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WWE’s WrestleMania Sets Social Media Records, Beats The Super Bowl In Four Categories

“Vince McMahon’s company beat the NFL’s Super Bowl on social media in four key categories.”

Jason Barrett

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For nearly four decades, the WWE has made a habit of smashing records with their annual event, WrestleMania. The company’s 2022 show, which took place last weekend in Dallas, Texas at AT&T Stadium was no exception. The action packed, highly entertaining two-night spectacular drew a total of 156,352 fans from all 50 states and 53 countries.

But as impressive as the WWE’s record breaking attendance and revenue numbers were, there was another story worth sharing. Vince McMahon’s company beat the NFL’s Super Bowl on social media in four key categories: impressions, engagements, video views, and video watch time according to Conviva. WWE set social media records by producing the highest total of Video Views, Hours and Impressions for any event in company history.

Here are the numbers that stood out:

  • Impressions: WWE: 2.2 Billion Impressions vs. Super Bowl: 1.8 Billion Impressions
  • Video Views: WWE: 1.1 Billion Video Views vs. Super Bowl: 618 Million Video Views
  • Video Watch Time: WWE: 13.1 Million Hours compared vs. Super Bowl 3.56 Million Hours
  • Engagements: WWE: 87 Million Engagements vs. Super Bowl: 78 Million Engagements

WWE generated a record 1.1 Billion views across Facebook, Instagram, Snap, TikTok, Twitter, which resulted in a massive 47% increase from WrestleMania 37. The company also recorded 785 Million Minutes/13 Million Hours of video consumed on social, up 29% from last year, and a record 2.2 Billion Impressions, which was 10% better than their 2021 show.

Other notable figures which stood out included the two highest engagement posts in event history. Cody Rhodes’ return to the WWE, and Pat McAfee’s match with Austin Theory, which led to follow up in-ring action with Mr. McMahon and Stone Cold Steve Austin were huge social media hits. Cody’s return produced a whopping 500,000 engagements. The McAfee-Theory match delivered more than 450,000 engagements.

Some will point out that WWE’s event is a two-night affair whereas the Super Bowl takes place on one night. The length of the show is also a factor with the WWE holding a 3 to 1 advantage in terms of air time. Regardless, WWE’s social media impact can’t be denied. Those are insane numbers for engagement and viewing, and to keep fans interested for two-nights from start to finish is no easy task. Judging by the numbers, Vince McMahon’s company hit a homerun.

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Bomani Jones: Chris Canty Made Me Rethink How I Look At This Job

“You’ve heard me say this before. I have a particular respect for former athletes that get in and treat this job with care like in the same way they would the other job.”

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The Right Time with Bomani Jones has been one of ESPN’s most successful podcasts recently. Part of the appeal is that the conversations can go anywhere. Jones and his guests talk plenty about sports, but they will venture into pop culture, current events, and more. When it is “Foxworth Friday”, there is a good chance that the show will give some insight on other ESPN personalities.

On the most recent edition of The Right Time, Bomani Jones and Domonique Foxworth discussed how hard it can be to come up with a unique view on a topic every single time you are asked to talk about it. When Foxworth said that ESPN Radio’s Chris Canty makes it a little easier for him to be entertaining in those moments, Jones added to the praise.

He discussed a conversation he and Canty had at a Halloween party hosted by FOX’s Nick Wright.

“You’ve heard me say this before. I have a particular respect for former athletes that get in and treat this job with care like in the same way they would the other job,” Jones said. “Chris was like ‘Hey man’. You know, he’s got a Super Bowl ring, but he’s like ‘I didn’t get a gold jacket. I wasn’t great at that. But this? I have a chance to be great at something else.’”

Bomani Jones was impressed by that attitude. He admitted that it was eye-opening.

“That really made me look back at how I do my job and was like ‘Yo, I need to be looking at this in a very similar way.’”

Foxworth agreed. He said that it isn’t hard to believe that Chris Canty wants to be great on TV and radio. It is easy to see when he is making an effort to get better.

“He works at it and he doesn’t rely on just one move,” Foxworth said. “Using the basketball analogy, he’s adding new stuff to his game.”

Chris Canty clearly has fans in Bristol. ESPN keeps finding ways to use him across multiple platforms. In addition to his daily ESPN Radio show with Chris Carlin, he also makes regular appearances on Get Up with Mike Greenberg.

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Dave Portnoy Drops Appeal Of Lawsuit Against Business Insider

“In dropping the suit, both Portnoy and Insider have agreed to pay their own legal fees according to Awful Announcing.”

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Dave Portnoy is done with his legal fight against Insider. He filed an appeal after a judge dismissed his initial defamation suit in November. That appeal has been dropped.

Nich Carlson, the Global Editor-in-Chief of Insider, took to Twitter Friday to announce that the legal standoff had come to an end. He also notes that Insider is not surprised by the decision. The company stands by the reporting in the initial story, in which multiple women alleged that sexual encounters with Portnoy turned “violent and humiliating”. It was one of two stories the site published featuring these kinds of accusations against Portnoy.

Both sides will move on. In dropping the suit, both Portnoy and Insider have agreed to pay their own legal fees according to Awful Announcing.

In November, a Massachusetts judge ruled that Portnoy would have to prove that Insider acted with “actual malice” in publishing the stories. That was going to be a high bar considering that Dave Portnoy is a public figure.

Neither he nor his legal team have publicly commented about the status of the lawsuit.

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Nick Wright: Majority of Media Got Tom Brady Retirement Story Wrong

“I don’t think people understand that these are not easy decisions.”

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The news of the retirement of Tom Brady wasn’t the most shocking development, but FS1 host Nick Wright believes the way some of media coverage around Brady evolved wasn’t handled correctly.

During his What’s Wright? with Nick Wright podcast, Wright argued that those who have been given tremendous talents are put in different situations than those who weren’t, stopping just short of saying Brady had a duty to continue to perform his craft. He later added that those joking about Brady’s marriage failing for an extra season in the league weren’t viewing the entire picture, and that the divorce wasn’t something worth joking about.

“I see a lot of stuff people are saying about Brady, and I think it’s bullshit,” Wright said. “‘Oh, you sacrificed your marriage to 8-9’. And I don’t think people understand that these are not easy decisions. These are not easy things, and people know we know we are at times putting yourself first, in a selfish way that you’re not supposed to as a parent.”

The First Things First host then said the situation is similar to one he experienced as a child, but grew to realize there were bigger things than simply being a parent.

“It’s what I learned from my own dad. My own dad — who I have massive admiration for — absolutely put me and my sister — at times — on the backburner to negotatioting the best bargain possible for the Kansas City Firefighters. His legacy — he’s a great dad, who I adore — (but) his life’s legacy is not the things he did for me and my sister, his real legacy is the things he did for those firefighters and their families. You have those push and pull things and you make decisions and you deal with the fallout of it. It’s really sad that he and Gisele didn’t make it.”

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