Since learning he was “max obese” according to BMI (Body Mass Index) in January, The D.A. Show‘s co-host and producer Shaun Morash (Mraz) has been keeping a “fat journal” to help him monitor what he’s eating and presumably lose weight.
But rather than record his intake and suffer in silence, Damon Amendolara, Andrew Bogusch, and Pete Bellotti have used Mraz’s fat journal for maximum comedy. In a running bit, The D.A. Show has been enlisting members of Mraz’s family and special guest radio personalities to read from the journal. (Is the content actually from Mraz’s fat journal or written up by Bellotti? You make the call.)
On Thursday, legendary New York Yankees radio play-by-play announcer John Sterling got the honor of reading from Mraz’s fat journal for listeners. And these entries were particularly entertaining, as they were written during a weekend trip to Las Vegas.
Amid gambling, drinking, and debauchery, what are the chances anyone would stick to a strict diet and monitor food intake? Surely, only the most disciplined. And as D.A. Show fans know, that is not Mraz.
Please listen to Sterling’s audio reading from the Vegas weekend fat journal and enjoy Amendolara’s reactions in the clip below.
“Wednesday night, two Amstel Lights before my flight and a slice of very below-average dollar pizza at JFK,” Sterling narrated. “Landed Vegas time 11:30 p.m., throw down two tall boy Modelos and at 3 a.m., a grilled chicken sandwich with fries from Johnny Rocket’s.”
Subsequent entries and meals included a blueberry Dunkin Donut, chicken nachos, burger and fries, and many, many beers and whiskeys. Hey, it was St. Patrick Day’s! Oh, there was a hot fudge sundae in there too. In addition to some egg whites and grilled vegetables along the way for healthy eating.
Besides Sterling’s voice bringing Mraz’s journal to life, other highlights included chocolate chip pancakes, dancing with women who “could’ve played offensive line in college football,” and a meat-laden extravaganza at a Brazilian steakhouse. The weekend — and journal entries — ended with an 18-hour ordeal of losing money on Kansas, flight delays, brisket, whole chicken, and Malibu and Cokes that wrecked any pretense of eating and living healthy.
“Won’t see a scale for me until Mother’s Day at the earliest,” read Sterling. “It’s over, man. What a disgrace.”
Kudos for Mraz to subjecting himself to embarrassment in the name of comedy. On the bright side, how many of us get to have our bad habits and weaknesses read by a legendary baseball broadcaster with a deep, booming voice?
If you’d like to compare, here is Tiki Barber’s reading of Mraz’s fat journal. Some might think Tiki’s renditon is more personable and relatable than the authoritative version read by Sterling.
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.