees Over $800 Million in Advertising Revenue for 2022 Playoffs
Data shows league ad sales for both Disney and Turner Sports, the NBA’s two national TV rights holders, will eclipse $1.3 billion when the playoffs and regular season are factored together.
The NBA and its media partners saw quite a boost in ad revenue over the course of the 2022 playoffs.
Yahoo! cited data from iSpot.tv in a recent report indicating the league saw $842.4 million in revenue for the postseason. That number was up 19% compared to last year and up 54% from 2019.
Data shows league ad sales for both Disney and Turner Sports, the NBA’s two national TV rights holders, will eclipse $1.3 billion when the playoffs and regular season are factored together. The figure makes for a 45% bump from 2020-21 and 39% from 2018-19.
State Farm, AT&T, Google Pixel and Kia Motors were the biggest ad spenders for this season. State Farm spent just over $40 million while AT&T and Google both spent over $30 million.
Despite the television viewership still not climbing back to pre-pandemic levels, the NBA has certainly kept it broadcast partners happy.
Media Rights Deals are Recession-Proof, Benefit from Longer Terms
As recently as last week, Apple and Major League Soccer agreed to a $2.5 billion deal. The NFL is mulling billion-dollar deals for just about everything, most recently the NFL Sunday Ticket package which will leave DirecTV after this year
The U.S. economy may be in the “worry” phase about an upcoming recession, but if recent television deals are any indication, sports leagues are not. Media rights deals continue to skyrocket despite all of other financial indicators showing that people, businesses are currently struggling.
As recently as last week, Apple and Major League Soccer agreed to a $2.5 billion deal. The NFL is mulling billion-dollar deals for just about everything, most recently the NFL Sunday Ticket package which will leave DirecTV after this year. Those are just a couple of examples of the massive figures that seem to run counter what the average person is dealing with.
Media rights seem to be unharmed by overall macroeconomic environment. It’s interesting to look at why.
One of the main reasons seems to be scarcity. There are only so many NFLs in the world. The number might be one. If you have those media rights, you have access to a multitude of cashflow. It’s important to have the product that people want. Since people will not stop wanting their sports, it’s important to have live sports.
Also, fan participation isn’t one that seems to dwindle, overall, even in a pandemic or financial crunch. Fans care about their team, sport and the league they are in. That kind of fervor for a product makes payment to them or to whomever owns their rights to see them, a foregone conclusion.
A huge reason, also, for the value of a franchise and/or media rights deal to be largely unharmed by current economic climates is their length. Those rights are structured to be long-term and hopefully weather whatever financial crisis may be on the horizon in a hope that it is temporary.