Quarterback Tom Brady shocked and surprised some, but also affirmed what others predicted would happen by announcing over the weekend he will return for his 23rd NFL season in 2022. Brady initially announced after the 2021 season concluded that he would be calling it a career.
Pro Football Talk’s Mike Florio was among those who didn’t believe Brady would stay retired. Earlier this month while appearing on The Dan Patrick Show, Florio made a bet with show producer Paul “Paulie” Pabst that Brady would not only come back in 2022, but that Brady would suit up for the San Francisco 49ers.
What was at stake in the bet? The loser gets a pie in the face.
Florio was back with Patrick on Tuesday, and the bet eventually came up. Patrick asked Florio if he lost the bet. (That part of the conversation begins at the 10:32 mark of the video below.)
“I thought (Paulie) was talking to his lawyers about this,” Florio joked. “I’ve been waiting to get the facts from the law offices of whoever he hired to come to a conclusion here. Because I think he was adamant on the fact that Brady was not coming back.”
The clip from Florio’s March 1 appearance on the show was played, and the bet was clear on Brady being a 49er for Week 1. The question then became what kind of pie would be used. Patrick specified that it had to be an actual pie and not just whipped cream in a pie pan. They eventually landed on lemon meringue as the pie flavor.
Seton O’Connor then chimed in saying the bet shouldn’t be settled until after Week 1. Patrick asked if Seton was in Florio’s corner on the bet.
“I’m Team Fairness,” Seton said. Florio agreed wholeheartedly.
“Seton’s right! Week 1 is the trigger here,” Florio said.
Paulie offered Florio an out which wasn’t really an out. Florio was offered to get pied during the month of March or when Week 1 has concluded in September. But if he waited until then, he’d have to take a lemon meringue pie. (Seton warned that the lemon would burn his face and leave a mark, however.)
“I’ll let it ride, and I’ll take the sunburn from the lemon meringue,” Florio said.
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.