According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
Reese Waters Exits The Team 980
In what appears to be another budget cut from Audacy, The Reese Waters Show on The Team 980 has been cancelled.
“It is in fact true The Reese Waters Show on The Team 980 has come to an end,” Waters confirmed during a video posted to Twitter. Waters went on to thank his producers, guests, and listeners for helping him grow both personally and professionally during his stint hosting the show.
Waters, who told Barrett Sports Media his sportscasting career began by happenstance, joined the station in February of 2021. His show aired from 12:00 PM to 3:00 PM daily. He will remain the host of Open Mic on WUSA TV.
Craig Carton Details ‘MMA Uncensored Live’ Demise to Dana White
“About, maybe, 10 shows into it, Kevin Kay — the former President of Spike — comes to me and says ‘Listen, from now on, you can’t talk about the UFC’.”
UFC President Dana White appeared on WFAN’s Carton & Roberts Wednesday, which allowed Craig Carton the opportunity to tell White how he was partially responsible for the demise of Carton’s short-lived television show MMA Uncensored Live.
“I was not the biggest MMA guy, but I knew Dana and I knew the guys at Spike real well,” Carton said. “Spike decided to get in bed with Bellator, which was just a stupid decision because the UFC’s everything, right? So, Dana, you don’t know this story, I don’t think. About, maybe, 10 shows into it, Kevin Kay — the former President of Spike — comes to me and says ‘Listen, from now on, you can’t talk about the UFC’. And I go ‘Wait a minute. The name of the show is MMA Uncensored Live’. It was on Thursday nights. All we’re doing is talking UFC. And he says to me ‘I’m not putting any more money in Dana White’s pockets. F*** Dana White’. And I go ‘Then I quit. I can’t do the show’. Because it’s about the UFC.
“So he goes ‘Alright. I’m gonna compromise with you’. And the compromise was you can talk about a fight from last weekend but you can’t promote the fights that are happening in 48 hours. Which made no sense to me. And then when the poop hit the fan, I went on MMA Uncensored Live and I said, on the air, Joe Rogan is the best sports analyst of any sport on any network. And two weeks later, the show disappeared. So thanks, Dana. Appreciate that.”
White, who made headlines for calling an ESPN reporter a “scumbag”, then went on to detail how a Viacom executive — the parent company of Spike — who calls himself “Philippe Doo-mond” was one of the most “arrogant, pompous, goofy” people on the planet. White said “His real name is Phil Dauman. He’s from Jersey,” before detailing how Dauman thought Viacom had built the UFC into what it was at the time. Those ineptitudes, in White’s eyes, made the show’s cancellation unsurprising.
Dustin Fox: Adam The Bull ‘Challenged Me Every Day To Get Better’
“To do good radio, you can’t just be sitting there and not taking a stance. He taught me to be tough.”
After the April exit of Adam The Bull for Cleveland’s 92.3 The Fan, he and Dustin Fox shared an emotional on-air goodbye. The pair had worked together for 11 years, and Fox said he learned plenty from his now departed co-host.
“I learned a lot from him,” Fox told Crain’s Cleveland Business. “To do good radio, you can’t just be sitting there and not taking a stance. He taught me to be tough. Early on, he ran roughshod over me because he’s born to do this. He challenged me every day to get better.”
Fox added when you were taking constructive criticism from your co-host for so long, eventually you’re going to elevate to their level.
“Not in a negative way, but it’s like playing your older brother in basketball. You want to get better and that’s what happened with us. He brought out the best in me, and that made the show really good.”
Adam “The Bull” Gerstenhaber left 92.3 The Fan on April 1st. He now is the host of The Ultimate Cleveland Sports Show on YouTube, which streams daily between 11:00 AM and 1:00 PM.
Dustin Fox also had high praise for his current co-host, Nick Wilson, who joined the program on July 18th.
“He’s ready for this and he’s perfect for what I was looking for. When we auditioned people and I gave input on who we interviewed, I wanted someone similar to Adam. I wanted somebody with a strong voice, someone where you’re going to have fun together and have a good rapport. A lot of good candidates auditioned and we could have done the show with anybody who reached the final stages of the audition, but I’m happy Nick’s back.”