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New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

Sports Radio News

Joel Utley, College Basketball’s Record Holder for Most Games Called, Retires

Utley retires after 61 years as the team’s basketball play-by-play announcer which is a college basketball record.

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Joel Utley

Joel Utley has announced he is retiring from broadcasting and as the voice of the Kentucky Wesleyan Panthers.

Utley retires after 61 years as the team’s basketball play-by-play announcer which is a college basketball record. He broadcast 1,933 Kentucky Wesleyan games during that span, also a record for total games called. He began his career on December 2, 1961 when KWC defeated California State University – Northridge, 100-64. 

Utley also is the only broadcaster in the nation to call 12 NCAA Basketball Championship games (all levels) including eight Division II titles.

Joel Utley interviewing Rupp

“It was a tough decision to make, but the timing is right to step down,” Utley said. “What I have done as a broadcaster reflects my love for KWC. My career has been beyond any dreams I ever had.”

He is a member of the Kentucky Sports Hall of Fame and in September, Utley will be inducted into the Kentucky Broadcaster Association Hall of Fame.

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Sports Radio News

Mark Chernoff: ‘I Didn’t Believe Mad Dog Was Going To Leave WFAN’

“I wish they hadn’t separated, because it was the most amazing team.”

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Mark Chernoff offered some great stories and insight on the latest episode of The Jason Barrett Podcast. The former program director of WFAN in New York began his appearance by paying tribute to the station’s three soon-to-be Hall of Famers.

He reflected on Jeff Smulyan’s vision in creating sports radio, Suzyn Waldman’s gravitas and versatility as a reporter and talent, and all of the success he shared with Christopher “Mad Dog” Russo.

Russo and his long time radio partner Mike Francesa split up in 2008 after Russo left WFAN for Sirius. Chernoff admitted that even as he was told it was about to happen, he still didn’t believe it.

“You know, I misread a little bit the situation with Mike and Chris,” he admitted. “Mike said ‘Dog’s gonna leave. I know he’s gonna leave.’ He even intimated that he had spoken to Mel [Karmazin, the then-CEO of Sirius], not Mike but Chris, and it was likely he was going to go over to Sirius. And I just couldn’t believe it.”

Mike and the Mad Dog is as dominant a show as local sports radio has ever produced. The duo was together from 1989 until 2008. When they split up, Mark Chernoff says that he took it personally.

“I was sad for a really long time. I was angry too.”

The move hurt his relationship with Russo for a while. The two did not speak for a long time.

He told Barrett that that is over now. They share occasional texts and always hug and catch up when they see each other. That doesn’t mean that there isn’t still some lingering disappointment.

“I wish they hadn’t separated, because it was the most amazing team,” Chernoff said of Mike & the Mad Dog. “But both [Chris] and Mike were certainly successful on their own.”

New episodes of The Jason Barrett Podcast are released each Tuesday morning.

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Sports Radio News

Eli Gold To Miss Start of Alabama Football Season

He’s faced his share of health challenges recently. His streak of 409 consecutive Alabama football games was broken in 2020 after a COVID diagnosis.

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Legendary Alabama play-by-play announcer Eli Gold will miss the beginning of the 2022 football season with health issues.

Jim Carabin, Vice President and General Manager of Crimson Tide Sports Marketing announced the news Wednesday. The school did not elaborate on Gold’s ailment, only saying he would be sidelined to begin the season.

Chris Stewart, who handles play-by-play duties for Alabama’s basketball and baseball teams will fill in during Gold’s absence. Stewart will also host The Nick Saban Show and Hey, Coach until Gold returns.

The 68-year-old Gold is a 2014 inductee to the Alabama Sports Hall of Fame. Gold, who’s contract runs through the 2023 season, has been the Voice of the Crimson Tide since the 1988 season.

He’s faced his share of health challenges recently. His streak of 409 consecutive Alabama football games was broken in 2020 after a COVID diagnosis. Gold also had both shoulders replaced that same year.

In addition to his work with the Crimson Tide, Gold has served as an announcer for NASCAR, NFL, NHL, and the NBA G-League, among others.

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