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Jomboy Media Announces Partnership With SeatGeek

“The partnership makes all the sense in the world considering SeatGeek’s reach amongst the younger generations.”

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The MLB is one of the few sports in America that has a fanbase that is getting older and older by the day. With the average fanbase of league being 57, guys like Jimmy “Jomboy” O’Brien have made an impression on younger fans of the sport through social media.

A former videographer, O’Brien’s “Jomboy Media” company has inked a large sponsorship deal with SeatGeek, the online ticket provider that helps fans find the cheapest ticket prices on Tuesday. The company has partnerd with a number of new media operations including Pat McAfee and countless of other YouTubers in the sports space.

When speaking with Joe Pompliano for his Huddle Up SubStack newsletter, O’Brien said the company has been supporting him from the start and mentioned SeatGeek’s long track record of working with new media entities that are challenging some of the big legacy media companies for engagement.

“SeatGeek has supported me from the very beginning, even before Jomboy Media was who we are today,” said Jimmy O’Brien a.k.a Jomboy, founder of Jomboy Media. “The company has a long track record of working with new media entities, and has a knack for understanding not only what it takes to succeed within the industry, but how to tap into the minds of today’s consumers. The [media] landscape is evolving and SeatGeek knows how to grow with the fans by using smart and forward-looking approaches to collaboration.” 

The partnership makes all the sense in the world considering SeatGeek’s reach amongst the younger generations. The number of Gen Z customers that buy tickets from SeatGeek is more than a quarter of their total customer base at 36% compared to Ticketmaster, which only levies 18% of buyers that fall in that category.

Before the success, O’Brien, 33 was a videographer in California, mainly for weddings, while also doing some YouTube videos on the side with his friends. In an effort to connect with Yankees fans, Jomboy started live-tweeting games and providing video recaps.

At the time, O’Brien was 28 years old and made no money from the content he produced.

However, through hard work and determination Jimmy eventually reached 1,000 followers on Twitter and convinced his childhood friend Jake Storiale to launch a podcast with him called “Talkin’ Yanks.”

While podcast was growing organically, Jimmy and Jake garnered even more attention for their show by creating these short videos called “Baseball Breakdowns,” which included breakdowns such as Aaron Boone’s infamous ejection back in 2019 when he tossed from a game after arguing with the umpire and digging up footage from the game that an opposing pitcher accused the Houston Astros of banging on trash cans to inform batters on what pitches were coming.

While those video’s helped the company and the show out tremendously, a friend of O’Brien’s saw that the podcast resonated with people and offered him a $25,000 investment in early 2018. That initial investment later led to a $1 million investment from a group of MLB players and media figures last year.

The company now has about 50 employees and just opened up an office space in New York City. Jomboy Media has also proved to be very profitable, doing between $6 million and $7 million in revenue last year.

Seems like Jombo/y is here to stay and my guess is they will eventually branch out to other sports as they continue their meteoric rise in the sports media world.

Sports Online

Amazon’s Thursday Night Football Ratings Up In Week 4

That figure represents growth from last week’s Steeler-Browns game which averaged 11.03 million viewers.

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Amazon Prime Video is the first to tout its NFL success in Week 4 of the season. The week’s first game, the Thursday Night Football matchup between the Miami-Dolphins and Cincinnati Bengals, averaged 11.7 million viewers.

That figure represents growth from last week’s Steeler-Browns game which averaged 11.03 million viewers. That number also represents a massive increase over last year’s Week 3 game from last year (Jaguars-Bengals) which averaged 8 million viewers. That game aired on the NFL Network.

Amazon also noted that the streaming service gathered 13.4 million viewers across all platforms for the Thursday night game.

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Sports Online

Julian Edelman Considers Himself A Pioneer

“I’ve been a football player since I was 8 years old, but I did have other interests. Now that I am done, I get to explore that.”

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Since his playing days with the New England Patriots ended after the 2020 season, Julian Edelman has kept himself busy with his role on Inside the NFL and now co-hosting the Games with Names podcast with comedian Sam Morril. So, what was Edelman looking for with his post-football endeavors?

Edelman was a guest on the most-recent episode of the Half-Forgotten History podcast with Trey Wingo and he said that the vibe that Inside The NFL has with Phil Simms, James Brown, Brandon Marshall, Michael Irvin, and Ray Lewis was something that he was looking for.

“With Inside the NFL, I have those guys and there’s a camaraderie. We get to have that breaking bread and just locker room kind of vibe. On the podcast, it’s the same thing.”

The MVP of Super Bowl XLIII mentioned that the key to doing the things he does now in his post-career came from the way him and his team were able to use social media to build his own brand and help ease the transition from a playing career to a member of the media.

“When I retired, I was fortunate enough to put a good team around me for all of my off-the-field things. We built a brand through social media. Kind of pioneers of this whole thing with social and e-commerce and millennial/Gen-Z things. It helped me land a role on Inside the NFL and go and have an ability to start a podcast, Games With Names. It’s been good and it honestly helps with the transition.”

Now that Edelman’s playing days are in the past, he said that he now has the opportunity to do things that he was always interested in since he was a kid, but did not have the time for and he is grateful for the opportunities that the NFL has allowed him to have.

“I’ve been a football player since I was 8 years old, but I did have other interests. Now that I am done, I get to explore that. I am so grateful for football and for the game just because it has given me the opportunity to do things that are fun and amazing.”

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Sports Online

LaVar Arrington, ‘Up On Game Presents’ Forges Multiplatform Deal With John Brenkus, Brinx.TV

The two entities have created a show called The NIL House, which will feature Brenkus and Rob Vaka discussing the latest news, biggest stories, athletes, collectives, and celebrities in the Name, Image, and Likeness space.

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Fox Sports Radio morning co-host LaVar Arrington has announced a multi-platform deal with creator and host of Sport Science John Brenkus and Brinx.TV.

The two entities have created a show called The NIL House, which will feature Brenkus and Rob Vaka discussing the latest news, biggest stories, athletes, collectives, and celebrities in the Name, Image, and Likeness space.

“We are thrilled to be partnering with a pioneer like John Brenkus and Brinx.TV,” said Arrington. “This relationship will dramatically expedite our slate of programming and positively impact the sports entertainment industry.”

“LaVar Arrington has dominated the world of sports on and off the field,” adds Brenkus. “By combining Up On Game and Brinx.TV’s distribution platforms, there really is no limit to our success.”

Up On Game Presents is the podcast platform Arrington curates, in conjunction with Fox Sports Radio. The Up On Game podcast features Arrington and former NFL Pro Bowl wide receivers T.J. Houshmandzadeh and Plaxico Burress.

Brinx.TV was created in February of 2021 and allows subscribers the ability to watch live programming while also make purchases, bid in auctions, buy NFTs, and answer trivia questions.

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