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How Stephen A. Smith Used Sports Radio to Continue His Pay-Raise Crusade

Stephen A. knows how to stay relevant, and migrating his influence to radio hits on several stations keeps him relevant, it keeps First Take relevant, and more importantly, it keeps ESPN relevant.

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There’s a saying in the entertainment industry: “The devil works hard, but Kris Jenner works harder”. ESPN’s Stephen A. Smith is the sports world’s embodiment of Kris Jenner’s “always find a spot in the limelight” approach.

Smith has been adamant for a few weeks now that he is underpaid at ESPN, going as far to claim he takes less money so others can get paid more than they should. There have been many who have taken stances against that insinuation from the First Take panelist, but that’s not what this column is going to be about.

Stephen A. is the king of staying relevant and constantly being in the conversation. ESPN is the king of creating an echo chamber to amplify outlandish opinions. It’s truly a match made in heaven.

And yet, I couldn’t help but notice Stephen A. broadening his hot-take horizons this week by poking the bear of local sports radio hosts. Honestly, it was a brilliant play.

Smith picked a fight with 105.3 The Fan morning hosts Shan Shariff and RJ Choppy this week during his comments centered on the Dallas Cowboys. Shan and RJ played right into Smith’s hands by spending significant portions of their show discussing his comments, and then welcoming him onto their program for more than 20 minutes.

Later in the same day, Smith created headlines by being in a slight contentious interview with Steiny & Guru on 95.7 The Game in San Francisco where he called the hosts “ridiculously clueless” for their opinions that the Warriors dynasty is over.

Give the man credit, he’s not dumb. He knows what does and doesn’t work, what does and doesn’t create content, and what does and doesn’t create ratings. I’ve seen many decry the ratings of First Take as the reason Stephen A. Smith isn’t underpaid. My rebuttal would be what would the show’s ratings be without him. I think we all get into the mindset that ESPN pulls a couple million viewers for each show simply because we turn the TV on, we flip it to ESPN, and it stays there while you scroll through — apparently dying — Twitter. ESPN is constantly on at sports bars and doctors offices, therefore Stephen A. Smith’s influence is exaggerated, is generally the consensus by many.

But Stephen A. knows how to stay relevant, and migrating his influence to radio hits on several stations keeps him relevant, it keeps First Take relevant, and more importantly, it keeps ESPN relevant. It seems to be a sort of sports network playbook to have someone that can go on radio shows and spit a little hot-takery.

Think about it. ESPN has Stephen A. Smith, coupled with Dan Orlovsky for the NFL and Paul Finebaum for college football. FOX has Nick Wright, and NBC has Chris Simms and Mike Florio. These guests appearances all come back around to “listen to my (network produced) podcast” or “watch my (network produced) television show” where they say those same things. It’s promotion plain and simple, but it rarely turns into “because I’m on your show, think about me and how much money I should be paid”, but credit to Stephen A., the man is pulling it off.

Sports radio offers an expanded reach that First Take alone doesn’t provide. I don’t know that that’s an opinion as much as it is a fact. On a recent episode of The Sports Talkers Podcast, Pro Football Talk’s Mike Florio told Stephen Strom he has never spent one dollar on advertising his website. He did, however, accept any and every opportunity to appear on sports radio shows to serve as a quasi-insider for the show, and push people to his website.

Now, why would Florio do that? Because sports radio works. It’s a great promotion tool. And Stephen A. would know that as well as anyone.

In a crusade to point out you should be paid more, spouting it from the rooftops of your mid-morning television program alone isn’t going to get it done. You have to take your message to the people. And that’s exactly what Stephen A. Smith has done.

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BSM’s Black Friday SALE on BSM Summit Tickets is Underway!

Jason Barrett

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Each year I’m asked if there are ways to save money on tickets to the 2023 BSM Summit. I always answer yes but not everyone takes advantage of it. For those interested in doing so, here’s your shot.

For TODAY ONLY, individual tickets to the 2023 BSM Summit are reduced by $50.00. Two ticket and four ticket packages are also lowered at $50 per ticket. To secure your seat at a discounted price, just log on to BSMSummit.com. This sale ends tonight at 11:59pm ET.

If you’re flying to Los Angeles for the event, be sure to reserve your hotel room. Our hotel partner this year is the USC Hotel. It’s walking distance of our venue. Full details on hotel rooms can also be found via the conference website.

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BSM Writers

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Demetri Ravanos

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Demetri Ravanos has questions about Disney going back to the future with Bob Iger. This entire episode of Media Noise is all about what the change at the top of the Walt Disney Company indicates about the future of ESPN.

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BSM Writers

Media Noise: What Is Realistic For FOX at the World Cup?

Demetri Ravanos

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On this special holiday edition of Media Noise, Demetri Ravanos dives into the controversy and criticism surrounding FOX’s coverage of the World Cup in Qatar.

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