Connect with us

Sports Radio News

Toucher & Rich: ‘Who Gives A Rat’s Ass’ About Apple Patriots Doc?

“You might as well release this thing on laser disc.”

Published

on

Fred Toucher knows that Patriots fans are lucky. The team’s twenty-year run with Bill Belichick and Tom Brady defined generations of fandom in New England. He is smart enough not to try to predict who the next team to do it will be.

“To get the Belichick and the Brady is almost impossible. You get two all-timers, the two best together,” he said Thursday morning on 98.5 The Sports Hub.

Still, he wonders how much interest there is in reliving those teams’ success. He and Rich Shirtenlieb pointed out that they know very few people outside of the sports media that have taken the time to watch ESPN+’s Man in the Arena.

If Tom Brady can’t draw interest, Toucher & Rich can’t imagine that a ten-hour documentary about the team based on a book about how the Kraft family influenced their success is going to find an audience.

“You might as well release this thing on laser disc,” Toucher said. “Ten-part Apple+ documentary on the Krafts? Who gives a rat’s ass?”

Apple announced earlier this week that the series, based on the book The Dynasty, is coming to the platform. Co-host John Wallach has read the book and describes it as a love letter to the Krafts. Shirtenlieb said he isn’t sure how anyone can mine ten hours of content from something like that.

“The one thing you can say at minimum is he was smart enough to let them do their thing and not screw it up,” he said of team owner Robert Kraft.

“Rich, you’ve just given me a solid three minutes of a documentary,” Toucher shot back.

Toucher went on to say that he suspects the Kraft family had something to do with the movie getting made. The filmmakers had 2 years of unimpeded access to the team. That didn’t happen by accident in Fred Toucher’s mind.

“If you’re telling me that Ron Howard said ‘this is a great ten-part documentary,’ like read The Dynasty and said ‘this is a great ten-part documentary,’ it seems to me that someone would knock on the office door and say ‘here’s a ton of money. Make this propaganda film that’s gonna make four people happy.’ I mean, who’s gonna watch this thing and why is it necessary?”

No details are available on when the series will be released.

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Published

on

Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

Continue Reading

Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

Published

on

MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

Continue Reading

Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Published

on

Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

Continue Reading
Advertisement
Advertisement

Trending

Copyright © 2021 Barrett Media.