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The Future Is Now, Embrace Amazon Prime Video, AppleTV+

As annoying as streaming sports is and as much as I haven’t fully adapted to the habit yet, Amazon and Apple have done a magnificent job of trying to make the process as easy and simplified as possible.

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This week has been a reckoning for sports and its streaming future on Amazon Prime Video, AppleTV+, ESPN+, and more.

Amazon announced that Thursday Night Football, which averaged 13 million viewers, generated the highest number of U.S. sign ups over a three hour period in the app’s history. More people in the United States subscribed to Prime during the September 15th broadcast than they did during Black Friday, Prime Day, and Cyber Monday. It was also “the most watched night of primetime in Prime Video’s history,” according to Amazon executive Jay Marine. The NFL and sports in general have the power to move mountains even for some of the nation’s biggest and most successful brands.

This leads us to the conversation happening surrounding Aaron Judge’s chase for history. Judge has been in pursuit of former major leaguer Roger Maris’ record for the most home runs hit during one season in American League history.

The sports world has turned its attention to the Yankees causing national rights holders such as ESPN, Fox, and TBS to pick up extra games in hopes that they capture the moment history is made. Apple TV+ also happened to have a Yankees game scheduled for Friday night against the Red Sox right in the middle of this chase for glory.

Baseball fans have been wildin’ out at the prospects of missing the grand moment when Judge passes Maris or even the moments afterwards as Judge chases home run number 70 and tries to truly create monumental history of his own. The New York Post’s Andrew Marchand has even reported there were talks between YES, MLB, and Apple to bring Michael Kay into Apple’s broadcast to call the game, allow YES Network to air its own production of the game, or allow YES Network to simulcast Apple TV+’s broadcast. In my opinion, all of this hysteria is extremely bogus.

As annoying as streaming sports is and as much as I haven’t fully adapted to the habit yet, Amazon and Apple have done a magnificent job of trying to make the process as easy and simplified as possible. Amazon brought in NBC to help with production of TNF and if you watch the flow of the broadcast, the graphics of the broadcast, NBC personalities like Michael Smith, Al Michaels, and Terry McAuliffe make appearances on the telecast – it is very clear that the network’s imprint is all over the show.

NBC’s experience in conducting the broadcast has made the viewing experience much more seamless. Apple has also used MLB Network and its personalities for assistance in ensuring there’s no major difference between what you see on air vs. what you’re streaming.

Amazon and Apple have also decided to not hide their games behind a paywall. Since the beginning of the season, all of Apple’s games have been available free of charge. No subscription has ever been required. As long as you have an Apple device and can download Apple TV+, you can watch their MLB package this season.

Guess what? Friday’s game against the Red Sox is also available for free on your iPhone, your laptop, or your TV simply by downloading the AppleTV app. Amazon will also simulcast all Thursday Night Football games on Twitch for free. It may be a little harder or confusing to find the free options, but they are out there and they are legal and, once again, they are free.

Apple has invested $85 million into baseball, money that will go towards your team becoming better hypothetically. They’ve invested money towards creating a new kind of streaming experience. Why in the hell would they offer YES Network this game for free? There’s no better way for them to drive subscriptions to their product than by offering fans a chance at watching history on their platform.

A moment like this are the main reason Apple paid for rights in the first place. When Apple sees what the NFL has done for Amazon in just one week and coincidentally has the ability to broadcast one of the biggest moments in baseball history – it would be a terrible business decision to let viewers watch it outside of the Apple ecosystem and lose the ability to gain new fans.

It’s time for sports fans to grow up and face reality. Streaming is here to stay. 

MLB Network is another option

If you don’t feel like going through the hassle of watching the Yankees take on the Red Sox for free on Apple TV+, MLB Network will also air all of Judge’s at bats live as they are happening. In case the moment doesn’t happen on Apple TV+ on Friday night, Judge’s next games will air in full on MLB Network (Saturday), ESPN (Sunday), MLB Network again (Monday), TBS (Tuesday) and MLB Network for a third time on Wednesday. All of MLB Network’s games will be simulcast of YES Network’s local New York broadcast. It wouldn’t shock me to see Fox pick up another game next Thursday if the pursuit still maintains national interest.

Quick bites

  • One of the weirdest things about the experience of streaming sports is that you lose the desire to channel surf. Is that a good thing or bad thing? Brandon Ross of LightShed Ventures wonders if the difficulty that comes with going from app to app will help Amazon keep viewers on TNF the entire time no matter what the score of the game is. If it does, Amazon needs to work on developing programming to surround the games or start replaying the games, pre and post shows so that when you fall asleep and wake up you’re still on the same stream on Prime Video or so that coming to Prime Video for sports becomes just as much of a habit for fans as tuning in to ESPN is.
  • CNN has announced the launch of a new morning show with Don Lemon, Poppy Harlow and Kaitlin Collins. Variety reports, “Two people familiar with plans for the show say it is likely to use big Warner Bros. properties — a visit from the cast of HBO’s Succession or sports analysis from TNT’s NBA crew — to lure eyeballs.” It’ll be interesting to see if Turner Sports becomes a cornerstone of this broadcast. Will the NBA start doing schedule releases during the show? Will a big Taylor Rooks interview debut on this show before it appears on B/R? Will the Stanley Cup or Final Four MVP do an interview on CNN’s show the morning after winning the title? Does the show do remote broadcasts from Turner’s biggest sports events throughout the year?
  • The Clippers are back on over the air television. They announced a deal with Nexstar to broadcast games on KTLA and other Nexstar owned affiliates in California. The team hasn’t reached a deal to air games on Bally Sports SoCal or Bally Sports Plus for the upcoming season. Could the Clippers pursue a solo route and start their own OTT service in time for the season? Are they talking to Apple, Amazon, or ESPN about a local streaming deal? Is Spectrum a possible destination? I think these are all possibilities but its likely that the Clippers end up back on Bally Sports since its the status quo. I just find it interesting that it has taken so long to solidify an agreement and that it wasn’t announced in conjunction with the KTLA deal. The Clippers are finally healthy this season, moving into a new arena soon, have the technology via Second Spectrum to produce immersive game casts. Maybe something is brewing?
  • ESPN’s Monday Night Football double box was a great concept. The execution sucked. Kudos to ESPN for adjusting on the fly once complaints began to lodge across social media. I think the double box works as a separate feed. ESPN2 should’ve been the home to the double box. SVP and Stanford Steve could’ve held a watch party from ESPN’s DC studio with special guests. The double box watch party on ESPN2 could’ve been interrupted whenever SVP was giving an update on games for ESPN and ABC. It would give ESPN2 a bit of a behind the scenes look at how the magic happens similarly to what MLB Tonight did last week. Credit to ESPN and the NFL for experimenting and continuing to try and give fans unique experiences.

BSM Writers

What Tom Brady Needs To Know Before His First Fox Broadcast

“Our panel includes a fellow player-turned-analyst, a legendary play-by-play man, and a broadcasting coach.”

Demetri Ravanos

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Stop me if you’ve heard this one before. Tom Brady announced he is retiring from the NFL today. It happened literally a year to the day since the last time he retired.

The last retirement lasted just 40 days. Before the end of March of last year, Tom Brady had decided he was done pretending to be happy about embracing life off of the field and announced he was returning to the Tampa Bay Buccaneers for a third season.

I guess we cannot rule out that that will happen again. The difference this time around, at least for Tom Brady’s professional life, is that he has a plan for his future. Now that his playing days are over, it is time for him to start his ten-year deal with FOX to be the analyst in the network’s top NFL booth.

Audiences do not know what to expect. No one can deny that Brady brings star power. He is the GOAT after all, but we cannot say for sure if he will be any good.

The pressure is tremendous too. Not only is Tom Brady embarking on a new career, but football fans seem to have taken a liking to the guy he is about to unseat. Whether Greg Olsen gets kicked back down to the number two booth or he is forced to share the spotlight in a three-man booth, plenty of people will look at Brady as the reason we hear less from the guy regarded by many as the best analyst on TV right now.

Brady does not have much room for error here. Since that is the case, I thought I would get some perspectives from people that can help him out. I asked three people to give me their best advice for Tom Brady.

Our panel includes a fellow player-turned-analyst, a legendary play-by-play man, and a broadcasting coach.

THE PLAYER TURNED ANALYST: ANTHONY BECHT

In 2000, the New York Jets used the 27th pick of the NFL Draft to select Anthony Becht. He played for five different teams during his twelve NFL seasons.

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Courtesy USA Today

His broadcasting career began in 2013. Becht worked on ESPN for eight years as an analyst on the network’s college football games. He has since abandoned the booth to return to the sidelines. He will be the head coach of the St. Louis Battlehawks when the XFL starts its third first season this month.

I texted and asked him to look back on his broadcasting career. What does he wish he knew before he started? Here are the three pieces of advice that he had for Tom Brady.

1. Less is more. Folks want to watch the game and just know the “why”. Providing tangible information in a five or six second window is key.

2. Fans want to know about your personal experiences as a player – information and stories they can’t get or wouldn’t even know about because they never did it at the level we did. Share those when the time comes in a game.

3. Have a strong opinion about what you agree or disagree with, but be able to voice it without being demeaning towards players and coaches. It’s an art form and takes time to articulate that in a way that’s done right. I never bash any player or coach because a lot of work goes into be a professional athlete and coach. That needs to be respected but critiqued appropriately.

Anthony Becht via text message

THE PLAY-BY-PLAY LEGEND: TIM BRANDO

Tim Brando has worked with a lot of people. That happens when you have been calling football and basketball action on TV for as long as he has. When I called him on Wednesday to discuss what is ahead for Tom Brady, he drew on his experience with another Brady.

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Courtesy FOX Sports

Brando was working with Jole Klatt in his early days at FOX, but he and Klatt were not going to be an exclusive team. He remembers Brady Quinn coming in to their booth shortly after his NFL career had eneded. Quinn was about to make his debut for FOX. Before they were ready to turn him loose, the network wanted the former quarterback to get a feel for the pace and atmosphere of a broadcast booth.

I do think it’s important that you have a new talent understand what that workplace is like in the booth – the choreography that takes place, because there is choreography. If the ball is deflected, your spotter’s hands are coming together like a bad clap. If there’s a hit, who caused the hit? Who stripped it? So there’s a hand signal for stripping the ball and then recovering the ball with the arms closing together. So who got the recovery? Who caused the fumble? Those things are always helpful.

There are things that are going on frantically in the booth, but you as a broadcaster have to remain calm, understand it, and sound succinct and confident. That just takes time and it takes reps. 

That’s one of the great things I think that Greg (Olsen) probably had an advantage in, as do a lot of analysts that get better over time. They do games of lesser importance that maybe the whole world is not watching. 

Tim Brando via Telephone

Tom Brady won’t have the luxury of time or of reps under the radar. He may get to do a few practice games, but the first time he will be calling a game on live television, it will be one of the biggest of the week.

Brando says in that case, it is really important that Brady use his instincts to his advantage in the booth the way he did on the field.

I don’t know Tom well, but I know him well enough to know that he prides himself on preparation. I don’t doubt for one minute that he will be prepared. He’s obviously an incredible competitor. You know, this is a this is a business of competition too. 

If you’re a great player, just like a coach, you love the ecstasy of victory. You don’t want to admit it, but you love the agony of the defeat as well. That feeling of defeat is something we feed on to motivate you for your next performance. In television and sports television, you don’t get that in terms of winning and losing, but you do get it if you look at it as a great performance, 

I believe that all great broadcasters are performers at heart. It takes a certain level of of a theater. It’s live. It’s not scripted. 

I think some players that get in the booth that are looking to have that same, you know, euphoria that they have after playing and winning a game. Some of them get that and understand that in broadcasting and get out of that the same thing and others don’t.

Tim Brando via Telephone

THE BROADCASTING COACH: GUS RAMSEY

Plenty of broadcasters turn to Gus Ramsey for critiques and advice. The Program Director for the Dan Patrick School of Sportscasting at Full Sail University is also a broadcasting coach working with clients at all levels of the business. They trust his opinion because of his professional experience.

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Courtesy Full Sail University

In a prior life, Ramsey was the producer of SportsCenter on ESPN. He has worked with a number of incredibly talented people and been tasked with taking newbies to new heights, so I asked him what he would be thinking if it were his job to get Tom Brady ready for his first FOX broadcast.

Sometimes great athletes forget that most humans don’t know what the athletes know. Things that are basic or simple or even mundane to the athlete are incredible pieces of wisdom or insight to the average fan.

When I was at ESPN we had Tony Gwynn in for an episode of Baseball Tonight. In our show meeting, Tony was explaining why a hitter was slumping because we was cupping his wrist. He went on explaining it for 30 seconds or so. The room was in total silence, eating up every word. The greatest hitter of our generation was doing a deep-dive on hitting. It was amazing.

Tony suddenly got a little self-conscious, stopped explaining and apologized for “going on too long” and we were all like “No!! Keep going!” Tony thought is was boring. It was just the opposite.

Athletes can think things they’ve learned and repeated their whole lives are common knowledge so sometimes they don’t share that info because they think “everyone knows this.”

I want to walk away from a broadcast feeling like I learned something. Sometimes the ex-athlete doesn’t realize how much educating they can do in a broadcast.

The other thing I always encourage former athletes or coaches to do is to take the viewer where they’ve never been; on the field, in the locker room, in a contract negotiation, etc. If you can get that viewer to fully appreciate the feelings and emotions of what goes on in those places, you enhance the experience for us.

Terrell Davis was an analyst on NFL Network for a bit after his career. He once described Champ Bailey running back an interception 100 yards by saying as Bailey got to the 50 yard line “right here it feels like someone put sandbags on your ankles.” I’ve never run 100 yards in a football uniform in Denver’s altitude, but Terrell’s line helped me better understand what it feels like.

Gus ramsey via text message

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BSM Writers

Mark Packer Loves Reading Your Memories & Tributes to Billy Packer

“I’ve heard from all kinds of coaches. I’ve been blown away. It’s just another reminder of the impact Billy had on so many different people, not just the world of sports.”

Tyler McComas

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It still stands today as one of the most iconic moments in the storied history of Arizona basketball. Three simple words said it all as the Wildcats celebrated an overtime win over Duke to win the 1997 national championship. “Simon says championship.” Those were the words of legendary broadcaster Billy Packer as Miles Simon fell to the floor with the ball in his hands. It’s one of many lines his son, Mark Packer, has been reminded of recently.

It was the perfect three words after the country just watched Simon carry Arizona to college basketball glory. Packer captured the moment perfectly, just like he did during every Final Four for 34 years.

Packer passed away last Thursday at the age of 82 but his legacy and impact in sports broadcasting will never perish. He was heard during every NCAA Tournament from 1975 to 2008 and was on the call for some of college basketball’s most iconic moments, including Michael Jordan’s shot to win the 1982 National Championship, Bird vs Magic in 1979, and even Kansas completing an improbable comeback to win the 2008 championship in his last broadcast. And the best part of it all was that Packer did it his own way, with his own unique style.

“It has really been remarkable,” said Mark Packer. “When Billy passed Thursday night we put it out on Twitter and it took off but I didn’t really know what to expect on Friday and Saturday as far as reaction. But the tributes have been fantastic and our family has loved it.

“I have heard from just about everybody and their brother. Folks I never thought I’d hear from, I’ve heard from them, such as commissioners, whether it be the NBA, whether it be other Power 5 leagues, I’ve heard from all kinds of coaches. I’ve been blown away. It’s just another reminder of the impact Billy had on so many different people, not just the world of sports. To me, that’s been comforting to all of us. It just reinforced all the stuff we knew he was about and brings back special memories.”

Packer’s style of broadcasting has been well-documented over the years. He was honest about what he saw and always spoke his mind. Granted, that didn’t always sit well with college basketball fans, but Packer wasn’t concerned about that. He was honest because he cared. 

“He wanted the game of college basketball to be the best it possibly could be,” said Mark.  “When he saw things he did not like, the one thing he always did was speak his mind. He ruffled feathers and he didn’t care. His intent was to make the game the No. 1 priority. You realize now he didn’t have it out for your team, he was just speaking his mind.”

That style meant fans would often yell at games, ‘You hate Duke! You hate North Carolina!’ Packer’s honesty was often taken by fans as he hated their favorite team. He used to laugh at that, just as Mark does know when he thinks about those moments. That’s because Mark can remember feeling the same way as other fanbases as a kid growing up rooting for NC State. 

“When he was calling an NC State game I thought he was always out to get my team,” laughed Mark. “He’d be doing a game in Raleigh — we grew up in Winston-Salem — and the next morning after the game I would be eating breakfast before school and I would say ‘Man, Billy, you really got on so-and-so last night, what’s your problem with NC State?’

“He used to just laugh, because I thought he had an agenda against my team. Of course the funny thing is, we’d go on trips with him to other games and you’d hear fans say, ‘Billy Packer hates my team!’ It almost became a laughing joke, even amongst the family members, that Billy Packer was out to ruin your team’s day when he does a ballgame.”

Mark has always referred to his dad the same his television partners did. That goes for his two other siblings, as well. “Dad” was rarely, if ever, said in the Packer household. Instead, the legendary broadcaster was called by his first name.

“The fact they called him Billy on television, we never called him dad,” said Mark. “We just called him Billy.”

As you can imagine, ‘Billy’ had a lot of stories. That’s normally the case when you’re around the game’s greatest players and broadcast the legendary games we still talk about today. Packer was always quick to share those stories with his family, which made for an entertaining childhood.

Out of the hundreds of messages Mark has received since his dad’s passing, he says he hasn’t heard any stories he’s never heard before. But that doesn’t mean people haven’t been telling him stories about his father.

“We’ve heard them all, quite frankly,” laughed Mark. “Maybe the thing that was so funny about it was that it reinforced some that we thought were total BS when we heard them the first time.”

Packer will always be synonymous with college basketball and the NCAA Tournament. He was the voice of the sport during its golden era and helped bring the magic to TV sets across the world. If Mark had to guess what his dad is most proud of regarding his broadcasting career, he says it would be just that. 

“From a broadcasting standpoint, probably the Final Fours,” said Mark. “When you, I think the number was 34 I heard, and he did so many of them, for us, we kind of took it for granted. It was just something he did. It was March and Billy is about to go do March Madness. It was just fabric for not only him personally, but also the family. He just loved the sport and wanted it to be good.”

Mark has carved out an incredible broadcasting career of his own. He’s hosted both radio and TV shows with outlets such as the ACC Network, WFNZ in Charlotte, and ESPNU. Having a front row seat to one of the most iconic careers in broadcasting, undoubtedly helped shape his career. Mark is very forthcoming as to what lesson he took from his dad the most. 

“Oh, that’s easy,” Mark said. “That’s prep. He always studied. He was always coming up with notes and angles and facts. I have always done that with the radio and TV shows, that you constantly prep, you constantly read and make notes. You may not use but 10 percent of whatever you’ve been studying, but somewhere down the road you’ll use it again.

“When we were cleaning out his closet I ran into an entire box of old notes that he had from games from yesteryear. I kept every one of them and I can’t wait to look at them and relive those games and see his prep work and point of detail for all those games.”

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Anatomy of a Broadcaster

Anatomy of an Analyst: Doris Burke

“Doris Burke has an ease about her. A quiet confidence if you will.”

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Basketball and Doris Burke have been synonymous for many years. At the age of 7, she started to play the game that would eventually get her to the top of her profession. Along the way she’s recorded many firsts for women in this field which I’ll detail later. Burke has also become an inspiration to other women already in broadcasting and those thinking about a career in media. Pretty impressive. 

Burke was raised in Manasquan, New Jersey. She was the youngest of eight children, and started playing basketball in the second grade. She starred at Providence, where she was the team’s point guard all four of her years there and made an impact immediately. 

During her freshman year, Doris Burke led the Big East in assists. She was a second-team All-Big East player once and twice made the all-tourney team of the Big East Women’s basketball tournament. Burke held seven records upon graduation, including finishing her career as the school and conference’s all-time assists leader, a record that has since been broken. She served as an assistant coach for her alma mater for two years from 1988-90.

From there it was time to embark on a Hall of Fame career.

ROAD TO ESPN/ABC

Burke began her broadcasting career in 1990 as an analyst for women’s games for Providence on radio. That same year, she began working in the same role on Big East Women’s games on television, and in 1996 she began working Big East men’s games. 

Doris Burke has been working for ESPN covering basketball in different roles since 1991. It has also allowed her to do other things along the way that were unchartered for women in the business. In 2000, Burke became the first woman to be a commentator for a New York Knicks game on radio and on television; she is also the first woman to be a commentator for a Big East men’s game, and the first woman to be the primary commentator on a men’s college basketball conference package.  In 2017, Burke became a regular NBA game analyst for ESPN, becoming the first woman at the national level to be assigned a full regular-season role. 

If that wasn’t enough, from 2009 to 2019 she served as the sideline reporter for the NBA Finals on ABC. I mentioned it was a Hall of Fame career and it was officially deemed as such in 2018. Burke was selected to enter the Basketball Hall of Fame as the Curt Gowdy Media Award winner.

AS AN ANALYST

“Doris Burke has an ease about her. A quiet confidence if you will.” Relying on her past experiences in the game as a player and coach, the information she brings her audience is relatable. Some analysts struggle to bring home a point in a way that a casual fan will understand. Burke has no trouble with this. Her ability to spell it out, concisely and conversationally sets her apart from most analysts, male or female. 

Burke attacks her job, knowing that some will question her authority when it comes to commentary on the NBA. She doesn’t mind steering into the skid.

“I am mindful of the fact that I have not played or coached in the NBA,” Burke said to Sportscasting.com last year. “It doesn’t mean that I can’t do a very competent job. I think I try to do that every single night, and I’m never afraid to ask questions.” 

It’s all about the information to Burke, and has nothing to do with the fact she’s a woman covering the NBA.

“If you enhance a viewer’s experience, it doesn’t matter what your gender is,” she said. “As long as you are competent and put in the work … you’re going to be accepted.”

Doris Burke learned the ropes so to speak from several women that came before her. In an NBA.com piece from January of last year, she outlined how much she enjoyed watching former ESPN SportsCenter anchor Gayle Gardner. Early on in her career at ESPN, Burke got to work with Robin Roberts on WNBA and women’s college basketball broadcasts along with Ann Meyers Drysdale and Nancy Lieberman. Roberts was Burke’s inspiration as she started her career path. She admired the professionalism that each displayed. 

“Working alongside Robin Roberts … the one thing I would tell you is the most powerful means to change or impact somebody is by your actions,” Burke said. “She was the epitome of professionalism and competency and garnered the respect of the people around her because of the work habits she had. Watching Robin early on let me know that the basis for everything is the work you put into something.”

While Roberts may have been influential to Burke, Burke has been a beacon for other woman that are getting opportunities in broadcasting.  When asked about their role model, YES Network analyst Sarah Kustok, 76ers play-by-play broadcaster Kate Scott and former WNBA player and current Miami Heat studio analyst Ruth Riley Hunter all mentioned Burke by name.

“Burke is the best example for anyone — male or female,” Hunter told NBA.com. “I love the way she describes the game. She adds so much to every broadcast, and when I was playing in the WNBA I was always really inspired by her work.”

Burke is popular amongst her colleagues at ESPN/ABC, thanks to a tireless work ethic an ability to adapt to whichever sport she may be calling that day. Count Jeff Van Gundy among her biggest fans.

“She’s the best, most-versatile analyst and commentator at ESPN,” Van Gundy said of Doris Burke in 2017 via Deadspin. “She does it all—great interviewer, commentator, studio analyst—everything. And she is an expert at it all—women’s and men’s college basketball, the NBA and the WNBA. She’s the LeBron James of sportscasters. There’s no better broadcaster out there right now.”

Burke is equally a big fan of Van Gundy and the top broadcast crew for ESPN/ABC’s NBA coverage. That includes Mike Breen and Mark Jackson as well. 

“We are talking about three of the best to ever do it. Mark, Jeff and Mike have held down the NBA Finals for over a decade with commentary that is the best of the best. Hubie Brown is a living legend. All of those men have been nothing but gracious and supportive of me,” Burke told the Athletic. 

Doris Burke is considered one of the best NBA analysts around.  Her bosses at ESPN made sure to re-sign her to a multi-year deal and promised she will be involved in “high profile” NBA games in both the regular season and playoffs. Burke will also call finals games on ESPN Radio and appear on the NBA Sunday Showcase program on ABC.

Good for her and good for fans of the NBA on ESPN/ABC.

DID YOU KNOW?

In 2010, she was featured as the new sideline reporter for 2K Sports ‘NBA 2K11’ video game. She has appeared in every version since, including the latest ‘NBA 2K23’.   

As a senior at Providence in 1987 she was the school’s Co-Female Athlete of the Year.  

Her basketball idols growing up were Kyle Macy, Kelly Tripucka and Tom Heinsohn.  

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