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Colin Cowherd: Checking Your Ratings Doesn’t Make Them Better

“I think sometimes managers try to outthink the room and try to out-clever the room. The audiences tells you what they like – listen.”

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Colin Cowherd has a formula for his success, and he’s not diverting away from it.

In an appearance on the podcast Math and Magic with Bob Pittman, Cowherd talked about a range of topics from his upbringing, to being a business owner and the media industry as a whole.

Cowherd was asked about how some in sports media thrive on constant debate, and he said raucous back and forth has never been his forte.

“I’m not a debate guy. I’ve never watched really a debate show,” he said. “I’m not interested in that format. I don’t want to manufacture opinions to justify our rating. I don’t have a problem with people doing that. It just doesn’t interest me. I don’t find it compelling.”

Colin added that his angle has always been centered on digging into finding answers for major storyline and understanding how games ended the way they did. He’s never been interested in being considered a flamethrower.

“I don’t see myself as that,” he said. “I think I’m self-deprecating, I think my audience knows I’m trying to find interesting angles but there’s certainly room for that in the marketplace. I’m just not that guy.”

When it comes to his broadcast style, whether it be on his FOX Sports Radio show or on his podcast for The Volume, Cowherd has always tried to go above and beyond for the listener.

“I get 9-11 minutes of you in a car. I’m not gonna ramble. I respect you, and I want to earn your respect,” he said. “I want to take you somewhere you haven’t been – on a trip, on a journey through a story. So when it’s over and you get out of your car, it’s almost like a column – lede, meat, wrap it up at the end. And I feel like there’s too much rambling in radio and not enough true storytelling with a beginning, a middle and an end. It closes. Take people somewhere!”

Colin offered some simple advice to other leaders in the advertising and programming space when it comes to figuring out how to connect with an audience.

“Don’t think you’re smarter than the public. If the people like Diet Coke, give them Diet Coke,” he said. “I think sometimes managers try to outthink the room and try to out-clever the room. The audiences tells you what they like – listen.”

Sports Radio News

670 The Score Hosts Congratulate Mike Mulligan on Award From Loyola Chicago

“They’re giving me an award for correctly picking the Super Bowl on September 8th,” Mulligan joked.

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670 The Score morning host Mike Mulligan is being awarded the Father Finnegan Memorial Award from Loyola University Chicago this weekend, and some of his colleagues congratulated him on the air Friday morning.

The award is given “in recognition of outstanding humanitarianism and service to youth through athletics”. Mulligan — a 1984 graduate of Loyola University Chicago — will receive the award Saturday during the Loyola Athletics Hall of Fame ceremony during a game against George Mason.

“Tremendous award,” co-host David Haugh said. “Proud moment for the show. Proud moment for you family.”

“They’re giving me an award for correctly picking the Super Bowl on September 8th,” Mulligan joked.

“That is fantastic,” Laurence Holmes said, while his co-host, Dan Bernstein, continued to say “wow”. “Congratulations. You shouldn’t be embarrassed. You should be proud.”

“I’m being celebrated for being old,” Mully joked.

“That’s not what that award says,” countered Holmes. “It says something completely different.”

The Mully & Haugh host eventually admitted he was appreciative of the award bestowed upon him by his alma mater.

“It’s a good thing. I’m very moved by it. Sister Jean will be there,” Mully said. “She has a book coming out with — I think — Seth Davis.”

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Sports Radio News

Colin Cowherd: Tony Romo Regressing Because He Loves Golf

“I’ve always felt like Tony Romo is one of those guys — and we all have somebody in our social circle like this — he got the golf bug. He’s had it for 15 years.

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The performance of CBS Sports NFL analyst Tony Romo has been a hot-button topic in sports media circles, especially after a widely-regarded lackluster performance during the AFC Championship Game. Colin Cowherd believes he knows why Romo has regressed.

During an episode of The Colin Cowherd Podcast, the sports radio host claimed golf is the reason behind Romo’s regression.

“Romo wants to be on the Tour. He literally wants to be on the Tour,” Cowherd said. “And what’s the first thing Aaron Rodgers does in the off-season? He goes and golfs, he loves it. Both, by the way, great golfers, especially Romo. But I’ve always felt like Tony Romo is one of those guys — and we all have somebody in our social circle like this — he got the golf bug. He’s had it for 15 years.

“Tony wants to be on the PGA Tour — but he likes the paycheck from CBS.”

Cowherd also added he hasn’t hired potential employees in the past if they told him they loved golf during the interview process, saying he has a theory that as men age they “get addicted to golf”.

“They’re on PGATour.com, they’re putting in the backyard, they’re thinking about it at work, they’re scheduling a trip to Scotland and they lose sight of their other job,” Cowherd said.

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Sports Radio News

ESPN Radio Adds Lakers Games As LeBron James Nears Scoring Record

“As of Friday, February 3, LeBron James is 63 points away from Abdul-Jabbar’s 38,387 career points.”

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The NBA’s all-time scoring record has stood for a long time. Kareem Abdul-Jabar, the current record holder, retired in 1989. LeBron James is on the verge of overtaking him though, and ESPN Radio wants to make sure it is part of history when it happens.

ESPN Radio has added two upcoming Lakers games to its schedule. The network will carry the national feeds of games on February 7 and 9. The first game is against the Oklahoma City Thunder. The second is against the Milwaukee Bucks.

Both games will be played in Los Angeles with a 9:30 PM Eastern tip. Marc Kestecher and Vince Carter will be on the call for both games.

As of Friday, February 3, LeBron James is 63 points away from Abdul-Jabbar’s 38,387 career points.

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