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Why Charles Barkley Is Sports Television’s Most Valuable Personality

Barkley is a larger-than-life personality. His analysis is sometimes way out there, but it either makes you think, scratch your head or laugh.

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Once the Western Conference Finals end, so will the season for Charles Barkley and his TNT crew. Inside The NBA has become ‘must watch’ television over the last few years. In my opinion, it is the best of its kind in any sport right now.

The chemistry displayed on the ITN set is unparalleled. Charles Barkley is one of the biggest reasons to tune in. He’s unfiltered, he’s real and he’s always himself.

I’m not the only one that feels that way. Former ESPN boss and current Meadowlark Media front man, John Skipper, recently appeared on the Dan Patrick Show to sing the praises of Barkley. Skipper puts him among the greats in broadcasting.

“I think there are only three or four people in the history of broadcasting that you can
genuinely say people tune in to see them. The late, great John Madden, who just recently
passed, was one of those guys. Barkley is the guy right now in all of sports that you can say
people will tune in to see him.” Skipper said.

John is on to something here. Barkley is a larger-than-life personality. His analysis is sometimes way out there, but it either makes you think, scratch your head or laugh.

Sometimes all of those things happen at the same time. Barkley’s commentary is usually the stuff that floods the internet that night, and is the talk of your office, or friends the next day.

Seemingly if you miss it, you’re a little behind the times. I mean, the man made a grand entrance to the set the other night in Dallas. He rode to the set on a horse just before Game 3 of the Western Conference Finals between the Mavericks and Warriors. Shaquille O’Neal joked that to carry Barkley’s body, the horse had to have “a strong back” and he kept saying “please fall!” as Barkley had a little trouble with the dismount. Leading Barkley to exclaim, “I grew up in Alabama, brother, I know how to ride a horse.”

This is one of the reasons I think Skipper believes what he does. Barkley is always up to
something, no matter how silly it may make him look or how outlandish it might be. This guy is confident in pretty much everything he does, with the possible exception of his golf game. He can dish it out for sure, but Barkley can take it as well, which usually results in something hilarious. He has personality and its genuine. That makes him likable whether you agree with him or not.

Barkley is also the best kind of humorous, the unintentional kind. It works.

While Skipper is dead on about Barkley, it does beg the question, would Charles be as popular
without his cohorts on Inside the NBA? It’s like asking if the talented lead singer of a band, would be as popular as a solo artist. In this case, I wonder. You’ve heard of ‘system
quarterbacks’, right? I think the formula works for Barkley, in part because of the surrounding
cast. While people may tune in to see Barkley, they can’t help but notice the other guys on set and understand why Charles can be Charles. It’s because the entire dynamic works.

Take Barkley off the show, it’s not as good. Take Kenny off the show, same. Take Shaq off, also same. Take Ernie off, well you get the picture here. They each have unique personalities and the ability to be themselves and work as a group. Each brings something to the table, but the key ingredient is not taking themselves too seriously. They all enjoy being there.

Skipper saw that part of the equation as well and knows why the show is what it is, a success.

“It’s because they look like they’re having fun. They know what they’re talking about. They’re
willing to be provocative, they’re willing to mash it up, and it’s great.” said Skipper to the Dan Patrick Show.

The former players mesh like they are family. EJ is the patriarch that lets the guys be guys and jumps in when it looks like it may go off the rails. Fighting is all part of it. Heated arguments take place from time to time with strong, opinionated former players each thinking he is right. In the flow of the show, it’s actually entertaining to watch. It helps that all of the panelists had successful and in a couple of cases, Hall of Fame careers. Even if they have an interesting way of explaining their points, they each bring a knowledge base to the show.

I think by their mere presence, the group makes Charles better. Not always agreeing with him, challenging him, or calling him out if you will, makes for much more entertaining television. You can tell that Barkley feels comfortable with the group he is on the set with. It really allows him to let more of his big personality out. But it is all about that comfort and everyone being comfortable with who that other person is and what their strengths are on the show. It works so well.

Think about the popularity of the show and how many other studio crews are taking elements of it and adapting it to their own shows. That includes TNT’s NHL on TNT pre/post/intermission shows. The formula works, but you have to have the right people on the set. The NHL version is growing into something of its own, this being its first season.

Now, just to throw a wrench in here, if and when Barkley were to leave the show, it would be a big blow. Right now, he’s the one guy they can least afford to lose. But, the Hall of Famer has hinted at calling it quits recently. TNT held a conference call just before the All-Star Game in February, in which Barkley and the Inside the NBA panel appeared. At the end of the call, Barkley was asked how much longer he’ll continue to be a broadcaster.

Via the Dallas Morning News’ Brad Townsend, Barkley said he has 2 years left on his contract
“and that’s probably going to be it for me.” Barkley continued, “It’s been a great, great thing. I love Ernie, Kenny, Shaq and everybody we work with. But I just don’t feel the need to work until the day I die. I don’t, man. I’ll be 61 years old if I finish out my contract. And I don’t want to die on TV. I want to die on the golf course or somewhere fishing. I don’t want to be sitting inside over [by] fat-ass Shaq [waiting] to drop dead.”

Barkley is must see television, mainly because of the environment he’s surrounds himself in.
There’s a strength in the numbers, not just the stats these former players have amassed, but
the bond they’ve formed. It makes for terrific, not terrible (in Barkley voice), television.

BSM Writers

Being Wrong On-Air Isn’t A Bad Thing

…if you feel yourself getting uncomfortable over the fact that you were wrong, stop to realize that’s your pride talking. Your ego. And if people call you out for being wrong, it’s actually a good sign.

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WRONG BAD

In the press conference after the Warriors won their fourth NBA title in eight years, Steph Curry referenced a very specific gesture from a very specific episode of Get Up that aired in August 2021.

“Clearly remember some experts and talking heads putting up the big zero,” Curry said, then holding up a hollowed fist to one eye, looking through it as if it were a telescope.

“How many championships we would have going forward because of everything we went through.”

Yep, Kendrick Perkins and Domonique Foxworth each predicted the Warriors wouldn’t win a single title over the course of the four-year extension Curry had just signed. The Warriors won the NBA title and guess what? Curry gets to gloat.

The funny part to me was the people who felt Perkins or Foxworth should be mad or embarrassed. Why? Because they were wrong?

That’s part of the game. If you’re a host or analyst who is never wrong in a prediction, it’s more likely that you’re excruciatingly boring than exceedingly smart. Being wrong is not necessarily fun, but it’s not a bad thing in this business.

You shouldn’t try to be wrong, but you shouldn’t be afraid of it, either. And if you are wrong, own it. Hold your L as I’ve heard the kids say. Don’t try to minimize it or explain it or try to point out how many other people are wrong, too. Do what Kendrick Perkins did on Get Up the day after the Warriors won the title.

“When they go on to win it, guess what?” He said, sitting next to Mike Greenberg. “You have to eat that.”

Do not do what Perkins did later that morning on First Take.

Perkins: “I come on here and it’s cool, right? Y’all can pull up Perk receipts and things to that nature. And then you give other people a pass like J-Will.”

Jason Williams: “I don’t get passes on this show.”

Perkins: “You had to, you had a receipt, too, because me and you both picked the Memphis Grizzlies to beat the Golden State Warriors, but I’m OK with that. I’m OK with that. Go ahead Stephen A. I know you’re about to have fun and do your thing. Go ahead.”

Stephen A. Smith: “First of all, I’m going to get serious for a second with the both of you, especially you, Perk, and I want to tell you something right now. Let me throw myself on Front Street, we can sit up there and make fun of me. You know how many damn Finals predictions I got wrong? I don’t give a damn. I mean, I got a whole bunch of them wrong. Ain’t no reason to come on the air and defend yourself. Perk, listen man. You were wrong. And we making fun, and Steph Curry making fun of you. You laugh at that my brother. He got you today. That’s all. He got you today.”

It’s absolutely great advice, and if you feel yourself getting uncomfortable over the fact that you were wrong, stop to realize that’s your pride talking. Your ego. And if people call you out for being wrong, it’s actually a good sign. It means they’re not just listening, but holding on to what you say. You matter. Don’t ruin that by getting defensive and testy.

WORTH EVERY PENNY

I did a double-take when I saw Chris Russo’s list of the greatest QB-TE combinations ever on Wednesday and this was before I ever got to Tom Brady-to-Rob Gronkowski listed at No. 5. It was actually No. 4 that stopped me cold: Starr-Kramer.

My first thought: Jerry Kramer didn’t play tight end.

My second thought: I must be unaware of this really good tight end from the Lombardi-era Packers.

After further review, I don’t think that’s necessarily true, either. Ron Kramer did play for the Lombardi-era Packers, and he was a good player. He caught 14 scoring passes in a three-year stretch where he really mattered, but he failed to catch a single touchdown pass in six of the 10 NFL seasons he played. He was named first-team All-Pro once and finished his career with 229 receptions.

Now this is not the only reason that this is an absolutely terrible list. It is the most egregious, however. Bart Starr and Kramer are not among the 25 top QB-TE combinations in NFL history let alone the top five. And if you’re to believe Russo’s list, eighty percent of the top tandems played in the NFL in the 30-year window from 1958 to 1987 with only one tandem from the past 30 years meriting inclusion when this is the era in which tight end production has steadily climbed.

Then I found out that Russo is making $10,000 per appearance on “First Take.”

My first thought: You don’t have to pay that much to get a 60-something white guy to grossly exaggerate how great stuff used to be.

My second thought: That might be the best $10,000 ESPN has ever spent.

Once a week, Russo comes on and draws a reaction out of a younger demographic by playing a good-natured version of Dana Carvey’s Grumpy Old Man. Russo groans to JJ Redick about the lack of fundamental basketball skills in today’s game or he proclaims the majesty of a tight end-quarterback pairing that was among the top five in its decade, but doesn’t sniff the top five of all-time.

And guess what? It works. Redick rolls his eyes, asks Russo which game he’s watching, and on Wednesday he got me to spend a good 25 minutes looking up statistics for some Packers tight end I’d never heard of. Not satisfied with that, I then moved on to determine Russo’s biggest omission from the list, which I’ve concluded is Philip Rivers and Antonio Gates, who connected for 89 touchdowns over 15 seasons, which is only 73 more touchdowns than Kramer scored in his career. John Elway and Shannon Sharpe should be on there, too.

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BSM Writers

Money Isn’t The Key Reason Why Sellers Sell Sports Radio

I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions.

Jeff Caves

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Radio Sales

A radio salesperson’s value being purely tied to money is overrated to me. Our managers all believe that our main motivation for selling radio is to make more money. They see no problem in asking us to sell more in various ways because it increases our paycheck. We are offered more money to sell digital, NTR, to sell another station in the cluster, weekend remotes, new direct business, or via the phone in 8 hours. 

But is that why you sell sports radio?

In 2022, the Top 10 highest paying sales jobs are all in technology. Not a media company among them. You could argue that if it were all about making money, we should quit and work in tech. Famous bank robber Willie Sutton was asked why he robbed twenty banks over twenty years. He reportedly said,” that’s where the money is”. Sutton is the classic example of a person who wanted what money could provide and was willing to do whatever it took to get it, BUT he also admitted he liked robbing banks and felt alive. So, Sutton didn’t do it just for the money.

A salesperson’s relationship with money and prestige is also at the center of the play Death of a Salesman. Willy Loman is an aging and failing salesman who decides he is worth more dead than alive and kills himself in an auto accident giving his family the death benefit from his life insurance policy. Loman wasn’t working for the money. He wanted the prestige of what money could buy for himself and his family. 

Recently, I met a woman who spent twelve years selling radio from 1999-2011. I asked her why she left her senior sales job. She said she didn’t like the changes in the industry. Consolidation was at its peak, and most salespeople were asked to do more with less help. She described her radio sales job as one with “golden handcuffs”. The station paid her too much money to quit even though she hated the job. She finally quit. The job wasn’t worth the money to her.

I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions. I never wanted to sell anything else and specifically enjoyed selling programming centered around reaching fans of Boise State University football. That’s it. Very similar to what Mark Glynn and his KJR staff experience when selling Kraken hockey and Huskies football.  

I never thought selling sports radio was the best way to make money. I just enjoyed the way I could make money. I focused on the process and what I enjoyed about the position—the freedom to come and go and set my schedule for the most part. I concentrated on annual contracts and clients who wanted to run radio commercials over the air to get more traffic and build their brand.

Most of my clients were local direct and listened to the station. Some other sales initiatives had steep learning curves, were one-day events or contracted out shaky support staff. In other words, the money didn’t motivate me enough. How I spent my time was more important. 

So, if you are in management, maybe consider why your sales staff is working at the station. Because to me, they’d be robbing banks if it were all about making lots of money.  

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BSM Writers

Media Noise: BSM Podcast Network Round Table

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Demetri Ravanos welcomes the two newest members of the BSM Podcast Network to the show. Brady Farkas and Stephen Strom join for a roundtable discussion that includes the new media, Sage Steele and Roger Goodell telling Congress that Dave Portnoy isn’t banned from NFL events.

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