Connect with us
BSM Summit
blank

Sports Online

Matthew Berry: ESPN Thought Fantasy Was ‘Small Corner of The Internet’ When I Got There

“That was a long struggle and there were people internally at ESPN that were fantasy friendly and people who weren’t open to it initially.”

Ricky Keeler

Published

on

Matthew Berry

For NBC Sports fantasy expert Matthew Berry, giving his business, Fantasy Life, going was very important to him when he was deciding where to continue giving his fantasy advice. Once Berry decided to leave ESPN, NBC was very accommodating to him with that vision.

Berry was a guest on The Dan Le Batard Show with Stugotz last week and he not only talked about the weirdest place he’s ever given fantasy advice, but he said that NBC brought up the example of their talent having side business and why they could be able to help Berry with keeping that entrepreneurial spirit going.

“I thought I have this entrepreneurial spirit as well. I have this company Fantasy Life that I started that’s basically in the veins of all of those companies (Pat McAfee Show, Omaha Productions) in terms of its a media and content producer in a variety of mediums. I would like to try that entrepreneurial spirit.

“Cris Collinsworth owns Pro Football Focus, Jim Cramer owns his own investment club, Mike Florio owns Pro Football Talk. We are comfortable with our talent having a business that’s on the side. We will not only support it, but if there’s a way NBC could participate that makes sense for NBC Universal, we will not only let you do it, but we will support it and promote it the way we have all those other properties. We are having those conversations now and figuring out what that looks like. When I heard that, I was like where do I sign?”

Berry mentioned that when he arrived at ESPN in 2007, he made it a point to talk to anyone he could at the company to try to see how his visions for fantasy football coverage could help any part of the network instead of just being only in a niche corner.

“When I got there in 2007 at ESPN, a lot of people felt like fantasy deserved to only be in a small corner of the internet. I spent my first 2 years at ESPN trying to meet with every TV producer I could, every radio producer, every marketing/advertising/PR executive there, every magazine editor, the people that ran our mobile division saying what are you trying to accomplish with your department/show/program. Here’s what I am trying to accomplish with fantasy and here’s why I think fantasy could help you achieve your goals and here’s how I think it might be able to work on TV, or radio, or in the magazine, or for your advertisers or as part of marketing. 

“That was a long struggle and there were people internally at ESPN that were fantasy friendly and people who weren’t open to it initially. Just trying to navigate that was challenging but exciting. I am really proud of everything we built at ESPN.” 

Sports Online

NASCAR Driver Denny Hamlin Launching Podcast with Dale Earnhardt Jr & Dirty Mo Media

“New episodes will be published each Monday during the NASCAR season with previews and reviews of races, with the goal of inviting guests and interacting with fans playing a future role in the series.”

blank

Published

on

blank

Dale Earnhardt Jr.’s Dirty Mo Media has announced a podcast deal with NASCAR driver Denny Hamlin.

Hamlin will host Actions Detrimental with Denny Hamlin on a weekly basis during the NASCAR season. The Actions Detrimental branding is verbiage used by NASCAR for fines assessed to drivers for their disparaging comments about the sport. Known as one of NASCAR’s more outspoken drivers, Hamlin has been fined several times under the “actions detrimental to stock car racing” statutes.

New episodes will be published each Monday during the NASCAR season with previews and reviews of races, with the goal of inviting guests and interacting with fans playing a future role in the series.

Denny Hamlin jokingly thanked Dirty Mo Media for the “opportunity and the fat check” the company wrote for him to host the podcast in a Twitter announcement.

The 42-year-old Hamlin has won 48 races during his 18-year NASCAR Cup Series career. In addition to serving as a driver for Joe Gibbs Racing, he co-owns 23XI Racing with basketball legend Michael Jordan.

The podcast is the latest in an expansion of content produced by the Mooresville, North Carolina-based digital outlet. After beginning with The Dale Jr. Download, the company has grown to include other podcasts like Door, Bumper, Clear, and Speed Street, as well as video projects like The Next Level.

Continue Reading

Sports Online

Barstool Sports CEO: Golf Likely Next Step For Company’s Live Broadcasts

“I think we‘ll start with the biggest sports that we know and love.”

blank

Published

on

blank

Barstool Sports CEO Erika Nardini recently did a wide-ranging interview with AdAge.com about the future of the digital sports outlet’s television aspirations, and she said sports they’re familiar with will take priority.

“”We want sports that appeal to a broad audience. We’re kind of tickled to be able to broadcast things in the first place. So I think we‘ll start with the biggest sports that we know and love, whether it’s basketball and football,” Nardini said. “You could definitely see that extended to golf, that would probably be the next place that we’ll play.”

The questions about Barstool’s future aspirations come after the company’s successful first broadcast of the Barstool Sports Arizona Bowl. Barstool says the broadcast received nearly 1 million views, peaking at 130,000 concurrent viewers. The outlet also broadcasted the Barstool Sports Invitational that featured Akron, Mississippi State, Toledo, and UAB in November.

Nardini added that the company is interested live televised sports for a few reasons.

“We’re owned by a sports betting company and the more we think about building our sports platform, there’s obviously a huge opportunity for us to convey a whole bunch of offerings to our audience, but certainly betting will be one of them…I think that live sports on television is the last man standing where it’s all anyone tunes in for.”

Continue Reading

Sports Online

Fanatics to Open First Sportsbook Inside FedEx Field

“The location at the home of the Washington Commanders will make it the first sportsbook to open inside an NFL stadium.”

Jordan Bondurant

Published

on

blank

Sports licensing giant Fanatics will soon be launching its long-anticipated sportsbook.

The company will open up a physical sportsbook location in Maryland at FedEx Field on January 20. Fanatics has also been granted a license to operate in Massachusetts, tethered to Plainridge Park Casino.

The location at the home of the Washington Commanders will make it the first sportsbook to open inside an NFL stadium. Bettors in the DMV will now be able to place wagers at all their local teams’ venues, as William Hill has an on-site location at Capital One Arena – home of the Capitals and Wizards – and BetMGM has a space at Nationals Park in D.C.

Despite having a physical location at FedEx Field, bettors in Maryland will not be able to place mobile wagers through a Fanatics Sportsbook app.

According to Front Office Sports, Fanatics hopes to have the sportsbook up and running in some fashion in all states where legal by September.

Continue Reading
Advertisement

blank

Barrett Media Writers

Copyright © 2023 Barrett Media.