Allen Iverson was an iconic player who changed the entire NBA due to his eccentric style both on and off the court. The Hall of Famer would show up to games dressed up in durags, baggy clothing, and chains and had a plethora of tattoos to go along with the look.
The league’s late commissioner David Stern took issue with the image Iverson was portraying to viewers and decided to implement a dress code for the entire league.
Iverson made an appearance on The Dan Patrick Show on Thursday and was asked about his unique style that preceded a lot of what we see players in the NBA wear today.
“I was just dressing like the guys from my neighborhood that I grew up with so it was natural for me,” Iverson told DP. “I always wanted [tattoos] but I just couldn’t afford them. Once I could afford them, that’s when I went overboard with it. With the hair I was going on the road and guys would mess my hair up when I would go to the barbershop so I’m like man, if I could just get my hair corn-rolled, then I don’t have to worry about guys messing my hair up on the road. “
Iverson, 46, then directly talked about the dress code, expressing how he was hurt by it at the time. He told Patrick that both the league and the media acted like he was doing something wrong, saying he got “beat up” for it.
Now loves seeing players like Kyle Kuzma, Shai Gilgeous-Alexander and many other unique dressers in the NBA get the chance to express themselves in the way they want to and not be judged like he was for it.
“I know it had a lot to do with me getting the dress code changed, but it’s a good feeling that guys get to express themselves the way they want to because when you look at the game, not everyone plays the same so why would everybody look the same. Got all these guys in suits. When I grew up, I never went to the park with a suit on to play basketball.”
Patrick then told Iverson about an interesting conversation he had with the late commissioner, claiming that Stern said while everyone thinks the rule was implemented due to Iverson’s fashion sense, it was really the Steve Nash he had a problem with.
“You learn something new every day,” Iverson said. “Me and [Stern] became so close especially after my career was over. The later part of my career and towards the end. I had a great relationship with him and I’m glad it ended up being that way before he passed, may he rest in peace.”
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.