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Albert Breer: Tom Brady is ‘Programming A Week Of Sports Radio in Boston’

“Breer, a Boston native, said that not only does the sentiment exist, but it is fueling hosts and callers on The Sports Hub and WEEI.”

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When a story leads headlines all over the country, it can be hard to understand how the story is playing in the local community it affects the most. That became clear on Thursday’s edition of Bull and Fox in Cleveland when the duo had NFL Network’s Albert Breer on and the issue of Tom Brady’s retirement came up.

Adam the Bull said he could not believe people in New England are actually upset that Tom Brady didn’t mention the Patriots in his retirement statement. Breer, a Boston native, said that not only does the sentiment exist, but it is fueling hosts and callers on The Sports Hub and WEEI.

“As you guys might imagine being in the business, it’s been sports radio gold for 48 hours,” he told the 92.3 The Fan afternoon show. “Thank you to Tom Brady for programming maybe a full week of sports radio in Boston.”

Breer went on to say that he thinks Tom Brady still holds a serious grudge towards the Patriots organization. It may not be a permanent feeling, but in February 2021, Brady may not want to give the team credit for anything.

“My guess is Tom looks at it and says ‘You gave up on me. I could have finished my career there and you walked away from me. I don’t owe you anything,’” Albert Breer said.

He noted that Brady is now surrounded by multiple PR teams. Nothing in the statement he put on Instagram was completely off the cuff. Multiple people likely asked him if he was positive he didn’t want to mention the Patriots before the post went public.

Dustin Fox asked another interesting question about Brady as it relates to the sports media. Adam the Bull pointed out that there could be as much as $25 million on the table for Brady to work in TV. Fox wanted to know if that was enough to have the GOAT truly put football behind him.

“He’s never done TV before,” Fox said. “All he knows how to do is play quarterback. Is there a chance next year he comes back?”

Albert Breer said that it is well-known that Tom Brady is afraid of what retirement looks like for him. He is sure that the Brady family will be very happy in June and July, but if September comes and a contender suddenly has an injury at quarterback, Breer said it is hard to picture Brady not answering a phone call.

Sports Radio News

ESPN Radio 94.1 Sells Station Naming Rights To Priority Automotive Group

“The programming on the station does not change.”

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Max Media has found an interesting new revenue stream in Virginia Beach. ESPN Radio 94.1 has sold its naming rights. The station has rebranded as Priority Auto Sports Radio 94.1 ESPN.

“This is an important partnership for us,” said Priority Automotive COO Matt Elmer. “At Priority Automotive we think sports ties everyone together, so this is a great opportunity for us to be a voice in the community and partner with the number one voice for sports in Hampton Roads, ESPN 94.1.”

The programming on the station does not change. Listeners in the 757 will still hear the nationally syndicated ESPN Radio lineup except for in afternoon drive when The Tim Donnelly Show is on the air.

“The partnership between ESPN 94.1 and Priority Automotive is a natural evolution for both companies,” President and Market Manager Keith Barton added. “From the many youth organizations to college teams, Priority Automotive Has been dedicated to sports in Hampton Roads for decades. Max Media is incredibly proud to be partnered with such a class organization.”

Priority Automotive owns 17 car dealerships across Virginia.

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Sports Radio News

SiriusXM Plots Super Bowl LVII Coverage

“SiriusXM will deliver fans around the country the unique mix of sports, music and entertainment programming that you can only find on SiriusXM.”

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SiriusXM has announced its extensive plans for coverage of Super Bowl LVII and the events leading up to the big game.

A dedicated Super Bowl pop-up channel on SiriusXM Channel 104 will be just one of the avenues SiriusXM plans to cover the event. Amber Theoharis will conduct interviews with players, and personalities making their way through Radio Row throughout the week that will air on the pop-up channel.

Mad Dog Sports Radio will have a large presence on Radio Row, with shows hosted by Chris “Mad Dog” Russo, Adam Schein, Dusty Dvoracek, Danny Kanell, and Steve Torre all airing live on location in Arizona. Former NFL All-Pro wide receiver Brandon Marshall will be on hand to host I Am Athlete Tonight from the event, as well.

“With all eyes and ears focused on Phoenix for Super Bowl Week, SiriusXM will deliver fans around the country the unique mix of sports, music and entertainment programming that you can only find on SiriusXM,” said SiriusXM President and Chief Content Officer Scott Greenstein.

“With multiple game broadcasts, several channels in Phoenix covering the latest news and providing expert analysis on the teams, interviews with many of the celebrities in town for the game, and our exclusive concert with Luke Combs, our subscribers will have exceptional access throughout the biggest week on the NFL calendar.”

ESPNU Radio hosts Colt McCoy, Rick Neuheisel, and Max Starks will also be in Arizona on Radio Row, in addition to Dusty and Danny hosting their shows each day from Radio Row.

Fantasy football expert Jeff Mans and SportsGrid Radio host Scott Ferrall will also originate content from Radio Row.

SiriusXM will offer four different game broadcasts of Super Bowl LVII. The Kansas City Chiefs and Philadelphia Eagles home broadcasts will each air, as will the national Westwood One call. Additionally, a Spanish-language broadcast will also be provided. Listeners will also be able to hear the halftime show — performed by pop star Rihanna — on Sirius XM Hits 1, The Heat, and Super Bowl LVII Radio.

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Sports Radio News

BetQL Network Going to Arizona for Super Bowl Week

“Three shows will be at the BetMGM Sportsbook in Glendale.”

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BetQL is headed to Radio Row. Audacy’s sports betting radio network will be in Arizona ahead of Super Bowl LVII. 

Three shows will be at the BetMGM Sportsbook in Glendale. BetQL Daily and You Better You Bet will be live Monday through Friday. BetMGM Tonight will be live Monday through Thursday.

The network’s hosts will stay busy in the desert. BetQL is producing 52 hours of live audio and video content. Hosts are also scheduled to make 25 live appearances across other Audacy radio stations and digital channels.

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