ABC News president Kim Godwin has been in her position for more than a year and she recently sat down with Recode host and Vox journalist Peter Kafka at the Collison Conference in Toronto, where they discussed the future of news media.
With streaming both on the audio and visual side, becoming more of a player for news and how they reach the younger audience, Godwin says that getting to the demographic is via a digital strategy.
“The price of admission is that digital strategy. That push alert – getting to people early,” said Godwin, per TV Newser. “And then we have people who really are in tune with the way people are consuming news.”
“You really have to niche it out. You can’t put a TikTok on Facebook…. You have to approach it with a multi-faceted and multi-pronged approach and try to get there first.”
Furthermore, Godwin wants the network to lean on their brand on various platforms that are skewered to the young generation, like TikTok.
“ABC News is a strong news brand in America. So we are leveraging that brand on TikTok. [ABC News foreign correspondent] Ian Pannell who is covering the war in Ukraine right from the frontlines,” Godwin said.
“In addition to the reports he’s sending back for World News Tonight and Good Morning America, he’s doing TikToks. And they’re interesting, different and customized for that audience. As journalists, we are looking at our coverage in a different way.”
Godwin was then asked how she plans to get the younger crowd to turn on ABC News, where they make their money, but she says news could be heading toward being streamed rather than having the more youth turn on ABC.
“I think there is going to be a business for us there one day (on TikTok),” said Godwin. “That’s where all the bridges are leading. Everything is getting smaller on linear, but maybe the newscasts at some point will be totally streamed, like ABC News Live,” Godwin concluded.
“Maybe that’s where World News Tonight and GMA will eventually be. I really think we are headed that way, all the numbers show that… Maybe they meet in the middle somewhere eventually.”
Blum
June 21, 2022 at 5:06 pm
Everything is race with Joy Reid. How about we just think she’s bad at her job? 1% vote/support and dropped out of primaries. Race… um no.