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16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

Sports Radio News

Kentucky and Missouri Stations Switch Formats, Add FOX Sports Radio

Withers switched the two stations to sports talk from oldies and classic country.

Jordan Bondurant

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Sports radio listeners in western Kentucky and southeast Missouri can rejoice, thanks to a recent decision by Withers Broadcasting to switch formats.

Folks in the Paducah area of Kentucky can now find FOX Sports Radio on 95.9 FM, while listeners in Cape Girardeau, Missouri can find FSR on 97.3.

Withers switched the two stations to sports talk from oldies and classic country.

Among the lineup of hosts that can be heard on the stations include Dan Patrick, Colin Cowherd, Jason Smith, Ben Maller and Outkick 360 hosted by Jonathan Hutton, Chad Withrow, and Paul Kuharsky.

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Sports Radio News

Kevin McNamara to Host Two-Hour Show on 790 The Score in Rhode Island

“I think, because it’s new, I’d encourage people to give it a shot,” McNamara said. “It will be very different from the Boston-based sports radio that we’ve become used to.”

Jordan Bondurant

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Kevin McNamara

Two months after announcing its triumphant return to the Rhode Island airwaves, Sports Radio 790 The Score is set to go live next week.

And in addition to the station’s lineup of national hosts and sports betting shows, former Providence Journal writer Kevin McNamara will be hosting the station’s only local show.

McNamara will host his show from 5-7 pm, sandwiched between You Better You Bet and Bet MGM Tonight.

McNamara, who hosted a one-hour show on WPRO, saw his time extended an hour. He said this is a great opportunity to get listeners involved early.

“In one hour I tried to be as newsy as I could,” McNamara told Bill Koch of The Providence Journal. “It’s basically a three-segment show — we’d try to have three different subjects. Now we’ll try to hit those three different subjects, but we’ll have a real avenue for calls.” 

The second hour of McNamara’s show will be simulcasted on WPRO.

The Score, which was last on the air in the market in 2008, will carry Providence men’s basketball, Brown men’s basketball and football, the New England Patriots, the Boston Celtics and the New York Yankees.

The station hopes to eat at some of the market share in Rhode Island currently held by both Boston sports stations, WEEI and 98.5 The Sports Hub.

“I think, because it’s new, I’d encourage people to give it a shot,” McNamara said. “It will be very different from the Boston-based sports radio that we’ve become used to.”

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Sports Radio News

Joel Utley, College Basketball’s Record Holder for Most Games Called, Retires

Utley retires after 61 years as the team’s basketball play-by-play announcer which is a college basketball record.

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Joel Utley

Joel Utley has announced he is retiring from broadcasting and as the voice of the Kentucky Wesleyan Panthers.

Utley retires after 61 years as the team’s basketball play-by-play announcer which is a college basketball record. He broadcast 1,933 Kentucky Wesleyan games during that span, also a record for total games called. He began his career on December 2, 1961 when KWC defeated California State University – Northridge, 100-64. 

Utley also is the only broadcaster in the nation to call 12 NCAA Basketball Championship games (all levels) including eight Division II titles.

Joel Utley interviewing Rupp

“It was a tough decision to make, but the timing is right to step down,” Utley said. “What I have done as a broadcaster reflects my love for KWC. My career has been beyond any dreams I ever had.”

He is a member of the Kentucky Sports Hall of Fame and in September, Utley will be inducted into the Kentucky Broadcaster Association Hall of Fame.

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