Sports TV News
Big 12 Discussing Broadcast Innovations, More Access With Media Partners
“The efforts to revamp the broadcast are reportedly the first phase of commissioner Brett Yormark’s multi-tiered effort to modernize the league.”
As the Pac-12 struggles to find a partner to broadcast its games, the Big 12 is making the most of its new six-year media rights extension with FOX and ESPN by pondering new ways to innovate its coverage. According to Sports Illustrated, the conference is discussing a plan to implement in-game interviews with players, record real-time audio from coaches and grant cameras more access to the locker rooms. This aligns with an approach taken by various other sports leagues and networks in an effort to bring fans closer to the game and keep them engaged.
The efforts to revamp the broadcast are reportedly the first phase of commissioner Brett Yormark’s multi-tiered effort to modernize the league. However, the full details of the plan are relatively unknown.
The Big 12 plans to operate as a 14-team conference next season with the additions of BYU, UCF, Cincinnati and Houston, but will be a 12-team league beginning in the 2024 football season, after Oklahoma and Texas move to the SEC. Moreover, the league plans to abolish divisions in football, but each team will continue to participate in nine conference games with all schools playing one another at least once biannually.
While information on the development is still limited, an industry source told Joseph Duarte of the Houston Chronicle that the idea could be expanded to include other conferences. It is not yet known if the plan will be able to be successfully included in coverage at the start of the 2023 football season.
“Just being a fan of golf; being a fan of other sports – basketball – when I see that there, that engages me,” Baylor Bears football coach Dave Aranda said regarding in-game interviews. “Not knowing all the details of this particular matchup or the importance of this game – when you are brought into the inside like that, it connects those dots.”
Duarte points out that many coaches were averse to cameras and an overabundance of media coverage about their team. In today’s era of mass consumption, however, team personnel have reached a point where they tolerate and sometimes facilitate the media being prominent around a program.
The University of Houston football program was constantly being filmed for an all-access documentary in the process of being pitched to streaming services. Similarly, most of the players and personnel have smartphones, and often capture a moment at virtually any time and disseminate it en masse.
Outside of changes in the broadcast, the Big 12 is introducing an array of new marketing activations and fan engagement activities – including hosting coaching clinics at the famed Rucker Park in New York City and a conference pro day in Frisco, Texas. In addition, the conference aims to play football and basketball games in Mexico sometime in the near future.
Sports TV News
JJ Redick: ESPN Sells The NBA As ‘Only 5 or 6 Teams Matter’
“To me, this could be the best thing possible for the NBA and its fans because we have not done a good job of selling the rest of the NBA.”
Following the Los Angeles Lakers’ elimination from the NBA Playoffs, the matchup between the Association’s two most accomplished clubs – the Lakers and Boston Celtics – is no longer a possibility. On Tuesday morning’s edition of First Take on ESPN, JJ Redick suggested how it would be a seminal occurrence for the NBA to have teams from smaller media markets square off for the championship, familiarizing basketball and sports fans at large with new teams and players.
“We somehow have sold the NBA as a league where only five or six teams matter and a league where only five or six players matter,” Redick said on the program. “To me, this could be a watershed moment for the NBA. To me, this could be the best thing possible for the NBA and its fans because we have not done a good job of selling the rest of the NBA.”
Redick pointed out how after Game 1 of the Western Conference Finals, the talking points were focused on the Lakers and what the team needed to do to have a legitimate chance to win the series. He reminded people that Nuggets center and two-time NBA MVP Nikola Jokić had his third consecutive triple-double, posting an unparalleled statline of 34 points, 21 rebounds and 14 assists.
“We don’t do a good job of selling what the NBA is, which is 30 teams, 450 players [and] multiple superstars,” Redick said. “The fact that people are now being like, ‘Oh, I didn’t realize Nikola Jokić was good’…. Well, let’s put him on TV more!”
Stephen A. Smith told Redick that the NBA has not established its games akin to “events” as much as the National Football League. Smith expressed how he has seen pastors change the time of their Sunday sermons in order to ensure they were home to watch professional football games. While football is very much a team sport, Smith offered Redick his perspective that basketball is “built on superstars.”
“The NBA became what it is because it gravitated to individuality,” Smith said. “Even though the Boston Celtics were a great team and the Lakers ultimately were a great team, they sold Magic and Bird. Michael Jordan comes along – they sold Michael Jordan, and obviously, all the names that we don’t need to get into followed. They sold the individual.”
Smith addressed Redick and accentuated the incredible feats of Jokić, but part of what has made him one of sports media’s most prominent personalities is by having a shrewd perception of his audience. ESPN and other major sports networks are fully aware that Los Angeles supersedes Denver in terms of media consumers, and that the Lakers are recognized as an international brand.
“I’m not where I am today if it were not for the NBA,” Smith said. “Basketball has done wonders for my life, and I’m incredibly grateful and thankful, and the NBA will always be promoted on this show. Please understand in the same breath, we also have to pay attention to what the audience wants to hear too.”
Sports TV News
Diamond Sports Group In Danger of Losing Padres TV Rights
“The company has a grace period to deliver the payment that runs through May 30.”
Diamond Sports Group filed for Chapter 11 bankruptcy in March after failing to make a scheduled debt payment to its creditors. At the time, the company had more than $8 billion in debt and was commencing a process of restructuring. Yet the company stated its Ballys-branded regional sports networks would continue to operate as usual. Major League Baseball decided to take action though and establish a plan to broadcast games locally if the company missed a rights payment.
Now, it is looking that is exactly what will happen. Diamond missed a payment to the San Diego Padres last week, meaning the team’s media rights could soon be the property of Major League Baseball. The company has a grace period to deliver the payment that runs through May 30. If it were to miss the payment, it would mark the first time it will relinquish a contract in this way.
“Despite Diamond’s economic situation, there is every expectation that they will continue televising all games they are committed to during the bankruptcy process,” Major League Baseball said in a statement. “Major League Baseball is ready to produce and distribute games to fans in their local markets in the event that Diamond or any other regional sports network is unable to do so as required by their agreement with our club.”
The company’s current contract with the San Diego Padres has nine years and approximately $540 million remaining with an escalator clause built into the deal. This means that the final year of the deal would cost Diamond Sports Group more than $70 million in rights fees, and while the team is in the top five for television deliveries, the entity perhaps may not view it as sustainable. The momentum headed in this direction was first reported by John Ourand of Sports Business Journal.
The company has also pushed Major League Baseball teams to agree to deals to stream the games in order to recoup lost cable revenue. By being granted the rights to stream games directly to consumers, Diamond Sports Group has vowed to pay the rights fees it owes to nine MLB teams. The company currently has the streaming rights for just five of the 14 major league clubs on its regional sports networks.
Some industry experts believe Diamond Sports Group is utilizing this stalemate to be able to exit media rights deals that are losing the company money. For example, the Diamondbacks’ media rights contract garners an annual payment of about $68 million while amassing the second-lowest local television ratings of any Major League Baseball team.
On May 31, a bankruptcy judge will establish how much money Diamond Sports Group owes its clubs for media rights fees while in Chapter 11 bankruptcy and whether it can continue broadcasting games at this time. The Arizona Diamondbacks, Cleveland Guardians and Minnesota Twins filed emergency motions urging the judge to coerce Diamond Sports Group to make their payments. If the company is unable to distribute payments, the emergency motion calls for teams to issue default notices to the regional sports networks, which could permit the termination of media rights contracts.
Sports TV News
Devin McCourty Joining Football Night in America on NBC
“I’m very grateful for this opportunity from NBC Sports to learn from great individuals, chase new goals and provide viewers with my thoughts on the biggest games every week.”
NBC Sports has enhanced its roster of football analysts with the signing of Devin McCourty. He will join the cast of Football Night in America leading up to each week’s broadcast of Sunday Night Football.
McCourty is a three-time Super Bowl champion and played his entire 13-year career as a defensive back with the New England Patriots, and has the record for most career playoff games started by a defensive player.
“It’s rare when you have the opportunity to add a three-time Super Bowl-winner to your team, and we’re excited to welcome Devin McCourty to Football Night following an incredible NFL career,” said Sam Flood, executive producer and president of production at NBC Sports. “Devin is a leader in every sense of the word, both on and off the field, and his dynamic personality and passion for the game will be a great addition to the show.”
McCourty’s twin brother, Jason, currently works on the cast of NFL Network’s Good Morning Football, and the two co-hosted a podcast together while playing called Double Coverage. Devin was a guest host on Good Morning Football earlier in the season and also contributed to pregame coverage on The NFL Today and NFL Draft content for CBS Sports.
“I’m excited to be a rookie on the best team in America again,” McCourty said in a statement. “I’m very grateful for this opportunity from NBC Sports to learn from great individuals, chase new goals and provide viewers with my thoughts on the biggest games every week.”