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Brad Lane Is Constantly Mentoring Talkers and Guiding Producers

BNM sat down with Brad Lane, who says constant coaching of talent is part of the job as he’s always mentoring talkers and guiding producers.

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Brad Lane is back working in Minneapolis. He returns to the city known for the hat-tossing Mary Tyler Moore, the Vikings, and the land of 10,000 lakes– give or take a few. 

He’s not all that far from Lake Superior, but he was born nearly 1,000 miles away in Razorback country.

“I grew up all over but was born in southern Arkansas,” Lane said. “I guess I worked hard to lose the accent. In this business, you have to.”

It may read Arkansas on his birth certificate, but his heart is where the stars at night are big and bright.

“Dallas and Fort Worth were our home base,” Lane said. “My grandparents had a ranch there. The other side of the family was from Houston and Beaumont. I hate that side of Texas with all its humidity. Dallas has much more culture and interesting people. If I ever moved back, that’s where I’d go.”

Lane appears to love Texas. He said Austin is a great town. “It’s the capital; it has 6th Street, the topography and culture is beautiful.”

He said if you go, March is the best month to see the bluebonnets, SXSW; you get to enjoy great food. 

“You don’t have to deal with 1,000-degree temperatures. I always saw myself as a Texas kid, even though I was born in Arkansas. Austin is like a progressive bastillon, an island in the red meat state of Texas.”

His father was a pastor, and he wasn’t afraid to use his son’s experiences in his sermons. 

“That’s probably my first illustration of being completely transparent,” Lane said. “Everything is fodder for conversation. Everything is up for discussion. There’s no filter, and I mean that in a good way. I was used as an example frequently. I never thought anything was out of balance.”

Constant coaching of talent is something Lane says is part of the job. 

“If we talk about Roe v Wade, we have to do it with balance,” he said.  

“Hosts will come to me and ask how they should approach a specific topic. I tell them to think of the topic as why it’s important.”

“Everything you hear about preacher’s kids is probably true. My father was a Baptist minister in Texas. We went to church just about every night. Sunday mornings, of course. My father would visit homes. You just couldn’t do that today. We were at church constantly.

He said he revered his father. “At the same time, I was scared to death of him. He was an imposing figure with a bigger-than-life personality.

Lane went to Southern Arkansas University in Magnolia and majored in mass communications in 1992.

“I chose that school and program because of a specific instructor, Jim Reppert,” Lane explained. “He was instrumental in my going there. It was a small program combined with the theater department. Many of the classes you had to take were crossovers.”

Lane also gravitated toward photography. He said that was back in the day when darkrooms were still utilized.

“I took my favorite during my senior year. It was an advanced black and white photography class. The instructor told us we had to create ten photos by the end of the semester, all using darkroom techniques to achieve the intended outcomes.”

Lane said one of those pictures included him playing poker against himself. It’s a little complicated, so bear with me.

He had to photograph himself as though he was playing against himself in three different chairs.

“All you needed was a good 35 mm camera with a flash,” Lane said. “Many of us had to beg, borrow and steal to get the right camera. So, we set up a card table with three chairs around the table. You had to have a partner to take the shot, and I was the subject playing poker.” 

Lane and his student partner made the room as dark as possible and opened the aperture on the camera, which is essentially exposing the film. They dropped the playing cards on the table; then, his partner began to take Lane’s picture. 

“I’d make a face like I was looking at my cards for the first shot,” Lane said. “For the second shot, I’d get up and move to the next chair. Keep in mind the aperture was still open. I’d make a different expression; maybe I was looking at the other cards. Then another flash.”

Lane said this was done a third time to complete the photo.

“Since we had to take the film to the darkroom to process, we didn’t know what we had. If we had accomplished the assignment.”

I’m assuming he did, but it didn’t come up. Lane said he wrote and produced his play in this rather hybrid degree. 

“Jim Reppert was strongly encouraging me to go into television. I was doing ENG reporting. Then I got my first job offer for $11,700. A whopping figure to be a one-man-band reporter.”

Lane’s return to Minneapolis at WCCO, as joyous as it was for his family, was preceded by trying experiences. 

“In 2018, my wife Liv was diagnosed with triple-negative breast cancer,” Lane explained. “It’s a kind of breast cancer that does not have any of the receptors that are commonly found in breast cancer. The doctors threw the kitchen sink at her, and right now, she’s doing okay.”

Lane said this type of cancer does not stem from genetics. It essentially comes out of nowhere. To compound matters, Liv’s medical concerns were realized just as Lane was let go from a job in Minneapolis. So not only was his wife struggling with her illness, he was faced with sending out resumes.

“Fortunately, Good Karma Broadcasting had a position as program director for me in Milwaukee at WTMJ and ESPN,” Lane said. “I talked with Steve Wexler, vice president, and market manager, and we hit it off right away. I think the world of Steve. We have similar ideas about content and execution.”

Before he met with Wexler, Lane even contemplated getting out of the business to be with his wife. He moved to Milwaukee alone while his wife and two sons remained in Minneapolis. Sure it was a formidable distance, but it could have been much further.

“She allowed me to do it,” Lane said. “To take the job while she convalesced. I worked things out with Wex and Craig Karmazin, owner of Good Karma.”

Lane said the cancer treatments are exhausting and can do a number on a person’s body. The effects will remain with his wife for the rest of her life.

“I spent two years in Milwaukee. I loved it but wanted to get back to my family and come to WCCO,” Lane said. “I think we were able to pick up where we left off. My wife was ecstatic. She didn’t really have energy. I do all the laundry, dishes.”

He’s also proud of his boys and recognizes what they had to go through for two years.

“I may have underestimated the impact of my absence,” Lane said. I grew up with a father who was constantly gone. He was taking care of his flock at church. He was away speaking. I don’t remember my dad making it to any of my baseball games. I tried to be different. I have coached Ryder in baseball since he was five years old. I’m incredibly proud of Ryder and my younger son Truman.”

His neighbors in Minneapolis were incredibly giving when they saw their friends in need of some help. 

“They created a schedule to drive my son to high school. We’re in a good spot. Now I’m back in Minneapolis at a legendary station. With my energy and vision, I hope to keep this a relevant and vital platform. I’m surrounded by great talent.”

Lane constantly mentors talkers and guides producers.

Lane began at WCCO in April 2021. He’s had the chance to take inventory of his talent, and his overall experience allows him to reflect on others in the business.

“Many talkers know they can talk; not many know how to listen,” he said. “They’re thinking about what they’re going to say next. They miss what somebody just said. They try to think of something to say that makes them sound cool.”

“They’re underpaid, underappreciated,” said Lane. “Oftentimes, we don’t search for the best and brightest. Many producers are talk show wannabes and love the sound of their own voice. Others talk too little and are basically board ops and button pushers.”

Lane explained how you could take an amazingly gifted and talented host and pair them with a poor producer. You’ll end up with a less than satisfactory show. 

“You can also take a mediocre host with instances of brilliant work, pair them with a great producer, and have a more relevant and successful host. You can find a producer who will chime in or challenge a host.” 

He said while preparing for a show, a producer has to be nimble and fast at the draw.

“The producer must deduce if they need a guest at a certain point for content, or are they better off without them. Another aspect of a good producer is production and the use of sound design. We call it a show for a reason. Maybe a bell when you’re right or a buzzer when you’re wrong.”

Lane is aware of the impact of a well-timed actuality that can feed the dialogue.

“That all equals a better reaction. I think we’ve lost some of that along the way.

It’s not easy to stay on top of the on-air folks all the time. It’s the equivalent of being a coach of two teams simultaneously. I tend to gravitate to more local content. “

He continued–” A good producer knows when to react and respond. They know how to show rather than tell. Come in to the show with a plan. If things go awry, a producer must be as quick as the host. If they can’t find a guest, they have to determine which way to go. Know how to pivot.”

Lane explained how one of his employees stepped in to save the day.

“The guest didn’t show. The producer answered the call by mentioning Bruce Springsteen was coming to town. That quickly shifted the focus of the show and saved the moment. You have to be able to tap dance in a moment’s notice.”

The veteran program director always knew he wanted to be in some form of public forum. He would go to sleep with a transistor radio under his pillow and had a quaint idea of what radio was. What he did know about it was that radio was both engaging and relevant. 

“Those are two words we try to push in every conversation.

Expanding on that, I tell each of my hosts to touch an emotion in any way, shape, or form. Make listeners laugh, cry, even angry. You need to do that on a segment basis. Provide depth range, a balance between fun and funny.”

As a content shaper, Lane said he needs to find personalities who are interesting and engaging. But they must elicit emotions. Expand on touching the heart and the many emotions we feel on a daily basis. 

“When you make people think by asking provocative questions,” Lane explained.” We need to make them angry. Provide experiences that are hitting the brain. It’s unscripted. We must provide for entertainment and investigation.

When a host can come to the table with how they’re feeling, be quick. Trigger the audience with a lead-in. Don’t bury the lead; tell me what you’re thinking right out of the gate. Know why we’re talking about this.” 

To Lane, hosts are all about personality and topic selection. They also get to the crux of what’s happening.

“I would say WCCO is a little different from when I came on board. I’ve made some tweaks, and I’m always assessing what we’re putting out over our air. The relevance.” 

He thinks overall; in terms of talk radio, the host is personality driven. Maybe 30 percent of the hosts in the country have the right combinations innately. Those that don’t, he tries to coach and teach them. 

“Some are talking about the right things,” Lane said. “Some have a sense of what’s important. Things people are talking about at the kitchen table. They just know how to do it. Other times, I’ll explain what they could have done in a particular situation.”

He said they have only one chance to get it out right and fast.

“In every office, I’ve ever had, there’s been a radio on my desk to the right. I’ve never been sure why it has been on the right; it just always has. I always tell my hosts, if you can get me to turn toward the radio and I wonder where we are going with this, you’ve got my attention. Talk radio was never intended to be in the background. That’s the beauty of good radio.”

The way people consume content is so different from what it was back in the day. You have to have a digital footprint. Connect with your audience in a different way. 

“Maybe you’re not doing nearly as many in-person events as you may be used to,” said Lane. “You have to find other ways for your fans to ‘touch you.’ It can happen by Facebook or Instagram. Twitter doesn’t have nearly as many people as Instagram does. You can’t believe how important that stuff is.”

On-air phone calls are not as prevalent as they used to be. I’m trying to get that back on the air. We don’t live in a day and age where the phone is the only way to communicate with hosts. Old crusty veteran hosts might say, ‘I don’t do that social media stuff. They must realize its importance.”

“We need to make an effort to keep younger people interested. I have two children that never listen to terrestrial radio. Even though their father works in radio.. They listen to stuff off Itunes. One of my sons loves the Pat McAfee Show. He likes YouTube. We still need to get the attention of the younger set. It gives me a chance to get our platform in front of those who are not necessarily terrestrial listeners.”

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WTAM Feels Like Home for Bloomdaddy

Bloomdaddy is a Cleveland-centric host dealing with issues-based topics in his new role and “from the minute I turned the mic on at WTAM, it felt like home.”

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When I first heard of a radio guy called Bloomdaddy, my mind immediately made me think of outrageous radio personalities like Bubba the Love Sponge, Mancow Muller, and DJ Sourmilk. However, David Blomquist (a.k.a. Bloomdaddy) was nothing like them. Instead, he’s intelligent, down-to-earth, and can still hit a fastball.

I asked him what I should call him. He told me David or Bloomdaddy. (There was no way I would call a grown man Bloomdaddy. Not at this stage of my life.) So, I called him David. 

“They called me Bloomer forever,” Blomquist said. “But it became Bloomdaddy when I had kids. Pretty snazzy nickname when you think about it,” he joked. “I figured I’d use it because it was memorable.”

Blomquist went to Union Local High School in Belmont County, Ohio. Just one of many little towns that make up the large school district that is miles wide. 

“It’s amazing how far buses go to bring kids in. There were only 150 kids in my graduating class, with all the areas consolidated.

Blomquist said he’d always lived in Lafferty, Ohio. It’s a coal mining town that boasted 300 residents when he was there. He said growing up in Ohio was awesome. 

“All I did was hunt, fish, ride our four-wheelers and dirt bikes. I like the city, but at heart, I’m a gravel road and cornfield kind of guy.”

I’m a gravel road and cornfield kind of guy. That has got to be the title of a country song.

He loves gravel roads and baseball.

“I walked on to the Kent State baseball team; then I quit,” Blomquist said. “It’s still the biggest regret of my life. I was a junior in broadcasting when I made the team. I realized I was going to miss a ton of broadcasting classes, including the first few each semester. At that point in my life, I just didn’t see it making sense. Part of me figured I could reschedule some classes, but it was just something I felt I had to do. It was hard to walk away, but I was overwhelmed. But it all worked out.”

Pretty mature thinking for a young man of 19 years. “I played sandlot ball from 19 until I was 37, so I got in my fair share of ball.”

He was very good at baseball but didn’t think he would have been signed as a professional. “Even the worst guy on a professional team is one of the best players in the world. It’s hard to wrap your mind around that.”

Almost every guy I’ve spoken to for these pieces had a dream of being a professional ballplayer. Blomquist is the only one who might have come close. 

He worked as a sportscaster on television for 15 years. He also anchored a morning show. Blomquist was hired at WTAM in February after host Mike Trivisonno died last October. Since he began the gig, he has kept an apartment in the city, just two blocks from Progressive Field and the Rock & Roll Hall of Fame.

For 18 years, his radio home was WWVA-AM 1700 in Wheeling, WV. His popular morning show grew into syndication to affiliates in Pittsburgh, Youngstown, Akron, and Parkersburg, WV. 

He spends most of the week in Cleveland, then goes home to his boys. 

The paint on the new job is still wet. Before he took it, Blomquist said he needed to talk with his sons, and get their approval. 

“I wasn’t going to take the job in Cleveland unless I got the go-ahead and okay from them,” Blomquist said.

They told him to take the job.

“That either meant they wanted me to take a great opportunity or to go away,” he jokes. “I turned down a job when iHeart asked me to go to Columbus and another time to Miami. Then the Cleveland job opened up. If the job opened up ten years ago, I couldn’t have taken it. I have a baseball family; I coach baseball. It just wouldn’t have been fair to my boys.”

WTAM 1100 is the radio home of the Cleveland Guardians, formerly the Cleveland Indians. Blomquist wasn’t even in town when they changed the name of the MLB team. 

“I’m sorry they had to change the name of the team,” he said. “I know for fact  90 percent of fans can’t stand it. But they have a great young team. I’m not holding anything against the owners, but they did give into the ‘woke’ culture. You’d go to games and only see about 25 people protesting the previous name. At the time, it seemed everybody was changing names, knocking down statues.” 

You’d think something like that would be great fodder for a radio show.

“Not for me,” Blomquist said. “We’re the flagship station of the team, so we don’t talk about that. I know my parameters. The team still let fans wear the Indians gear. They aren’t required to take anything off with the name or logo.”

Blomquist said the crazy thing about the change was the fact it was named in honor of a former Cleveland player. 

“The team was named Indians after Louis Sockalexis, a former player and a Penobscot Native American from Maine,” Blomquist explained. “Apparently, a lot of people couldn’t accept the name despite it being named in honor of a Native American. The name was literally chosen to honor the man.”

In rural Ohio, Blomquist said he had a good childhood. 

“I’d say we were lower middle class and a loving family,” he said. “The loving part has always been important to me. You learn certain things from your parents, who give you an idea of who you want to be. We didn’t have any macho images around the house. We could hug, tell each other we loved them.” 

While he’s enjoyed his career, there have been a couple of speed bumps. 

About ten years ago, Blomquist commented on the air about coal miners in an area with many coal miners. He then wrote a blog on the same comment. By today’s standards, it was tame. The people that took exception were mostly the families of coal miners. He apologized to families who were upset, but it could be seen as much ado about nothing.

“It was total sarcasm. Anybody that knows me is aware of my background. My grandfather saw his brother get crushed in a coal mine. I come from a family of coal miners.”

“It started a tirade, even though it was all tongue-in-cheek.”

How anybody could see Blomquist as anything but a supporter of miners, considering his background, is ludicrous. He couldn’t be disconnected from coal miners if he tried. Blomquist’s comments would be cleared by the censor on Sesame Street when compared to things that appear on bumper stickers focused on coal miners.

“Tons of people have a sticker on their bumper reading, ‘My husband is a coal miner. There’s another sticker that depicts a guy on all fours with his head in a woman’s crotch and reads, ‘a coal miner’s job is never done.’ My comments weren’t crass.” 

When Blomquist made the comments on the air, nobody complained because they could hear the inflection in his voice. “It was when I put it on my blog in print form; that’s when everyone thought I was serious.”

Blomquist is a Cleveland-centric host dealing with issues-based topics in his new role. “From the minute I turned the mic on at WTAM, it felt like home.”

To form his daily show, Blomquist picks the four most important topics of the day. 

“They could range from Bill Cosby doping chicks, Colin Kaepernick not kneeling, something about Deshuwn Watson, or the price of soup. I kind of mold the show around those four topics. I like to get a different mix.” 

It’s somewhat surprising he ended up on the radio at all. When he was young, Blomquist looked at talk radio as dull. He was listening to heavy metal instead of Limbaugh. He wasn’t even aware of some of the big names in the business. 

“I was filling in for a talker in San Antonio. The engineer asked who it was, and I said Joe Pags. He looked at me like he’d just seen Bigfoot. He said, ‘dude, you’re going to be on national radio. That guy is huge.’”

Blomquist wasn’t star-struck.

“We all have egos in this business, but mine is in control. I want to have good shows, to entertain. I’m allergic to manual labor. If I didn’t have this job, I’d find something else.” 

He enjoys what he does. He’s been in the media business since he was 22 and said if something happened and he was no longer on the air, he’d be okay with that.

“If this ends, I’ll be working at Dick’s saying, ‘The kayaks are over there, baseball gloves are over there.’ My job doesn’t define my life. I know I’m not that good, but I work my ass off. I’ve got a three-hour show, and I’ll prepare as though it’s five hours long. I may not be that good, but I’m prepared. The way I talk about things some people aren’t going to like. That’s the way it is. I’m not going in with false information. I’m sure some guys in my position may not believe what they say, but I’m genuine. I’m not going to say something I don’t feel.” 

Blomquist said he’s liberal with some things but certainly a conservative. That doesn’t mean he carries water for anyone. 

“The Trump days are over. I know that pisses off probably 90 percent of my audience, but so be it. I feel the way I feel.”

One personality he respects is Bill Maher. Blomquist said Maher will call out the Left as quickly as he calls out the Right. 

“I think he gets more respect because he doesn’t go with the flow. I’m not going to fluff Trump 24-7. Policy-wise, I agree with him. He’s also abrasive, has a huge ego, and is an ass. Both Trump and Hilary are up there as hated politicians. Trump is number one.” 

Blomquist said his job isn’t to change minds but to put information out there.

“I say this all the time—I’m not saying I’m right, I’m saying how I feel. I think part of that comes from growing up in a small town with bikers, farmers, white-collar workers. Even when I was on television, I hung out with the guys behind the camera.” 

What’s going to define him is what kind of adults his boys will become. Blomquist said his relationships with his sons are varied, but they’re all solid. 

“I have conversations with my eldest son, and they often turn to politics. I tell him I’ve been talking about politics all day and try to find a different topic. The middle one is like Stifler from American Pie and is going to be living with me all his life. I don’t know about the younger one.” 

Blomquist made a rule a long time ago. Brothers can and will have fights, but not in his house. 

“I’m not a browbeater, but I am a disciplinarian. If you lay down the laws early, that’s good. That doesn’t mean you don’t have to give them a whack on the ass every once in a while.”

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Jason Rantz Knew at Early Age Radio Career Was for Him

Rantz said the industry had changed a great deal since he began as a Dodgers-focused intern.

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Jason Rantz was an intern at 15, an unpaid gig at a sports station. He emailed the station out of the blue, asking if they had an internship available. 

“They told me they were developing a show about the Los Angeles Dodgers with an emphasis on kids, how they interacted with the game.”

Rantz said it was sheer luck. “I can’t imagine they were expecting me to do a lot of deep diving. I didn’t get paid; it was probably illegal,” he jokes. 

The Jason Rantz Show airs on 770 KTTH from 3-6 p.m. on weekdays. He’s worn every familiar hat since the internship. Rantz has worked on the producer and content side. From screener to producer to the executive producer of a syndicated show.

He knew radio was what he wanted from early on. 

“I saw entertainers, presenters in a very positive light. It’s all a performance. Our conversations on radio are not the same ones you’s have in real life. People are hopefully drawn to our conversations. Have a level of curiosity.”

Rantz said the industry had changed a great deal since he began as a Dodgers-focused intern.

“In 2022, you have to be able to write, get in front of a camera, carry a show every day,” Rantz explained. “It takes up a good chunk of your life. You sacrifice a lot of your personal time. I know the digital platforms we must use daily hasn’t worked out for a lot of people. Because of digital growth, you’re not longer able to just sit down and talk for three hours. People expect so much more from us now.”

Rantz said it’s about getting your brand, your message across all the time. 

“I do so much on the radio and know it won’t be heard again. It only airs once, and that can be frustrating. It won’t be impactful ever again. That’s why I think the other sources are so important.”

Rantz puts a lot of time into his show, and he develops a daily strategy of hitting home with content. He will write a piece early in the week. Then, give a unique analysis, talk about it on the air, and promote it through television and other platforms. 

“It’s what you have to do to remain successful. People need to think more holistically. Radio in and of itself is no longer the only way to succeed. You need to be involved in podcasts and video.”

If he’s talking about a similar topic on radio, then on the television, he doesn’t alter much. “You do have to tailor it a bit,” Rantz explained, “but I don’t change or edit much, don’t change the tone, delivery, or style.”

When somebody changes any one of those, Rantz said things are no longer authentic. “I’m not going to switch my whole tone to talk to a younger audience,” he said. “It would be quite annoying. A lack of authenticity will drive people away.”

Could he offer the same show in New York as he does in Seattle?

“I think the themes of my shows would translate,” Rantz said. “My philosophy of stories would be the same. My story selection and the stories I gravitate toward would be the same. If I talk about crime in Seattle, I’d do the same in New York. How it affects families, small business owners.”

How is Seattle different from a talk show perspective from Rantz’s hometown of Los Angeles?

“The people are so dissimilar. I think there is a passive-aggressive attitude here in Seattle that I didn’t experience in L.A. We didn’t have as many activists in Los Angeles. The Left is way more aggressive here. But I think that’s changing. It’s much more granular here than you might expect in Los Angeles.”

Rantz thinks geography plays a role in how people view stories, and the competition is much more rigorous in Los Angles.  

When we spoke, Rantz was preparing his afternoon show. The big news of the day was the FBI conducting a search warrant on Mara-Lago. I asked Rantz how he would approach the story later in the day.

“No different from anything else,” Rantz said. “I’ll consume as much as I can from various sources so I can explain what’s going on. Get a sense of reaction, formulate my opinions.”

He filled in for Ben Shapiro on the morning we spoke, so Rantz felt most of his preparation for his own show had already been done. 

“With a solo show, I’m able to pull clips from people I don’t agree with. I can look for a different opinion. Some I will find boring; others will generate a lot of reaction. I’ll see how it’s playing with conservatives and the liberal pundits.”

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CBS Leads al-Zawahri Coverage

Although its weeknight evening news program regularly trails their ABC and NBC counterparts, the network led here with 4.22 million total viewers, according to Nielsen Media Research.

Douglas Pucci

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President Joe Biden announced on Monday, Aug. 1 that al-Qaida leader Ayman al-Zawahri was killed in a U.S. drone strike operation in Kabul. Al-Zawahri and the man he succeeded Osama bin Laden had plotted the deadliest attack ever on American soil — the Sept. 11, 2001 suicide hijackings. 

The president said in that evening address from the White House that U.S. intelligence officials had located al-Zawahri at a home in downtown Kabul where he was hiding out with his family. The president approved the operation in late July and it was carried out on July 31..

The networks aired this special news event on Aug. 1 at 7:30 p.m. Eastern. Approximately 17.1 million viewers tuned in to Biden’s address. As a slight surprise, the top outlet in coverage among total viewers was CBS. Although its weeknight evening news program regularly trails their ABC and NBC counterparts, the network led here with 4.22 million total viewers, according to Nielsen Media Research.

Also helping CBS was its affiliates’ usual potent syndicated programming in the 7 p.m. hour which, in most markets, is Inside Edition and Entertainment Tonight. The same goes for most of ABC’s affiliates with its combo of game shows Jeopardy! and Wheel of Fortune — the network was close behind CBS with 4.185 million viewers.

NBC trailed its broadcast competition with 2.84 million viewers.

Over on cable, Nielsen did not label Biden’s address as a separate telecast. Therefore, regular programming within that hour was still stated. Fox News Channel’s Jesse Watters Primetime easily led cable in the 7 p.m. hour on Aug. 1 with 2.8 million total viewers including 331,000 in the key 25-54 demographic. MSNBC’s “The Reidout” was a distant runner-up on cable news in total viewers with 1.35 million; CNN’s “Erin Burnett Outfromt” was second in adults 25-54 (250,000). As indicated in the rankings below, it was this 7-8 p.m. hour that was the week’s most-watched hour overall for CNN, and the week’s top MSNBC hour in the key demo.

As for the other news outlets: Newsmax’s Rob Schmitt Tonight drew 264,000 viewers; CNBC’s The News with Shepard Smith 221,000; Fox Business Network’s Kennedy 129,000; and, NewsNation’s On Balance with Leland Vittert 62,000.

Cable news averages for August 1-7, 2022:

Total Day (Aug. 1-7 @ 6 a.m.-5:59 a.m.)

  • Fox News Channel: 1.413 million viewers; 199,000 adults 25-54
  • MSNBC: 0.670 million viewers; 78,000 adults 25-54
  • CNN: 0.511 million viewers; 101,000 adults 25-54
  • HLN: 0.181 million viewers; 54,000 adults 25-54
  • CNBC: 0.142 million viewers; 36,000 adults 25-54
  • Newsmax: 0.127 million viewers; 17,000 adults 25-54
  • Fox Business Network: 0.111 million viewers; 11,000 adults 25-54
  • The Weather Channel: 0.107 million viewers; 22,000 adults 25-54

Prime Time (Aug. 1-6 @ 8-11 p.m.; Aug. 7 @ 7-11 p.m.)

  • Fox News Channel: 2.098 million viewers; 268,000 adults 25-54
  • MSNBC: 0.978 million viewers; 103,000 adults 25-54
  • CNN: 0.656 million viewers; 133,000 adults 25-54
  • Newsmax: 0.226 million viewers; 27,000 adults 25-54
  • CNBC: 0.216 million viewers; 68,000 adults 25-54
  • HLN: 0.207 million viewers; 63,000 adults 25-54
  • The Weather Channel: 0.136 million viewers; 25,000 adults 25-54
  • NewsNation: 0.060 million viewers; 8,000 adults 25-54
  • Fox Business Network: 0.058 million viewers; 8,000 adults 25-54

Top 10 most-watched cable news programs (and the top programs of other outlets with their respective associated ranks) in total viewers:

1. The Five (FOXNC, Thu. 8/4/2022 5:00 PM, 60 min.) 3.300 million viewers

2. The Five (FOXNC, Tue. 8/2/2022 5:00 PM, 60 min.) 3.298 million viewers

3. Tucker Carlson Tonight (FOXNC, Mon. 8/1/2022 8:00 PM, 60 min.) 3.198 million viewers

4. The Five (FOXNC, Mon. 8/1/2022 5:00 PM, 60 min.) 3.156 million viewers

5. Tucker Carlson Tonight (FOXNC, Wed. 8/3/2022 8:00 PM, 60 min.) 3.113 million viewers

6. The Five (FOXNC, Wed. 8/3/2022 5:00 PM, 60 min.) 3.112 million viewers

7. Tucker Carlson Tonight (FOXNC, Tue. 8/2/2022 8:00 PM, 60 min.) 3.111 million viewers

8. Tucker Carlson Tonight (FOXNC, Thu. 8/4/2022 8:00 PM, 60 min.) 2.995 million viewers

9. The Five (FOXNC, Fri. 8/5/2022 5:00 PM, 60 min.) 2.892 million viewers

10. Jesse Watters Primetime (FOXNC, Tue. 8/2/2022 7:00 PM, 60 min.) 2.841 million viewers

25. Rachel Maddow Show (MSNBC, Mon. 8/1/2022 9:00 PM, 60 min.) 2.155 million viewers

144. Erin Burnett Outfront (CNN, Mon. 8/1/2022 7:00 PM, 60 min.) 0.996 million viewers

186. Real Time With Bill Maher “Episode 607” (HBO, Fri. 8/5/2022 10:01 PM, 57 min.) 0.782 million viewers

286. Last Week Tonight (HBO, Sun. 8/7/2022 11:00 PM, 35 min.) 0.577 million viewers

329. Forensic Files II “Toxic Environment” (HLN, Sun. 8/7/2022 10:30 PM, 30 min.) 0.494 million viewers

386. Full Frontal with Samantha Bee “Episode 7214” (TBS, Thu. 8/4/2022 10:00 PM, 30 min.) 0.380 million viewers

401. The Daily Show (CMDY, Mon. 8/1/2022 11:00 PM, 33 min.) 0.358 million viewers

404. Varney & Company (FBN, Tue. 8/2/2022 10:00 AM, 60 min.) 0.348 million viewers

465. Shark Tank “Shark Tank 622” (CNBC, Tue. 8/2/2022 10:00 PM, 60 min.) 0.286 million viewers

551. Deep Water Salvage “(210) Savage Salvage” (TWC, Sun. 8/7/2022 9:00 PM, 60 min.) 0.232 million viewers

748. Newsnation: Rush Hour (NWSN, Tue. 8/2/2022 5:00 PM, 60 min.) 0.161 million viewers

Top 10 cable news programs (and the top  programs of other outlets with their respective associated ranks) among adults 25-54

1. Tucker Carlson Tonight (FOXNC, Tue. 8/2/2022 8:00 PM, 60 min.) 0.508 million adults 25-54

2. Tucker Carlson Tonight (FOXNC, Mon. 8/1/2022 8:00 PM, 60 min.) 0.478 million adults 25-54

3. The Five (FOXNC, Thu. 8/4/2022 5:00 PM, 60 min.) 0.465 million adults 25-54

4. The Five (FOXNC, Mon. 8/1/2022 5:00 PM, 60 min.) 0.438 million adults 25-54

5. Tucker Carlson Tonight (FOXNC, Thu. 8/4/2022 8:00 PM, 60 min.) 0.428 million adults 25-54

6. Tucker Carlson Tonight (FOXNC, Wed. 8/3/2022 8:00 PM, 60 min.) 0.400 million adults 25-54

7. The Five (FOXNC, Tue. 8/2/2022 5:00 PM, 60 min.) 0.399 million adults 25-54

8. The Five (FOXNC, Wed. 8/3/2022 5:00 PM, 60 min.) 0.394 million adults 25-54

9. The Five (FOXNC, Fri. 8/5/2022 5:00 PM, 60 min.) 0.374 million adults 25-54

10. Gutfeld! (FOXNC, Tue. 8/2/2022 11:00 PM, 60 min.) 0.369 million adults 25-54

44. Erin Burnett Outfront (CNN, Mon. 8/1/2022 7:00 PM, 60 min.) 0.250 million adults 25-54

55. Last Week Tonight (HBO, Sun. 8/7/2022 11:00 PM, 35 min.) 0.228 million adults 25-54

77. The Reidout “Biden On Klng Of Al Qaeda Leader 732-739” (MSNBC, Mon. 8/1/2022 7:00 PM, 60 min.) 0.198 million adults 25-54

99. Forensic Files II “Toxic Environment” (HLN, Sun. 8/7/2022 10:30 PM, 30 min.) 0.186 million adults 25-54

117. Full Frontal With Samantha Bee “Episode 7214” (TBS, Thu. 8/4/2022 10:00 PM, 30 min.) 0.165 million adults 25-54

135. The Daily Show (CMDY, Thu. 8/4/2022 11:00 PM, 30 min.) 0.151 million adults 25-54

178. Real Time With Bill Maher “Episode 607” (HBO, Fri. 8/5/2022 10:01 PM, 57 min.) 0.131 million adults 25-54

245. Shark Tank “Shark Tank 621” (CNBC, Thu. 8/4/2022 11:00 PM, 60 min.) 0.116 million adults 25-54

583. Deep Water Salvage “(210) Savage Salvage” (TWC, Sun. 8/7/2022 9:00 PM, 60 min.) 0.056 million adults 25-54

790. Varney & Company (FBN, Fri. 8/5/2022 11:00 AM, 60 min.) 0.034 million adults 25-54

816. Newsnation: Rush Hour (NWSN, Tue. 8/2/2022 6:00 PM, 60 min.) 0.029 million adults 25-54

Source: Live+Same Day data, Nielsen Media Research

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