Connect with us
BSM Summit
blank

Sports Online

The Athletic Co-Founders Explain Selling to The New York Times

“The New York Times won us over. They won us over in their mission, in how we fit into that mission, and how important we are to their mission.”

Jordan Bondurant

Published

on

blank

The sports journalism world began 2022 with a bit of a shock when news broke of the acquisition of The Athletic by the New York Times.

The Athletic grew to prominence not only by hiring some of the most well-known reporters in the industry, but by also hosting content on a website free of advertising.

But eventually it seemed like being ad-free, combined with slowing subscription growth, was a hindrance in the company being profitable. Financial reports from the past several years indicate that The Athletic operated at a loss.

Did that serve as the primary reason for co-founders Adam Hansmann and Alex Mather to sell? In an interview with CNBC’s Alex Sherman, Mather said it came down to how the Times presented a vision for The Athletic’s future.

“For us, the simple version of ‘why sell?’ is: The New York Times won us over,” he said. “They won us over in their mission, in how we fit into that mission, and how important we are to their mission, and how they can really supercharge what we’re doing. And we fell in love with the idea, and our board was supportive.”

blank

The deal took some time to complete and at one point, Hansmann and Mather walked away from negotiations with both Axios and the Times. But towards the end of 2021, Mather said an opportunity for The Athletic to be a part of the portfolio of journalism the Times offers to readers made the most sense.

“Things change quite quickly,” he said. “You know, we took a year and a half from that moment and really, you know, evaluated all of our options and in the end felt like The New York Times was the best home for the company.”

The understanding at this point is that The Athletic will continue to operate as a standalone product under the Times umbrella, and then it will be offered in subscription bundles for the paper. Mather added being a marquee puzzle piece in providing worldwide sports coverage will be supremely appealing to subscribers.

“If you think about the essential news bundle in the world, you add in what The New York Times does in world news, politics, science, I can go on forever,” he said. “And then you think about what we do for the sports fans who live anywhere in the world. That is absolutely an essential bundle.”

Sports Online

NASCAR Driver Denny Hamlin Launching Podcast with Dale Earnhardt Jr & Dirty Mo Media

“New episodes will be published each Monday during the NASCAR season with previews and reviews of races, with the goal of inviting guests and interacting with fans playing a future role in the series.”

blank

Published

on

blank

Dale Earnhardt Jr.’s Dirty Mo Media has announced a podcast deal with NASCAR driver Denny Hamlin.

Hamlin will host Actions Detrimental with Denny Hamlin on a weekly basis during the NASCAR season. The Actions Detrimental branding is verbiage used by NASCAR for fines assessed to drivers for their disparaging comments about the sport. Known as one of NASCAR’s more outspoken drivers, Hamlin has been fined several times under the “actions detrimental to stock car racing” statutes.

New episodes will be published each Monday during the NASCAR season with previews and reviews of races, with the goal of inviting guests and interacting with fans playing a future role in the series.

Denny Hamlin jokingly thanked Dirty Mo Media for the “opportunity and the fat check” the company wrote for him to host the podcast in a Twitter announcement.

The 42-year-old Hamlin has won 48 races during his 18-year NASCAR Cup Series career. In addition to serving as a driver for Joe Gibbs Racing, he co-owns 23XI Racing with basketball legend Michael Jordan.

The podcast is the latest in an expansion of content produced by the Mooresville, North Carolina-based digital outlet. After beginning with The Dale Jr. Download, the company has grown to include other podcasts like Door, Bumper, Clear, and Speed Street, as well as video projects like The Next Level.

Continue Reading

Sports Online

Barstool Sports CEO: Golf Likely Next Step For Company’s Live Broadcasts

“I think we‘ll start with the biggest sports that we know and love.”

blank

Published

on

blank

Barstool Sports CEO Erika Nardini recently did a wide-ranging interview with AdAge.com about the future of the digital sports outlet’s television aspirations, and she said sports they’re familiar with will take priority.

“”We want sports that appeal to a broad audience. We’re kind of tickled to be able to broadcast things in the first place. So I think we‘ll start with the biggest sports that we know and love, whether it’s basketball and football,” Nardini said. “You could definitely see that extended to golf, that would probably be the next place that we’ll play.”

The questions about Barstool’s future aspirations come after the company’s successful first broadcast of the Barstool Sports Arizona Bowl. Barstool says the broadcast received nearly 1 million views, peaking at 130,000 concurrent viewers. The outlet also broadcasted the Barstool Sports Invitational that featured Akron, Mississippi State, Toledo, and UAB in November.

Nardini added that the company is interested live televised sports for a few reasons.

“We’re owned by a sports betting company and the more we think about building our sports platform, there’s obviously a huge opportunity for us to convey a whole bunch of offerings to our audience, but certainly betting will be one of them…I think that live sports on television is the last man standing where it’s all anyone tunes in for.”

Continue Reading

Sports Online

Fanatics to Open First Sportsbook Inside FedEx Field

“The location at the home of the Washington Commanders will make it the first sportsbook to open inside an NFL stadium.”

Jordan Bondurant

Published

on

blank

Sports licensing giant Fanatics will soon be launching its long-anticipated sportsbook.

The company will open up a physical sportsbook location in Maryland at FedEx Field on January 20. Fanatics has also been granted a license to operate in Massachusetts, tethered to Plainridge Park Casino.

The location at the home of the Washington Commanders will make it the first sportsbook to open inside an NFL stadium. Bettors in the DMV will now be able to place wagers at all their local teams’ venues, as William Hill has an on-site location at Capital One Arena – home of the Capitals and Wizards – and BetMGM has a space at Nationals Park in D.C.

Despite having a physical location at FedEx Field, bettors in Maryland will not be able to place mobile wagers through a Fanatics Sportsbook app.

According to Front Office Sports, Fanatics hopes to have the sportsbook up and running in some fashion in all states where legal by September.

Continue Reading
Advertisement

blank

Barrett Media Writers

Copyright © 2023 Barrett Media.