The Mike Missanelli Show was rocked with the news that Mike Missanelli would no longer be a part of it after Tuesday’s program. Missanelli is an icon in Philadelphia sports radio so the news traveled quickly and stunned a lot of 97.5 the Fanatic listeners.
The news was made by Missanelli himself on the show. Usually the show ends with a segment for listeners to call in and voice their opinions to hopefully get heard on the show. It was no surprise that this edition of “Sound Off” was more focused on the departure of Philadelphia sports radio goliath.
Missanelli started by joking that this would be the last time he gives the number for future sound offs. Then the love poured in, caller, after caller, after caller.
“Hey Mike, longtime listener man. I’m so disappointed to hear that you’ll be leaving. Continued success with everything you do in your future venture. You’ll definitely be missed. You are a legend.”
“I’m just here to say Mike, I barely call in to the show but I listen to you every day. I love you man. You really are gonna be missed. It’s a sad day. I don’t really know what to say. The city of Philadelphia loves you and we can’t wait to see you again.”
That’s when Missanelli, who thanked every caller immediately after, mentioned it was getting to him again. “Thanks brother, I appreciate it. I thought I was over it, the crying part.”
“Oh man, I’m heartbroken man. I can’t even process this right now. Like you gone? Mike I was listening to you when I was in jail fifteen years ago. Got out, got my life together, been listening to you ever since. I’m going to miss you buddy.”
“Mike, you will be missed my friend. I really enjoyed your show. I will miss you dearly. You are on the Mount Rushmore of Philly sports talk. I love ya, my brother.”
“I followed you from West Philly to Savannah to Florida now I’m in Atlanta. Your guys show during the Pandemic was great to help me get thru. I’ve been working at nursing homes since 2010. I hope to follow you wherever you go, man. You guys helped me get thru that and I want to thank you a lot. I hope to be hearing from you soon.”
“I live far away. I listen to you guys every day. I spend sometimes four or five hours in my car a day. I’m either catching you live or listening to you later on in the podcast. I wanted to say you are what keeps me in touch with Philadelphia. You’re the best bud.”
Finally, Missanelli had to call it quits. “I, uh, let’s shut it down.”
“Listen, I don’t know what else to say,” Missanelli began his final moments on the air. “I appreciate the love today. It broke me down a little bit. This has been a great ride for me and it’s because of you guys out there and everybody I’ve worked with made it a lot easier for everybody to present a really good show for people. So, thank you so much and I don’t know where I’ll see you next but I hope I do see ya. See ya later.”
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.