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Jeff Catlin: No Matter Who Is In Town, The Ticket is the Bar

No matter who’s in town or not in town, or who our competitors are or aren’t, we’ve always felt like our bar is ourselves.

Brian Noe

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Jeff Catlin

Believe it or not, there is a lot of common ground between coaching an NFL team and coaching a radio station. Take this quote for instance; is it from a coach or a programmer? “We have to focus on ourselves and we have to focus on our process and our vision. That’s just to continue to grow, continue to get better every week.” It’s from Buffalo Bills head coach Sean McDermott before he faced the New England Patriots for the first time back in 2017. It sounds an awful lot like Jeff Catlin too.

Catlin is the Program Director at 96.7 The Ticket in Dallas. Like McDermott and many other NFL coaches and teams, Catlin focuses on his building and staff, not the competition. Sure, he politely answers a question about Mike Rhyner, the Godfather of The Ticket, coming out of retirement to join a new crosstown rival, The Freak. But Catlin isn’t distracted by what other stations in town are doing. He makes it clear that his focal point is The Ticket.

Catlin also talks about the most important lesson for a PD to learn, why talking about non-sports topics works for some stations but not others, and The Ticket being nominated for what would be its fifth Marconi for Sports Station of the Year. Enjoy!

Brian Noe: Where are you originally from?

Jeff Catlin: I’m from Arlington, Texas, USA.

BN: Okay, wow, so you haven’t strayed too far from your backyard?

JC: Yeah, I was the PD of KCMO AM in Kansas City from 2000 to 2003. But otherwise, yeah, I’ve spent the entirety of my career in Dallas Fort Worth, except for those two and a half years.

BN: What were those two and a half years like for you in Kansas City being away from home?

JC: It was great. I love Kansas City. I think Kansas City is a great town, it’s a great place to live. It was a great learning experience. That was my first PD job. I was able to really learn a lot there. It was with the same company I had been working for, so in terms of a move it wasn’t that difficult. It’s not too far away from where I was from. We had family and friends visit a lot and we came back to Texas a lot. It all worked out great.

The main difference business-wise in a town like Kansas City versus a market like Dallas, is there was really just three radio companies working in Kansas City at the time. In a market like Dallas, you have all three of the major companies, and then you have another three or four smaller broadcasters, and then a bunch of mom and pops. There’s a lot more competition here. There’s also a lot more companies doing business, where in Kansas City, it was much smaller.

BN: What led to you becoming a PD in the first place?

JC: When I was here at The Ticket in Dallas, Susquehanna was the company at the time. I was the assistant PD and I was the producer of the afternoon drive show. I knew that I wanted to be a PD. The PD here at the time wasn’t really going anywhere; he was kind of entrenched. I had had this goal professionally that I wanted to try to be a PD before I was 30 years old. When this opening came up in Kansas City, as I mentioned, it was with the same company for KCMO. So I went to my bosses in Dallas and said, ‘Hey, this is something that I want to apply for; it’s something that I really want to do.’ 

It was a different format. It was a news talk format versus a sports format. I thought that was great. It was still spoken word, but it would just give me another opportunity to try something similar, yet different format-wise. They encouraged me and the fact that it was with the same company kind of gave me a safety net because if I got the job, which I did, I would still be working with all the same corporate folks and it would kind of help me along. I thought that was really great and it turned out to be a great.

We had some success when I was there. The station was kind of starting over and it did allow me to learn a lot of different things. I learned some lessons as being a program director there that I still carry with me to this day. Overall, it was just a great experience. When I got there, I never thought I would move back to Dallas again, or come back to The Ticket. That wasn’t my intention.

My intention was to take that job in Kansas City at KCMO and be there and see where it led from there. That was how I approached it. I think that’s the way that you have to approach things, you can’t really approach a job like you’re only going to be there for a year or two because otherwise you’re always looking down the road and you’re not giving that particular station at that particular time your full attention and focus. 

BN: What were a couple of the most important things that you needed to learn back then that you still apply today?

JC: The number one thing for any young programmer is just remember that it’s always about the people. When I was younger and when I got that job I just had a bunch of ideas for the format clocks and service elements and the promos and the rejoin beds and what I want the content to be focused on and all those kind of things. And that’s great. So you write all these notes down on your legal pad. But at some point, you have to be in a conference room, or a studio, or an office with the people that are on the air and running the board and producing those shows and doing the news updates. You’ve got to communicate your vision to them and they have to execute it.

You can have the best sounding radio station playing in your head 24/7, but at some point it’s about the people. It’s about communicating to your team what you want, and what your expectations are, coaching them on the way things are being done that are right, and those that need to be improved, and then getting all those ideas out onto the air. It ultimately comes down to somebody else. I think that’s hugely important to remember as a PD because you have to empower folks to do those things, and you have to communicate at every level in every way to people, what that vision is, how to execute it, and then how to follow up and critique and all those kinds of things.

Everybody’s different. You hear this all the time about people: ‘Well, everybody’s personality is different.’ And that’s so true. Some people want to be told. Some people want to be shown. Some people want to see a memo. Some people need all three. I think that was a big thing that I learned initially was just because you’re the PD and you have an idea and you say something, it doesn’t mean it’s going to make it on the air immediately.

BN: The Ticket strays outside of just hardcore sports. And it’s worked for you guys tremendously. Why does that formula work so well for your station?

JC: I think it’s kind of a misconception among sports radio listeners and programmers and talent is that this is the formula that works, X, Y, or Z. First of all, every city and every market is different. What works on the East Coast is not going to work in Dallas, Texas, and what’s working in Dallas may not work in California, or Seattle, Washington. Every market is different.

Going way back to the early days of The Ticket, and I was part of that, we went several years where all we did was talk about sports. I use this joke all the time; for the first two or three years we were on the air, all we talked about was does Pete Rose belong in the Hall of Fame and who’s better, Emmitt Smith or Barry Sanders.

But over time, as you start to develop the radio station and develop a relationship with your audience — and this is super important — without a very strong relationship with your audience based on sports or whatever, they’re not going to really allow you as a talk show host or producer or station to kind of stray from what you’re known for. It’s like listening to a country station and they drop in an oldies record. Well, they’re not going to really be down for that.

You have to understand what you’re trying to accomplish first, build the relationship with your audience second, and you will know at that time based on those factors when it’s okay to stray from sports. The reason we kind of knew it was working for us back then, is that when we would stray off into something more pop culture or more timely or newsworthy, we would hear from our listeners that they liked it and it was memorable for them. It was something they could relate to.

As the years have gone on, we kind of developed — again, in this market with our audience with this radio station — what worked, and what balance was right for us between sports and non-sports segments. Now, I think a lot of sports stations do it and they say they’re copying The Ticket or whatever, but it’s different for everyone.

The other thing here at the radio station is our main talk show talent has been with the radio station, some of them for as long as 28 years, and the newcomers have been here for 15 or 20 years. It’s not like we’re hiring people new coming into town and they’re immediately not talking about sports. That relationship with the audience happens along with a radio station organically and it grows over years. Then you have talent and shows that are working together for years and growing up on the air together and with their audience.

When you’ve been on the air for decades, just think about what happens not just in sports, but in life over the last 20 years. A pandemic, 9/11, different wars, protests, Michael Jackson died, it doesn’t just have to be news things, it can be pop culture things. But as those things happen, that’s what people talk about regardless of sports. Yeah, sure, they’re talking about Aaron Judge too, or they’re talking about the Cowboys winning the Super Bowl or not winning the Super Bowl, but they’re also going home and talking to their family about things that matter to them.

To be a radio station over the long haul in a market going on 28 years like The Ticket, you have to recognize that and really ultimately, that’s what we’re doing. We’re talking about what our listeners are talking about. And 85, 90, 95% of the time on a station like The Ticket, they care about sports. But there’s other times where things are more important in the world than sports.

You have to have that broad understanding of your audience and your station and the growth that you’ve had together and the responsibility and the relationship. That’s what allows you to understand and have the ability and the responsibility to talk about other things outside of sports. It’s not something that happens overnight, or because someone in a programming office says this is the way that we’re going to do it. It just doesn’t work that way I don’t think.

BN: Do you ever hear stations in Dallas or around the country that try to talk about things beyond sports and it just doesn’t go over well?

JC: Every single day.

BN: [Laughs]

JC: [Laughs] End of answer. Every single day.

BN: What do you attribute that to where it either fits and it works, or it’s forced and it’s just lame?

JC: I think it really goes back to the previous answer, which was a long answer but it’s really true. It’s just understanding what your station is about, how it’s being consumed by listeners, what relationship you have with your audience, and what they really will allow you to do based on those factors. I think sometimes it falls flat for any of those reasons, or it falls flat because the topic selection isn’t correct.

In other words, what you’re going off the sports page for isn’t the right topic, or it’s not something that resonates with the audience, or it’s not handled in a way that’s entertaining or informative. Some of those things are kind of like non-negotiables, right? Great storytelling is great storytelling. Having an opinion that resonates with your audience regardless of what the topic is, is universal. I think those are some of the reasons why it falls flat or it doesn’t work.

BN: You mentioned a lot of competition in Dallas. What’s your reaction to Mike Rhyner coming out of retirement after starting The Ticket to join The Freak?

JC: Well, when I first heard the rumors I was so surprised I didn’t believe it. And now I’m just sad about it. I just wish it wasn’t happening. But we’ve faced a lot of competition over the years and we take every competitor in this market, regardless of who’s there and what format they are, very seriously. And that’s what we’ll do in this case too.

BN: Why do you feel sadness about Mike?

JC: Because I think Mike has a home at The Ticket for life. And I thought that if he was itching to get back into radio, this is where he would have come and since he didn’t that makes me sad.

BN: Yeah, totally fair. Whether it’s that station or any other station popping up, does the competition have any impact on the way you approach things at The Ticket?

JC: Regardless of what new stations pop up, or have popped up over the last three years, we’re constantly evaluating the way we do things and changing them. Always. For example, I would say that for the most part, no media outlet, no radio station, no male-targeted radio station does the same content now that we did prior to 2017 and the Me Too movement for just one example. There are certain things that you could get away with saying 15 years ago, or 10 years ago, or five years ago, that you can’t say now. And that’s fine. That’s what we all do.

As a society, we’re all constantly evolving, we’re educating ourselves, we’re learning, and we change with it. I think that goes for The Ticket too. No matter who’s in town or not in town, or who our competitors are or aren’t, we’ve always felt like our bar is ourselves. We’re constantly evaluating what we’re doing. We want to constantly evolve and make it exciting and new for listeners, whether they’ve just moved into town or they’ve been with us for 10 years or since day one. If you don’t do that, I don’t think you make it as long and have as much success as The Ticket would have had if we just stayed the same.

BN: The Ticket is nominated for Marconi Sports Station of the Year again. The station won last year and four times altogether. When The Ticket is honored like that, what does it mean to you and the entire staff?

JC: I mean, I’m not gonna lie, it’s pretty fun. It’s great. And I love it for the guys. Last year, we won Sports Station of the Year and my morning show won their first Marconi for Major Market Personalities of the Year after having been nominated like eight times. Like, seriously, you don’t have a radio station winning Marconis like The Ticket, and you don’t have a radio station with the ratings success over the years with The Ticket without a fantastic morning show. I think The Musers are the best morning show in the country, regardless of format. That was a completely deserved and well-earned Marconi last year, and I am just so happy for them.

But last year to win both, for the station and for those guys to win, it was a huge day around here for everybody. It matters to everybody, that every person that worked here last year, or have worked here before, has a piece of those things. It goes to everybody. Not just me, it’s not about me, it’s about them. I just get super excited and super thrilled for them because in radio that’s like our Super Bowl. To have four of them sitting in there feels pretty good. It’s fun.

BN: It makes all the sense in the world to get fired up when winning those big awards. Who wouldn’t be excited for that? On a day-to-day basis though, what excites you? You just said that’s like your Super Bowl, what’s like a solid Week 7 win?

JC: Well, first of all, being in the media business, we all understand what our report cards are when they come in every month. That is prime goal number one. That’s what we’re doing this for, so that gets me fired up every day. But what is a random win on a day is I just want us to, number one, have fun, and to be executing to the best of our ability on that day, whatever it is. I want the guys to be in the studio having a great time. I want them to be talking about stuff our listeners care about. I want them to be passionate. I want to laugh. I want to have a good time. I want to have something thought-provoking happening.

It’s all those little things that happen throughout the day that make me excited to come to work. It’s the personal relationships I have with everybody up here and that we’re all on the same team and we’re all a part of this thing and everybody is still so into it and excited about it. That’s what is fun for me. That’s what gets me fired up to come in here every day. That’s how I measure our success on the day-to-day. And then those monthly report cards that I talked about sure are nice too.

BN: If you could write the script, what do you think would make you happiest over the next five years for you and the station?

JC: I think to just continue to have the great success that all these guys have had and we enjoy it together. I think that’s the most important thing that you realize as you do this for a long time with largely the same core group of guys, is we want to be together, and we want to continue to do what we’re doing, and we want to continue to do it at the highest possible level we can for as long as we can. I don’t mean that to be generic. I think that’s as true as it possibly can be.

I want this radio station to continue on long after I’m not working here anymore. If that’s not anytime soon, I just want to keep doing what we’ve been doing with the same group of people that we’ve had. Just enjoy ourselves and to continue to change what we’ve been doing and to be leaders here in town.

I think that’s something that we think about and probably take more seriously than we did 15 years ago because it didn’t matter. Our position in the market now and the way that we can serve the community is just as important as making the community laugh or goofing around or whatever. And that stuff’s fun too, but we just have a responsibility to serve the community. I think that’s important to continue to do that in the best way that we can.

BSM Writers

Colorado Hiring Deion Sanders Will Be Constant Gift for College Football Media

“If Coach Prime achieves the same sort of success that he did with the Tigers, he will be far more than a curiosity. Sanders will be a disruptor.”

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Deion Sanders quickly made it clear why the University of Colorado chose him to be its next head football coach.

Coming off a weekend in which the four College Football Playoff teams were announced and all of the other bowl-eligible teams accepted their invitations, Colorado — which went 1-11 this past season — made news for hiring Sanders, the former NFL star who was phenomenally successful at Jackson State.

The media that covers college football and sports as a whole should be thrilled that the Buffaloes program decided to take a big leap for attention and notoriety. Sanders is a bold, risky hire. But he’s also been successful in virtually every venture he’s taken. “Primetime” had a Hall of Fame NFL career and also played Major League Baseball. And he’s a master at drawing attention to himself.

During his first meeting with his new team, Sanders made sure to mention that he has Louis Vuitton luggage to make the point that some of his Jackson State players are coming with him to Boulder — including his son, quarterback Shadeur Sanders. Nick Saban and Kirby Smart probably don’t cite luxury fashion when explaining to their players that they’ll have to compete for starting positions.

Coach Prime will not be boring to cover. (That self-appointed “Coach Prime” title, which was on his name plate at his introductory press conference, is a big clue there.) He never has been. This is a man who said during the 1989 NFL Draft, after being selected No. 5 overall by the Atlanta Falcons, that if the Detroit Lions had selected him at No. 3, he “would’ve asked for so much money, they’d have had to put me on layaway.”

Even if he doesn’t win as much as Colorado hopes, Sanders will pursue top talent — players who want to perform on a larger stage than the FCS-level Jackson State allows — and impact athletes will be attracted to him. He got the No. 1 recruit in the nation, cornerback and wide receiver Travis Hunter, to play for him. (Hunter is following his coach to Boulder.) Now that Sanders is at an FBS school in a Power 5 conference, more stars will surely come.

But if Coach Prime achieves the same sort of success that he did with the Tigers — going 27-5 in three seasons, including a 12-0 campaign in 2022 — he will be far more than a curiosity. Sanders will be a disruptor. And he’ll get the attention that such figures typically draw from media and fans. According to the Denver Post‘s Sean Keeler, at least 400 people attended what felt more like a celebration than a press conference.

Coach Prime wasn’t going to just win the press conference, which is what any school and fanbase want when a new coach is introduced.

If Colorado wanted someone to sit at a podium, and give platitudes like “We want to win the Pac-12 and get to the College Football Playoff,” “We’re going to build a program with young men you’ll be proud of,” or “It’s time to restore Colorado to the football glory we remember,” Sanders isn’t the guy for that.

“Do I look like a man that worries about anything? Did you see the way I walked in here? Did you see the swagger that was with me?” Sanders said during his introductory presser. “Worry? Baby, I am too blessed to be stressed. I have never been one for peer pressure. I put pressure on peers. I never wanted to worry, I make people worry. I don’t get down like that. I am too darn confident. That is my natural odor.”

To no surprise, Sanders announced his presence in Boulder with authority. He had cameras following him as he met with Colorado players for the first time. How many other coaches would have recorded what many would see as a private moment for posterity and post it online?

Sanders caused a stir by putting his players on notice. He warned them he was coming, telling them they’ll be pushed so hard they might quit. He told them to enter the transfer portal and go someplace else if they don’t like what he and his staff are going to do.

That candor, that brutal honesty surprised many fans and media when they saw it Monday morning. For some, that message might have felt too familiar. How many in media — or many other industries — have worried about their job status when a new boss takes over? What may have seemed secure days earlier is now uncertain.

But how do we know other coaches haven’t said something similar when taking over at a new job and addressing their team? We just hadn’t seen it before. But Sanders has been in the media. He knows social media. He understands controlling his own message and telling his story.

Sanders also knows what kind of value he brings to any venture he takes on. How many people would have left an NFL Network gig for Barstool Sports? But Sanders went to where his star would shine, where he was the main show, where he could be Deion Sanders. Maybe he’ll have to turn that down just a bit at Colorado. But athletic director Rick George knows who he hired.

Colorado could have made a safer choice, including previous head coaches Tom Herman, Bronco Mendenhall, or Gary Patterson. A top assistant from one of this year’s Playoff contenders — such as Georgia’s Todd Monken, USC’s Alex Grinch, Alabama’s Bill O’Brien, or Michigan’s Sherrone Moore — could also have been an option.

But what fun would that have been? What kind of tremor would Colorado have created in the college football news cycle? How much attention would a more conventional hire have received? Yes, Sanders has to recruit and win. However, if the objective was to make Colorado football a talking point again, that’s been accomplished.

There could be some friction too. Sanders has already been criticized for being a champion of HBCUs, only to bolt for a mainstream Power 5 program when the opportunity opened. (To be fair, other columnists have defended the move.)

At Jackson State, Sanders tried to control local media when he didn’t like how reporters were addressing him or covering a story. Last year during Southwestern Athletic Conference Media Day, he balked at a Clarion-Ledger reporter addressing him as “Deion,” not “Coach,” insisting that Nick Saban would’ve been shown that respect. Earlier this season, Sanders admonished a school broadcaster (and assistant athletic director) for speaking to him more formally on camera than he did off-camera.

Will that fly among Boulder and Denver media, or the national college football press? It’s difficult to imagine. Maybe Sanders will ease back on his efforts to control reporters within a larger university environment, metropolitan area, and media market. But we’re also talking about Deion Sanders here. He doesn’t bend to outside forces. He makes them bend to him.

Sanders’ stint in Boulder — whether it lasts the five years of his contract and beyond, or less than that — will not be dull. There could be no better gift for the media covering Colorado football. Or college football, a sport already full of bold personalities, eccentric to unhinged fanbases, and outsized expectations. Coach Prime will fit right in.

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BSM Writers

The Media Is Finally Strong Enough To Take On The Rose Bowl

“The whole Rose Bowl organization is stuck in a black and white TV world. The future playoff is Marty McFly stepping out of a Delorean and the Rose Bowl is the Enchantment Under the Seas Dance.”

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I am a sucker for packaging. Take me to a grocery store and show me a uniquely packaged sauce or condiment or waffle syrup and I’ll give it a try just based on bottle size or design. The one packaging ploy that has vexed me is the “biggie size” at the local drive through. I’m always interested in the largest drink possible but don’t necessarily want a grain silo full of fries passed through my window. The College Football Playoff is going “biggie sized” in 2024 and I’ll take all of that I can get.

The College Football Playoff Committee made official last week what had long been speculated, that the four-team playoff field would increase to 12 teams starting with the 2024 season. This was an inevitable move for money and access reasons. The power conferences and Notre Dame stand to gain significantly in TV revenue and the “non-power” conferences finally get the consistent access they have long craved.

What may have finally pushed the new playoff over the finish line was the end of an ultimate game of chicken between college football powers and the Rose Bowl.

There is a scene from the movie The Hunt for Red October when the rogue Russian nuclear submarine is trying to avoid a torpedo from another Russian submarine. The American captain, aptly played by Scott Glenn, tells Jack Ryan; “The hard part about playing chicken is knowing when to flinch.”

The Rose Bowl finally flinched.

The only thing that delayed an earlier move to this new world was the insistence of the Rose Bowl Game to cling to the bygone era of the antiquated bowl system. Only in college football could an organization that runs a parade hold such outsized influence but, until recently, the Big Ten and PAC 12 gladly enabled their addiction to a specific television time slot.

Dan Wetzel is a Yahoo! Sports National Columnist, he also wrote the book Death to the BCS which laid out a very early argument for dumping the bowl system for a Playoff.

“The single hardest thing to explain to people is that the Rose Bowl and its obsession of having the sunset in the third quarter of its game was a serious impediment to a billion dollar playoff,” Wetzel wrote. 

Wetzel makes the point that simply moving the game up one hour would’ve helped the playoff TV schedule immensely, “They were adamant that they get to have an exclusive window on New Year’s Day, the best time of all, not only would they not give that up but they wouldn’t even move it an hour earlier (to help Playoff television scheduling) because then the sun would set at halftime.  It was so absurd but for a lot of years they got so much protection.”

We may never know what it was that finally forced the Rose Bowl to play ball with the rest of the college football world. There are many possibilities, not the least of which was the presence of SoFi Stadium just down the road. The College Football Playoff committee could have always taken the bold step of scheduling games at SoFi, in the Los Angeles market, opposite the Rose Bowl TV window to try to squeeze them out.

It is also possible the Rose Bowl scanned the landscape and realized that, if a 12-team playoff already existed, their 2023 game would’ve been Washington (10-2) versus Purdue (8-5). That shock of reality came with the understanding Ohio State, Penn State, Michigan, Utah and USC would enthusiastically choose a 12 team playoff bid over a Rose Bowl invite. That was the future the Rose Bowl faced with the departure of USC and UCLA to the Big Ten and the 12 team playoff gobbling up the top remaining PAC 12 teams.

I have proposed that theory to many people in the college football world and have received some version of this response from many of them: “They really wouldn’t care who is playing as long as they can still have their parade.”

That is one of the issues at play here; in many ways, the whole Rose Bowl organization is stuck in a black and white TV world. The future playoff is Marty McFly stepping out of a Delorean and the Rose Bowl is the Enchantment Under the Seas Dance.

One other possibility is that the television executives of the major networks, primarily FOX, may have put the pressure on the Big Ten and Pac 12 to have a little less interest in keeping college football stuck in the late 1970’s. It makes sense, FOX has nothing to gain by the Rose Bowl keeping influence. Fox may have everything to gain by getting a media rights cut of the future playoff. Many believe FOX was a driving force behind USC and UCLA bolting to the Big Ten. If that much is true, pressing for less Rose Bowl influence is child’s play.

No matter what was the catalyst to the expanded playoff, it worked and the fans benefited. College football is moving into a brave new world all because the college football powers finally stood up to the old man yelling at the clouds.

Turns out, it was all a game of chicken. And the Rose Bowl flinched.

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Andrew Perloff Learned From The Master of Sports Radio on Television

“I think I’m really lucky because I went from a really fun and supportive place in the Dan Patrick Show and have now transitioned into what I would also call a very fun and supportive place at CBS Sports Radio/Audacy.”

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It’s a fact of life that not everybody loves their job. To have a job that you love and have fun at is pretty special. For Andrew Perloff, life is good.

“I’m just watching so much sports during the week,” said Perloff. “I don’t come up for air watching sports and I love that.  And the fact that we get paid to sit on the couch for 72 hours…oh my God…it really is the best job in the world.”

That job is being the co-host of Maggie & Perloff weekdays from 3pm to 6pm eastern time on CBS Sports Radio and simulcast on CBS Sports Network. Perloff was an on-air personality on The Dan Patrick Show beginning in 2009 before making the switch to CBS Sports Radio for the new show with Maggie Gray that launched this past January.

And so far, the move has worked out.

“I’m really happy,” said Perloff. “I think I’m really lucky because I went from a really fun and supportive place in the Dan Patrick Show and have now transitioned into what I would also call a very fun and supportive place at CBS Sports Radio/Audacy. I miss the DP Show but I love my new co-workers. (Vice President of Programming) Spike Eskin and (New York Market President) Chris Oliviero have been great. We get a lot of support and a lot of help from those guys and they’ve made the transition so much easier.”

When a new radio program begins, chemistry between the hosts is vital to the success of the growth and success of the show. In the case of Maggie & Perloff, they had an existing friendship from their time working together at Sports Illustrated. 

And that relationship is certainly evident to the listeners.

“I’m having a great time with Maggie,” said Perloff who was an editor and contributing writer at Sports Illustrated and SI.com. “We knew each other pretty well at Sports Illustrated. We’ve been friends for a while now. I have gotten to know her a lot better through the show. It took a couple of months to really find our rhythm and get the show to where we wanted to get it.”

There has been a fun and evolving dynamic to the on and off-air chemistry between the hosts.  Perloff is from Philadelphia and a die-hard Eagles fan while Gray is a fan of the Buffalo Bills.  The Eagles have the best record in the NFC at 11-1 while the Bills are among the best teams in the AFC at 9-3.

Perloff has come to understand just how much Gray loves the Bills and there is a chance that their two teams could meet come February 12th in Arizona for Super Bowl LVII.

“She’s a very passionate Buffalo Bills fan,” said Perloff.  “I always knew that, but to actually sit there on a daily basis and see her sweat out every detail about the Buffalo Bills has been a lot of fun.  We’re keeping our fingers crossed that we’re on a collision course for the Super Bowl and we’re already trying to figure out a Super Bowl bet.”

The easy wager to set up would involve food.

If the Bills win, Perloff would have to give Gray some Philly cheesesteaks.

If the Eagles win, Gray would have to furnish Perloff with some Buffalo Wings.

But it appears as if management wants there to be more at stake for the potential bet.

“Our boss wants us to do something more severe,” said Perloff. “The truth is I’m an Eagles fan so I’ve already won my Super Bowl. Maggie, on the other hand, has no idea what that feels like. I almost feel sorry for her because it’s tough being a Bills fan.

“We have a pretty big rivalry with our team because she’s a Mets fan and I’m a Phillies fan. We get along great expect for those areas.”

The Maggie & Perloff chemistry extends throughout the show and that includes producer Michael Samtur who has his own rooting interests.

Samtur is a fan of the New York Jets who are having a better-than-expected season.

“When the Jets win, I don’t want to see Mike on Monday mornings because he’s smiling so much,” said Perloff. “He’s an unbelievably cynical Jets fan…it’s hysterically funny.

“Mike is doing a great job. It’s really an all-hands-on deck show. I think we all sort of kind of wear each other’s hats at certain times.”

An added element to the show is that it is also simulcast on CBS Sports Network. If there’s one thing that Perloff learned from working with Dan Patrick — who also has a simulcast on television — is that the program is a radio show that just happens to have cameras in the studio. At the end of the day, it’s a radio show on television and not a television show on the radio.

“That’s also my philosophy,” said Perloff. “From a logistical standpoint, to do a good radio show you can’t really focus on the TV side of it. For us, the foundation of the base is to really focus on the radio show and the TV and video comes naturally after that.”

Perloff’s resume also includes writing and co-writing an assortment of magazine stories, books, and television shows while also hosting his own weekend show on NBC Sports Radio from 2016 to 2019. But it was working on The Dan Patrick Show where he learned an important aspect of being a talk show host that he continues to live by at CBS Sports Radio.

What he learned was that you just have to be yourself.

“Dan always wanted us to be authentic in the sense that don’t try to be someone you’re not,” said Perloff. “Don’t try to come up with hot takes just for the sake of hot takes. When you listen to Dan Patrick on the radio, you’re really hearing Dan. He’s not a radically different person off air.”

This is a huge time of the year for sports radio. 

The NFL’s regular season is winding down and college football is heading towards bowl season and the College Football Playoff. Throw in the NBA, college basketball, NHL, and the World Cup and there’s so much going on in the sports world to talk about. 

Perloff can’t get enough of it.

“I love it so much,” said Perloff. “College football is just huge right now. When we bring up a college football story, the phone lines just light up which I think is a reflection of the growing interest in that sport. This is the best time of the year. It’s incredible.”

As Maggie & Perloff head towards their first anniversary on the air, there are goals and expectations heading into 2023. The show has grown tremendously over the course of the first year and while that may have occurred faster than expected, the hope is that the trend continues.

“I’ve been a little surprised by how fast the audience has grown and our connection with the audience,” said Perloff. “One of the great things about The Dan Patrick Show was the community feel with the show and all of the listeners. That’s definitely growing with us and I’d like to see that really take off next year. It makes it so much more fun when you’re doing the show and everybody is along for the ride.”

It’s been a great ride so far and it should be interesting to see what happens if that ride includes an Andrew Perloff vs Maggie Gray Super Bowl matchup in February. It’s not even because the breakdown of Eagles vs Bills would be fascinating but the audience wants more.

That Super Bowl bet would certainly be intriguing.   

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