Connect with us
blank

BNM Writers

Gene Mueller Lasted 40 Years in Milwaukee Radio Because He Was the Real Deal

Gene Mueller retired from a 40-year relationship with WKTI/WTMJ in February. How do people last that long in a market? Strangely, it’s not that uncommon in Milwaukee.

Avatar photo

Published

on

blank

People can be remembered for the oddest things. In 1982,  Milwaukee was crazy with World Series fever. The Brewers faced off against the St. Louis Cardinals in the Brewers’ only franchise appearance in the Series, which they lost in seven games. 

Catching up with the newly retired host of the morning program on WTMJ, I reminded Gene Mueller of a throwaway bit he and on-air partner Bob Reitman did during the Series. The Cardinals had a pitcher, Joaquin Andujar, whom Gene Mueller referred to as ‘Walking Underwear’. While it wasn’t the joke heard around the world, for whatever reason it has stayed with me for 40  years and I still chuckle. The point is, sometimes it only takes one thing a person says to remember them forever. 

Mueller retired from a 40-year relationship with WKTI/WTMJ in February. How do people last that long in a market? Strangely, it’s not that uncommon in Milwaukee. There are two other morning shows where the hosts have enjoyed similar longevity. A good chunk of the reason he survived that long is that Mueller was the real deal. 

“People in Milwaukee can sense when you’re authentic and really giving it your all,” Mueller said. The same holds true for Milwaukee’s professional athletes. If they see the effort, they will give you the devotion and support. Milwaukee is a city that likes habits. “They don’t want to hop on the next trend,” Mueller said. 

The rigors of rising hours before the sun does the same is familiar to anyone in the business. This is not lost on Mueller. “That was always the first thing people asked me–how did you get up so early? Yes, I gave up a lot for this career. We all do. I don’t want to ever sound like I’m whining, but you know going in you’re going to be swimming upstream against 99.8% normal circadian rhythm.”

Mueller said that was the top reason he retired when he did–to get his life back. “Not to be morbid, but I lost some friends during the pandemic and I realized there are so many things I never got to enjoy. Like going to a hockey game on a weeknight, watching a movie later in the evening.”

In other words, things most of us take for granted.

Arrival at WKTI

Reitman and Mueller, as the WKTI morning show was named, matched two diverse Milwaukee personalities who had cut their chops at other rock-oriented stations in town. Mueller was at 93-WQFM before he moved to WKTI. At that time, Retiman was working solo and a partner was a new experience for him. “I’d only met Bob Reitman once,” Mueller explained. “I was just blown away and somewhat intimidated. I was going to be working with Bob ‘frickin’ Reitman.” That was the big-time for a kid who began up in quaint Stevens Point, Wisconsin.

“I never thought I’d have a chance to work with a guy like that,” Mueller said. He said at first it was a bit rocky as they had such different styles and Mueller feared he might be some kind of interloper on an established personality. “I’m sure Bob wondered, ‘Who is that dirty little kid?’ Instead he quickly made me part of the show.” It wasn’t long before the duo became household names in Milwaukee. 

After he signed off for the last time at WTMJ on February 25th, he went to Florida for a vacation. He started thinking about bits and topics he’d like to talk about on the show when he returned. “It hit me that I’m not going back to a show. This was the first time I was able to watch the Oscars with my son.”

While he didn’t last long in college at Stevens Point, it didn’t matter. He knew what he wanted and was all-in with a career in radio. “I really didn’t have my eye on journalism,” Mueller said. “But being a smartass on the radio and getting paid for it appealed to me a great deal.”

The transition from WKTI to WTMJ.

While the studios are only a few feet away from each other, they were in different worlds. Bob Reitman retired in December of 2006. Along with longtime producer and personality Gino Salomone, Mueller kept on until May of the following year at WKTI. 

Then the decision was made to move Mueller to the morning spot at WTMJ. “I was in awe of all the people that worked there through the years and wasn’t sure I was really up to the task,” Mueller said. “The general manager at the time, John Scheweitzer, always liked me and thought I’d do a great job. He gave me a ton of opportunities so I guess I felt I should give it a shot.”

The regiment of the morning show at WTMJ made the transition a little easier. The format and clock were preordained. “News at the top, weather on the tens,” Mueller said. “Part of the move across the hall required me to think I was no longer going to do bits that involved somewhat sophomoric humor.”

One of many blessings throughout his career was the advent of new technology, Mueller explained. “Everything was at my fingertips with the internet. It was a godsend,” Mueller said. “I could do instant research. The technology allowed me to craft together vignettes quickly before I went on the air. Everything became so easy, so quick. The audio editing included. Kids in the business today don’t know what a cart machine is and ask me if I really worked with a reel-to-reel tape recorder. Yes, I did.”

The way news is covered has changed as well. “Not everyone out there is dealing with both sides of the story any longer,” Mueller said. “We have so much news from so many different places, and there’s no pushback. Reporters and writers deal with minimal sources and few confirmations. They give their audience what they want to get, facts be damned.”

Milwaukee has always been home for Mueller. “It’s the most wonderful radio market in the world, I love it here,” he said. “I saw what happened to friends who went on to the large markets. It was cutthroat. You had to produce or you were gone. It’s a little more forgiving here, more gentle.”

Mueller said he’s going to take some time to decompress, but suggested there were already a few projects being tossed about. One gets the feeling he’s never going to fully relinquish  the medium he loves. 

“First, I want to go and live a bit.”

He’s earned it. 

BNM Writers

More Than 11 Million Watched Queen Elizabeth Funeral Coverage

For the 6:00 AM to noon Eastern period, Fox News was, by far, tops on cable with 1.97 million total viewers including 298,000 within the key 25-54 demographic. CNN’s morning ratings received a hefty boost from its normal levels, averaging 1.52 million viewers.

Douglas Pucci

Published

on

blank

The state funeral for Queen Elizabeth II was the top news story for the week ending Sep. 25. Like her coronation back in 1952, the event for Britain’s highest-ranking monarch was it’s first in the modern era since the dawn of television.

According to Nielsen Media Research, 11.4 million Americans tuned in on the morning of Sep. 19 across the thirteen outlets televising the funeral. That figure is slightly above the combined audiences for the main morning news programs on broadcast and cable.

For the 6:00 AM to noon Eastern period, Fox News was, by far, tops on cable with 1.97 million total viewers including 298,000 within the key 25-54 demographic. CNN’s morning ratings received a hefty boost from its normal levels, averaging 1.52 million viewers and a mere 4,000 shy of FNC’s 25-54 demo. MSNBC (991,000 total, 106,000 adults 25-54 from 6 a.m. to 1 p.m.) also drew above-average numbers in the morning.

At the peak of coverage, within the 11:00 AM-Noon ET hour (4-5 p.m. in London) for the funeral service, it was CNN on top within the key 25-54 demo (404,000; +51,000 from FNC) but FNC led in overall viewership (2.4 million; +326,000 from CNN). MSNBC trailed with 1.1 million viewers and 115,000 adults 25-54.

On the broadcast networks, NBC edged out ABC by 3 percent — each of them drew around 3 million total viewers in that 11 a.m. hour. (Note: these figures mimic what they normally do for Today and Good Morning America per day). 

Newsmax drew 192,000 viewers and NewsNation posted 32,000 — again, on-par with their respective morning ratings.

Of course, these amounts pale in comparison to the TV audiences in the Queen’s homeland of the United Kingdom. According to its data service BARB (Broadcasters Audience Research Board), an average of at least 27 million people had watched, of which the vast majority (approximately 70 percent) tuned in to BBC1’s coverage. At its peak, it generated a 95 share, meaning 95 percent of all televisions turned on within the UK territories had the funeral on their screens.

Cable news averages for September 19-25, 2022:

Total Day (Sep. 19-25 @ 6 a.m.-5:59 a.m.)

  • Fox News Channel: 1.440 million viewers; 206,000 adults 25-54
  • MSNBC: 0.844 million viewers; 82,000 adults 25-54
  • CNN: 0.603 million viewers; 116,000 adults 25-54
  • HLN: 0.163 million viewers; 50,000 adults 25-54
  • The Weather Channel: 0.155 million viewers; 33,000 adults 25-54
  • CNBC: 0.121 million viewers; 33,000 adults 25-54
  • Newsmax: 0.121 million viewers; 13,000 adults 25-54
  • Fox Business Network: 0.115 million viewers; 14,000 adults 25-54

Prime Time (Sep. 19-24 @ 8-11 p.m.; Sep. 25 @ 7-11 p.m.)

  • Fox News Channel: 2.155 million viewers; 281,000 adults 25-54
  • MSNBC: 1.251 million viewers; 110,000 adults 25-54
  • CNN: 0.674 million viewers; 132,000 adults 25-54
  • Newsmax: 0.188 million viewers; 20,000 adults 25-54
  • The Weather Channel: 0.178 million viewers; 38,000 adults 25-54
  • HLN: 0.167 million viewers; 46,000 adults 25-54
  • CNBC: 0.158 million viewers; 56,000 adults 25-54
  • NewsNation: 0.046 million viewers; 8,000 adults 25-54
  • Fox Business Network: 0.043 million viewers; 6,000 adults 25-54

Top 10 most-watched cable news programs (and the top programs of other outlets with their respective associated ranks) in total viewers:

1. The Five (FOXNC, Tue. 9/20/2022 5:00 PM, 60 min.) 3.678 million viewers

2. The Five (FOXNC, Mon. 9/19/2022 5:00 PM, 60 min.) 3.582 million viewers

3. The Five (FOXNC, Wed. 9/21/2022 5:00 PM, 60 min.) 3.348 million viewers

4. Hannity (FOXNC, Wed. 9/21/2022 9:00 PM, 60 min.) 3.226 million viewers

5. Tucker Carlson Tonight (FOXNC, Tue. 9/20/2022 8:00 PM, 60 min.) 3.208 million viewers

6. The Five (FOXNC, Thu. 9/22/2022 5:00 PM, 60 min.) 3.150 million viewers

7. Tucker Carlson Tonight (FOXNC, Wed. 9/21/2022 8:00 PM, 60 min.) 3.076 million viewers

8. Tucker Carlson Tonight (FOXNC, Thu. 9/22/2022 8:00 PM, 60 min.) 3.001 million viewers

9. Jesse Watters Primetime (FOXNC, Tue. 9/20/2022 7:00 PM, 60 min.) 2.918 million viewers

10. The Five (FOXNC, Fri. 9/23/2022 5:00 PM, 60 min.) 2.906 million viewers

35. State Funeral Queen E II “Committal Service St Georges Chapel” (CNN, Mon. 9/19/2022 11:00 AM, 60 min.) 2.074 million viewers

29. Last Word with Lawrence O’Donnell (MSNBC, Wed. 9/21/2022 10:00 PM, 60 min.) 2.276 million viewers

188. Real Time With Bill Maher “Episode 613” (HBO, Fri. 9/23/2022 10:00 PM, 57 min.) 0.879 million viewers

332. Last Week Tonight (HBO, Sun. 9/25/2022 11:21 PM, 32 min.) 0.523 million viewers

337. Weekend Recharge (TWC, Sun. 9/25/2022 11:00 AM, 60 min.) 0.516 million viewers

395. Kudlow (FBN, Wed. 9/21/2022 4:00 PM, 60 min.) 0.398 million viewers

397. The Daily Show (CMDY, Tue. 9/20/2022 11:00 PM, 33 min.) 0.395 million viewers

439. Forensic Files “Jean Pool” (HLN, Tue. 9/20/2022 12:00 AM, 30 min.) 0.325 million viewers

517. Closing Bell (CNBC, Wed. 9/21/2022 3:00 PM, 60 min.) 0.260 million viewers

750. Newsnation Prime (NWSN, Sat. 9/24/2022 7:00 PM, 60 min.) 0.158 million viewers

Top 10 cable news programs (and the top  programs of other outlets with their respective associated ranks) among adults 25-54:

1. The Five (FOXNC, Tue. 9/20/2022 5:00 PM, 60 min.) 0.490 million adults 25-54

2. Hannity (FOXNC, Wed. 9/21/2022 9:00 PM, 60 min.) 0.476 million adults 25-54

3. Tucker Carlson Tonight (FOXNC, Tue. 9/20/2022 8:00 PM, 60 min.) 0.468 million adults 25-54

4. The Five (FOXNC, Wed. 9/21/2022 5:00 PM, 60 min.) 0.467 million adults 25-54

5. Tucker Carlson Tonight (FOXNC, Wed. 9/21/2022 8:00 PM, 60 min.) 0.457 million adults 25-54

6. Tucker Carlson Tonight (FOXNC, Thu. 9/22/2022 8:00 PM, 60 min.) 0.440 million adults 25-54

7. The Five (FOXNC, Thu. 9/22/2022 5:00 PM, 60 min.) 0.408 million adults 25-54

8. State Funeral Queen E II “Committal Service St Georges Chapel” (CNN, Mon. 9/19/2022 11:00 AM, 60 min.) 0.404 million adults 25-54

9. The Five (FOXNC, Mon. 9/19/2022 5:00 PM, 60 min.) 0.388 million adults 25-54

10. Jesse Watters Primetime (FOXNC, Wed. 9/21/2022 7:00 PM, 60 min.) 0.387 million adults 25-54

76. All In with Chris Hayes (MSNBC, Wed. 9/21/2022 8:00 PM, 60 min.) 0.226 million adults 25-54

109. Last Week Tonight (HBO, Sun. 9/25/2022 11:21 PM, 32 min.) 0.187 million adults 25-54

168. The Daily Show (CMDY, Tue. 9/20/2022 11:00 PM, 33 min.) 0.143 million adults 25-54

173. Forensic Files “Traffic Violations” (HLN, Tue. 9/20/2022 12:30 AM, 30 min.) 0.139 million adults 25-54

182. Real Time With Bill Maher “Episode 613” (HBO, Fri. 9/23/2022 10:00 PM, 57 min.) 0.136 million adults 25-54

225. Weekend Recharge (TWC, Sun. 9/25/2022 11:00 AM, 60 min.) 0.121 million adults 25-54

317. Shark Tank “Shark Tank 1020” (CNBC, Tue. 9/20/2022 9:00 PM, 60 min.) 0.096 million adults 25-54

534. Kudlow (FBN, Wed. 9/21/2022 4:00 PM, 60 min.) 0.058 million adults 25-54

912. Newsnation Prime (NWSN, Sat. 9/24/2022 7:00 PM, 60 min.) 0.022 million adults 25-54

Source: Live+Same Day data, Nielsen Media Research

Continue Reading

BNM Writers

Dave Ramsey Never Wanted To ‘Do Radio’

That is the legacy, to date, of The Ramsey Show and Ramsey Solutions, which has helped people get out of debt and become financially independent for 30 years.

Avatar photo

Published

on

blank

You can touch a lot of lives in the course of the day if your goal when waking up is to help and serve as many people as possible. And you can help, counsel, motivate and love untold numbers of people when you build a team to share that aim, and you do so for nearly 11,000 days. That is the legacy, to date, of The Ramsey Show and Ramsey Solutions, founded by Dave Ramsey, which has helped people get out of debt and become financially independent for 30 years.

Last week, the show released a bonus episode on YouTube and podcast, with the current team of Ramsey personalities reminiscing with their leader, Dave Ramsey, on the evolution of the program, and its mission, over the last three decades.

The show began 30 years ago when Dave Ramsey made a guest appearance on a friend’s real estate program on a local Nashville radio station. The host of the show quit shortly thereafter, and Ramsey was asked if he wanted to take over the time slot.

“I’m not doing radio,” Ramsey said at the time. “Radio people don’t get paid nothing. They’re like bankers – big egos and titles and no money. I need money. I am broke, my kids are hungry. I am not doing this.” Ramsey had just gone through bankruptcy, after watching his personal real estate empire crumble, leaving his family in financially dire straits. He had emerged with the goal of helping others avoid the pitfalls and pain he had brought on himself.

Eventually, Ramsey agreed to host the radio show a couple of days a week as a way to promote his self-published book, Financial Peace, which he was promoting and selling out of the trunk of his car. Ramsey said the awful Money Game program was “hillbilly, red-neck radio.” In time, Ramsey took over the program on his own and re-branded it The Dave Ramsey Show, based largely on the example laid out by other top radio stars, such as Rush Limbaugh and Dr. Laura Schlessinger.  

“We shifted everything to Dave Ramsey, branding off the single person brand. And then everything drove through that brand,” Ramsey recalls. “That focus is what helped us move everything. Events, books, website started working. It was in the early days of the web.”

About fifteen years ago, the brand began to look toward the future, branching out to include multiple personalities and building an eventual succession plan.

“In my mid-40’s I said this thing’s not going to outlive me if we don’t decide how we’re going to carry the message in the next generation,” Ramsey said. “As we started thinking about that we said well, we don’t really say anything that’s unique. Lots of people have said, live on less than you make, get on a budget. You know, lots of articles that were boring, written by boring financial people.

“The only thing that’s unique is that we actually love the people. We actually care about people, and we actually help them. We’ve got compassion for them and we’re sassy and smart-aleck and funny and tell stories and entertain and convince them in the midst of that to go through their transformation. So we realized at that point that the business, the whole thing we built, would just die with me if we didn’t have other people that could do the same thing.”

Enter new personalities, such as those who appeared with Ramsey on the special 30th Anniversary episode – his daughter, Rachel Cruze, Ken Coleman, Dr. John Delony, George Kamal and Kristina Ellis. 

When listeners visit the Ramsey Solutions headquarters in Franklin, Tennessee, they are greeted like friends, with Janelle graciously checking them in and offering them a cookie and cup of coffee.  Over three decades, the radio program – like the brand itself – has become much more than a radio show about money.

“I would say it’s a place that people call in with their questions about their life, and it’s more heavily geared towards money. But yeah, it’s just a couple people sitting in a radio studio, friends, and taking people’s calls.” Cruze said.

“We’re kind of diving into whatever mess is going on in life and going, here’s how we can help,” Kamel interjected.

The program has evolved into areas such as relationships, boundaries, career growth, mental health, college planning and small business building.

“The pressure for someone to call in live on the air and talk to somebody, that’s a terrifying proposition for a lot of people, so there’s that,” said Coleman, who focuses heavily on his role as a career coach. “And then they’re dealing with something where they go, I feel like I need a breakthrough. And so, regardless of the topic, like Rachel said, it’s just a real person with a real struggle who needs real help.”

In addition to the flagship Ramsey Show, many of the personalities now also host individual podcasts, which focus on their specific areas of expertise. And during this special anniversary episode, the hosts recalled some of the more memorable calls they’ve taken on the air. From the hilarious to the emotional, Ramsey and his co-hosts have tackled it all on the air over the years. 

The man planning to get out of debt. 

The war vet dealing with PTSD. 

The college student searching for Biblical principles for handling money.

The millionaire developing a plan to become incredibly generous.

The main considering installing a pay phone in his home.

The brother forming a business partnership with his sibling.

The frightened mother cowering in a back room, hiding from her angry and violent spouse.

“I remember the first couple of calls I took on my podcast, and it came out organically. My first response to their question was, why are you calling me? That’s a huge thing. Why haven’t you called your friends or your pastor or your family members?” Dr. Delony recalled. “And to a person every response was, dude I got nobody. Like, you’re the only person to call. And so if you’d have asked me right when I was starting, what is the role of the show, how do I explain it? I would have said it’s a show people call about life.

“Now I think my answer would be different. It’s – We’ll Be There. When you’ve got nobody, we’ll be honest with you. And we’ll tell you what we think. We think we’re pretty smart. We think we know what we’re talking about, but we’ll be honest with you.”

In many respects, the Ramsey Show has become a place where callers can talk about subjects they may not even feel comfortable discussing with their own friends and family. After all, money conversations can be sensitive.

“I also think it’s just like a safe space. These topics we talk about, sometimes there’s a stigma around them. People feel shame and they feel intimidated to talk to their friends and family. It’s like this is a spot where we’re comfortable with this,” Ellis said. “You can bring us your ugly stuff. You can bring us the things that you don’t want to mention to anyone else and we’ll work through it.”

It’s a long way from the “awful, hillbilly program” on local Nashville radio. But through constant growth and evolution of the program and the organization, the company has helped countless people around the country and around the world. And judging by the trajectory, this group plans to help a whole lot more over the coming decades.

“The thing is when you tell people the truth about how to get a job, or the truth about, here’s how you do this relationship, or the truth about what you got to do with your money, they hear it even if they don’t like it,” Ramsey summed up. “Truth has a way of getting to you. And they know you love them. And we love them. We care about them.”

Continue Reading

BNM Writers

The Two Americas and the One Thing

Red – blue. Liberal – conservative. Republican – Democrat. No matter how you say it, the divisions run deep. More than ever, it seems there are two Americas.

Avatar photo

Published

on

blank

Doctor Martin Luther King Jr. used the phrase “two Americas” in a 1967 speech. North Carolina Senator Johnathon Edwards made two Americas the theme of his 2004 run for president.

Not since the Civil War has America been as divided as today.

Red – blue. Liberal – conservative. Republican – Democrat. No matter how you say it, the divisions run deep. More than ever, it seems there are two Americas.

Can the two Americas agree on anything? 

As I’ve come to understand that gender is fluid, America is “systemically racist,” and not all lives matter – and people can get fired for saying they do – it is hard to imagine ANYTHING on which the two Americas agree.

Fortunately, I receive a weekly email from Edison Research. One of which set me straight. There is at least ONE THING that the two Americas have in common. And it’s a podcast.

Data from Edison Research’s Podcast Metrics is fascinating. Before revealing what the two Americas have in common, let’s examine the differences in Republican and Democrat podcast listening habits.

Self-identified Democrats are more likely to listen to podcasts monthly than those who say they are Republicans by 41% to 36%. Intuitively, this finding makes sense as we dig deeper into the results. Republicans are probably listening to more Talk Radio, though the data provided doesn’t explicitly state this.

Edison Research notes, “when it comes to podcasts about politics, Edison Podcast Metrics shows wildly different listening patterns depending on which party one prefers.”

Eight of the top 20 podcasts among Republicans are political. Democrats, on the other hand, place only three podcasts that are political or deal with political topics in their top 20.

Republican podcast listening is more focused on politics, while Democrats have a wider range of podcast interests that make up their top 20 podcasts. Make of that what you will. Further, several of the leading podcasts among Republicans are available on the radio. This finding suggests a few possibilities: 

  • Republican listeners are giving up time spent listening to the radio for podcasts and whatever financial implications that means
  • They can’t get enough of their favorite conservative talk hosts, listening to their shows over again
  • They are listening to other programming that is not available in their market or when they are not able to listen (possibly even because they are listening to another show)

In the last two cases, the podcast is effectively a DVR.

Edison Research created the graphic below, which shows the overall rank of political podcasts or ones that touch on political topics separated by self-identified Democrats and Republicans. 

Table
Description automatically generated

Here we see the ONE THING that Democrats and Republicans have in common: “The Joe Rogan Experience” is the most listened to podcast regardless of major party affiliation.

What makes Joe Rogan bridge red and blue America is beyond the scope of the research. Therefore, we can only speculate why Rogan appeals to podcast listeners who belong to both political parties. Responses from long-time, regular Joe Rogan listeners, are welcome and appreciated.

Marshall McLuhan famously said, “the medium is the message.” Once in a generation, a broadcaster becomes bigger than the medium. Howard Stern did for over a decade. Football broadcasts earn this stature every week. Has Rogan achieved that status, or does he still fall short of this description even with the ability to cross the aisle? If Rogan has reached that level, he is the first podcaster to do so. 

Edison Research co-founder and president Larry Rosin shared additional insights telling me, “Rogan’s reach is 50% higher among Republicans, but he still leads with Democrats. That’s how far ahead of the field he is.” However, Rogan doesn’t lead across the board. He isn’t first among women. Rogan does win virtually every male demo, including 55+.

The Edison Research email also breaks down the data to reveal which show (among the larger ones) has the highest proportion of its audience that is Republican: “The Michael Knowles Show” (from the Daily Wire). The show with the highest Democrat composition is “Lovett or Leave it” (from Crooked Media). 

I’ve never met or communicated with Joe Rogan. I don’t know his goals and ambitions, but America is looking for a leader who crosses partisan lines. If Rogan doesn’t care to lead and avoids stepping into a partisan mess, he could help the country. At the very least, he could develop an even larger mass audience.

Continue Reading
Advertisement blank
Advertisement blank

Barrett Media Writers

Copyright © 2022 Barrett Media.