If you’re going to party, party with the right people. That is a lesson that has served Paul Bissonnette well. He told Pat McAfee that it lead directly to a relationship with Wayne Gretzky and to a job on TNT’s NHL studio show.
Before he broke through as the host of Barstool’s Spittin’ Chiclets podcasts, Bissonnette played six seasons in the NHL. Most of that time was spent with the Arizona Coyotes. He got to the team a year after Wayne Gretzky was the coach.
Even after he was fired, Gretzky kept his home in the Phoenix area. His sons Ty and Trevor lived there with another friend while they attended Arizona State University. Bissonnette described the home as a mansion and said he attended a lot of parties there.
“Let’s put it this way, I was batting 1.000 at this place,” he told McAfee. “The girls were like everywhere.”
Partying with the Gretzky sons opened the door to gaining Wayne’s trust. Paul Bissonnette said that Ty and Trevor reached out to their dad shortly after they heard that he was going to part of TNT’s NHL plans.
“That was an easier transition to meeting him because they actually vouched for me and told him, when he got the TNT gig, ‘Hey, you’ve gotta get Biz on. He does Spittin’ Chiclets. I think it would help the broadcast.’ Wayne ended up putting in a good word and then it all worked out.”
Co-host AJ Hawk asked Bissonnette what it was like to now be friends with someone that was an icon to him in his youth. Bissonnette described Wayne Gretzky as a “guy’s guy” and said he values time spent in The Great One’s dressing room drinking beer and telling stories.
“Buddy, it’s a dream come true, and that alone is incentive enough for me to fly out here once a week or twice a week and do this gig.”
The interview was a lot of fun and ended with Paul Bissonnette acknowledging that there are two unsung heroes of his personal and professional lives.
“I really gotta thank his kids Ty and Trevor for the introduction and for helping me get laid.”
SURVEY: 16.9% of All Sports Radio Listeners Are Streaming
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.