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John Kincade: ‘ESPN Commercials Made 76ers Loss Worse’

“The one that I’m getting sick of is… a Kia commercial where a guy cleans up the beach for sea turtles. When your team is losing by 20, I ended up screaming ‘F the turtles.’”

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It was the sign of an agonizing defeat when fans of the Philadelphia 76ers poured out of Wells Fargo Center in the fourth quarter last night, watching former Sixer Jimmy Butler and the Miami Heat advance to the Eastern Conference Finals in a 99-90 loss. Fans at home felt frustration beyond just the loss according to John Kincade.

On Friday morning 97.5 The Fanatic morning man discussed some of the jaded messaging, including one new series of advertisements from the U.S. Army.

“The people were like, ‘Yeah, we’re buying a house,’” John Kincade, the host of the show, explained. “And they’re like, ‘You’re buying a house?’ And he goes, ‘Yeah, [from] my time in the Army, we get zero percent financing right now on a house,’ and they go, ‘We get free bagels.’”

According to Kincade, the variety of military advertisements persisted throughout the game broadcast on ESPN. It drew an ironic contrast between the ethos of the U.S. Army and the 76ers play on the court.

“We got all these ads tonight for the U.S. Army while the Sixers are playing like the French Army,” Kincade said. “Because they honestly just surrendered.”

Indeed, there was criticism towards the 76ers play as a team, including the role of James Harden’s play on the court. Harden was unable to draw a foul during the entire matchup, an aspect of his game that helped him win the 2017-18 Most Valuable Player award, and only attempted two shots in the entire second half of the game. During the team’s struggles though, another soundtrack was in the minds of some watching from home.

“The Modelo [commercial] – oh my god,” said show co-host Jamie Lynch. “It was on every commercial break.”

At one point in the game, the 76ers were in a 20-point deficit to the Heat – leading to yet another commercial that catalyzed annoyance and instantiated the zeal of Philadelphia sports fans.

“I have YouTube TV, so my ads that I get are probably different than you,” explained show producer Pat Egan. “The one that I’m getting sick of is… a Kia commercial where a guy cleans up the beach for sea turtles. When your team is losing by 20, I ended up screaming ‘F the turtles.’”

Throughout the matchup, Egan was sending out what he called “hate tweets” towards the 76ers on social media, one of which demonstrated the lack of appeal playoff basketball has when watching your favorite team get eliminated on their home floor.

The show hosts continued to manifest their frustration throughout the show. Kincade even used ESPN’s Hubie Brown, a former head coach and former U.S. Army basketball team member, to explain his feelings.

“88-year-old Hubie Brown was already eligible for Social Security the last time this organization made the conference finals,” said Kincade. “Hubie Brown was 66! He was 66 – the last time they made a conference finals. By the way, Miami has now been to the conference finals eight times since.”

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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