A new study from Cumulus and Westwood One’s Audio Active group shows some good news for radio sales reps to take to their clients. Listeners of sports radio tend to hear the messages stations and advertisers want them to more often than listeners to other formats and users of other platforms.
It should come as no surprise that listeners to spoken word formats tend to be the ones most likely to hear and remember a sponsor’s message. Sports tops all of them with Spanish formats, NPR, news/talk and religious formats rounding out the top 5.
Radio also showed the highest audience retention through commercials. The study asked participants how often they skip or actively avoid ads on a variety of platforms. 35% of listeners to terrestrial radio answered “rarely or never”. 27% of those that regularly consume audio via the online streams of terrestrial stations gave the same answer.
Finally, the study showed that sports radio has a particularly engaged audience. Those that listen to play-by-play on the radio tend to be very aware of who advertisers are and more interested in what is coming through their speakers.
Jason Fitz: Keyshawn Johnson Cannot Be Serious With Trevor Lawrence Take
“There is no way Trevor Lawrence is the eighth-best quarterback out of eight left in the playoffs after doing what he did after the first quarter of that last game.”
When he was drafted by the Jacksonville Jaguars in 2021, Trevor Lawrence was heralded as a once-in-a-lifetime type of prospect. While his career had a bit of a rocky start, he has shown a lot in year two, including leading one of the largest come-from-behind victories in playoff history Saturday night against the Chargers. Jason Fitz cannot believe that isn’t enough to impress Keyshawn Johnson.
The ESPN Radio morning man ranked the eight remaining starting quarterbacks in the NFL playoffs and put Lawrence dead last.
“Trevor Lawrence at eight? I know Keyshawn Johnson is out there in California, but I want to party with Key because obviously, he was doing a little partying before this show, Harry,” Jason Fitz told his partner on Tuesday’s edition of Fitz & Harry. “There is no way Trevor Lawrence is the eighth-best quarterback out of eight left in the playoffs after doing what he did after the first quarter of that last game.”
Fitz noted that during the season people started calling Lawrence “Trevor Tangerines” for the daringness he continued to show even after things looked bad for him and the Jaguars. He said that on Saturday night, he should have been called “Trevor Watermelons”.
Jason Fitz acknowledged that it would be hard to rank anyone ahead of Patrick Mahomes, Josh Allen, Joe Burrow, and Jalen Hurts, which made up Keyshawn Johnson’s top four. But Fitz doesn’t think this is a matter of Lawrence being disrespected for being number eight, behind Brock Purdy, who began the season as the 49ers’ third-string quarterback, instead of number seven.
“Considering the whole body of work and the way that Trevor Lawrence has played since week nine, you wouldn’t have to press hard to put Daniel Jones below Trevor Lawrence.”
He added that Keyshawn Johnson is also being influenced by the uniform Trevor Lawrence wears.
“I think there’s a little element that speaks to the fact that we have a perception on certain organizations. I’m just saying — four interceptions or not — this is the analogy I keep making this week: If Trevor Lawrence had the bounceback game with the star in his helmet as the quarterback of the Dallas Cowboys, today the conversation would be like ‘Well, you can’t hold him down the whole game’.”
Boomer Esiason: ManningCast Proves Peyton Manning Can Never Be a Coach
“He’s got no patience whatsoever.”
Don’t expect to see Peyton Manning on an NFL sideline. He may be one of the best quarterbacks the league has ever seen, but Manning isn’t cut out to be a coach according to Boomer Esiason.
On Tuesday morning, Esiason and the rest of the Boomer & Gio cast listened to highlights of the previous night’s ManningCast. They enjoyed the audio of Peyton Manning losing his temper after Cowboys kicker Brent Maher missed his third extra-point attempt of the night.
The clip, which has since gone viral, includes Manning asking if a kicker can be cut at halftime of a playoff game.
“This is why Peyton can’t coach,” Esiason said in response to the audio. “He’s got no patience whatsoever.”
The chemistry and authenticity of Peyton and Eli is often cited as the appeal of the ManningCast. Esiason noted that was what is on display in moments the brothers cannot control.
Boomer Esiason was a guest on the week eight ManningCast, which featured his former team, — the Cincinnati Bengals — playing Cleveland Browns. Esiason said at the time that while it was a distracting way to try and follow a game, being a part of the show is a lot of fun. He echoed that praise Tuesday morning.
“Those things are really unbelievably done. I mean, they are funny.”
NHL All-Star Game Airing Exclusively on SiriusXM After Contract Extension
The game — held on Saturday, February 4th — will feature Steve Kouleas and Gord Stellick in the booth. Scott Laughlin will work as the broadcast’s rinkside reporter.
SiriusXM and the NHL have reached an extension that will see the satellite service continue to carry every league contest. The new multi-year deal will run through the 2028-2029 season.
Part of the deal includes the NHL All-Star Game airing exclusively on SiriusXM. The game had previously been distributed by Westwood One before Sports USA Media took over the rights in 2021.
The game — held on Saturday, February 4th — will feature Steve Kouleas and Gord Stellick in the booth. Scott Laughlin will work as the broadcast’s rinkside reporter. All three are regulars on NHL Network Radio. Stellick and Laughlin serve as hosts of NHL Morning Skate, while Kouleas hosts the station’s afternoon show, The Power Play.
NHL Network Radio will also provide live coverage of the league’s All-Star Media Day on Thursday, February 2nd and the NHL All-Star Skills Competition on Friday, February 3rd.
The deal includes SiriusXM continuing to produce and distribute SiriusXM NHL Network Radio on the platform for the duration of the contract.
“Hockey fans are among the most passionate sports fans, and our long-term relationship with the NHL enables us to deliver those fans across North America comprehensive access to the league, offering them live broadcasts of every game and the only 24/7 NHL channel in audio,” said SiriusXM’s President and Chief Content Officer Scott Greenstein.
“Live sports, coupled with great, in-depth sports talk, is one of the key elements of our programming and we are very pleased to be extending our content agreement with the NHL for many more years.”