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Disney Reportedly Explored Buying UFC in 2016

“Bob Iger thought the sport was “too bloody and violent” for Disney’s family orientated brand image.”

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Now that streaming giants like Amazon and Apple+ have dipped their toes in the world of live sports, these massive companies are reportedly seeking out more. According to an article from CNBC, a number of these companies could potentially acquire the rights to more ‘niche’ sports like UFC, WWE and Formula 1.

Before UFC signed an exclusive deal with ESPN, the combat sports company almost negotiated a deal with the network’s parent company Disney. According to a source cited in the article, Disney had negotiated terms with the combat sports giant to acquire the company for about $4.3 billion.

However, that deal eventually fell through because then-president Bob Iger thought the sport was “too bloody and violent” for Disney’s family orientated brand image. UFC was eventually bought by The Endeavor Group (then known as WME) back in 2016 for $4 billion. Two years later, ESPN snagged the TV rights, paying $1.5 million, with their streaming service also inking a $150 million per year deal to stream UFC fights.

After signing with the worldwide leader in sports, the UFC instantly increased their value to $7 billion according to UFC’s president Dana White. The deal is just another indication of the rising value for sports broadcasting rights which gives advisers a unique opportunity as more and more people are cutting the cord from cable but are still tuning in to watch their favorite teams and athletes.

LightShed analyst Rich Greenfield believes that instead of Disney paying for the UFC’s TV rights, it would’ve been a lot smarter to just buy the UFC outright rather than spending billions on licensing.

“Disney would have been far smarter to buy UFC than spend this much to license,” Greenfield said. “Now the costs are going way up. Owning a league makes a ton of sense.”

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NEWS: F1 Renews With ESPN For U.S. Media Rights

ESPN was reportedly in a three-way bidding battle with Amazon and Comcast. According to the report, F1 told both Amazon and Comcast on Friday that they had decline to accept either one’s offer.

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F1 ESPN

The racing series F1 has decided to stick with ESPN through 2025.

ESPN was reportedly in a three-way bidding battle with Amazon and Comcast. According to the report, F1 told both Amazon and Comcast on Friday that they had decline to accept either one’s offer.

The reported value of the three-year contract is set to pay F1 $75-90M per year for the U.S. media rights. Amazon had offered to pay roughly $100M per year, with the right to sublicense to a linear broadcast network. Comcast’s offer was similar to ESPN’s in terms of value and the structure. They also wanted to put select races on it’s streaming service, Peacock.

Netflix was in on the negotiations, as well. The makers of Drive to Survive, the streaming series that many credit with the sport’s explosion in popularity in recent years, wasn’t close on on their financial offer. Also, it seems F1 executives were not ready to put all of its races on a streaming service just yet.

Currently, F1 receives $5M per year for ESPN to broadcast it’s races. ESPN has grabbed about 1.0 million viewers per race. That makes F1 a more than viable option for the network to invest into again. ESPN will be able to put a small number of races on its ESPN+ streaming service exclusively. The vast majority being on ABC or ESPN.

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Skip Bayless Says He And Stephen A. Smith ‘Sorted Out’ Their Disagreement

“Brothers fight. We have fought before. I’m assuming we will fight again.”

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Skip Bayless

Stephen A. Smith and Skip Bayless were locked in a war of words last week following the First Take host’s appearance on JJ Redick’s Old Man and the Three podcast.

The origins of their partnership were discussed and Bayless admitted he did not like the way Smith characterized the state of First Take before he arrived on set. Smith insisted that Bayless simply misunderstood what he meant by saying that he was told the show needed him.

Over the weekend, Skip Bayless says he and Stephen A. Smith got together at the Bayless home in California to talk things out in private.

“He was in LA, he came over, we sat by the pool,” he said on the latest episode of The Skip Bayless Show. “It wasn’t the easiest conversation for a while, but we slowly but surely sorted it out. We got through it, and we have been through so much together.”

Bayless reiterated that he considers Smith a brother. They love each other. That doesn’t mean they are always going to remember events the same way or see eye-to-eye all the time.

“Brothers fight. We have fought before. I’m assuming we will fight again.”

Fighting doesn’t mean the relationship is fractured. In fact, Skip Bayless was adamant that he remains closer to Smith than he is to most people in his life.

“I don’t trust easily because of the way I was raised, but I do trust Stephen Anthony Smith. Trust him with my life. Always have and always will. I trust he will always be there for me, and you better believe I will always be there for him.”

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FOX Sports VP: ‘USFL Proves Spring Football As Valuable As Rising Properties’

“We want to show we belong in that category, and I think that happened.”

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Michael Mulvihill says the USFL accomplished exactly what FOX needed it to. It proved there is a large enough audience for spring football that it has a value on par with some of the hottest properties in sports media right now.

 “All we wanted to do is demonstrate that spring football can do viewership at the levels of Premier League, NHL regular season, Formula One or MLS,” the FOX Sports Executive VP said according to Sports Business Journal. “We want to show we belong in that category, and I think that happened.”

While none of those properties are pulling in the kind of media rights money the NFL or major college football is, Mulvihill pointed out that all of them have been in the news for the right reasons.

“You’re talking about properties that have all recently negotiated deals at substantial increases, or with F1, people know it’s about to.”

The USFL had a solid broadcasting footprint with games airing on FOX, NBC, FS1 and USA. Regular season games for the first year of the revived league averaged just under 700,000 viewers.

Mulvihill said fans behaved exactly how he expected them to in the first season of the USFL. Without any team loyalties, he isn’t surprised that people watched less of an average USFL game than they did the NFL or college football.

The USFL Playoffs begin this weekend. Canton, OH will host the league’s first championship game on July 3.

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