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Rick Sanchez, Agua Media to Deliver Content From Latino Perspective

Rick Sanchez has plenty of experience working for mainstream news outlets like CNN, Fox News, and Univision, but now he’s ready to deliver his own content.

Eduardo Razo

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In Sports Media, several recognizable figures use the name they’ve created for themselves at mainstream outlets to launch their podcast network or media company. People like Colin Cowherd, who has The Volume, and Dan LeBatard with Meadowlark Media.

On the news media side, there’s Dan Abrams, who has Mediaite and Law&Order; however, his ventures don’t steer off the path of news, which is why Rick Sanchez could be considered something different. 

Sanchez brings plenty of experience working at news media giants like CNN, Fox News, and Univision. Nonetheless, now he’s out on his own as the CEO of Agua Media, beginning his lifelong dream of creating his content. 

The former host spoke with Barrett News Media discussing how the underrepresentation of the Latino population in media played a role in this new venture with his business partner Solomon D. Trujillo.

“Why is it that we are 20-percent of the population, but only two percent of the guests on television,” Sanchez said. “And this is what I want to change. I know the reality of America. Latinos are the bridge to the new American mainstream.”

Despite Sanchez being all in on this venture, it was Trujillo that talked him into the idea of taking this leap into having their network. The now-chairman of Agua Media showed Sanchez that they needed to fill a void when it comes to the content they can produce. 

Furthermore, Trujillo didn’t want to jump into this project with anyone else, citing Sanchez’s background, whether it’s being a refugee or his ability to share and create ideas that no one else can. 

“For the past ten years, Sol has been talking about how important it would be for us to do this,” Sanchez said. “Sol kind of talked me into the idea that we could succeed. I talked myself into the idea of how necessary what we are going to do is.”

After many years working at news media giants, Sanchez added that he would be “crazy not to” take this venture, considering he knows the market. However, despite having a background working in the news, Sanchez wants to clarify that it won’t be a news-centric network.

“Investing in news would be like investing in a typewriter company,” Sanchez said. “There’s too much of it, nobody believes in it … and whatever audience you get will be restrictive.”

The former host added that by being a network that focuses on news, they would be “separating yourself to a small audience.” He went on to say that diving into news wouldn’t be something that would do well, in his opinion. 

Although Agua Media will be creating content from a Latino perspective, the network plans to target people from all walks of life regardless of their background. In addition, they plan to have podcasts that cover everything so a listener can have a buffet of what they might like.

Agua Media will have podcasts covering current events, true crime, horror, lifestyle, and humor; they plan to be the platform for podcast listeners and podcast creators who make up the new American mainstream.

In the background, Sanchez is bringing in Workhouse Media, who are working with the likes of Dan Patrick. He’s also collaborating with someone who has worked alongside Oprah Winfrey. Agua Media plans to work with people who know the podcasting business inside and out.

When it comes to putting together a content creation company, Sanchez is looking in his backyard of Miami, bringing in people who have worked at Univision and Telemundo. 

“These are brilliant writers, who have been writing Latino-based stories all of their lives, and we are bringing much of them in to do much of our narrative pieces,” Sanchez said.

Sanchez doesn’t want to stop there, as he wants his network to be a home where Latino influencers can have a home to create content and famous Latino athletes to tell their stories. 

Although Agua Media is starting to get off the ground, the podcast network already has content ready to be created. Here’s the list of what’s to come from the company:

  • “Underrated” – A five-part fictional series on gamer Melinda Gutierrez, who beat the odds to make it to the top of the gaming world.
  • “Los Heebie Jeebees” – A supernatural phenomenon narrative where true crime and horror come to life from the dark corners of Mexico.
  • Best-selling author and activist Julissa Arce produces a podcast on the untold history of U.S. Latinos and the impact that history still has on those communities today.
  • “You Are Amazing!” – A podcast that quenches the need to be uplifted through aspirational stories of success, coproduced by Agua CCO and former Oprah Winfrey Executive Producer Corny Koehl.
  • “Campeones” – The real-life stories of Latino sports legends—from Valenzuela to Canelo to Ronaldo
  • “The Rick Sanchez L’Attitude!” – A rarity in American media, Sanchez shares a wider lens perspective on trends and events the Latino+™ community has been waiting to hear

As Agua Media finds its place in the podcasting network world, it will be interesting to see who else might jump onboard and what type of content will be produced heading forward with what they already have planned. 

News Print & Digital

Kara Swisher: Advertisers Don’t Feel Safe on Twitter

CNN’s Chris Wallace talked with some who knows Tesla CEO Elon Musk, Kara Swisher, who shared her thoughts on the future of Twitter.

Eduardo Razo

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One of the dominant topics around news media is the future of Twitter after the latest mass exodus of staffers, considering how many consume their news, which is why CNN’s Chris Wallace talked with some who knows Tesla CEO Elon Musk, Kara Swisher.

Swisher was a guest on Wallace’s “Who’s Talking to Chris Wallace?” on HBO Max and CNN, where the two discuss the state of Elon Musk since acquiring Twitter a couple of weeks ago.

“Right now, the way he’s behaving around Twitter, I’m not sure what’s going on,” Swisher said. “It feels careless in a way that I don’t think he’s been like. In this case, his ID has completely taken over. And it’s it’s out of control and nobody’s controlling it.”

Additionally, Swisher gave her opinion on how she sees the saga at Twitter ending and whether or not it can succeed under Musk.

“He’s got a lot of debt,” Swisher added. “That’s, that’s the issue, even though he’s the world’s richest man for now. Because Tesla’s stock where he gets most of his wealth is down rather considerably. He’s, he’s gonna have to build a business. He’s sort of insulting advertisers doesn’t seem to be — wouldn’t be what I would do.

“Given 96% of their business is advertising but he attacked them as woke which was ridiculous. He’s alienating his big users like myself and active users. We had some amazing stuff going on with Twitter spaces. And every advertiser left us because they didn’t want to be part of this. They didn’t feel safe on the platform. It was a great deal we were working on with Twitter.”

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News Print & Digital

Elon Musk Announces News Policy on Speech for Twitter

“New Twitter policy is freedom of speech, but not freedom of reach,” Musk tweeted. 

Eduardo Razo

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After Twitter saw another mass exodus of employees on Thursday, new owner Elon Musk revealed on Friday the social media platform has a new policy regarding free speech.

“New Twitter policy is freedom of speech, but not freedom of reach,” Musk tweeted

“Negative/hate tweets will be max deboosted & demonetized, so no ads or other revenue to Twitter. You won’t find the tweet unless you specifically seek it out, which is no different from rest of Internet.”

As a result, some Twitter accounts will be restored, but that doesn’t mean there is no freedom of consequence for those who violate these new rules set by Musk.

“Kathy Griffin, Jordan Peterson & Babylon Bee have been reinstated,” Musk added. “Trump decision has not yet been made. Note, this applies just to the individual tweet, not the whole account.”

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News Print & Digital

News Media Reacts to ‘#RIPTwitter’ After Latest Exits

On Thursday, there was another mass exodus of exits at Twitter as many workers rejected Elon Musk’s terms for staying with the company.

Eduardo Razo

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On Thursday, there was another mass exodus of exits at Twitter as many workers rejected Elon Musk’s terms for staying with the company, choosing instead to depart.

Musk presented an ultimatum to commit to working in an “extremely hardcore” style at the company or leave, with a good portion opting to exit the social media platform. 

Twitter staffers began posting the salute emoji, signaling that someone was exiting the company. Although, as news broke, there was plenty of reaction to the future of the social media platform as the #RIPTwitter began trending. 

Here’s what some in the news media had to say:

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