Doug Gottlieb can’t seem to avoid Fox vs. Fox clashes this week. Days after telling listeners that Rob Parker blocked him on Twitter, Gottlieb got into a nasty Twitter exchange with Emmanuel Acho on Thursday.
The spat began with Emmanuel’s brother, Sam, appearing on ESPN’s First Take to give his ranking of the current top five quarterbacks in the NFL. Acho’s list caused a stir on social media for not including Kansas City Chiefs quarterback Patrick Mahomes on his list. You can watch the segment below.
Among those who ripped Acho’s list was Gottlieb:
That didn’t go over well with Emmanuel, who not only responded to Gottlieb but also made it personal, insulting the Fox Sports Radio host’s basketball career and standing in the Fox hierarchy.
Naturally, Gottlieb did not let Acho’s tweet go unnoticed.
The back-and-forth continued with Acho also ripping his brother’s list, but defending him against Gottlieb’s criticism nonetheless. Oh, and trashing Gottlieb’s career again!
Gottlieb responded with an insult, probably thinking that was the last word.
Oh, but Acho ended up getting the last word here.
As often applies in sports media rumbles and Twitter spats, whose side you take or who you view as winning the slapfight is probably determined by who you like (or dislike less). Gottlieb began with a sharp elbow, but maybe took it a step over by questioning Sam Acho’s credentials. Did that warrant Emmanuel Acho responding with personal insults about Gottlieb’s basketball and broadcasting careers?
Could this result in Acho and Gottlieb being sent to the Fox Sports principal’s office? Probably not, since any publicity is good publicity. (And even if you disagreed with Sam Acho’s top five NFL QBs, it sure generated a lot of social media chatter. ESPN must love that.)
By the way, will Emmanuel go after Sam’s First Take sparring partner, Harry Douglas, next? Douglas said Acho was smoking “plant” — and some strong stuff, at that — with his list, as you can see above. The former NFL receiver did have a good career, playing nine years in the league and notching one 1,000-yard season. That’s more accomplished than either Acho brother’s NFL career, though Sam also played nine seasons.
SURVEY: 16.9% of All Sports Radio Listeners Are Streaming
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.