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ESPN Celebrating Previous Eras of NBA Telecasts with April 6 ‘Retro-Cast’

“We’re taking fans on a journey through the evolution of this vibrant, culturally impactful league while also pairing the content with the iconic performers of today.”

Jordan Bondurant

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ESPN

The NBA is celebrating its 75th anniversary this season and as part of the celebration, ESPN is planning to turn back the clock for its game presentation on April 6.

The network is planning to offer an alternate broadcast of the game between the Brooklyn Nets and New York Knicks on ESPN2. Dubbed the “Retro-Cast,” fans will see each quarter of the game presented as it was during a particular decade beginning with the 1960s. (The regular telecast will air on ESPN.)

“We’re taking fans on a journey through the evolution of this vibrant, culturally impactful league while also pairing the content with the iconic performers of today,” said ESPN production VP Tim Corrigan.

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“We’re excited to pay homage to the networks that paved the way for what we have been doing for the past two decades at ESPN. Regardless of age or era, if you love basketball, there is something for you in this broadcast.”

The first quarter will be in black and white with simple on-screen score graphics after each basket, paying homage to ABC’s coverage of the NBA in the 1960s. The second quarter will have the feel of CBS broadcasts from the 70s, third quarter from CBS of the 80s, and the fourth quarter will be presented like it was on NBC in the 1990s, complete with its famed theme music.

It’s all part of the NBA75 Celebration Game featuring the Knicks and Nets. Mike Breen, Jeff Van Gundy, Mark Jackson and Lisa Salters will be on the traditional game call for ESPN when the game tips off at 7:30 p.m. ET.

On ESPN2’s “Retro-Cast,” Ryan Ruocco and Cassidy Hubbarth will be joined by Hubie Brown, who celebrates his 50th season in professional basketball.

Sports TV News

Al Michaels: Condensed Prep Time For Thursday Night Football ‘A Downside’

“It’s not that they don’t want to be with us, but they’re condensed too, so there’s less time to give to us.”

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There were bound to be unexpected hiccups and unintended consequences as Al Michaels moved to Thursday Night Football with Amazon Prime Video.

He told The Boston Globe Thursday that one of the downsides of the week’s schedule is less prep time with the teams playing in the game.

“When we go to see the teams, it’s not that they don’t want to be with us, but they’re condensed too, so there’s less time to give to us,” Michaels said. “And all the time I’ve been doing this, I’ve built some great relationships with coaches and players and GMs and owners and you name it, and I don’t get that much time to spend with them anymore. That’s a downside part of it for me. Some of the best stories you get come from those relationships.”

Michaels has raised eyebrows this season while not being shy about his disdain for some poor matchups early in the schedule. However, he now understands that there are quality games as the season approaches its close.

“The schedule was a little leaky with the Carolina-Atlanta game and a couple of other games that we’ve had, but now we’re positioned for a nice run down the stretch,” said Michaels.

The 78-year-old was also asked how he remains energetic and passionate for the job he’s held for so long.

The games are exciting. I love sports. You don’t know what’s going to happen. There’s no script. And unscripted television is the greatest.”

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Sports TV News

Jimmy Pitaro: Reaching Younger Audience A Priority for ESPN

“The thing that keeps me up at night is how do we reach the younger audience. As an industry in general, we need to figure out how to be more relevant to younger people.”

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Many in the media industry have voice concern that millennials and Gen Z aren’t consuming traditional media outlets like previous generations. ESPN President Jimmy Pitaro said it’s a priority for the network.

“The thing that keeps me up at night is how do we reach the younger audience,” Pitaro said, quoted by Morning Consult sports business reporter Mark J. Burns. “As an industry in general, we need to figure out how to be more relevant to younger people.”

Pitaro made the comments at Sports Business Journal’s Media Innovators conference Wednesday. It is a continuation of comments he has made in recent years.

In 2018, Pitaro said at ESPN’s upfront “I think we are doing a fantastic job serving the sports fanatic,” said Pitaro. “What about the casual sports customer? Are we doing all we can to serve him or her?”.

In 2019, Pitaro said it was “all hands on deck” to reach a younger audience and women. “We have to be open and go to where our customers are,” he said in regards to reaching younger viewers on social media platforms like Instagram, Snapchat, and TikTok.

Earlier this year, Pitaro added that ESPN won’t be leaving linear television anytime soon.

“What I will tell you is that as I sit here right now, that business is still incredible,” Pitaro said. “We serve the sports fan anyway and at any time. I know there are a lot of people that still want ESPN in that traditional ecosystem.”

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Sports TV News

Don Mattingly Joining Blue Jays Staff After YES Network Courtship

The former Dodgers and Marlins manager had been mentioned as a someone YES Network was interested in potentially hiring to be an analyst.

Jordan Bondurant

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YES Network

The New York Yankees regional sports network can take Don Mattingly off its talent wish list. Mattingly was announced Wednesday as a bench coach for the Toronto Blue Jays starting in 2023.

The former Dodgers and Marlins manager had been mentioned as a someone YES Network was interested in potentially hiring to be an analyst.

But Mattingly told Andrew Marchand of The New York Post this week that he had another opportunity in the works but wouldn’t elaborate.

YES also has been considering luring Yankees legend and Hall of Famer Derek Jeter into broadcasting. But no formal talks have taken place.

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