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Twitter Is Creating Sports Media Stars And Launching Careers

“Twitter is like a microwave. Your points have to be quick and catch on. That’s why hot takes live on Twitter. There’s a character limit. With radio, it’s more of an oven. It’s a whole cooked meal.”

Tyler McComas

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It was 9:00 on the evening of November 30th of 2021, when Travis Davidson logged on to host his first-ever Twitter Space. His idea was simple. Lincoln Riley had just left Oklahoma for USC two days before. Travis wanted to host a Twitter Space to let OU fans sound off with their thoughts and hear the latest rumors on the coaching news. Thus, OU Rumors and News was born. 

Davidson had a basic understanding of how Twitter Spaces worked, but like everyone at the time, it was still a relatively unknown outlet. 

“They were almost like a book club, where people just sat around in the afternoon and talked,” said Davidson of the Twitter Spaces he had listened to.

So he had an idea on how he was going to run OU Rumors and News. He was going to run it like a radio show. He would serve as the host, bring on a couple of co-hosts and the thousands of people listening would have to request to speak. Almost like taking a phone call over the air. It was organized and it immediately worked. 

“It was a very high time for social media because people were looking for coaching search news and to bash Lincoln Riley,” Davidson said. “The first night we went from 9 pm to 5 am. Over 2,000 people joined. We were the largest Twitter Space on the app for four nights in a row.

“The second night I got several messages asking if I was going to do it again. So we did. It was 1:00 am and I was so tired but there were 1,500 people in it and the conversation was going well. I really needed to go to bed. So I kept myself on mute. If the host shuts it down, it shuts down the whole space. I didn’t want to be so selfish and shut it down because I was tired. So I went to sleep and just let the space run. I woke up at 8:00 am and there were still over 300 in the space and all of us were sleeping.”

George Foreman joined the Twitter Space, along with former OU players and even journalists from all over the world. There’s even a story where a recruit’s dad joined OU Rumors and News to see how the fanbase spoke about its players and coaches. He was blown away by the attitude of the fans, compared to the other spaces he had dropped in on. His son ultimately signed with the Sooners. 

“I think at this point a lot of people were so new to Twitter Spaces, I think they were trying to learn how they could use them,” Davidson said. “It was great for journalists because they could get a scoop by just listening to other people.”

Needless to say, Davidson’s dive into Twitter Spaces was a massive success. For two weeks straight, thousands would join to listen to the latest rumors and updates on the OU football program. The Wall Street Journal and ESPN.com even wrote about Davidson and the incredible online success he was having. But someone else noticed, too. It just so happened to be the radio station I work at, The REF in the Oklahoma City market.

What started as a radio hit to talk about the success of his Twitter Spaces, as well as Lincoln Riley moving to Los Angeles without giving Davidson his two smokers back, led to a weekly spot on our station, which led to an opportunity to co-host the postgame show of the OU Spring Game, which has now led to an opportunity to co-host with me every Friday from 3-6 pm during the offseason, starting on May 13th. All of it came in the span of about five months. 

He’s a shining example of the new era of sports media. If you’re willing to look outside of the traditional box for new talent, you can find some extraordinary people. For people that have made their name on Twitter or digital platforms, there’s never been a better time to get discovered by a traditional platform such as radio. 

Bunkie Perkins is a Twitter account that’s synonymous with the humorous side of college football. He also tweets about golf, pro wrestling and Ole Miss. With over 43,000 followers, he’s an incredible following on social media. In 2016, Tony Kornheiser even mentioned the account on an episode of PTI. 

Before the Twitter account started, the man behind the Bunkie Perkins Twitter account had a sports blog. It had a decent following, which would soon follow to social media. 

“So I had, I don’t know if you want to call it a built-in following, but some people that followed me,” Perkins said. “It’s just grown organically. Honestly, I don’t really care about this point. It’s great for what it is, and it’s also not great for what it is. I just try to find a happy medium somewhere in there.”

He has a job outside of sports meda that’s completely unrelated. Truthfully, he does the Twitter account strictly for fun and entertainment. There’s no hard push for it to turn into another professional opportunity. 

“I get asked to go on radio shows and do podcasts, but at this point, I’ll really only do it if it’s a friend of mine,” Perkins said. “I think the most fruitful thing that’s come out of my account is legitimate friends that I’ve made. A great example is I’m currently in Eugene, OR going to play golf with the guys of No Laying Up. We started an online friendship that has resulted in us hanging out several times a year and playing golf. That is more important for me.”

Davidson and Perkins have both built an incredible following but have different preferences as to what they want to get out of it. Whereas Davidson is ready to chase down his new passion for sports radio, Perkins is more interested in making potential friendships and not taking the app too seriously. 

Davidson will excel in sports radio. I’ve done enough weekly spots with him to know he’s a great fit for our station, but I was blown away when we hosted the two-hour postgame show together after the OU Spring Game. In an honest attempt to not inflate his ego or pump up the recent hire made by my station, we meshed immediately and he asked great questions to the numerous guests we had on-site. He’s informed, but he also has a great on-air presence. 

How does a guy that doesn’t have radio experience just show up on the air and be great? Did hosting the Twitter Space have a huge impact on that? 

“I think the Twitter Spaces absolutely helped,” said Davidson. “ It was my training to get into radio, because of the way I ran it. I ran it specifically like a talk show. I was the host and had a couple of co-hosts and I was steering the show. It got to the point where people in the administration were contacting me and asking to steer the conversion away from Lincoln Riley and more towards Bob Stoops and the positivity around the program. They knew I had the ear of the fanbase. That was definitely a part of my training.

“Secondly, I feel like I just consume a lot of media. One of my favorite interviewers is Sean Evans with Hot Ones. I think he may be the best interviewer there is. I tend to gravitate towards people who are really good interviewers or entertaining on the air. I think it’s rubbed off, just because that’s what I like to consume.”

But why radio? Davidson could have easily started a YouTube show by himself or taken his talents to a larger digital forum. What’s his draw to sports radio? 

“I enjoy speaking with informed people,” said Davidson. “Most of my sports discussions happen on Twitter. Not a ton of people on Twitter are informed about the argument, because a lot of them are in more of your listener category. They are on Twitter to be informed. It’s a lot of swimming through the mud, this guy really knows what he’s talking about, let’s walk out some theories with this guy, I can learn from this guy, all that kind of stuff.

“Secondly, Twitter is like a microwave. Your points have to be quick and catch on. That’s why hot takes live on Twitter. There’s a character limit. With radio, it’s more of an oven. It’s a whole cooked meal. The microwave is good for popcorn, but if you want the Sunday roast, you want to let it cook. Radio gives you the time to have a really good argument and have really good points.”

Regardless of what comes their way, Davidson won’t stop his OU Rumors and News Twitter Spaces and Perkins won’t stop cracking hilarious jokes on Twitter. Well, unless one particular thing happens. 

“I have a running gag about Houston Nutt and I’ve always said the day he gets a coaching job is the day I leave Twitter,” said Perkins. “I can take it or leave it a little bit at this point, I enjoy it, especially during sporting events and it’s fun to keep up with it while you’re watching games, or if something crazy happens. At some point, you get Twitter fatigued. I like to be funny. I think I’m relatively funny and I follow a lot of people that are relatively funny. If I come up with a joke and tweet it out and if certain people like it, that’s all the Twitter fulfillment I need.”

BSM Writers

Being Wrong On-Air Isn’t A Bad Thing

…if you feel yourself getting uncomfortable over the fact that you were wrong, stop to realize that’s your pride talking. Your ego. And if people call you out for being wrong, it’s actually a good sign.

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WRONG BAD

In the press conference after the Warriors won their fourth NBA title in eight years, Steph Curry referenced a very specific gesture from a very specific episode of Get Up that aired in August 2021.

“Clearly remember some experts and talking heads putting up the big zero,” Curry said, then holding up a hollowed fist to one eye, looking through it as if it were a telescope.

“How many championships we would have going forward because of everything we went through.”

Yep, Kendrick Perkins and Domonique Foxworth each predicted the Warriors wouldn’t win a single title over the course of the four-year extension Curry had just signed. The Warriors won the NBA title and guess what? Curry gets to gloat.

The funny part to me was the people who felt Perkins or Foxworth should be mad or embarrassed. Why? Because they were wrong?

That’s part of the game. If you’re a host or analyst who is never wrong in a prediction, it’s more likely that you’re excruciatingly boring than exceedingly smart. Being wrong is not necessarily fun, but it’s not a bad thing in this business.

You shouldn’t try to be wrong, but you shouldn’t be afraid of it, either. And if you are wrong, own it. Hold your L as I’ve heard the kids say. Don’t try to minimize it or explain it or try to point out how many other people are wrong, too. Do what Kendrick Perkins did on Get Up the day after the Warriors won the title.

“When they go on to win it, guess what?” He said, sitting next to Mike Greenberg. “You have to eat that.”

Do not do what Perkins did later that morning on First Take.

Perkins: “I come on here and it’s cool, right? Y’all can pull up Perk receipts and things to that nature. And then you give other people a pass like J-Will.”

Jason Williams: “I don’t get passes on this show.”

Perkins: “You had to, you had a receipt, too, because me and you both picked the Memphis Grizzlies to beat the Golden State Warriors, but I’m OK with that. I’m OK with that. Go ahead Stephen A. I know you’re about to have fun and do your thing. Go ahead.”

Stephen A. Smith: “First of all, I’m going to get serious for a second with the both of you, especially you, Perk, and I want to tell you something right now. Let me throw myself on Front Street, we can sit up there and make fun of me. You know how many damn Finals predictions I got wrong? I don’t give a damn. I mean, I got a whole bunch of them wrong. Ain’t no reason to come on the air and defend yourself. Perk, listen man. You were wrong. And we making fun, and Steph Curry making fun of you. You laugh at that my brother. He got you today. That’s all. He got you today.”

It’s absolutely great advice, and if you feel yourself getting uncomfortable over the fact that you were wrong, stop to realize that’s your pride talking. Your ego. And if people call you out for being wrong, it’s actually a good sign. It means they’re not just listening, but holding on to what you say. You matter. Don’t ruin that by getting defensive and testy.

WORTH EVERY PENNY

I did a double-take when I saw Chris Russo’s list of the greatest QB-TE combinations ever on Wednesday and this was before I ever got to Tom Brady-to-Rob Gronkowski listed at No. 5. It was actually No. 4 that stopped me cold: Starr-Kramer.

My first thought: Jerry Kramer didn’t play tight end.

My second thought: I must be unaware of this really good tight end from the Lombardi-era Packers.

After further review, I don’t think that’s necessarily true, either. Ron Kramer did play for the Lombardi-era Packers, and he was a good player. He caught 14 scoring passes in a three-year stretch where he really mattered, but he failed to catch a single touchdown pass in six of the 10 NFL seasons he played. He was named first-team All-Pro once and finished his career with 229 receptions.

Now this is not the only reason that this is an absolutely terrible list. It is the most egregious, however. Bart Starr and Kramer are not among the 25 top QB-TE combinations in NFL history let alone the top five. And if you’re to believe Russo’s list, eighty percent of the top tandems played in the NFL in the 30-year window from 1958 to 1987 with only one tandem from the past 30 years meriting inclusion when this is the era in which tight end production has steadily climbed.

Then I found out that Russo is making $10,000 per appearance on “First Take.”

My first thought: You don’t have to pay that much to get a 60-something white guy to grossly exaggerate how great stuff used to be.

My second thought: That might be the best $10,000 ESPN has ever spent.

Once a week, Russo comes on and draws a reaction out of a younger demographic by playing a good-natured version of Dana Carvey’s Grumpy Old Man. Russo groans to JJ Redick about the lack of fundamental basketball skills in today’s game or he proclaims the majesty of a tight end-quarterback pairing that was among the top five in its decade, but doesn’t sniff the top five of all-time.

And guess what? It works. Redick rolls his eyes, asks Russo which game he’s watching, and on Wednesday he got me to spend a good 25 minutes looking up statistics for some Packers tight end I’d never heard of. Not satisfied with that, I then moved on to determine Russo’s biggest omission from the list, which I’ve concluded is Philip Rivers and Antonio Gates, who connected for 89 touchdowns over 15 seasons, which is only 73 more touchdowns than Kramer scored in his career. John Elway and Shannon Sharpe should be on there, too.

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BSM Writers

Money Isn’t The Key Reason Why Sellers Sell Sports Radio

I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions.

Jeff Caves

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Radio Sales

A radio salesperson’s value being purely tied to money is overrated to me. Our managers all believe that our main motivation for selling radio is to make more money. They see no problem in asking us to sell more in various ways because it increases our paycheck. We are offered more money to sell digital, NTR, to sell another station in the cluster, weekend remotes, new direct business, or via the phone in 8 hours. 

But is that why you sell sports radio?

In 2022, the Top 10 highest paying sales jobs are all in technology. Not a media company among them. You could argue that if it were all about making money, we should quit and work in tech. Famous bank robber Willie Sutton was asked why he robbed twenty banks over twenty years. He reportedly said,” that’s where the money is”. Sutton is the classic example of a person who wanted what money could provide and was willing to do whatever it took to get it, BUT he also admitted he liked robbing banks and felt alive. So, Sutton didn’t do it just for the money.

A salesperson’s relationship with money and prestige is also at the center of the play Death of a Salesman. Willy Loman is an aging and failing salesman who decides he is worth more dead than alive and kills himself in an auto accident giving his family the death benefit from his life insurance policy. Loman wasn’t working for the money. He wanted the prestige of what money could buy for himself and his family. 

Recently, I met a woman who spent twelve years selling radio from 1999-2011. I asked her why she left her senior sales job. She said she didn’t like the changes in the industry. Consolidation was at its peak, and most salespeople were asked to do more with less help. She described her radio sales job as one with “golden handcuffs”. The station paid her too much money to quit even though she hated the job. She finally quit. The job wasn’t worth the money to her.

I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions. I never wanted to sell anything else and specifically enjoyed selling programming centered around reaching fans of Boise State University football. That’s it. Very similar to what Mark Glynn and his KJR staff experience when selling Kraken hockey and Huskies football.  

I never thought selling sports radio was the best way to make money. I just enjoyed the way I could make money. I focused on the process and what I enjoyed about the position—the freedom to come and go and set my schedule for the most part. I concentrated on annual contracts and clients who wanted to run radio commercials over the air to get more traffic and build their brand.

Most of my clients were local direct and listened to the station. Some other sales initiatives had steep learning curves, were one-day events or contracted out shaky support staff. In other words, the money didn’t motivate me enough. How I spent my time was more important. 

So, if you are in management, maybe consider why your sales staff is working at the station. Because to me, they’d be robbing banks if it were all about making lots of money.  

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BSM Writers

Media Noise: BSM Podcast Network Round Table

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Demetri Ravanos welcomes the two newest members of the BSM Podcast Network to the show. Brady Farkas and Stephen Strom join for a roundtable discussion that includes the new media, Sage Steele and Roger Goodell telling Congress that Dave Portnoy isn’t banned from NFL events.

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