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SiriusXM Reveals Massive Lineup For Super Bowl Week in Los Angeles

SiriusXM launched Super Bowl LVI Radio on Monday, which will be home to some of the biggest events centered around the game.

Jordan Bondurant

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Radio row at the Los Angeles Convention Center ahead of Super Bowl LVI will be busy for those affiliated with SiriusXM.

The radio giant announced numerous sports and entertainment stars will be live on location for shows and events throughout the week. SiriusXM NFL Radio will be out in full force with hosts including Gil Brandt, Rich Gannon, Torry Holt, Pat Kirwan, Ed McCaffrey, LeSean McCoy, Jim Miller, Kirk Morrison, Torrey Smith, Solomon Wilcots, Alex Marvez, and Bruce Murray.

“It’s been a dramatic NFL postseason and with fans everywhere looking forward to the big game on February 13, SiriusXM will capture all the excitement of the Super Bowl and Super Bowl Week,” SiriusXM President and Chief Content Officer Scott Greenstein said.

“Our subscribers will be able to access multiple broadcasts of the game, live coverage of the highly-anticipated halftime show performance, and the unique mix of sports, music and entertainment programming that only SiriusXM can deliver.”

SiriusXM launched Super Bowl LVI Radio (SiriusXM channel 104) on Monday, which will be home to some of the biggest events centered around the game and highlights from SiriusXM sports programming. Danny Kanell will conduct interviews with athletes and personalities throughout the week. Listeners can also tune in to celebrities like Kevin Hart, Conan O’Brien, Sway Calloway and others broadcasting live in L.A.

Four different feeds of the big game will be offered on Sirius. Fans can hear the Westwood One national call in addition to the team broadcasts for the Cincinnati Bengals and Los Angeles Rams, as well as a Spanish-language call of the game. The halftime show featuring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar will also be broadcast live on Eminem’s Shade 45 channel (SiriusXM 45) and Super Bowl LVI Radio.

Plenty of other sports channels on SiriusXM will be there too. Pat McAfee, whose YouTube show simulcasts on Mad Dog Radio, will be on the FanDuel stage on Radio Row starting Tuesday.

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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