Podcasting has democratized sports media content across multiple platforms. Now, active players have the chance to take advantage of a direct line to fans to tell their own stories. Few players are doing that better right now than the Kelce brothers according to Pat McAfee.

McAfee welcomed Kansas City Chiefs tight end Travis Kelce to his show on Monday. He told Kelce that players everywhere should be paying attention to what he and his brother Jason, an offensive lineman in Philadelphia, have created.

“I want players to be rich forever and be successful, and I think every single player’s story is worth money,” McAfee said. “I think the NFLPA needs to do a better job telling everybody that more in like workshops and things like that. But your and your brother’s show is like a top two, top three show in the world right now, dude.”

The show, New Heights with Jason & Travis Kelce has experienced tremendous success. It routinely shows up on lists of the most downloaded sports podcasts on the internet. Pat McAfee says it isn’t hard to understand why.

“When you guys are chopping it up, it is so f***ing great. I’m enjoying the hell out of it.”

Kelce acknowledged that the show has been a lot of fun to put together. He says that recording sessions have become benchmarks of his week. That isn’t possible without The Pat McAfee Show.

“You guys paved the way though,” Kelce told McAfee. “You guys have been doing it the right way and gave us the confidence to want to tell our stories and eventually be able to bring in our friends.”

“Well, your show is much better than ours,” Pat McAfee fired back.

More layoffs hit Vox Media on Friday. The company laid off 7% of its workforce. That amounted to nearly 130 employees. A number of SB Nation employees took to social media to announce they were victims of the cuts.

Not only are many writers and podcasters out, but Awful Announcing also reports that SB Nation’s coverage of hockey and soccer has taken major hits. Entire team sites have been gutted and/or shut down.

The Twitter account for Massive Report, an SB Nation blog covering the Columbus Crew, reports that the site is no longer hosting any MLS team blogs.

Jim Bankoff, CEO of Vox Media, told staffers that the publishing industry is facing a “challenging economic environment”. The cuts are being made to adjust to those realities.

Vox Media’s union addressed the layoffs in a tweet. The organization says it is “furious at the way the company has approached these layoffs, and are currently discussing how to best serve those who just lost their jobs.”

TikTok wants in on podcasting. According to Business Insider, the app is going about things very differently from competitors in the social media space.

Facebook and Twitter failed to gain traction by adding traditional podcasts to their platforms. TikTok is testing a feature that would allow users to experience content on the app as audio-only.

Video is at the core of TikTok’s appeal. It is hard to see how offering the content in an audio-only mode appeals to the average user. It also isn’t clear how podcasters would be able to take advantage of TikTok’s reach with their current shows.

Every iteration of media struggles with attracting a younger audience. If podcasters can crack the code, TikTok could be what opens up a whole new audience to them. While more than a third of Americans use TikTok, an Edison Research study found that 61% of Americans between the ages of 12 and 34 use the app regularly.

While many sports entities have relationships with TikTok, what they currently put on the app isn’t necessarily designed to be consumed as audio only. If TikTok podcasts catch on, it could open up a whole new world of content creation for sports brands.