Recently, former ESPN boss John Skipper appeared on the Puck News podcast The Town and insinuated that Apple may have interest in buying Disney. Dylan Byers, who is not part of The Town, but does write for Puck says that is not happening.
“I have it on good authority that that’s not on the table right now,” he wrote in a joint column with Julia Alexander on Friday. “The regulatory climate makes it impossible, of course, and Apple doesn’t want to be in the theme parks/cruise business anyway, much less manage the inexorable decline of the linear assets.”
Disney has been in some turmoil lately. Bob Iger returned as CEO last month after Bob Chapek was let go. That has set off a string of speculation regarding which future projects will be prioritized and which ones will be abandoned.
The idea of Apple buying Disney comes at an interesting time. The tech giant just backed out of negotiations to become the streaming home of NFL Sunday Ticket amid reports that the expectations of the company and the league did not match up. Would Apple really want to take on a portfolio that includes ESPN, which holds a multitude of rights deals with a large number of partners, all with unique demands?
Apple’s TV product is solely digital. Do streaming services have the same needs that linear networks do?
Byers describes football as a “loss leader” in the eyes of traditional media companies, the idea being that the eyeballs football brings to your network will then see what else you have to offer.
He says that model is what led to Apple exiting negotiations with the NFL. There was never a money issue. The company didn’t see the logic in what the NFL was asking for.
Perhaps Apple will still be interested in doing a deal with the NBA next year. Right now, it has kept its circle of sports partners small enough to easily adapt to each one’s needs. Taking on ESPN would complicate things tremendously and force Apple to do business in a way that it has already decided has no appeal.