Connect with us
BSM Summit
blank

BSM Writers

The World Cup Final Is The Latest Reminder Of The Power Of Silence

“No words could have properly expressed what that powerful imagery did.”

Avatar photo

Published

on

blank

Soccer’s month-long hold on television came to an end last weekend in Qatar. The World Cup Final between France and Argentina drew in nearly 17 million viewers in the United States alone. Those that watched were treated to a great game that ended in penalties. You also witnessed some very poignant moments after the kick from Gonzalo Montiel went into the net. The goal set off a wild celebration for Argentina and caused France to wonder what could have been. 

More than all of that, was another great example of an announcer understanding the gravity of the moment and letting the pictures speak for themselves. When the final PK got by the French goaltender, all you heard from Fox’s John Strong, was a resounding “YES!” then nothing for just over 2 minutes (2:13.06 to be exact). Strong and his broadcast partner Stu Holden allowed the many images to tell everyone watching the story without meaningless commentary. 

Instead, we saw joy, jubilation, sorrow and sadness from the Fox production team. Close-up images of teammates on the French team consoling one another. Wide shots of the Argentinian fan base celebrating the victory. Overhead shots, showing the two groups of teams, separated by the midfield line and conflicting emotions. No words could have properly expressed what that powerful imagery did.

It’s difficult for many to fight the temptation to try and fill these times with words, rather than just sitting back and enjoying it along with the viewers. It’s also tough for the analyst, who generally is not a trained broadcaster, to resist a “wow” or “unbelievable” that really cheapens the moment. Non-verbal communication in the booth, or even a discussion before the game can help everyone remain on the same page in these times. 

One of the biggest mistakes younger play-by-play announcers make is talking too much. I love listening to baseball games on the radio and hearing all the natural sounds of the ballpark. The murmur of the crowd and vendors hawking their products. You can’t hear that if the announcer is always talking over it. Of course, you have to talk, but you need to find the good balance. 

On television, you don’t have to chat through every picture either. A good director and producer will be able to get the most of out of their camera people, to find interesting things to shoot that require no commentary, at least in the moment. 

The other problem arises when the announcer tries to seize the opportunity to be part of history with some, pre-prepared proclamation. Yeah, your voice is on the highlight, but I’m guessing people will be shaking their heads in derision wishing you had just saved it and let the game breathe. 

I mean look, you can still be part of the history of the moment, with a short, well-delivered phrase and then get out of the way. There are many examples of great calls, including last weekend’s from Strong. 

Vin Scully was the master at letting the game breathe both on radio and television. It’s a little more difficult to achieve on radio obviously because you can’t see what’s going on at the time. But the Hall of Famer made it sound easy. Let me give you a couple of examples. One from television and one from radio from the greatest to ever call baseball. 

1988 World Series – Kirk Gibson GW Home Run

By now you have heard the Scully call of the Gibson homer off of Dennis Eckersley to win Game One of the 1988 World Series at Dodger Stadium. Gibson injured both legs during the NLCS, and therefore did not start Game 1. Unknown to the fans and the media at the time, Gibson was watching the game on television while undergoing physical therapy in the Dodgers’ clubhouse. At some point during the game, television cameras scanned the Dodgers’ dugout and Scully observed that Gibson was “nowhere to be found”. Apparently, this spurred Gibson to tell Dodgers manager Tommy Lasorda that he was available to pinch hit. Gibson immediately returned to the batting cage in the clubhouse to take swings. It led to one of the most dramatic at bats in baseball history. It was of course handled like a pro by Scully. 

High fly ball into right field, she i-i-i-is… GONE!!! “

Following the call, the pictures took over. Gibson, limping around the bases. Dodgers’ fans going crazy. A dejected A’s dugout. A jubilant group of Dodgers greeting Gibson at home plate. It was insanity. All the while, the great Scully said nothing. Nothing. For just over a minute (1:08 to be exact) he was silent. Then came back with the line: 

In a year that has been so improbable… the impossible has happened!

Hair raising. Can you imagine if Scully had muddied it all by speaking over the pictures? The moment was so much more captivating, due to the silence. 

1974 – Hank Aaron’s 715th Home Run 

Scully also nailed a famous radio call, when Hank Aaron broke Babe Ruth’s career home run record. Scully described the action as Al Downing delivered the pitch to Aaron that he hit over the left field wall. Here was the call that April night in 1974: 

“There’s a high drive into deep left-center field, Buckner goes back… it is gone!” 

Then Scully said nothing for about 25 seconds, as Aaron rounded the bases and joined his teammates at home plate. Scully felt that hearing the crowd cheering and fireworks going off told the story better than he could. He was right. By the way, 25 seconds of silence seems like an eternity on radio. He made it work. Not shocking. 

1997 Masters – Tiger Woods 1st Green Jacket

Jim Nantz was a witness to history back in 1997. 21-year-old Tiger Woods won his first major and it came at Augusta National. Woods won the tournament going away, by 12 strokes, which set a record for the lowest score. The event was capped off by a short putt to end the tournament. Nantz, certainly aware of the magnitude of the moment, simply said:  

“There it is, a win for the ages.”

What followed was 40 seconds of silence. Again, the pictures were allowed to tell the story. A young golfer in a red shirt, pumping both fists in the air, hugging his caddie and seeking out his parents. The beauty of television and the beauty of a broadcaster that understands that there are no words you can say that will match what people are seeing at home. 

2019 Masters – Tiger Woods ‘Return to glory’

This is an example of letting the game breathe that could be taught in broadcasting classes. 

Nantz covered yet another Tiger Woods win, this one came out of nowhere. Woods’ win at the Masters in 2019, was much more improbable than the 1997 victory. Nantz was right on in his commentary leading up to the final clinching putt, comparing the two events as basically night and day. Leading up to last putt, “this is the minute that millions around the world have waited for, waited for years, many doubted we’d ever see it, but here it is,” said Nantz, then Woods completed the tap-in to win it all, with Nantz exclaiming: 

“The return to glory!”

That sentence was followed by nothing for 2 minutes and 42 seconds. That is a lifetime of silence. 

“After that putt dropped on 18, there wasn’t a chance in the world that I was going to say anything.” Nantz told the Sports Business Journal shortly after the tournament. Nantz was in Butler Cabin already, Nick Faldo was in the 18th Tower and the production team was of course in the truck. 

“As soon as the ball dropped, I said to [producer] Lance [Barrow] on the talk-back switch, ‘I’m not saying anything for a long time.’ Lance and I wanted to make sure that since none of us were together, the next time somebody spoke it was going to be me. We were going ride this thing out and sit back and enjoy it. I never would have jumped on a moment that was that big. It was just so big. There was nothing you could do to add to it. You could only ruin it.” he recalled.

He couldn’t have handled it any better than he did. There is pressure on us, as broadcasters to make these moments iconic. Being prepared for the broadcast, being able to build drama and set scenes always help going into these situations. A confident broadcaster, one who has command over the story, will be able to step aside to allow for the participants to shine. That broadcaster will remember the lessons we were all taught, less is more. Much more indeed. 

BSM Writers

Chris Broussard Is No Longer Just A ‘Basketball Guy’

“There’s no doubt that gets attached to you and that can be good because you’re seen as an ‘expert’ in one sport which is great.”

Avatar photo

Published

on

blank

After embarking on a career in sports, Chris Broussard made a name for himself as a writer, specifically as it pertains to covering the NBA. Whether it was covering the Cleveland Cavaliers for the Cleveland Plain Dealer, covering the New York Knicks and New Jersey Nets for The New York Times, or doing television hits for ESPN, Broussard had always, whether it was justified or not, been pigeon-holed as a “basketball guy”.

That was the perception then, but today, the reality is different.

“There’s no doubt that gets attached to you and that can be good because you’re seen as an ‘expert’ in one sport which is great,” said Broussard, the co-host of First Things First on FS1 and the co-host of The Odd Couple on FOX Sports Radio. 

“But what was good for me was that at ESPN, I had done First Take with Skip Bayless a lot.  There were a few years where it was a rotation and I was in that rotation. That enabled me to at least do the other sports.” 

Broussard has certainly made a seamless transition from print to electronic media.

After joining The New York Times in 1998, Broussard started to get television exposure doing local hits and then appearances on the various ESPN platforms would soon follow. He joined ESPN full-time in 2004 as a writer for ESPN The Magazine, but that also included regular guest appearances and fill-in hosting opportunities on shows like First Take and the opportunity to be a co-host for NBA Countdown for the 2010-11 season.

With that gig came the opportunity to work with Michael Wilbon, Jon Barry, and his childhood hero Magic Johnson.

“I think that may be have been the pinnacle because Magic is Magic,” said Broussard. “He was my favorite player until Jordan came along and (with Wilbon and Barry), we just had great chemistry.”

After one season, Broussard and Barry were replaced by Bill Simmons and Jalen Rose. A few years later, Broussard would make the move that would bring him to the next chapter of his career.

In 2016, Broussard left what amounted to being just a reporters role at ESPN for a new opportunity at FS1 where he would also be an analyst as well as a regular panelist for shows like Undisputed, The Herd with Colin Cowherd, First Things First and Lock It In.  In 2018, he began co-hosting The Odd Couple radio show with Rob Parker on FOX Sports Radio.

And then in August of 2021, Broussard was named the full-time co-host of First Things First, something that almost had happened when the network first launched.

“When they asked me to come on as a full-time co-host, it was great and maybe a long time coming,” said Broussard. “I know when Jamie Horowitz first brought all the people over from ESPN to be on FS1 in 2016, he was considering doing a show where Nick Wright and I were the co-hosts.”

Broussard now co-hosts the show with Wright and Kevin Wildes.

“I thought that I really just fit right in with the chemistry and it’s just been a great trio,” said Broussard. 

Born in Baton Rouge, Broussard and his family also lived in Cincinnati, Indiana, Syracuse, Iowa, and Cleveland.  He was a star football and basketball player for Holy Name High School in Parma Heights, Ohio and went on to play basketball for Oberlin College, an NCAA Division III school in Ohio.

Believe it or not, his first love was not basketball.

“My favorite sport growing up was football,” said Broussard. “I played football through high school. I played basketball at Oberlin College but they recruited for me football and basketball. I even played baseball up until I was about 16 years old.” 

So much for being just a basketball guy, right?

After college, Broussard had a decision to make. He knew he wanted to be a sports reporter but wasn’t sure if it was going to be print or electronic media. When he was an intern at The Indianapolis Star, he spoke to people in the know about which direction to go.

“I was told that it’s just easier and there are more spots in print journalism than there are in television and radio,” said Broussard. “I chose print because I thought I had more opportunities.”

Broussard’s first taste of covering pro sports was in 1995 at the Akron Beacon Journal when he was a backup writer covering the Cleveland Indians who would go to the World Series for the first time since 1954. Then came covering the Cavaliers for the Cleveland Plain Dealer and then it was off to New York and a bit of culture shock for Broussard.

During his 2 ½ years covering the Cavaliers, Broussard typically wore a rugby shirt, jeans and sneakers at games. But he noticed that when the Knicks and Nets would come to Cleveland or when Broussard travelled to New York and New Jersey when the Cavaliers visited the Knicks and Nets, that the New York writers would typically wear suits and ties when covering the games.

So, when he interviewed for the job with The New York Times, Broussard had an important question for his future editor.

“I asked him when I was being interviewed for the job do they require that your writers dress up,” said Broussard. “He said no but they do generally in New York because they know television opportunities are there. So, when I started working at The New York Times, I started dressing up wearing a suit and tie or sportscoat and tie whenever I would cover games.  Ultimately that led to television.”

And the rest is history.

This coming week, Broussard will be busy co-hosting his shows from the Super Bowl in Arizona. It’s one thing to host a radio show or a television show from a studio but it’s really something special to do it from a live event, especially on the giant stage of the Super Bowl.

And this week, Broussard will be center stage in front of a lot of ears and eyeballs.

“It’s always great,” said Broussard. “FOX Sports Radio always has one of the biggest and best platforms on radio row. It’s always fun when you’re doing these live shows at the big events and you’ve got an audience, it really can kind of bring out the best in you. I’m excited about it both for TV and radio.”

Chris Broussard has certainly come a long way in his career in sports. 

From his days as an athlete in high school in college to getting his start as a write to a transformation into a radio and television personality, Broussard has worked hard to get to where he is today.

“I haven’t written a word since I went to Fox,” said Broussard. “I do feel fortunate that I’ve been able from morph from a writer into TV and radio. What you want to do in this business is stay relevant and you want an audience and a platform. There’s not that many people who get that opportunity to do it.”

He’s no longer just a “basketball guy”. He’s a “sports guy”.

Continue Reading

BSM Writers

What Are The Right Social Media Answers For Sports Radio?

“What are the limits of social media for radio brands? Are there any?”

Demetri Ravanos

Published

on

blank

Social media does not stand still. The platforms that matter today can fall out of favor with the general public in the blink of an eye. Conversely, the right feature or attention from the right people can catapult a site’s importance in the social pecking order.

How does a radio company determine what matters? Are all formats received similarly on social media or is sports radio such a unique animal that brands have to be much more deliberate in how resources are allocated? To answer these questions, I turned to some experts. 

Tom Izzo doesn’t exclude any platform when he is plotting WFAN’s social strategy. Facebook, Instagram, TikTok and Twitter may each attract a different type of sports fan, but they all matter in building and serving the larger audience.

“There is sports radio audience on every social media platform, you just have to talk to them differently depending where you are,” he told me. “The language and audience on Twitter is different than the language and audience on Facebook, but there is audience everywhere.”

Audience is everywhere. That’s what is at the heart of the conundrum. How do you best utilize your assets in a landscape that isn’t just constantly changing? It’s also constantly growing!

Lori Lewis has overseen social media strategy at an executive level for Cumulus, Westwood One, Jacobs Media and iHeart among others. Now she coaches companies on creating great content with her own company, Lori Lewis Media

She told me that the key for not just sports stations, but for any brand, is understanding what their audience prioritizes. That doesn’t mean it should be the brand’s only focus though.

“Obviously, for sports radio, it’s Twitter. But don’t sleep on short-form vertical video,” she said in an email. “When done right, you’ll see success (meaning converting views into new fans) with YouTube Shorts and/or Instagram Reels as well as playback videos on Facebook (those are visual replays from the audio show).”

Converting views into new fans was taken to a bit of an extreme in Nashville. 104.5 The Zone launched Zone TV in 2021. Will Boling took the lead in creating the product. He says that launching a proprietary video stream was never about moving away from other social platforms. It was about giving listeners more access to better content in more places.

“Our video platform affects a lot of our social strategy,” he said. “On Twitter, we don’t want to just be seen as a radio station, but as a media company. Our Twitter stream allows us to react to breaking news while also sharing our broadcast at the same time. And with Twitch’s video producer, we can create featured clips from shows whenever we want. That allows us to push video out of featured guests, funny callers and anything in between to promote our podcasts from each show too.”

Video matters so much more than ever before. It does not matter who you talk to or what platform it is you are talking about. The answer always comes back to using video to attract more eyeballs.

TikTok, our most controversial social video platform, is trying to figure out what its reach could be without the visuals. Last month the company announced that it would experiment with its version of podcasts – a mode on the app that would allow users to experience TikTok content as audio-only entertainment.

I asked all three of my experts what their initial impression of the story is. Only Izzo expressed reservations.

“Probably no need for us to be first anywhere if there isn’t any particular benefit to doing that,” he said. “We’ll watch and see what happens and if it turns out that people like consuming podcasts on TikTok we will certainly address that.”

That doesn’t mean WFAN hosts and bosses won’t keep a keen eye on the feature. I would anticipate that there may be some experimental posts that either don’t receive much of a push or perhaps never see the light of day at all.

Boling is adamant that any use of TikTok is a wise one for stations. He says anything set up with an algorithm that rewards creators for posting content the audience connects with is an asset that cannot be ignored.

“We use social media to push listeners to our YouTube channel because it’s an algorithm based platform. If we get someone to click on our page once, then our channel will get recommended to them the next time they get on YouTube. TikTok helps radio companies accomplish that and own every space in the digital market right now.”

Unsurprisingly, it’s Lori Lewis that approaches the feature in the most scientific way. Do TikTok podcasts represent a sort of new frontier for audio brands? Sure, but just like Grogu and the Mandalorian, you have to go there and poke around before you can figure out how it will work best for you.

“If TikTok expands to audio, how might you complement the mothership (The FM/AM stick) and build on the trust you’ve earned from your show? What’s a unique way to tap into new features? As social media evolves, so should our approach.”

What are the limits of social media for radio brands? Are there any? Since the onset of the pandemic, so much listening has shifted from terrestrial signals to digital streams. We have totally rethought what we are. Why should it stop with how our audience consumes our content? 

I asked Lewis if we are too narrow in thinking about how social media can serve us. Are we so focused on what is that we have not considered what could be? Can a brand have one identity on air and use social media to create something that does not mirror it, but instead compliments it?

“Depends on why you’re using social media,” she answered. “If you’re leveraging social media for increased awareness and building trust to drive more engagement during your show, it might not make sense to be different on social than on-air. But, if you’re a vanilla brand limited to creativity on-air, why not? Throw yourself out there. Show your real, relatable self (assuming it’s legal and appropriate, ha-ha). Relatability wins every time.”

Do we have to be deliberate in sports radio with how we allocate our social media resources? Yes, but that doesn’t mean there is a single correct answer. 

Strategy matters on air. It’s no different on social media. But in order to figure out the best strategy, you have to be open-minded and eager to play around with new offerings to determine what works.

Continue Reading

BSM Writers

Radio Row Is One of Sports Radio’s Worst Weeks

Radio Row is a great opportunity for hosts, PDs, and executives. But it isn’t an inherently great opportunity for your listeners.

Avatar photo

Published

on

blank

From strictly a listener’s perspective, sports radio the week of Super Bowl’s Radio Row is one of the worst weeks.

Before I was a sports radio programmer, I was a sports radio listener. And while I didn’t realize it at the time, I was listening to sports radio with a programmer’s mindset. And every year, I would spend the entire week listening to shows produced live — or pretending to be live — from Radio Row at the Super Bowl. And each year, I would wonder “What the hell is the point of this?”

And now, as a former sports radio programmer, I will sit this week and listen to shows produced live — or pretending to be live — from Radio Row at the Super Bowl. And each day, I will wonder “What the hell is the point of this?”

Who does it serve? Let’s take an in-depth look at that question.

It serves the NFL. Hundreds of media professionals are stationed at its largest event, talking about it, ensuring it stays at the forefront of the public consciousness and providing millions in value for its sponsors.

It serves NFL players. Both past and present. Dozens of current and former stars will flock to Radio Row to record dozens of interviews. They’ll be paid thousands of dollars to pitch their wares as often as possible while expanding their brands outside the cities in which they currently or formerly played.

It serves the sponsors of NFL players. Radio Row provides a one-stop-shop for sponsors to send their endorsers down a line of interviews to continually get in front of new audiences. Scale, baby!

It serves the hosts, PDs, and executives. You get a working vacation! It’s awesome! I live in the Midwest, and yesterday was one of a handful of days I’ve seen the sun since November. Being in Arizona in early February is phenomenal! Plus, you get to hob knob with celebrities, get your photos taken, go to awesome parties with extravagant hor dourves and open bars, and it’s fantastic. You deserve the little break Radio Row provides; better yet, it’s all on the company dime. You get some bonding with your co-workers, you get to network, and it really is an awesome opportunity.

But you know who isn’t served? Your listeners. At least, the vast majority of them. Because here’s the reality: While it’s really cool that you’re hanging out with other radio folks, and you’ll have a plethora of former and current players swinging by for interviews, your listeners really don’t care. It’s a harsh reality, but it’s the truth. While there’s a subset of listeners who are living vicariously through you — and that can’t be completely shortchanged, it’s a big deal — the overwhelming majority couldn’t be less invested in your Radio Row interviews.

Think of it from a listener’s viewpoint: Outside of the Bay Area, do you think anyone has thought “Man, I wonder who Kyle Juszczyk thinks is gonna win the Super Bowl?” I’ll tell you that, no, they haven’t thought that, and they don’t particularly care what he thinks. Furthermore, they definitely don’t care that he’s sponsored by Old Spice, which gives him the P-P-P-Power!™

And it would be fine if there was one interview here or there, but there are some shows — both local and national — that will completely fill out their rundowns with interviews with people your listeners don’t especially care about, ask questions that your listeners don’t especially care about, and end the interview by asking who they think wins Sunday, why they think that way, and allow them to pitch their boner pills or whatever else they’re schlepping. Every day. For five straight days. For two, three, four, or even five hours.

It stinks.

Self-serving isn’t bad as long as you recognize it’s self-serving. And that could be potentially the biggest issue. Now and then, you’ll get a host that is sanctimonious and pretends they’re doing the listener a favor by spending a week away from their family in a warm weather destination, rubbing elbows with some of the greatest players — both past and present — in the game. You’re not. You’re spending a week eating all the free food you can find, drinking all the free beer you can find, and taking pictures to post on your Instagram. And that’s fine, but don’t pretend like it’s something it isn’t. You can talk yourself into its importance, but it’s important to you.

Radio Row is a great opportunity for hosts, PDs, and executives. But it isn’t an inherently great opportunity for your listeners. You can turn it into one with thoughtful questions, a unique spin on the traditional interview, or avoiding the same boring questions your subject has been asked 1,000 times during the day, but you’ve gotta go the extra mile to accomplish that. And I hope that’s not something you lose sight of this week.

Continue Reading
Advertisement

blank

Barrett Media Writers

Copyright © 2023 Barrett Media.