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Bram Weinstein Has Lived Three Dream Jobs

“I’ve loved all the jobs I’ve had, but I value being the Voice of the Commanders in a way I can’t really put into words.”

Tyler McComas

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If you’re ever lucky enough to have a dream job in the sports media industry, count your blessings and consider yourself one of the lucky few. But if you’re like Bram Weinstein and have had three dream jobs in your career, just go ahead and consider yourself the luckiest person on earth.

Weinstein will be the first to tell you how lucky he’s been during his career. Granted, it takes a ton of talent to be awarded opportunities such as a SportsCenter anchor, an afternoon drive radio host talking about his favorite teams and the play-by-play voice for the Washington Commanders, all before age 50, but Weinstein has lived a career where he’s enjoyed three jobs most people would consider a dream. So much so, that the 7-year-old version of himself would have aspired to be the broadcaster he is today. 

“I knew I wanted to do this when I was a kid,” said Weinstein. “I was one of those kids watching games and pretending to call them. I knew early on. Even when I was in high school I wrote for the school newspaper, I was the PA announcer at the basketball games, I only applied to broadcasting programs, I knew exactly what I wanted to do. Like everyone else, it’s hard to break in but I had a couple of really great internships in college.

“One was at SportsTalk 980 in Washington D.C. It had only been around for a year or two when I interned there and when I graduated I ended up working for them. First I went off for a couple of years for my first job in Nebraska. That was my first on air TV job after college. I spent two years there and I came back home to D.C. I ended up working at SportsTalk 980 and that’s what really got the ball rolling. It was incredible being 24 years old, back home and covering the Redskins.”

You have to respect Weinstein’s willingness and ability to put himself on multiple fronts of the sports media industry. He did TV out of college at a small station in Nebraska and later on was a beat reporter in D.C. covering the Redskins. When you combine that with his past duty as a SportsCenter host and his current positions as a play-by-play voice and radio host, he’s done and seen it all. That has undoubtedly helped shape him as the broadcaster he is today. 

“Very lucky, first off,” Weinstein said. “Most people don’t get the opportunities that I’ve gotten to do. To be an afternoon drive radio host, to be a play-by-play voice of an NFL team and to have been a SportsCenter anchor, I’m very fortunate that all of those things actually happened. I would say it’s made me appreciate my career. It’s made me appreciate the very different ways in which we communicate. Doing highlights for SportsCenter I think helped me understand what it would be like in a live situation to call games, which is ultimately what I always wanted to do.”

“I’ve loved all the jobs I’ve had, but I value being the Voice of the Commanders in a way I can’t really put into words. It means so much to me, that was when I was a kid, seven years old, watching television. I was turning off the sound, turning up the radio and listening to the famous voice of the Redskins at the time, Frank Herzog with the two legends Sonny Jurgensen and Sam Huff and I was pretending I was him. To really be doing it now and texting him and thanking him for being a mentor to me. There’s nothing like it.”

The Bram Weinstein Show on ESPN 630 The Sports Capitol allows him the freedom to bring analysis and opinions to the NFL team he spends Sunday’s calling games for. But as much as he loves football, he also loves the other local teams in town and the radio show affords him the opportunity to show his fandom for the Caps, Wizards, and Nationals. 

However, Commanders talk is what most of the content centers around, seeing as it’s easily the largest sports entity in town. There’s certainly benefits to being the play-by-play voice of a team and hosting a local show, but there’s also a fine line you’re probably going to have to walk. 

“It’s tricky,” said Weinstein. “When I was a beat reporter I also had radio shows and so there was a reporter aspect, but I was also giving my opinion, so that got tricky. The key for me is I believe I have a very good relationship with the organization. I believe as long as you don’t get personal about things, that everything is fair game.

“And I know the rules. Being the play-by-play voice allows me some access that most other media don’t have. I don’t want to take that for granted and I don’t want to make them think they can’t trust me. So there’s a lot of things I know and see that I’m never going to disseminate publicly.”

“When it comes to analyzing the game, I think I’m in a pretty well positioned place to do so from a pretty educated background. I don’t pretend to be a player or know it like they will, but I’m not far off, just based on access and the players and coaches I talk to.

“I feel empowered to speak my mind but there are limitations and certainly with this organization, just Google what’s going on with them to know, I have to walk a fine line about what I really want to say about what’s going on with a lot of things.”

D.C. is like most NFL cities, in that the local football team is almost always the biggest story, regardless of where the calendar falls. Weinstein knows this, but also doesn’t want his radio show to be one that will only talk Commanders. He wants to spread the wealth. 

“The Commanders are the biggest entity here, so they’re the biggest story,” said Weinstein. “Them signing a major free agent will trump any game the Wizards, Caps, or Nats are playing. That said, I’m a huge sports fan. I’m a homer and I love all of our home teams. I go to a lot of those games.

“My first love was football, but it doesn’t mean I’m not really into what the rest of the teams are doing. Even at this time of the year, we dedicate a lot of time to the other teams. Clearly the Commanders will dominate the coverage, but we don’t ignore anyone in this town.”

Think about the daily duties required to be the play-by-play voice for an NFL team and also host a three-hour afternoon radio show. During the season, Weinstein probably doesn’t know what a day off looks like. So if the workload wasn’t enough, a few years ago, he started a podcast company that focuses on covering local D.C. sports and beyond. 

Ampire Media has several podcasts under its umbrella that focuses on the local sports team in town and beyond. ESPN NFL Nation Reporter John Keim hosts The John Keim Report. Former agent Joel Corry explains the ins and outs of the NFL salary cap on Inside the Cap and former Terp Kevin McLinton hosts College Parc, to just name a few. There’s close to 20 podcasts with Ampire Media, with the hope of adding even more. 

“The reason why I started it a few years ago was I always had an entrepreneurial bug,” said Weinstein. “This was something I wanted to try and find out if I could start a network, run a network, be a producer, could I be an executive producer, I do feel like there’s space for really good, educated, entertaining talk about the local teams.

“Initially when I started I thought I’d have a few more national shows, but I’ve realized my lane is this area. I know these teams the best, I know this area the best, I know who the best people who are plugged into these teams would be, and I’m consistently reaching out and trying to build out the network.”

BSM Writers

NBC Must Develop a Real No. 2 NFL Crew for Playoffs

Is the network’s only other option Jac Collinsworth and Jason Garrett?

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Several years ago, the NFL objected to NBC wanting to employ Mike Tirico as the lead play-by-play voice for its Thursday Night Football broadcasts. The league preferred Al Michaels because he was NBC’s No. 1 NFL play-by-play announcer and wanted the TNF telecasts to carry the same prestige as Sunday Night Football.

Following the network’s heavily-criticized broadcast of Saturday’s Wild Card playoff game between the Los Angeles Chargers and Jacksonville Jaguars, the NFL may want to impose its authority again and insist that a top-tier broadcast team call the action of an important postseason game.

The consensus among fans and media watching Saturday’s broadcast was that Michaels and analyst Tony Dungy were surprisingly low-energy for an NFL playoff game, let alone one that became so exciting with Jacksonville rallying from a 27-0 deficit for a 31-30 victory on a last-second field goal.

Such a lackluster broadcast led to questions of whether or not Michaels was now past his prime after a season of calling subpar TNF games for Amazon and what initially appeared to be another snoozer when the Jaguars fell behind by 27 points. Pairing him with Dungy, who was a studio analyst all season, certainly didn’t help.

Dungy was as basic as a game analyst could be, typically narrating replays viewers could see for themselves while adding little insight. Worst of all, he demonstrated no enthusiasm for the action, leaving Michaels to fill most of the airtime. The veteran broadcaster showed that he can no longer carry a broadcast by himself. He needs the energy and back-and-forth that Cris Collinsworth or Kirk Herbstreit provide.

So how did NBC get here?

Most football fans know that the network’s top broadcast team is Tirico on play-by-play alongside analyst Cris Collinsworth. But they had their own assignment during Super Wild Card Weekend, calling Sunday night’s Ravens-Bengals match-up. With the postseason field expanding from 12 to 14 teams, resulting in six games being played on Wild Card weekend, NBC was awarded one of the additional playoff broadcasts.

Thus, another broadcast team was needed for that second Wild Card game. Fortunately, NBC had a renowned play-by-play man already in place. Michaels finished out his final season as SNF‘s lead voice by calling Super Bowl LVI, part of a powerful one-two combination for NBC Sports coming toward the end of its 2022 Beijing Winter Olympics coverage.

Ending his legendary career with a Super Bowl broadcast would’ve been a wonderful final note for Michaels. That appeared to be a natural path when Tirico moved from ESPN to NBC in 2016. Network executives admitted that a succession plan was in mind for Tirico to take over SNF eventually. At the time, Michaels also likely thought he would retire by then.

But when confronted with the possibility of retirement, Michaels realized he wasn’t interested. He was still enjoying broadcasting the NFL. His skills were still sharp. And perhaps most importantly, he was in demand. Amazon wanted Michaels as the lead voice for its Thursday Night Football broadcasts, bringing instant credibility to a streaming venture that drew some skepticism. ESPN considered him as its Monday Night Football play-by-play man.

As it turned out, ESPN made a bold move for MNF, swiping Fox’s No. 1 NFL crew of Joe Buck and Troy Aikman. That left Amazon for Michaels, and the streaming giant paid him a commensurate salary with the top broadcasters in the industry as part of his three-year contract.

Yet Michaels wasn’t done with NBC either. After his agreement with Amazon became official, NBC announced that its relationship with Michaels would continue in an “emeritus” role allowing him to broadcast the network’s Olympics coverage and that additional Wild Card playoff telecast.

NBC can’t have been happy that most of the social media chatter afterward focused on the broadcast, rather than the game result. Especially when the discussion centered on how poorly Michaels and Dungy performed in what turned out to be a thrilling playoff game. That’s a pairing that the NFL probably doesn’t want to see again.

Michaels will likely call at least one more Wild Card playoff game for NBC since he intends to work on the 2024 Paris Summer Olympics. He’s also under contract with Amazon for another two seasons unless he decides to retire before that deal expires. So perhaps the simple solution is keeping Dungy out of the broadcast booth and giving Michaels a better partner.

But can NBC drop in another analyst who hasn’t worked with Michaels all season? Anyone would arguably be an improvement over Dungy. Is it at all possible for Herbstreit to be hired on for a one-off playoff broadcast, thus ensuring that the broadcast team will have some on-air familiarity and chemistry?

Otherwise, NBC’s only other option may be its Notre Dame broadcast team of Jac Collinsworth and Jason Garrett. (The network tried that last season with Tirico and Drew Brees, only for Brees to wilt under the harsher NFL playoff spotlight.)

The pair also called USFL broadcasts for the network, so at least there would be familiarity rather than trying to figure each other out during a telecast. Yet Collinsworth and Garrett aren’t terribly popular with viewers. And as with Brees, that crew will face intense scrutiny with a larger playoff audience.

Unfortunately, NBC appears to be stuck here. Unless the new Big Ten broadcast team of Noah Eagle and Todd Blackledge gets a shot. That might be the best option! Other than Notre Dame or USFL games, where are the other opportunities for NBC to develop a No. 2 NFL broadcast team? No one wants to put Al Michaels through Chris Simms in the broadcast booth, right?

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BSM Writers

Al Michaels Has Options But He Has To Make a Choice

“It does all of us in the sports industry well to remember 99% of our audience would gladly trade places with us.”

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I don’t ask much out of game announcers; get excited when appropriate, get the simple information correct, don’t get so caught up in your shtick you put yourself above the game. Al Michaels has been doing all those things well for the better part of half a century and few would argue that he’s not one of the best to ever do it. That doesn’t mean he can’t lose his fastball.

Before you read any longer, I am not here to say Al Michaels has lost his fastball. What I am here to say is Michaels has all too often this season seemed upset with and disinterested in the game he is calling. That isn’t entirely surprising when you consider some of the Thursday night action he called on Amazon Prime where the average margin of victory was almost nine points per game.

On top of that, the Amazon schedule had a dreadful two week stretch with Colts 12-9 win over the Broncos in Week Five and the Commanders 12-7 win over the Bears the next Thursday. It was in that Broncos-Colts game Michaels asked Herbstreit if a game “can be so bad it is good?” Herbstreit’s answer was “No”, by the way. It was the full 15 game schedule that Michaels told The Athletic’s media critic Richard Deitsch was like trying to sell a used car.

All of that is fine, the inaugural Amazon Prime season was not a smashing success. The streaming giant missed audience projections and will lose advertising revenue because of it. The lackluster schedule did not help that. But Michaels was given a second life; he was the NBC play-by-play announcer for the Saturday Night Wildcard Playoff game between the Chargers and Jaguars. It initially looked like Michaels might be the problem as five first half Jags turnovers had them in a 27-0 hole. But the home team staged a nearly unprecedented comeback for the win.

It was the performance by Michaels and, to a lesser degree, his analyst Tony Dungy that has led to criticism. Criticism might be too soft of a word, Michaels was roundly dragged for his lack of enthusiasm during the comeback and specifically on his call of the Jacksonville game winning field goal. The enthusiasm of the call of the game winner had a mid-3rd quarter of week four feel to it.

Me telling Al Michaels how to do play-by-play of an NFL game would be the equivalent of me telling a physicist how to split an atom. So, this isn’t just a Michaels criticism, few things bother me more than hearing a game announcer complain about the length or quality of a game as if he’d rather be anywhere else. It does all of us in the sports industry well to remember 99% of our audience would gladly trade places with us.

How many NFL viewers would sit in the seat Michaels, or any NFL announcer occupies, for free? They’d feel like they won the lottery if they also were getting the money those announcers are getting paid to be there. The guy that works a 12-hour Thursday construction shift just to get home and crack a beer for the NFL game probably doesn’t want to hear how tough that game is to announce.

On top of all of that, Michaels was given the gift of one of the wildest NFL Playoff comebacks you’ll ever see and, at times, sounded as if he was completely disinterested in being there. Pro tip: the best NFL announcer in those moments is Kevin Harlan (see: Miami at Baltimore from earlier this season. That has nothing to do with my lifelong Dolphins fandom). Michaels’ lack of enthusiasm was compounded by the exact opposite from Mike Tirico on the very same network for the Bengals-Ravens Wildcard game Sunday night. 

Tirico, like Michaels, has a sterling resume of play-by-play accomplishments. The difference is Tirico sounded like he was having the time of his life on Sunday night. 

To be fair, their two styles are different. Michaels has a very old school, Pat Summerall approach. Summerall, Vin Scully and Dick Enberg came along at a time when announcers were far more likely to let the pictures tell the story. More new school guys like Harlan and Tirico approach it differently.

Look, Al Michaels helped us believe in miracles. His place in the Sports Broadcaster’s Hall of Fame has long since been cemented. Being a hall of fame inductee doesn’t mean your style will forever be accepted by the masses. That leaves you with a few options; you can continue your style and accept or ignore the criticism or you can ride off into the sunset and enjoy the fruits of your decades of labor.

Al Michaels has what we all want; great options. He can choose any of them and be a winner in the game of life. It doesn’t matter if he enthusiastically embraces them, or not. 

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BSM Writers

Bernie Kosar Was the Victim of a Policy That Doesn’t Work Anymore

“The NFL has bigger fish to fry than Bernie Kosar. Hell, it has more pressing issues in Cleveland alone.”

Demetri Ravanos

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One week ago, Bernie Kosar lost his job on the Browns Radio Network for placing the first legal sports bet in the state of Ohio. Kosar, just like Jets coach Miles Austin weeks earlier and Calvin Ridley last year, violated a league policy that forbids team employees from placing a bet on any NFL game.

The integrity of the games still matters. The belief that what we are all seeing is being fairly contested is what gives those of us that like to have a little vested interest in the outcome the desire to lay our money down in the first place. I get the league’s discomfort with a coach on the staff of a team in the middle of the playoff hunt making bets. I get its fear of the message it sends to have players making bets.

Roger Goodell and the 32 team owners are well within their rights to object to men that can potentially control the outcome of a game or postseason seeding doing anything that even appears to jeopardize its fairness. Even perceived impropriety can compromise the league’s tremendous value.

But Bernie Kosar doesn’t have that kind of influence on the outcome of a game. He is just a broadcaster and not even a game analyst. He is part of studio coverage.

I am far from the first to point this out, but in 2023, the NFL has three official sports betting partners. Just last week, it approved the first ever in-stadium sportsbook, which Fanatics is set to open inside of FedEx Field. If the NFL is comfortable enough with the reality that its fans like to bet to make those things a reality, then Kosar losing his gig is absurd. It is the result of nothing other than “well, that’s the way we’ve always done it” thinking.

Maybe Kosar was terrible on the radio and the team was looking for a reason to move on. I don’t live in Cleveland and I am not a Browns fan, so I have no idea.

How many times have we heard that NFL owners hired Goodell to “protect the shield”? I’m not even really sure what it means or when it applies anymore. If I had a vested interest in the public perception of the league, I know that I would want someone to do the PR math on this situation.

Bernie Kosar isn’t an addict that can’t watch a game without the high of winning or the emotional distress of losing everything at stake, at least not as far as we know. This was a bet made through an advertising partner, to benefit charity. He even said on his podcast this week that the purpose of making the bet was to generate some money for former players in need of help.

This is like Disney threatening daycare centers with lawsuits for painting Mickey Mouse on a classroom wall. The NFL has bigger fish to fry than Bernie Kosar. Hell, it has more pressing issues in Cleveland alone.

Surely you have seen Garrett Bush’s impassioned rant on the Ultimate Cleveland Sports Show about the obstacles facing Damar Hamlin because of how many hoops the NFL makes former players jump through in order to get some kind of pension.

On January 2, we were all united in our concern for a guy that hadn’t even completed his second full NFL season. We didn’t know if he was going to live, but if he did, we all knew that the NFL had done everything it needed to in order to protect itself from ever having to pay a dime for his medical care. Less than a week later, Bernie Kosar was fired for what amounted to a charity stunt that was meant to raise money and attention to very similar issues.

At both the league level and the team level, there was incompetence that lead to a man unnecessarily losing a gig and to the Browns and the NFL looking horribly out of touch with reality.

Are we acknowledging that people gamble or not? Are we acknowledging there are responsible ways to bet on football and are interested in generating revenue off of it or not? Because it doesn’t seem to me that the same league that just gave the thumbs up to open a sportsbook inside of a stadium is really that concerned with people that cannot affect the outcome of games betting on those games.

Has the NFL come out and said that it is going to cover every medical bill for everyone that has ever played the game? We know that this is a brutal game that leaves a physical and physiological impact on the men that played it. Why would we make it harder for someone that knows that pain to help others do something about it?

I feel awful for Bernie Kosar. Whether he needs the money or not, it is embarassing to be at the center of a controversy like this, particularly because in the NFL in 2023, there is no reason for a controversy like this to exist.

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