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DraftKings’ Ezra Kucharz: Sports Betting Growth Is About Fans Staying Engaged

“We want to be a place where sports fans can have a little fun. The idea is really to help fans that love having skin in the game.”

Jordan Bondurant

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DraftKings has come a long way from daily fantasy to what it is now. It’s taken a lot of hard work and innovation to grow the company to what it is, and the future is bright as the company continues to grow its media footprint.

The sportsbook’s chief business officer Ezra Kucharz was a guest on the SeventySix Capital Sports Leadership Show, and he talked to host Wayne Kimmel about the moves DraftKings has made to grow its stake in media. That includes the company’s 2021 acquisition of VSiN.

“It’s been fun and we’ve done some amazing things and it’s been foundational in our really getting moving in the media business,” Kucharz said. “It’s allowed us to go faster, and the quality of the content is amazing.”

Kucharz was asked about the company’s aspirations to becoming the Amazon of sports. He said he recognizes sports fans are busy people, but the goal is to continue catering to the sports fan who wants to partake in legal sports wagering.

“When you think about sports fan, they have a lot of different things they do,” he said. “So as we approach the marketplace, we want to be a place where sports fans can have a little fun. The idea is really to help fans that love having skin in the game… We intend on continuing to do new and innovative things to help grow fan engagement as well as revenues for our business.”

When it comes to innovate, Kucharz said at this point sports betting is still in its early years and the work rolls on to make sports betting more mainstream.

“There is an exciting time to come where there’s going to be product innovation, there’s going be innovation in fan engagement,” he said. “At the end of the day, this is about sports fans kind of staying engaged and having the lean forward experience.”

Sports Online

NASCAR Driver Denny Hamlin Launching Podcast with Dale Earnhardt Jr & Dirty Mo Media

“New episodes will be published each Monday during the NASCAR season with previews and reviews of races, with the goal of inviting guests and interacting with fans playing a future role in the series.”

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Dale Earnhardt Jr.’s Dirty Mo Media has announced a podcast deal with NASCAR driver Denny Hamlin.

Hamlin will host Actions Detrimental with Denny Hamlin on a weekly basis during the NASCAR season. The Actions Detrimental branding is verbiage used by NASCAR for fines assessed to drivers for their disparaging comments about the sport. Known as one of NASCAR’s more outspoken drivers, Hamlin has been fined several times under the “actions detrimental to stock car racing” statutes.

New episodes will be published each Monday during the NASCAR season with previews and reviews of races, with the goal of inviting guests and interacting with fans playing a future role in the series.

Denny Hamlin jokingly thanked Dirty Mo Media for the “opportunity and the fat check” the company wrote for him to host the podcast in a Twitter announcement.

The 42-year-old Hamlin has won 48 races during his 18-year NASCAR Cup Series career. In addition to serving as a driver for Joe Gibbs Racing, he co-owns 23XI Racing with basketball legend Michael Jordan.

The podcast is the latest in an expansion of content produced by the Mooresville, North Carolina-based digital outlet. After beginning with The Dale Jr. Download, the company has grown to include other podcasts like Door, Bumper, Clear, and Speed Street, as well as video projects like The Next Level.

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Sports Online

Barstool Sports CEO: Golf Likely Next Step For Company’s Live Broadcasts

“I think we‘ll start with the biggest sports that we know and love.”

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Barstool Sports CEO Erika Nardini recently did a wide-ranging interview with AdAge.com about the future of the digital sports outlet’s television aspirations, and she said sports they’re familiar with will take priority.

“”We want sports that appeal to a broad audience. We’re kind of tickled to be able to broadcast things in the first place. So I think we‘ll start with the biggest sports that we know and love, whether it’s basketball and football,” Nardini said. “You could definitely see that extended to golf, that would probably be the next place that we’ll play.”

The questions about Barstool’s future aspirations come after the company’s successful first broadcast of the Barstool Sports Arizona Bowl. Barstool says the broadcast received nearly 1 million views, peaking at 130,000 concurrent viewers. The outlet also broadcasted the Barstool Sports Invitational that featured Akron, Mississippi State, Toledo, and UAB in November.

Nardini added that the company is interested live televised sports for a few reasons.

“We’re owned by a sports betting company and the more we think about building our sports platform, there’s obviously a huge opportunity for us to convey a whole bunch of offerings to our audience, but certainly betting will be one of them…I think that live sports on television is the last man standing where it’s all anyone tunes in for.”

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Sports Online

Fanatics to Open First Sportsbook Inside FedEx Field

“The location at the home of the Washington Commanders will make it the first sportsbook to open inside an NFL stadium.”

Jordan Bondurant

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Sports licensing giant Fanatics will soon be launching its long-anticipated sportsbook.

The company will open up a physical sportsbook location in Maryland at FedEx Field on January 20. Fanatics has also been granted a license to operate in Massachusetts, tethered to Plainridge Park Casino.

The location at the home of the Washington Commanders will make it the first sportsbook to open inside an NFL stadium. Bettors in the DMV will now be able to place wagers at all their local teams’ venues, as William Hill has an on-site location at Capital One Arena – home of the Capitals and Wizards – and BetMGM has a space at Nationals Park in D.C.

Despite having a physical location at FedEx Field, bettors in Maryland will not be able to place mobile wagers through a Fanatics Sportsbook app.

According to Front Office Sports, Fanatics hopes to have the sportsbook up and running in some fashion in all states where legal by September.

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