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Will Cain is Shaping His Legacy Through News and Sports

Now the co-host of “Fox & Friends Weekend” on Fox News and former a former host on ESPN Radio, Will Cain made the seamless transition from sports to news.

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The stars at night are big and bright…

He’s all Texan. From his zip code to his boots. Will Cain is confident and accomplished. But, like any good Texan, he has his priorities.

“I like my beer cold,” Will Cain explained. “As Matthew McConaughey said in True Detective, ‘I’ll take a sixer of Old Milwaukee or Lone Star, nothing snooty.”

Will Cain is the guy you see and think, ‘How the hell did he get so lucky?’ He’s got the looks, a good job. He probably has a fast car too.

He’s co-host of Fox & Friends Weekend on Fox News. Cain was also the host of The Will Cain Show on ESPN Radio, which ran from January 2018 to June 2020. So Cain made a relatively seamless transition from sports to news. 

“Everything I do is with intentionality,” Cain said. “That doesn’t mean I think I’m perfect. I make plenty of mistakes. I talk entirely too much about sports. Not just because I love them, but because they are the perfect metaphor for life. Winning, avoiding a loss. I’m constantly driving with my fingers and hands on the steering wheel.”

Cain said he’d like to think he’s down to earth. “I just love talking about news and sports. Politics is so polarizing. Sometimes because of that, it can get in the way of seeing things the way they are.”

Being at ESPN was a privileged situation for Cain, a dyed-in-the-wool sports fan. 

“There was always some turbulence on First Take,” he said. “That was more of a polarizing show. It becomes a debate, and you show up with your strong opinions. Listeners understand my biases, where I was when I said something. I’m interested and open to people that disagree with me. In the world of sports, politics, and news, you have to be. Let’s all be human beings if you’re willing to give that a shot.”

Cain grew up in a small country town on seven acres in Sherman, Texas. This town is about an hour north of Dallas. His father was an attorney, and the younger Cain also earned his Juris Doctorate and believed he was going to follow in his father’s footsteps. 

“I made the choice not to become an attorney when my father was still alive,” Cain said. Instead, he said he thought being a writer was his calling.

“I went to Montana because I wanted to write,” Cain said. “I thought if I was going to be somewhere to write, where would that be? I guess I’ve always romanticized Montana.”

He said the writing thing didn’t quite manifest in the way he’d hoped. 

“I always took radio very seriously,” Cain explained. “A lot of guys that turn on a microphone think charm or personality carries everything. I think it’s all about content. Delivery.” 

Reading was always encouraged in the Cain household.

“My parents read a lot,” Cain said. “I think I read more non-fiction than they do. They read for fun; I tend to read to keep informed. I think people overvalue being a lawyer. There are other things that pique my curiosity more.”

Something he’s read recently was by Pete Hegseth, Battle for the American Mind. 

“He talks about the roots of the educational system, compulsory schools,” Cain said. Battle for the American Mind is the untold story of the Progressive plan to neutralize the basis of our Republic – by removing the one ingredient that had sustained Western Civilization for thousands of years.

Cain and I talked a bit about some of the contentious issues of the day. 

“When you think about our founding fathers, they were incredible,” Cain said. “They were educated in classic Western Thought. They were not ‘shoot from the hip’ kind of guys. They looked into checks and balances, anticipating what might happen. Those ideals have been enshrined for thousands of years. Freedom of speech, freedom of religion, bear arms. It’s all put into historical science.”

Cain said there are a lot of terms in our lexicon that have become catchphrases. I asked him about a theory that postulates Donald Trump and his ilk represent an ‘existential threat to Democracy.’ The result of which would be an ‘authoritarian leader.’

“I don’t think we’re on the edge of that,” Cain said. “There are threats on a deeper level. On a cultural level, we need to ask ourselves who we are. What is of value to us as it pertains to society? People also use the term ‘far right.’ What does that even mean? President Trump far right? From a policy perspective, his administration was interested in unfettered free trade. Tariffs were more Left, yet Trump embraced trade restrictions. That’s not traditionally a ‘far right’ position. It’s a Libertarian kind of thought.” 

Far-Right is a term Cain finds misused. He said it’s difficult for him to think of one particular issue where the right has become what is seen as far-right. “Maybe immigration,” Cain said. “We’re more hawkish on immigration than we were 20 years ago. We’re in a populist moment. In a lot of ways, it feels the game is rigged in power to retain power. Both on the left and right. Bernie Sanders has given voice to that.”

Cain is thorough when he approaches prep for his show. Pretty much like he approaches everything. “You think about what you’re going to say. Outline thoughts, sometimes come up with bullet points.

He said he’d always create an outline for everything he did in life. Still does. “I’ve never devoted myself to long-form artistically understanding. I need to know the sentence, paragraph, and chapter,” Cain said. 

You get the feeling with Cain, even with all his successes, his family still means everything to him. “With my sons, I’m blown away by them,” Cain said. “Despite this passion to help shape them into men. Who are we to think kids are blank slates? They’re not. A lot of who we are is innate to our genetic personality and makeup. In terms of my sons, one is more empathetic and kinder than anyone I’ve known in my life. I need to train him to be a little less sweet in a tough world. The younger son is so insightful. Comedic. I don’t understand the way he thinks. I guess the younger one tends to work things out on their own.”

He said every man wants to leave some kind of legacy. “We all have a Roman Empire Builder inside of us after we’re gone. What you were surrounded by. Maybe we can all do our best and speak to each other more. That would certainly build relationships.”

Cain has always been somebody interested in ideas rather than politics. Philosophy rather than horse races. “I’m still fascinated,” Cain said. “When it comes to something like the Supreme Court, I’m interested in the ideas that help shape an opinion. Want to read the rationale. How they read the constitution.” 

Conversely, when Congress gets involved in the machinations of putting together a stimulus bill or running for re-election, Cain’s interest starts to taper off.

“I’m more interested in philosophy than horse races. I think a lot of what we do rests on the importance of faith. Where we place things in our hierarchy, you’re only choosing what you put at the top. Sometimes I place too much emphasis on raising my boys and not enough on being a great husband.”

To appear on an ESPN show, it helps if you’re a fiery guy.

“I’m passionate and think it’s my personality for the most part,” he said. “That was the culture of First Take. You’re encouraged to lean in and be passionate about a subject. It’s the same with most guys on that set. It’s not a personal attack. I’d say 90 percent of the time; it’s not personal. When you get emotional, sparks can fly.”

He said he couldn’t recall how many times people have asked him if First Take is staged. “It’s not staged in the sense it’s theater,” Cain said. “There is a theatricality in terms of delivery and emotion.

“I covered a boxing match in Las Vegas and dressed in a boxing robe and a towel around my neck. I guess you’d say that was a bit of theater. I’ve mimicked shooting birds out of the sky to make a guy eat crow.”

“What we’re talking about is being overly tribal with politics,” Cain said. “I believe passionately about my ideas. That doesn’t mean I want to be tribalistic. I think we’re inherently tribalistic. It’s part of how we survived during evolution. You should have to root for the team where you were born,” Cain joked. 

“You’re geographically born into your teams, unless your parents brainwashed you. I think sports is a cathartic exercise. I’m a Mavericks fan; I hate the Spurs. I think it’s good to have an irrational attachment to something. I’m tribalistic and it’s okay to hate the Spurs,” he quipped.

When his family lived in New York, he said his boys were raised as Longhorn, Mavs and Rangers fans. Now that they’ve gone back to Texas, they’re all set. They didn’t have to change their loyalty. 

“I’m really big on this. You’ve got to hold on to the things that are provincial. I don’t like the fact that America has devolved into a mono-culture. We roughly listen to the same music. I like that Boston has a unique and weird accent. I’m proud of being from Texas.”

…(clap, clap, clap, clap,) deep in the heart of Texas.

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BNM Writers

The Cost of “Thoughts”

Jack Del Rio made a classic mistake of wondering aloud about topics that people in public positions aren’t allowed to think about on Twitter.

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The first recorded use of the expression, “A penny for your thoughts,” was made by Sir Thomas Moore precisely 500 years ago (1522). But, no doubt, a penny went much further in the 16th century.

The U.S. Department of Labor’s most recent Consumer Price Index (CPI) shows that inflation continues to increase above expectations. The current annual rate of 8.6% is the highest since 1981. The cost of thoughts, or at least saying them aloud, well, saying certain things in a public forum, has gone up far more than the CPI.

Jack Del Rio, defensive coordinator for the Washington Commanders (formerly known as the “Washington Football Team,” and before that, the Washington Redskins), made a classic mistake of wondering aloud about topics that people in public positions aren’t allowed to think about on Twitter. Specifically, his Tweets compared (what he called) “the summer of riots” to January 6th at the U.S. Capitol. As the late, great Alex Trebek would say, Del Rio’s comments were “in the form of a question.”

Faced with media scrutiny about his Tweets, rather than back down, Del Rio referred to January 6th as a “dust-up at the Capitol.”

Can I tell you a trade secret of press flacks? They all have a small can of lighter fluid and a pack of matches within reach behind a piece of glass with the words “break only in the case of emergency” scrawled on it. Certain phrases or words will cause a press person, at great personal danger and sacrifice, to break the glass, douse themselves with the accelerant, and strike a match before flinging their immolating body in front of the podium. Okay, not literally, but I guarantee the Commanders’ public relations director would think this alternative less painful than hearing those words come out of Del Rio’s mouth in front of the press gaggle.

The controversy that followed was swift and certain: as was the reaction from Commanders Head Coach Ron Rivera. He promptly assessed a $100,000 fine on Del Rio for his comments.

Two points here: First, this is not a sports story. Talk Radio observers should be far more concerned with the consequences of this story than NFL or sports fans. Second, it doesn’t matter what you think happened on January 6th. You should still find the fine issued by Rivera chilling, whether you call it an insurrection or a dust-up.

I used to believe that comedian Bill Maher and I were about as far apart on the political spectrum as any two Americans could be. Maher and I, however, hold similar views on freedom of expression.

On his HBO show, “Real Time,” Maher defended Del Rio by saying: “In America, you have the right to be wrong. They fined him; the team fined him $100,000 for this opinion. Fining people for an opinion. I am not down with that.”

Because this is where we meet, I’d like to buy Bill Maher a drink and have a laugh over all the times he’s been wrong, or we can share that drink and a smile for understanding that freedom of expression IS the foundation of democracy – no matter who’s right or wrong. Freedom of expression is an issue where liberals and conservatives must find common ground.

The football team currently known as the Washington Commanders may need another name change. Perhaps the “Comrades” would reflect the team’s philosophy better? Levying such a hefty punishment for stating a political (and non-football) point of view because it is out of step with what is apparently official policy seems more reminiscent of the Politburo’s posture than a free society.

Del Rio’s words are understandably offensive to many. At the very least, they were ham-handed for someone who has been in the public spotlight for so long. But a $100,000 fine? Stifling political opinion is far more dangerous than anything Del Rio said.

Taking the Del Rio incident into context with the “Cancel Culture” of the past few years, Talk Radio hosts should look over their shoulders. Del Rio is also an excellent reminder to think twice before posting a politically unpopular opinion on social media.

Inflation has eaten away at the value of a penny and increased the cost of making politically incorrect statements, including on the air in recent years. What inhibits individuals from expressing their thoughts, beliefs, opinions, and emotions is a threat to Talk Radio and democracy.

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BNM Writers

Joe Pags’ Dream to Work In Media Started Early

Pags knew a career in media was for him ever since he was ten years old, even before his vocal chords did.

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If you’ve ever been required to interview someone for a segment or article, you know pretty quickly when it’s going to be a bumpy ride. 

Joe Pags was answering my initial questions as freely as Ebeneezer Scrooge hands out Krugerrands. Teeth have been pulled from the human head with greater ease. It just wasn’t happening. 

After a few minutes, I think I grew on him.

I discovered we actually had a few things in common; both of us lived in Lake Worth, Florida, we knew a lot of the same places and faces, and we both understood that summer heat in Florida is like purgatory. 

However, Pags and I will both have a fond devotion to The Noid. We will always share the memories of being a manager at Domino’s Pizza. 

“I worked at Domino’s when pizzas were delivered to your door within 30-minutes, or it was free,” Pags said. “After a while they went to 30 minutes or three dollars off the price. Too many people were getting into accidents trying to beat the clock.”

What Pags did not mention was that even when you legitimately made it in less than 30 minutes, you had people questioning your delivery time. I guess that’s human nature.

Soon, pizzas were just for eating, not working; Pags started his radio career in 1989 in Palm Beach County, Florida.

After that, it was a stint as a television anchor from 1994-2005 in Saginaw, Michigan, and then Albany, New York. From there he was called back to radio and landed at the Clear Channel Talk Flagship, WOAI, in 2005. The Joe Pags Show has been a fan favorite since its debut in 2005.

For Pags, the media dream started early on. 

“I grew up listening to talk radio at a very young age and was determined to make my living doing it one day,” Pags says. “I actually have a tape somewhere on which I erased the DJ’s voice and recorded mine over the songs.” 

Pags is probably thrilled that the tape will never be released.

Years later, he found he could pay the bills doing something he loved. “I’m lucky enough to work with great people on both local, and national radio and television,” Pags explained.

As a kid, Pags listened to Neil Rogers on WIOD. It was consistently a top-rated show in the MiamiFt. Lauderdale media market and had been since his Miami debut in 1976.

“I also remember Steve Cain, Rick, and Suds on that station,” Pags said. “It was a lot of talk radio, but it was fun. It was entertainment. Rush Limbaugh was doing the politics stuff back then.”

Pags knew a career in media was for him ever since he was ten years old, even before his vocal chords did.

“When my voice changed at 13, I developed more of a bass tone; I knew I was on my way. I had a New York accent and had to shake that.”

Before he embarked on a career in radio, his music career was going well. Pags played French horn and saxophone; apparently, he was pretty good.

He played gigs at the prestigious Breakers Hotel, among many others. “I used to play at the Backstage lounge adjacent to the old Burt Reynolds Dinner Theater in Jupiter,” Pags said.

No word on whether Reynolds ever caught Pags live or not.

As a kid, he played baseball. Pags said he was pretty good. What took center stage for Pags was music. It was the French horn and saxophone that captured his heart. 

“I played professionally on the Empress Dinner Cruise on the Intracoastal Waterway,” Pags said. “I also did gigs at The Breakers Hotel in Palm Beach. We made some good money.” 

Before Domino’s and radio and music, it all started with a strong desire to succeed. That often comes from your family’s belief in you. Sometimes it’s not there.

“I knew that if I worked hard enough, if I showed the love for the work I was doing, then I’d succeed,” Pags said.

His family lived in Lake Worth, Florida, from 1973-74, and Pags returned every so often. “I got back to Florida recently when I went to Mara Lago and watched 2,000 Mules.

San Antonio has been home for the past 17 years for Pags and his family. “I’ve been here at WOAI. I’ve got my own studio in a great area.” His daughter Sam is his executive producer. I asked Pags if there was any nepotism when it came to hiring Sam.

“Darn right, there is nepotism,” he said. “This is Joe Pags media. I get to hire whoever I want,” he quipped. “Sam has always had a love of broadcasting. When I became syndicated in this business, I told her I trusted her more than anyone else I knew and asked her to produce my show.”

The other day I spoke with Will Cain for a piece. He told me if I visited Austin, I should also see Texas. So I asked Pags what Cain was trying to say. “He means Austin is a city like Portland; only it’s in Texas. There’s a lot of homelessness in Austin. A lot of crime. The University of Texas in Austin goes far to the Left.”

Where does Pags’ tough demeanor come from? 

“My father was 100 percent Italian. We had some good pasta dishes around our house with my grandparents around,” Pags explained. “We didn’t have a good bakery in Lake Worth, so I remember my mother and aunts bringing great bread recipes over from the homeland.”

Pags has always been interested in what takes place on the periphery, not just the core of matters. He’s done a lot of things throughout his life. That experience has helped shape his radio show. Pags said his show tends to be white-collar, but he grew up blue-collar all the way. 

“I liked the Superman movies. I enjoyed Rocky,” Pags explained. “As a car-buff, I loved the Burt Reynolds films with Smokey and the Bandit. Stuff like that.”

Lake Worth, like a lot of other Floridia areas, has been known to be a little rough and tumble. Just watch Cops for a week if you don’t believe me.

Pags said other than a little shoving match at the bus stop, he didn’t encounter much rough stuff. “I was a musician, I wasn’t in that mix. Perhaps a scuffle in little league.”

When he was a teenager, he thought music would be it. “I’d played with some big-hitters at the time, like The Coasters,” Pags said. 

“Music career opportunities really didn’t come along as I’d hoped. In some ways, people in the industry were full of it. I still did some freelance work on the saxophone.”

Pags said he was always willing to work for what he got. “I poured coffee and ran errands for $4 an hour,” Pags said. “I had my car repossessed, and got evicted from my apartment. I still kept at it. I never was deterred from what I wanted. I knew what I wanted, but never really expected things to happen the way they did.”

Pags said if some youngster asked how to be what Pags is today, his answer was succinct. “Pour coffee, run errands, whatever you have to do.” 

I asked Pags what he does in his downtime? Let’s just say he’s not running to tee-off at 7:00 am with the guys at the club on his day off.

“I’m a domestic sports car guy,” he says with pride. “I’ve got three Corvettes, a Camaro Super Sport. My Camaro was a 1967, red with white stripes. I sold that car so we could afford to adopt our daughter. I got the better end of that deal.”

He doesn’t do any weekend racing on local tracks like other aging Indy wannabes. “I like to look at those cars in the garage,” Pags said. “My dad was a big car guy. My dad is probably why I’ve succeeded in my life and career. Not for the reasons you’d think.”

Pags’ relationship with his father had the typical ups and downs. Same as it is for most men.

“My father didn’t think I’d amount to anything and had no problem relating that to me,” Pags said. “Conversely, my Mom was always extremely supportive of my interests and goals. I knew if you were good at what you did, people would take notice.”

Pags said his father excelled at being a naysayer. A glass is a half-empty kind of guy.

“He was so negative. He thought I’d never succeed at anything,” Pags explained. “I was out of the house at 17, and I was determined to become something. To prove him wrong.”

Before his father passed away, Pags believes his father became aware of a lot of things. 

“A light went on in his head, and he was just so surprised I could make a living doing what I did,” Pags explains. “When I became a big enough success, he recognized my drive and determination. I’m still not sure if he was hard on me because he thought it would help me in the end. Whatever his reasoning was, it gave me the drive and determination to see things through.”

Pags’ father became so proud of his son that he’d tell friends Joe was going to be on Fox News and how they should tune in.

“It was my mother, with her ultimate support, that really made me want to succeed. For her,” Pags explained.

“I learned that if someone disparages you or makes you feel small, you have choices. You can go into a shell and take it. Believe what people say. Or you can go out and knock down some doors. If you want me to do something, tell me I can’t do it. Soon I will be syndicated on 200 stations. All that came from believing in myself. I’ll prove it to iHeart. To other broadcasters.”

Pags said at some point; you’ve got to find some kind of edge. 

“I knew I wasn’t going to agree with things my father believed and said, just to shut him up. I had to stand up for my own beliefs.”

I can relate to a guy like Pags. He’s got a tough exterior, not easy to crack. But like me, I know in the center is a soft, creamy nougat. 

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BNM Writers

Where Is the Good Stuff?

By the “good stuff, I’m not even referring necessarily to the happy or “feel good” tales of human kindness, child wonderment, or cute puppies.

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Good Content

A couple of stories about bears actually brought me to this declamation of sorts.

What you’ll see (or read, actually) is nothing new and certainly not any type of original complaint or assessment, but as I spend my days digging, crafting, and stacking stories on double homicides, house fires, high gas prices, and low voter turnout, it’s becoming that much more difficult to balance out a newscast with the good stuff.

By the “good stuff, I’m not even referring necessarily to the happy or “feel good” tales of human kindness, child wonderment, or cute puppies. I’m really just talking about the low end of the meter things; an innocuous bill passing, a road-widening project, or maybe even an upgrade in consumer technology somewhere.

We all realize if a show rattles off an unending laundry list of death, destruction, corruption, and high pollen counts, the only winners are therapists, pharmacies, and liquor stores. But it’s no longer as easy as it once was; I mean, I may be overstating for dramatic effect, but at the end of the day, it really does seem like not only are there fewer accounts to raise the serotonin levels, but those we do find cannot sufficiently dilute those newscasts from their continual tales of woe.

To expand my point, I return to the bears. 

Over the years, I have come to count on bears, and for a good reason. Most bear content consists of the giant creatures, often with their youngsters in tow, doing things we find cute, intriguing, thought-provoking, and/or hilarious. 

If you have never seen a giant black bear rumbling around inside an SUV they’ve just illegally entered or busting into someone’s kitchen and raiding the pantry or the garbage shed, can you even say you have truly lived?

Well, the short answer is you probably can, but I’m the one on the keyboard at the moment, so roll with it for now.

True, those stories often come at the expense of some weary camper, homeowner, or utility worker, but for the audience, it’s generally rejuvenating, even medicinal. A simple Google or social media search will lead you to an overflow of the best of bears in news content. Therefore, as you will see…they trend.

But here’s what has happened of late to turn those stories in a downward direction. Here, in this part of New England, our news stories about bears recently have revolved around them being killed. They destroy some crops or a garden and move on towards somebody’s house, and they get shot. They break into a shed and don’t run off; they get shot. They are euthanized; their cubs get tranquilized for relocation and then don’t wake up. It’s certainly a shift.

Suddenly, we are back to where we started with our content. What was once a sure thing is now added to the dark category of story selection. Still, it is often viable content because it’s a pro and con topic; it has angles and follow-up potential.

Now know this; I am not proposing a referendum involving bears, but rather just offering a long-winded metaphor of sorts.

We do not know when the time-tested default stories are going to turn on us. I do think it will usually happen when our backs are turned. That probably means the digging we do has gone even more profound than before. We cannot always count for all those elements in a story to be out in the open.

Like most of us, I read or at least do a hard scan of a lot of reports, releases, summaries, and everyone else’s take on what’s happening. Fortunately, I can sometimes find fundamental components dropped down further than they ought to be or not allotted enough attention due to time or space constraints.

In police work, these obscure details would often lead to another suspect, another criminal charge, or even an exoneration or a new investigation. 

I find little difference in this present position:

A hi-rise building fire is brought under control when the alarm’s sprinkler system douses much of the flames just as fire crews arrive. Now, that’s great, but there’s a bit more upon looking a little deeper.

The sprinklers knocked out the elevators, and firefighters carried a disabled burn victim down 14 flights of stairs. 

Part of their job?

Sure, but worth peeling the layers off that onion.

Drivers going the wrong way is another big thing around here. On the interstates, the highways, the local roadways, it’s happening a lot and often, as you might guess, with tragic results. So a driver is taken into custody after going the opposite way on not one but two different thoroughfares within like fifteen minutes.

Good story, good arrest, good write-up. 

How did they catch the wrong-way driver? 

The trooper turned directly into the driver’s path and took the crash impact to stop him.

Where did we that aspect of the incident?

Paragraph four or three-quarters through the stand-up.

Now, of course, all coverage and treatment of stories is subjective, and the intent here is merely for me to find a way to say I’m not seeing enough or finding enough “good stuff” to balance out my newscast, so I am going to loot and gut everything I can when necessary.

And that’s just on the local side. Do not get me started on the national beat.

I hope it’s not that people are starting to slip on their quota of good deeds, but it has forced me to think and work just a little harder. 

It’s disappointing when I cannot even count on the bears anymore.

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