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Mark Cuban: Baseball Is ‘Well-Suited For The TikTok Generation’

“He said that the league should be developing an app that takes “an AI-driven approach” to fandom.”

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Streaming deals may have older fans worried about finding their favorite teams when the new Major League Baseball season starts. One fan thinks streaming is just the tip of the technology iceberg the league should be embracing. Mark Cuban told Dan Patrick that the sport’s future should be all about social media and algorithms.

Patrick asked Cuban if he would invest in the sport of baseball if it were a product presented to him on ABC’s Shark Tank. Cuban said he would, but he would require some changes, because baseball is better built for the future than anyone realizes.

“I think baseball is well-suited for the TikTok generation because it comes in small bites,” the Dallas Mavericks owner said.

In a perfect world, Mark Cuban wants to see Major League Baseball embrace the same model as TikTok. He said that the league should be developing an app that takes “an AI-driven approach” to fandom.

“You could create an application where you could be living in Dallas, you could be a Rangers fan, but if Ohtani came up or your favorite player came up, you’d have an app where can swipe in for those plate appearances.”

Cuban wants to see baseball embrace the hand social media has dealt the sport and also make more common-sense changes to attract younger fans. He dismissed seven-inning doubleheaders and putting runners on second as nonsense.

More effective changes, according to Mark Cuban, would be eliminating throwing the ball around the horn and encouraging personality through bat flips and other celebrations.

Cuban is not advocating for a presentation based on an algorithm to replace traditional coverage of Major League Baseball. He doesn’t think any technological advancement should replace traditional linear TV broadcasts. He says that his app idea could be offered at somewhere between three and five dollars per month to better serve younger fans.

Patrick asked him why it is that the answer seems so obvious to Cuban, but it isn’t something the league has figured out.

“That’s a mystery I’ve never been able to solve,” Mark Cuban laughed.

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Zolak and Bertrand Broadcast During Patriots/Panthers Fights

“I’ve never seen anything like this at a camp… this is great today,” beamed Zolak.

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Zolak and Bertrand

Scott Zolak and Marc Bertrand were broadcasting live from the New England Patriots’ joint practice with the Carolina Panthers. During their show, things got heated between the two teams, multiple times, and the show was there to call it all.

Bertrand was bringing the show back from commercial break and noted that there had just been a fight moments before Zolak and Bertrand were live.

“This drill got escalated by the Panthers here,” said co-host and former Patriots quarterback. “This is number three (fights)in a freaking kickoff drill. A kickoff drill!”

Shortly after, Bertrand was describing the efforts to separate the two teams when even more chaos erupted.

“They’ve separated all the players,” began Bertrand, sensing some calm was being restored. “They’ve sent them on their way to the next period so you’ve got — and now here comes another fight. Another major fight! It’s happening right in front of the stands.”

“These guys are a-holes man,” spoke Zolak. “Get these clowns out of here. All they want to do is fight. This is unreal. I’ve never seen anything like this.”

“What a scene,” said Bertrand.

“I’ve never seen anything like this at a camp… this is great today,” beamed Zolak. “Thank God we’re down here!”

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Sports Radio News

1140 The Bet Cancels ‘The Playmakers’

The show, hosted by Lindsey Brown and Adrian Hernandez, aired from 3:00 PM to 5:00 PM.

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In another cut from Audacy, 1140 The Bet has cancelled The Playmakers on their Las Vegas station.

The show, hosted by Lindsey Brown and Adrian Hernandez, aired from 3:00 PM to 5:00 PM.

Brown tweeted the news, saying “Sadly I have been informed that yesterday was our final show. I am thankful for the people it brought into my life & the experiences we created I am incredibly proud of our work & the boundaries we are eager to push in sportz radio. Today is a tough day. Tomorrow is on the way.”

Hernandez followed up by tweeting “I can’t put into words right now how I feel right now but in my radio journey from College in Tampa to Phoenix and now Las Vegas you were the best teammate I’ve ever had in radio and more importantly a great person. I appreciate and will miss you Badass Brown.”

According to the station’s website, it will replace The Playmakers with You Better You Bet from the BetQL Network.

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Sports Radio News

1250-AM The Fan in Milwaukee Reportedly Cancels Local Programming

The station is streaming CBS Sports and has removed the local daily lineup from the 1250 AM The Fan website.

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1250 AM The Fan

Stunning sports radio news out of Milwaukee. 1250-AM The Fan has suddenly removed all of its local programming and switched over to CBS Sports Radio.

The news came as a shock to local listeners but even more surprising to the station’s staff. Here’s a tweet from Evan Heffelfinger noting that today was “everyone’s” last day at the station.

The station’s stream is currently airing CBS Sports Radio. The local daily lineup has also been removed from the 1250 The Fan website although show podcasts still remain.

In regards to the station’s talent, most have been quiet since the news began to trickle out. The Milwaukee Business Journal reported that recent NFL Hall of Famer and former Green Bay Packer LeRoy Butler was part of the cuts. Bart Winkler, Tim Allen, and Gary Ellerson are expected to be out as well.

“Over the past few years, Audacy has been on a transformational journey, investing in our capabilities to serve our listeners and customers and accelerate our growth through a number of strategic acquisitions, enhancements to our platform, and the addition of hundreds of team members to our workforce,” explained an Audacy spokesperson. “We remain committed to this exciting transformation which has made us a much stronger organization, but in light of current macroeconomic headwinds, like so many other companies, we have been proactively taking actions to mitigate against the impact of any downturn. These include evaluating budgets, reducing expenses, and also reducing our workforce.”

One host who is expected to remain involved is Steve ‘Sparky’ Fifer. Fifer was part of the midday show, and also helped behind the scenes. According to sources, he’s likely to contribute off-air and with additional brand projects. The rest will have an opportunity to explore opportunities should any become available at 97.3 The Game, ESPN 94.1, WTMJ or any other local outlets.

Upon learning of the news, a few former 1250 hosts, Mike Wickett and Cliff Saunders, took to social media to share their sadness.

Ryan Maguire, who served as the PD of 1250 The Fan from 2006-2009, and is currently the PD of crosstown rivals ESPN Milwaukee and WTMJ, provided his perspective.

One host who left before the station was dismantled was former afternoon man Ramie Makhlouf. The longtime Milwaukee voice exited in June to join Sactown Sports 1140.

This is a developing story and as more information becomes available we’ll pass it along. 1250-AM The Fan is owned by Audacy, which just announced plans to reduce less than 5% of its programming staff.

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