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Adam Klug Was Prepared For Padres Postseason Push

“Within Audacy they don’t refer to us as radio stations; they refer to us as brands because 97.3 is our brand. It’s our image. It’s everything that we do.”

Derek Futterman




San Diego has been a one-sport city since the relocation of the Chargers to Los Angeles – meaning that it is all things brown and gold when it pertains to professional teams. The San Diego Padres have not earned a postseason berth in a full 162-game regular season since 2006. Today, the roster has various superstar players, including Manny Machado, Juan Soto and Yu Darvish. The team, along with its broadcast partner 97.3 The Fan, led by program director/brand manager Adam Klug, just completed its deepest postseason run since 1998 – making the National League Championship Series.

“The Padres are the only professional team here in San Diego, and we’re the flagship,” Klug said. “Our goal is to knock it out of the park and to be the eyes and ears for our audience members who can’t be at all the events we get access to.”

97.3 The Fan was originally a country radio station for 50 years before Entercom (now-Audacy) acquired Lincoln Financial Media, its parent company, and thus the frequency. Following several changes in format including a move to top-40 and talk radio, the station officially relaunched as a sports talk radio station in April 2018. Two months later, the station hired Klug as its program director.

Klug had a penchant for sports radio from an early age, tuning in to different types of programming throughout his formative years. While he attended the University of Georgia as an economics major, he landed an internship in sports media with 790 The Zone in nearby Atlanta. The internship was unpaid but ultimately led to his being hired to work as a producer at the station shortly after his graduation from college. The ownership of the station was originally under Big League Broadcasting and was the only brand in the city under its portfolio – in essence keeping everyone more focused and dedicated to improving the sound of the station every day.

“It felt like old-school radio,” Klug said. “It wasn’t a station that was owned by a giant corporation like a lot of current sports stations are. It was a really small ownership group. It’s interesting because everybody who worked there – the sales staff; the promotions staff; everybody was all-in, all the time on 790 The Zone because it wasn’t in a cluster.”

Having the chance to immediately work in a top-10 market out of college provided Klug with the experience necessary to cover sports in an urban hub. His primary role was to produce the station’s morning show, a program in which he put his time and energy into determining how to enhance the sound and sustain ratings success. While he departed the station to join ESPN as a general producer in 2010, the decision was quite difficult because of the uncertainty associated with the transition.

“I think most producers are used to being all-in on one show and working with that talent and always thinking about how to make that show better,” Klug said. “When I was offered the job at ESPN…. I definitely had to think about it – but ultimately I said: ‘It’s ESPN. I got to go.’”

Following a year of rotating shows as a freelance producer including AllNight with Jason Smith and College Football Tonight with Mel Kiper Jr. and Freddie Coleman, Klug seized an opportunity when the producer for The Doug Gottlieb Show left to take another job. Once he was named the show’s new producer, he immediately established a professional relationship with Gottlieb and enjoyed his time working for him. Being adaptable and easy to work with paid off when Gottlieb moved his show to what was then a new brand in CBS Sports Radio – and decided to take Klug with him.

“He was considering leaving six months into our tenure kind of working together and he was kind of keeping me in-tune with all of those discussions and [the] decision-making process,” Klug recalled. “When he decided that he was going to leave – even though we hadn’t been working together for so long – we had worked so well together that he asked if I’d be interested in continuing to produce his show over at CBS.”

Klug was thrilled to have the opportunity to produce a marquee show on a growing sports radio network, which also featured Jim Rome. Six years later when Gottlieb was considering a move to Fox Sports Radio, Klug wanted to find a way to advance his career. As a result, he declined the opportunity to remain with Gottlieb once the move to Fox Sports Radio was official. He stayed with CBS Sports Radio to become the executive producer of Reiter Than You with Bill Reiter.

Programming a sports radio station represented a dream job for Klug and he kept his radar on opportunities to enter the space while producing Reiter’s show. He recognized the difficulty associated with assimilating into the radio space and did whatever he could to distinguish himself from other candidates.

“I had spoken with people who I consider mentors within the company and let them know about my interest and desire to grow professionally, and did everything I could to put myself in a position to take that next step when the opportunity came,” Klug said. “At the time, I was looking to become a program director and get my opportunity to program a sports station and at that point with all the experience I was willing to probably go just about anywhere to get that opportunity.”

Once 97.3 The Fan in San Diego came calling, Klug knew it was too good of a chance to pass up and recognized its gravity throughout the interview process. Once he joined the station in June 2018, he began doing everything possible to position the station to cement itself as San Diego’s top sports radio station.

Today, though, radio stations are in constant competition with other multimedia outlets and platforms for attention and engagement. As a result, Audacy renamed Klug’s position as program director to brand manager to more accurately reflect the roles and responsibilities he has. The change has extended far beyond the executive staff though, representing a paradigmatic shift in thinking about the future of the medium of dissemination.

“Within Audacy they don’t refer to us as radio stations; they refer to us as brands because 97.3 is our brand. It’s our image. It’s everything that we do,” Klug explained. “We are content creators and we distribute our content on multiple platforms. Radio is the main platform, but it’s not the only platform.”

As the flagship radio station for the San Diego Padres in a one-sport city, keeping fans engaged with the team during the highs and lows is essential for business and content creation. During Klug’s first year with 97.3 The Fan, the Padres finished with a win-loss record of 66-96, last place in the National League West. It was in that same year though that Baseball America ranked the organization as the number one farm system in the league, indicative of developing talent in the minor leagues that would eventually make an impact on the big league level.

From the outside, it was apparent that the team was seemingly prioritizing its future and concurrently brought in first baseman Eric Hosmer on what was then the largest contract in team history for veteran production and leadership. Nonetheless, the team still had the lowest payroll in their division and ranked in the bottom-10 compared to other major league teams.

Coinciding with the Padres’ focus on its future, 97.3 The Fan changed its sales approach to encourage investors to see the rebuilding plan through by investing early and reaping the benefits down the line as opposed to having an immediate impact. Four years later, the Padres made an exciting postseason push and were within three wins of a World Series berth, generating profound buzz and excitement in the San Diego sports landscape.

“We put together these presentations that said ‘Here are the previous number one [ranked] organizations,’” Klug said. “‘It was the Cubs in 2012, let’s say, and then the Astros and 2013. Low and behold in 2016, the Cubs [won] the World Series and then in 2017 the Astros.’ When you get ranked this well in your farm system, it leads to this. It was: ‘Get in now. Get in on the ground floor.’”

Aside from sales, the development of the organization’s progenies from one era to the next caused 97.3 The Fan to focus more heavily on the minor leagues than it does today. Many of the prospects at the time were well known and garnered large expectations, including Fernando Tatis Jr., MacKenzie Gore and Luis Urías – all of whom are making impacts in the major leagues whether or not they are still with the Padres.

“It changed the approach of our programming… as our sales [were] based upon where they were in the rebuild process,” Klug said. “….Our programming and our sales approach kind of shifted from the percentage of focus of the minor league coverage to now we’re really talking about making runs here in the playoffs.”

Cultivating a content strategy for the Padres postseason run has been intensive and intricate with the team working tirelessly to close new deals and execute special broadcast coverage for the postseason.

Over the last month, the team has always been thinking one round ahead – meaning that they were already planning for the NLCS when the NLDS was taking place against the Los Angeles Dodgers. One round earlier, plans were being put in place on how to best approach a series with their interstate rivals if the team defeated the New York Mets – which it ultimately did in three games.

“We’re planning around in advance,” Klug said. “….Our sales staff has been working around the clock locking in new business as we’ve advanced…. It’s basically been around the clock frenzied mayhem for the last couple [of] weeks here.”

Baseball season is long and many fans grow a proclivity for their local broadcasters whether they be on television, radio or on some other platform. In the postseason though, media rights deals give national networks the exclusive broadcast rights on television and as a result different broadcast teams are heard.

San Diego Padres regular season baseball is broadcast on Bally Sports San Diego and features play-by-play announcer Don Orsillo and Mark Grant. Throughout the playoffs though, Padres fans watched their team on ESPN for the Wild Card Series with Karl Ravech, David Cone, Eduardo Perez and Buster Olney; then on Fox for the NLDS featuring Adam Amin, A.J. Pierzynski and Tom Verducci; in the NLCS the team remains on Fox but is now joined by broadcasting duo Joe Davis and John Smoltz with Ken Rosenthal reporting.

That is not the case on radio though – it has been play-by-play announcer Jesse Agler and analyst Tony Gwynn Jr. bringing fans all the action on 97.3 The Fan and streaming on the Audacy app.

“We see a lot of commentaries on social media about Padres fans’ reactions to watching the TV broadcast and the reaction they have to hearing the national broadcasters on TV,” Klug said. “It warms our hearts to see all the love – the outpouring of love – we’ve gotten for our local broadcasters throughout the playoffs. We’ve actually gotten tons and tons of feedback and reaction [from] our listeners muting the TV… firing up the radio broadcast… and syncing it up with the TV so they can hear the local broadcasters while watching it on TV.”

When the Padres are not on the field, the station has a wide array of sports talk programming including its morning show Ben & Woods and The John Kentra Show during afternoon drive. As there have been various innovations in media as consumption habits have changed with emerging technologies, the job of an on-air host encompasses significantly more than simply showing up to a studio and talking about sports into a microphone.

“I think it’s more of an all-in job than it used to be and now that social media is so prevalent, you build your listenership through engaging with them… and bringing them into the fold,” Klug said. “I also think that sports radio has evolved to where you can talk about more than just sports now.”

Ultimately, keeping an audience engrossed in sports radio with a saturated content marketplace and distribution platforms means that hosts need to go beyond the game more than ever before. Sports radio, at its core, has its roots in discussing sports and implementing fans in the conversation but today, the format, along with others like it, try to bring listeners a product that extends past its traditional boundaries in terms of topic selection and execution.

“At the end of the day, we are entertainers,” Klug said. “You have to be entertaining and be able to talk about [different topics] whether it’s pop culture or TV or your personal life. At the end of the day, it’s whatever it takes to keep your audience engaged.”

For those considering a path to radio management, it is essential one figures out what in the industry they aspire to do and then pursue the most optimal path possible to arrive at that point. Going into the industry without somewhat of a roadmap is more complicated when it comes to thinking about future advancement because there are many content outlets but a shrinking number of people necessary to produce it – an evident shift in efficiency.

The comparative advantage radio possesses regarding content production continues to become more valuable as the aggregate opportunity cost declines and demand to work in media remains steady. As a result, being focused on one’s future goals and having a strategy to achieve them is, according to Klug, an effective route to follow early in one’s career. Just being able to do that though starts with walking through an open doorway and a willingness to do whatever it takes to succeed.

“You have to love what you do,” Klug said. “I think radio is a difficult industry because it’s desirable and so many people want to be a part of it…. Get into the door and get experience any way that you can and put yourself in a position where you become invaluable. I think most companies are prone to hire from within so you want to put yourself in a position to grab [an] opportunity.”

BSM Writers

Colorado Hiring Deion Sanders Will Be Constant Gift for College Football Media

“If Coach Prime achieves the same sort of success that he did with the Tigers, he will be far more than a curiosity. Sanders will be a disruptor.”

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Deion Sanders quickly made it clear why the University of Colorado chose him to be its next head football coach.

Coming off a weekend in which the four College Football Playoff teams were announced and all of the other bowl-eligible teams accepted their invitations, Colorado — which went 1-11 this past season — made news for hiring Sanders, the former NFL star who was phenomenally successful at Jackson State.

The media that covers college football and sports as a whole should be thrilled that the Buffaloes program decided to take a big leap for attention and notoriety. Sanders is a bold, risky hire. But he’s also been successful in virtually every venture he’s taken. “Primetime” had a Hall of Fame NFL career and also played Major League Baseball. And he’s a master at drawing attention to himself.

During his first meeting with his new team, Sanders made sure to mention that he has Louis Vuitton luggage to make the point that some of his Jackson State players are coming with him to Boulder — including his son, quarterback Shadeur Sanders. Nick Saban and Kirby Smart probably don’t cite luxury fashion when explaining to their players that they’ll have to compete for starting positions.

Coach Prime will not be boring to cover. (That self-appointed “Coach Prime” title, which was on his name plate at his introductory press conference, is a big clue there.) He never has been. This is a man who said during the 1989 NFL Draft, after being selected No. 5 overall by the Atlanta Falcons, that if the Detroit Lions had selected him at No. 3, he “would’ve asked for so much money, they’d have had to put me on layaway.”

Even if he doesn’t win as much as Colorado hopes, Sanders will pursue top talent — players who want to perform on a larger stage than the FCS-level Jackson State allows — and impact athletes will be attracted to him. He got the No. 1 recruit in the nation, cornerback and wide receiver Travis Hunter, to play for him. (Hunter is following his coach to Boulder.) Now that Sanders is at an FBS school in a Power 5 conference, more stars will surely come.

But if Coach Prime achieves the same sort of success that he did with the Tigers — going 27-5 in three seasons, including a 12-0 campaign in 2022 — he will be far more than a curiosity. Sanders will be a disruptor. And he’ll get the attention that such figures typically draw from media and fans. According to the Denver Post‘s Sean Keeler, at least 400 people attended what felt more like a celebration than a press conference.

Coach Prime wasn’t going to just win the press conference, which is what any school and fanbase want when a new coach is introduced.

If Colorado wanted someone to sit at a podium, and give platitudes like “We want to win the Pac-12 and get to the College Football Playoff,” “We’re going to build a program with young men you’ll be proud of,” or “It’s time to restore Colorado to the football glory we remember,” Sanders isn’t the guy for that.

“Do I look like a man that worries about anything? Did you see the way I walked in here? Did you see the swagger that was with me?” Sanders said during his introductory presser. “Worry? Baby, I am too blessed to be stressed. I have never been one for peer pressure. I put pressure on peers. I never wanted to worry, I make people worry. I don’t get down like that. I am too darn confident. That is my natural odor.”

To no surprise, Sanders announced his presence in Boulder with authority. He had cameras following him as he met with Colorado players for the first time. How many other coaches would have recorded what many would see as a private moment for posterity and post it online?

Sanders caused a stir by putting his players on notice. He warned them he was coming, telling them they’ll be pushed so hard they might quit. He told them to enter the transfer portal and go someplace else if they don’t like what he and his staff are going to do.

That candor, that brutal honesty surprised many fans and media when they saw it Monday morning. For some, that message might have felt too familiar. How many in media — or many other industries — have worried about their job status when a new boss takes over? What may have seemed secure days earlier is now uncertain.

But how do we know other coaches haven’t said something similar when taking over at a new job and addressing their team? We just hadn’t seen it before. But Sanders has been in the media. He knows social media. He understands controlling his own message and telling his story.

Sanders also knows what kind of value he brings to any venture he takes on. How many people would have left an NFL Network gig for Barstool Sports? But Sanders went to where his star would shine, where he was the main show, where he could be Deion Sanders. Maybe he’ll have to turn that down just a bit at Colorado. But athletic director Rick George knows who he hired.

Colorado could have made a safer choice, including previous head coaches Tom Herman, Bronco Mendenhall, or Gary Patterson. A top assistant from one of this year’s Playoff contenders — such as Georgia’s Todd Monken, USC’s Alex Grinch, Alabama’s Bill O’Brien, or Michigan’s Sherrone Moore — could also have been an option.

But what fun would that have been? What kind of tremor would Colorado have created in the college football news cycle? How much attention would a more conventional hire have received? Yes, Sanders has to recruit and win. However, if the objective was to make Colorado football a talking point again, that’s been accomplished.

There could be some friction too. Sanders has already been criticized for being a champion of HBCUs, only to bolt for a mainstream Power 5 program when the opportunity opened. (To be fair, other columnists have defended the move.)

At Jackson State, Sanders tried to control local media when he didn’t like how reporters were addressing him or covering a story. Last year during Southwestern Athletic Conference Media Day, he balked at a Clarion-Ledger reporter addressing him as “Deion,” not “Coach,” insisting that Nick Saban would’ve been shown that respect. Earlier this season, Sanders admonished a school broadcaster (and assistant athletic director) for speaking to him more formally on camera than he did off-camera.

Will that fly among Boulder and Denver media, or the national college football press? It’s difficult to imagine. Maybe Sanders will ease back on his efforts to control reporters within a larger university environment, metropolitan area, and media market. But we’re also talking about Deion Sanders here. He doesn’t bend to outside forces. He makes them bend to him.

Sanders’ stint in Boulder — whether it lasts the five years of his contract and beyond, or less than that — will not be dull. There could be no better gift for the media covering Colorado football. Or college football, a sport already full of bold personalities, eccentric to unhinged fanbases, and outsized expectations. Coach Prime will fit right in.

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BSM Writers

The Media Is Finally Strong Enough To Take On The Rose Bowl

“The whole Rose Bowl organization is stuck in a black and white TV world. The future playoff is Marty McFly stepping out of a Delorean and the Rose Bowl is the Enchantment Under the Seas Dance.”

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I am a sucker for packaging. Take me to a grocery store and show me a uniquely packaged sauce or condiment or waffle syrup and I’ll give it a try just based on bottle size or design. The one packaging ploy that has vexed me is the “biggie size” at the local drive through. I’m always interested in the largest drink possible but don’t necessarily want a grain silo full of fries passed through my window. The College Football Playoff is going “biggie sized” in 2024 and I’ll take all of that I can get.

The College Football Playoff Committee made official last week what had long been speculated, that the four-team playoff field would increase to 12 teams starting with the 2024 season. This was an inevitable move for money and access reasons. The power conferences and Notre Dame stand to gain significantly in TV revenue and the “non-power” conferences finally get the consistent access they have long craved.

What may have finally pushed the new playoff over the finish line was the end of an ultimate game of chicken between college football powers and the Rose Bowl.

There is a scene from the movie The Hunt for Red October when the rogue Russian nuclear submarine is trying to avoid a torpedo from another Russian submarine. The American captain, aptly played by Scott Glenn, tells Jack Ryan; “The hard part about playing chicken is knowing when to flinch.”

The Rose Bowl finally flinched.

The only thing that delayed an earlier move to this new world was the insistence of the Rose Bowl Game to cling to the bygone era of the antiquated bowl system. Only in college football could an organization that runs a parade hold such outsized influence but, until recently, the Big Ten and PAC 12 gladly enabled their addiction to a specific television time slot.

Dan Wetzel is a Yahoo! Sports National Columnist, he also wrote the book Death to the BCS which laid out a very early argument for dumping the bowl system for a Playoff.

“The single hardest thing to explain to people is that the Rose Bowl and its obsession of having the sunset in the third quarter of its game was a serious impediment to a billion dollar playoff,” Wetzel wrote. 

Wetzel makes the point that simply moving the game up one hour would’ve helped the playoff TV schedule immensely, “They were adamant that they get to have an exclusive window on New Year’s Day, the best time of all, not only would they not give that up but they wouldn’t even move it an hour earlier (to help Playoff television scheduling) because then the sun would set at halftime.  It was so absurd but for a lot of years they got so much protection.”

We may never know what it was that finally forced the Rose Bowl to play ball with the rest of the college football world. There are many possibilities, not the least of which was the presence of SoFi Stadium just down the road. The College Football Playoff committee could have always taken the bold step of scheduling games at SoFi, in the Los Angeles market, opposite the Rose Bowl TV window to try to squeeze them out.

It is also possible the Rose Bowl scanned the landscape and realized that, if a 12-team playoff already existed, their 2023 game would’ve been Washington (10-2) versus Purdue (8-5). That shock of reality came with the understanding Ohio State, Penn State, Michigan, Utah and USC would enthusiastically choose a 12 team playoff bid over a Rose Bowl invite. That was the future the Rose Bowl faced with the departure of USC and UCLA to the Big Ten and the 12 team playoff gobbling up the top remaining PAC 12 teams.

I have proposed that theory to many people in the college football world and have received some version of this response from many of them: “They really wouldn’t care who is playing as long as they can still have their parade.”

That is one of the issues at play here; in many ways, the whole Rose Bowl organization is stuck in a black and white TV world. The future playoff is Marty McFly stepping out of a Delorean and the Rose Bowl is the Enchantment Under the Seas Dance.

One other possibility is that the television executives of the major networks, primarily FOX, may have put the pressure on the Big Ten and Pac 12 to have a little less interest in keeping college football stuck in the late 1970’s. It makes sense, FOX has nothing to gain by the Rose Bowl keeping influence. Fox may have everything to gain by getting a media rights cut of the future playoff. Many believe FOX was a driving force behind USC and UCLA bolting to the Big Ten. If that much is true, pressing for less Rose Bowl influence is child’s play.

No matter what was the catalyst to the expanded playoff, it worked and the fans benefited. College football is moving into a brave new world all because the college football powers finally stood up to the old man yelling at the clouds.

Turns out, it was all a game of chicken. And the Rose Bowl flinched.

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BSM Writers

Andrew Perloff Learned From The Master of Sports Radio on Television

“I think I’m really lucky because I went from a really fun and supportive place in the Dan Patrick Show and have now transitioned into what I would also call a very fun and supportive place at CBS Sports Radio/Audacy.”

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It’s a fact of life that not everybody loves their job. To have a job that you love and have fun at is pretty special. For Andrew Perloff, life is good.

“I’m just watching so much sports during the week,” said Perloff. “I don’t come up for air watching sports and I love that.  And the fact that we get paid to sit on the couch for 72 hours…oh my God…it really is the best job in the world.”

That job is being the co-host of Maggie & Perloff weekdays from 3pm to 6pm eastern time on CBS Sports Radio and simulcast on CBS Sports Network. Perloff was an on-air personality on The Dan Patrick Show beginning in 2009 before making the switch to CBS Sports Radio for the new show with Maggie Gray that launched this past January.

And so far, the move has worked out.

“I’m really happy,” said Perloff. “I think I’m really lucky because I went from a really fun and supportive place in the Dan Patrick Show and have now transitioned into what I would also call a very fun and supportive place at CBS Sports Radio/Audacy. I miss the DP Show but I love my new co-workers. (Vice President of Programming) Spike Eskin and (New York Market President) Chris Oliviero have been great. We get a lot of support and a lot of help from those guys and they’ve made the transition so much easier.”

When a new radio program begins, chemistry between the hosts is vital to the success of the growth and success of the show. In the case of Maggie & Perloff, they had an existing friendship from their time working together at Sports Illustrated. 

And that relationship is certainly evident to the listeners.

“I’m having a great time with Maggie,” said Perloff who was an editor and contributing writer at Sports Illustrated and “We knew each other pretty well at Sports Illustrated. We’ve been friends for a while now. I have gotten to know her a lot better through the show. It took a couple of months to really find our rhythm and get the show to where we wanted to get it.”

There has been a fun and evolving dynamic to the on and off-air chemistry between the hosts.  Perloff is from Philadelphia and a die-hard Eagles fan while Gray is a fan of the Buffalo Bills.  The Eagles have the best record in the NFC at 11-1 while the Bills are among the best teams in the AFC at 9-3.

Perloff has come to understand just how much Gray loves the Bills and there is a chance that their two teams could meet come February 12th in Arizona for Super Bowl LVII.

“She’s a very passionate Buffalo Bills fan,” said Perloff.  “I always knew that, but to actually sit there on a daily basis and see her sweat out every detail about the Buffalo Bills has been a lot of fun.  We’re keeping our fingers crossed that we’re on a collision course for the Super Bowl and we’re already trying to figure out a Super Bowl bet.”

The easy wager to set up would involve food.

If the Bills win, Perloff would have to give Gray some Philly cheesesteaks.

If the Eagles win, Gray would have to furnish Perloff with some Buffalo Wings.

But it appears as if management wants there to be more at stake for the potential bet.

“Our boss wants us to do something more severe,” said Perloff. “The truth is I’m an Eagles fan so I’ve already won my Super Bowl. Maggie, on the other hand, has no idea what that feels like. I almost feel sorry for her because it’s tough being a Bills fan.

“We have a pretty big rivalry with our team because she’s a Mets fan and I’m a Phillies fan. We get along great expect for those areas.”

The Maggie & Perloff chemistry extends throughout the show and that includes producer Michael Samtur who has his own rooting interests.

Samtur is a fan of the New York Jets who are having a better-than-expected season.

“When the Jets win, I don’t want to see Mike on Monday mornings because he’s smiling so much,” said Perloff. “He’s an unbelievably cynical Jets fan…it’s hysterically funny.

“Mike is doing a great job. It’s really an all-hands-on deck show. I think we all sort of kind of wear each other’s hats at certain times.”

An added element to the show is that it is also simulcast on CBS Sports Network. If there’s one thing that Perloff learned from working with Dan Patrick — who also has a simulcast on television — is that the program is a radio show that just happens to have cameras in the studio. At the end of the day, it’s a radio show on television and not a television show on the radio.

“That’s also my philosophy,” said Perloff. “From a logistical standpoint, to do a good radio show you can’t really focus on the TV side of it. For us, the foundation of the base is to really focus on the radio show and the TV and video comes naturally after that.”

Perloff’s resume also includes writing and co-writing an assortment of magazine stories, books, and television shows while also hosting his own weekend show on NBC Sports Radio from 2016 to 2019. But it was working on The Dan Patrick Show where he learned an important aspect of being a talk show host that he continues to live by at CBS Sports Radio.

What he learned was that you just have to be yourself.

“Dan always wanted us to be authentic in the sense that don’t try to be someone you’re not,” said Perloff. “Don’t try to come up with hot takes just for the sake of hot takes. When you listen to Dan Patrick on the radio, you’re really hearing Dan. He’s not a radically different person off air.”

This is a huge time of the year for sports radio. 

The NFL’s regular season is winding down and college football is heading towards bowl season and the College Football Playoff. Throw in the NBA, college basketball, NHL, and the World Cup and there’s so much going on in the sports world to talk about. 

Perloff can’t get enough of it.

“I love it so much,” said Perloff. “College football is just huge right now. When we bring up a college football story, the phone lines just light up which I think is a reflection of the growing interest in that sport. This is the best time of the year. It’s incredible.”

As Maggie & Perloff head towards their first anniversary on the air, there are goals and expectations heading into 2023. The show has grown tremendously over the course of the first year and while that may have occurred faster than expected, the hope is that the trend continues.

“I’ve been a little surprised by how fast the audience has grown and our connection with the audience,” said Perloff. “One of the great things about The Dan Patrick Show was the community feel with the show and all of the listeners. That’s definitely growing with us and I’d like to see that really take off next year. It makes it so much more fun when you’re doing the show and everybody is along for the ride.”

It’s been a great ride so far and it should be interesting to see what happens if that ride includes an Andrew Perloff vs Maggie Gray Super Bowl matchup in February. It’s not even because the breakdown of Eagles vs Bills would be fascinating but the audience wants more.

That Super Bowl bet would certainly be intriguing.   

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