The shine is very much off NBC’s multi-billion dollar deal with the IOC as the network looks to rebound after a disappointing Winter Olympics. The network has warned all along that viewership would be down, but a column from the AP highlights concerns that Beijing 2022 may have permanently tarnished the games for American audiences.
NBC is not looking to renegotiate or void its deal, which runs through 2032 according to David Bauder and Joe Reedy. In fact, NBC Sports boss Pete Bevacqua has been upfront about the fact that NBC was expecting lower ratings for the 2022 Games. Still, he acknowledged that the network has work to do to bring back the huge audiences it once enjoyed for the Olympics.
“I think we in many ways have to work internally with the IOC with the USOPC to rejuvenate the Games coming out of Tokyo and Beijing in preparation for Paris, Italy and LA. That is going to be a strategic priority of ours,” Bevacqua said.
An unnamed source close to the Olympics and the television business told Bauder and Reed that “this feels like a particularly vulnerable moment” for NBC. The network is coming off of back-to-back games based in Asia, which means the majority of American audiences were seeing events on television long after the results were known. Add to that personal distaste for the the Chinese government and NBC was in a virtual no-win situation.
Mike Tirico, who anchored the 2022 Winter Olympics for NBC, said that what transpired during the games themselves may have had an even bigger effect. He pointed to Kamila Valieva, the Russian figure skater who was allowed to compete on Thursday even after failing a drug test.
Tirico said on air that the reaction to Valieva and the image of her on the ice Thursday looking so vulnerable and afraid before her routine was “even more damaging to the [Olympic] product.”
NBC executives are certainly happy to see the next two Olympics shift to Europe. The 2024 Summer Games will be in Paris and the 2026 Winter Games in Italy. That doesn’t alleviate the time difference entirely though.
For that, NBC will have to wait until 2028 when the Summer Games go to Los Angeles. Executives will then keep their fingers crossed that the IOC calls out either Salt Lake City or Vancouver when it selects a host for the 2030 Winter Games. That could happen as soon as this summer.
NBC Officially Unveils Noah Eagle, Todd Blackledge as New Big Ten Booth
“With their collective college football experience and great enthusiasm for the game, Todd, Noah and Kathryn join a production team that can’t wait to kick off the Big Ten season.”
NBC made the announcement Thursday, after weeks of speculation about the moves.
“We are excited to showcase Big Ten Saturday Night on the NBC Sports’ primetime marquee,” said NBC Sports Executive Producer Sam Flood. “When you hear Todd’s voice, you know it’s a big college football game. It has been that way for decades.
“Noah is one of the industry’s rising young play-by-play commentators, who has excelled calling numerous sports across multiple platforms for a wide range of audiences. We are thrilled to pair him in the booth with Todd.
“Kathryn has told the stories of so many memorable Notre Dame Football moments over the last decade in her on-field reporting and interviews,” Flood continued. “With their collective college football experience and great enthusiasm for the game, Todd, Noah and Kathryn join a production team that can’t wait to kick off the Big Ten season.”
Blackledge joins NBC after working as a college football analyst for the network for the past 17 seasons. Previously, he was the an analyst for CBS and ABC, making 2023 his 30th consecutive season covering college football as an analyst.
Eagle is the son of broadcasting legend Ian Eagle, and currently serves as the radio voice of the Los Angeles Clippers. He comes to NBC after calling college football games for FOX Sports in 2022.
Tappen has spent the past nine seasons working NBC’s college football coverage with Notre Dame. Eight of those nine seasons were spent as the network’s sideline reporter before anchoring the studio coverage from South Bend in 2022.
2023 will mark the beginning of a seven-year contract for NBC to air Big Ten football games in primetime. The move is one of the biggest notable expansions in the college football arena for the network since its partnership with Notre Dame began in 1991.
CBS Tried ‘Intervention’ With Tony Romo
“They knew, they anticipated this. That’s a credit to them, the people in charge there. But it has not gotten better.”
After his performance during the 2022 season, many have questioned why CBS Sports NFL analyst Tony Romo has seemed off his game after seeing high praise during the early stages of his broadcasting career.
A recent nugget from Andrew Marchand of The New York Post claims CBS executives attempted an “intervention” with Romo before the season.
“Tony Romo needs to study more,” Marchand said during The Marchand and Ourand Sports Media Podcast. “He needs to be better prepared. As you move away from the sidelines, you need to do more work. I know CBS is aware of this. They tried an intervention last offseason. They knew, they anticipated this. That’s a credit to them, the people in charge there. But it has not gotten better.”
Marchand also argued that it appears as if Romo’s partner — Jim Nantz — is content to let the former Dallas Cowboys quarterback struggle.
“This was the narrative out of CBS when Romo was getting all of the publicity: you heard from Nantz’ side and people from CBS that Nantz was the one creating Romo,” quipped Marchand. “The issue now is, why isn’t Nantz helping Romo get to this next level?”
Romo — who signed a 10-year, $180 million contract with CBS in 2020 — addressed his critics in an interview with Jenna Lemoncelli of The New York Post, saying he’s simply trying new things.
“I mean, some changes are good, some you’re like, ‘Ah, I shouldn’t do that’. But I always trial and error a bunch and sometimes it works.”
The 42-year-old Romo appeared to push back on the insinuation that he doesn’t prepare for broadcasts like he used to during the interview.
“You’re going to fail all the time, but at the same time, you succeed because of that, as long as you think about it and try to understand how to improve and then go about the process to make that happen, which is work ethic and commitment. But you got to have a plan for it before.”
Jason Benetti: Negotiations With Chicago White Sox ‘Kind of A Pain’
“I just thought it would be easier. But just because it wasn’t easier doesn’t mean it didn’t get done.”
Jason Benetti and Steve Stone recently saw their contracts renewed by NBC Sports Chicago to team once more as the television voices of the Chicago White Sox. Benetti says the talks about a renewal weren’t without their hiccups.
In a profile with Chicago Sun-Times writer Jeff Agrest, Benetti said the talks about the situation weren’t exactly what he envisioned.
“The really good news is we got somewhere good,” Benetti said. “It was kind of a pain, really. There were some things that we had to get through that I thought were silly, and I’m sure they thought some of the stuff that I was talking about might’ve been silly. But we got there in the end.”
Agrest reported the Atlanta Braves were watching the situation with bated breath. Their television play-by-play announcer, Chip Caray, recently departed for the same position with the St. Louis Cardinals.
One of the sticking points in the negotiations between the White Sox and Benetti was how many regular season contests he would miss due to his work with FOX Sports. Benetti is announcing MLB and college football games for the network in 2023 and did his first NFL work for FOX Sports this season. Benetti admitted that were points of frustration along the way.
“I think the work has been strong and I appreciate the heck out of the fans and I have loved the Sox for all my life. I just thought it would be easier. But just because it wasn’t easier doesn’t mean it didn’t get done. Where I have put myself, totally honestly, the place I am is we got it done, and that means something. It means both sides wanted it to happen.”
Chicago White Sox Senior Vice President of Revenue and Marketing Brooks Boyer told Agrest he didn’t see any complications in the negotiations.