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Jomboy Media Announces Partnership With SeatGeek

“The partnership makes all the sense in the world considering SeatGeek’s reach amongst the younger generations.”

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The MLB is one of the few sports in America that has a fanbase that is getting older and older by the day. With the average fanbase of league being 57, guys like Jimmy “Jomboy” O’Brien have made an impression on younger fans of the sport through social media.

A former videographer, O’Brien’s “Jomboy Media” company has inked a large sponsorship deal with SeatGeek, the online ticket provider that helps fans find the cheapest ticket prices on Tuesday. The company has partnerd with a number of new media operations including Pat McAfee and countless of other YouTubers in the sports space.

When speaking with Joe Pompliano for his Huddle Up SubStack newsletter, O’Brien said the company has been supporting him from the start and mentioned SeatGeek’s long track record of working with new media entities that are challenging some of the big legacy media companies for engagement.

“SeatGeek has supported me from the very beginning, even before Jomboy Media was who we are today,” said Jimmy O’Brien a.k.a Jomboy, founder of Jomboy Media. “The company has a long track record of working with new media entities, and has a knack for understanding not only what it takes to succeed within the industry, but how to tap into the minds of today’s consumers. The [media] landscape is evolving and SeatGeek knows how to grow with the fans by using smart and forward-looking approaches to collaboration.” 

The partnership makes all the sense in the world considering SeatGeek’s reach amongst the younger generations. The number of Gen Z customers that buy tickets from SeatGeek is more than a quarter of their total customer base at 36% compared to Ticketmaster, which only levies 18% of buyers that fall in that category.

Before the success, O’Brien, 33 was a videographer in California, mainly for weddings, while also doing some YouTube videos on the side with his friends. In an effort to connect with Yankees fans, Jomboy started live-tweeting games and providing video recaps.

At the time, O’Brien was 28 years old and made no money from the content he produced.

However, through hard work and determination Jimmy eventually reached 1,000 followers on Twitter and convinced his childhood friend Jake Storiale to launch a podcast with him called “Talkin’ Yanks.”

While podcast was growing organically, Jimmy and Jake garnered even more attention for their show by creating these short videos called “Baseball Breakdowns,” which included breakdowns such as Aaron Boone’s infamous ejection back in 2019 when he tossed from a game after arguing with the umpire and digging up footage from the game that an opposing pitcher accused the Houston Astros of banging on trash cans to inform batters on what pitches were coming.

While those video’s helped the company and the show out tremendously, a friend of O’Brien’s saw that the podcast resonated with people and offered him a $25,000 investment in early 2018. That initial investment later led to a $1 million investment from a group of MLB players and media figures last year.

The company now has about 50 employees and just opened up an office space in New York City. Jomboy Media has also proved to be very profitable, doing between $6 million and $7 million in revenue last year.

Seems like Jombo/y is here to stay and my guess is they will eventually branch out to other sports as they continue their meteoric rise in the sports media world.

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Ian Rapoport: ‘I Would Be Surprised’ If a Thursday Night Game Gets Flexed

“I think basically is the kind of thing where, like, they want it available, but it’s only going to be used if they have literally no other choice.”

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Is all of the consternation and hand-wringing about flex scheduling much ado about nothing? Ian Rapoport was on with Pat McAfee Tuesday and said despite the NFL owners voting to bring flex scheduling to Thursday Night Football, it isn’t the weekly threat some are making it out to be.

“I would say this from what I know of this, I would still be surprised if any game was flexible,” the NFL Network insider said. “I would be surprised if any game was flexed because they don’t want to use it.”

Flex scheduling in Sunday Night Football is used to create the best matchups in the league’s marquee window. With the option coming to Mondays and Thursdays this season, Rapoport says the bar for justifying moving not just kickoff times, but days, is going to be high.

Thursday Night Football has the most restrictions. The league will have to announce any moves almost a month ahead of when the game actually kicks off. When McAfee pointed to the Pittsburgh Steelers’ visit to New England in Week 14 as a prime candidate to be flexed out of Thursday night, Rapoport outlined a very specific scenario where he could see it happening.

“It’s not going to be like, ‘Well, we have a little bit better game, so maybe we’ll do that,’” he said. “It’s going to be like, ‘Okay, we have Mason Rudolph starting versus Bailey Zappe. Like, no one will watch this. We have to move.’ That’s to me, that’s under the circumstances that you’d see a flex.”

Last season, the matchups for Thursday Night Football were especially bad in some weeks. Al Michaels even made reference to it on the air during games. Having flex scheduling could help to avoid that, but Rapoport says the option is about protecting Amazon in the event circumstances around a game change drastically, not simply placating critics.

“I think basically is the kind of thing where, like, they want it available, but it’s only going to be used if they have literally no other choice.”

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Hall of Fame Baseball Writer Rick Hummel Dies at Age 77

“Hummel is best known for his work covering the Cardinals for the St. Louis Post-Dispatch.”

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Rick Hummel has passed away after a brief illness. The legendary baseball journalist was 77 years old.

Hummel is best known for his work covering the Cardinals for the St. Louis Post-Dispatch. His death comes in the first season after announcing his retirement.

Covering the team was something of a dream come true for the St. Louis native. He reported on three World Series wins and seven National League pennants. He was recognized by the National Baseball Hall of Fame in 2006.

The 2022 season was Hummel’s last of a 51-year run covering the team for the Post-Dispatch. It wasn’t the end of his career though. He went to Jupiter, FL in February to cover spring training as a free lance writer for a number of different outlets.

Rick Hummel will certainly be missed by his friends and loved ones. He will also be missed by the Cardinals community, who already mourned the loss of Mike Shannon earlier this month.

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Pablo Torre Explains Goals of Future Meadowlark Media Project

“I want to take the position of also being able to zoom way in and way out and engage with the news cycle, but not be beholden to it.”

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While we know that Pablo Torre is going to have a new show with Meadowlark Media in the future, he hasn’t exactly been specific as to what it will be. We continue to look for bits and pieces from Torre about his show that will begin sometime before the NFL season begins. 

Torre was a guest on The Rights To Ricky Sanchez: The Sixers Podcast with Spike Eskin and Michael Levin (around the 22 minute mark) and he said that he is at Meadowlark to follow his curiosities and he thinks back to the story he wrote for ESPN The Magazine in 2015 about the 76ers and trust the process serves as a guide to him.

I have things I am obsessed with that I want to explain to people, and I believe there are stories in sports and in the national cultural conversation that either could use a little more smarts or a little more humor and I want to figure out how I can be the place where you find smart and funny when it comes to storytelling in sports in a narratively informed way. I’m being very vague about it, but the magazine sensibility of that process story is something that serves as a North Star in my brain.

“How do I tell a story that people from afar are maybe somewhat familiar with, but can get under the hood of to articulate and reveal and report some things that serve as something close to a definitive treatment to it?”

One thing that Torre thinks is a big opportunity in the media landscape is that there is an open lane to tell sports stories in the audio format. 

“There’s a lot of narrative series, some of which are excellent, but in terms of an always-on show where someone’s job is to follow a curiosity down the rabbit hole and/or tell a story/interviewing a person as a way of explaining something larger. I want to bring a viewpoint that because sports is so much about living or dying with these games as we have been, I want to take the position of also being able to zoom way in and way out and engage with the news cycle, but not be beholden to it.”

Torre isn’t going to be able to cover everything in sports, but he said that he wants to take a complicated story and make it simpler for the listeners.

“My goal is not that I’m going to cover everything, but I’m going to give you stories of a different genre, stories that explain and go deeper. I want to make this fun, but also premised on contextualizing complicated stories in a simpler way.”

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