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PwC Sports Outlook Report Outlines Top Trends Influencing Sports in 2022

Among PwC’s top trends is the increasing number of sports documentaries and reality TV. Multi-part docuseries are growing in popularity following the success of ESPN’s The Last Dance.

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Accounting firm PricewaterhouseCoopers (PwC) has released its ninth annual Sports Outlook for North America report, which details the top trends and issues that will influence the sports industry during the coming year.

For 2022, one of the top trends highlighted likely won’t surprise anyone currently watching or following sports. Sports betting continues to grow as it becomes legal in more states, sports leagues form partnerships with betting companies, and sportsbooks increase their footprint in sports media. Last year, over $52 billion was wagered on sports.

Streaming content is also trending upward as media companies and networks develop and launch direct-to-consumer platforms that allow viewers to watch sporting events and ancillary content without a cable or satellite subscription. Sinclair, NBC Sports, MSG Networks, and Marquee Sports Network are among the outlets with streaming services in various stages of development.

Another trend to keep an eye on is media partnerships. Apple just provided an example of that by agreeing to a rights deal with Major League Baseball to stream exclusive Friday night games. The tech company is also pursuing a deal with the NFL to acquire NFL Sunday Ticket and a stake in NFL Media. Of course, one of the biggest new partnerships to watch later this year is Amazon, which has exclusive rights to Thursday Night Football this coming season.

Also among PwC’s top trends is the increasing number of sports documentaries and reality TV. Multi-part docuseries are growing in popularity following the success of ESPN’s The Last Dance. The network will debut a six-part series on Derek Jeter titled The Captain. Apple will launch They Call Me Magic, a four-part film on Magic Johnson, and is developing a 10-part docuseries on the New England Patriots dynasty.

The full PwC Sports Outlook and the full list of trends, including NFTs and live audiences returning to sports venues, that will influence sports in 2022 is available here, if you’re interested in taking a look.

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John Skipper: Media Has Not Treated Adam Silver Like He’s Teflon

“I don’t think anyone has hesitated to criticize him when he has done things that are controversial or difficult. Certainly, our friends at FOX News have not provided him with a Teflon coating.”

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Dan Le Batard hosted an interesting conversation on his Thursday show examining the performance of NBA commissioner Adam Silver during the press conference in which he announced the suspension of Suns owner Robert Sarver. David Samson and John Skipper joined Le Batard in the discussion.

Samson, former president of Major League Baseball’s Miami Marlins, said of Silver “it’s amazing the level of Teflon he’s had, and I don’t know that it’s deserved in any way.” He added that the NBA commissioner’s performance was “not very well workshopped” when addressing the media.

John Skipper, co-founder of Meadowlark Media, acknowledged that the performance was not strong. He said that it was clear that Adam Silver was frustrated by the limitations his job put on what he could do about someone behaving in a way that he did not think was appropriate for the NBA. He did pushback on the idea that Silver had been immune from criticism.

“I’m not sure that I accept that he’s Teflon-like,” Skipper said. “He’s actually made most of the right decisions and done most of the right things and he’s gotten credit for that. I don’t think anyone has hesitated to criticize him when he has done things that are controversial or difficult. Certainly, our friends at FOX News have not provided him with a Teflon coating.”

Samson smiled during the answer, which Skipper addressed by acknowledging that Samson knows that Skipper is friends with Adam Silver. The Meadowlark boss called himself an “apologist” for Silver, but added

“I mostly think he’s done a fabulous job. If you want to hold up what commissioner has done most of the right things in the last seven or eight years, he’s not Teflon-coated, but he has a tremendous track record, which I think deserves our support.”

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Chris Long Tells Jim Rome He’s Gambled on Games to Keep Him Interested For His Podcast

“So you’re like alright I need to do my job tonight, and I’m tired I want to go to bed, but maybe I’ll just throw a couple hundred bucks on the Jaguars,” Long said. “And now I’m invested…”

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Placing bets on NFL games adds a whole other layer to the NFL viewing experience, and Super Bowl champion Chris Long understands that.

Long, who is not that far removed from his playing days in the league, was a guest on The Jim Rome Podcast, and said he initially considered gambling on football as something to compete at after retiring.

But now that he’s had some time to better learn the ins and outs of wagering, he’s become wiser and better informed. It’s helped him when talking about gambling on his own podcast, Green Light with Chris Long.

“I want to be responsible and give out good picks,” Long said. “I don’t want to just throw stuff out there because I’m getting paid by a casino. I’m really interested in the artform of gambling if that makes any sense.”

Long added that having that wagering itch definitely keeps him enthralled in watching football all day like a lot of other NFL fans, even those games people generally think won’t be that good competitively ahead of time.

He said it’s definitely helped with his show.

“I’m not even gonna lie, dude, sometimes you get burned out by football, right? I played it for a long time, now I’m covering it. So you’re like alright I need to do my job tonight, and I’m tired I want to go to bed, but maybe I’ll just throw a couple hundred bucks on the Jaguars,” Long said. “And now I’m invested and I can do my job more effectively because I’m gonna be glued to the TV. So like in a weird way it’s held me a little bit more accountable when it comes to staying on my game.”

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Shams Charania Signs New Contracts to Remain with Stadium and The Athletic

Shams joined those outlets in 2018 and had agreed to two other deals with them in that span.

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After speculation over his future, NBA insider Shams Charania is not going somewhere new.

Andrew Marchand of the New York Post reported Wednesday night that Charania has signed new contracts to remain at Stadium/Bally Sports and The Athletic.

Shams joined those outlets in 2018 and had agreed to two other deals with them in that span.

Shams has been an integral piece in the growth and evolution of Stadium, elevating our content across both digital media and television experiences,” said Stadium CEO Jason Coyle. “He is one of the finest professionals and people in our industry, and we are truly excited to continue building upon our longstanding and trusted relationship.”

Charania, 28, is an integral part of Stadium/Bally Sports NBA coverage. He makes regular appearances on the Sinclair-owned networks on shows like Inside the Association and The Rally.

Shams has not yet addressed the news on his Twitter account, which has 1.8 million followers.

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