Buck Reising Isn’t Cut Out For a Normal Job
“I think I was doing some yardwork or something like that with my stepdad. He said you can either go to college or you can work on a shovel, and this beats the hell out of a shovel.”
Some radio hosts are born into a family of sports junkies. Other hosts grow into being more sports-minded later in life. For Nashville host Buck Reising, it was the latter. He majored in political science and intended to go to law school. After all, his parents both worked in politics and government. Instead, Reising took a detour and now talks more about 3-4 defenses than defense spending.
Hosting a midday show on 104.5 The Zone is just one of the many hats Reising wears. He also covers the Tennessee Titans for A to Z Sports and hosts multiple podcasts including The Install with NFL analyst Greg Cosell. Reising talks about his unconventional path in the industry, how hosts need more than just terrestrial radio, and what an unpredictable menu of options might mean for his future. Enjoy!
BN: How did you make your way from Indiana down to Tennessee?
BR: Well, I didn’t have a job at the end of college. I didn’t really get into the broadcasting type of stuff. I was a Poli Sci major, but I just kind of ended up interested at the very end of my college career in broadcasting. I got an internship down here with the other radio station, 102.5 the ESPN affiliate, while I was finishing up a summer class. I got an unpaid internship with them. That ended up turning into a part-time job, where I was working overnights for pennies the way that everybody does.
They didn’t have anybody covering the NFL team in town, the Titans. I think there was a press conference where they had two first-round picks one year with Corey Davis and Adoree’ Jackson, and we didn’t have anybody there. I was asking, like, hey, would it make sense if we had somebody to go to practice on a regular basis and get audio and video from the football players since we have an NFL team down the street? That ended up turning into me being the Titans reporter for that station with zero experience whatsoever. It was all kind of a trip and fall into different experiences that I had no business or qualifications having, but got very, very early on. It was a lot of fun.
BN: What career did you envision yourself having years ago if sports radio wasn’t in the picture?
BR: I was going to go to law school. Both of my parents worked in politics and government. My mom was at a lobbying firm for a telecommunications company. Probably something along those lines. Sports are not really a part of my background, to be honest. And certainly I had no interest in or had no idea that this was something that people could make money doing. But then I figured out, yeah, it might pay you some money at some point if you stick with it long enough. It ended up being a lot of fun.
BN: How did you go from initially not being interested in sports radio to being a sports radio host?
BR: It beat the hell out of a normal job. [Laughs] I don’t think I’m cut out for typical office settings, I guess. I don’t necessarily know that I’d have the attention span. I just don’t think it would be a good environment for me to be able to be any kind of productive, and sports radio seemed interesting. It was something that people seemed to have a lot of fun doing. Certainly, it’s more of a playground than most people’s workplaces are. I think I was doing some yardwork or something like that with my stepdad. He said you can either go to college or you can work on a shovel, and this beats the hell out of a shovel.
BN: What’s your general approach when it comes to the different shows that you’re doing?
BR: I guess that depends because they’re all different. The radio show is just more general interest. It’s NFL, it’s SEC, Tennessee Volunteers, Tennessee Titans. We have the NHL down here, but we really don’t do too much hockey unless there’s a big enough story to warrant that. A little more ability to kind of like freelance, have a little more personality because it’s just three hours. It’s me and two producers, Lucas Panzica and Robert Walsh. I think we work really, really well off one another since they hired us maybe about two years ago.
The streaming show is a lot different. It’s on YouTube, it’s on Facebook, it’s just me and a camera and commenters for 25 minutes or 45 minutes or an hour and a half because I do it on Sunday nights after games. It’s almost like playing a trivia game with audience members, just question and answer type stuff.
The podcast with Greg Cosell is super film-oriented. I’m watching a lot more of other teams beyond the Tennessee Titans. I know Greg is very, very detail-oriented and I can’t just like lob him up questions for him to take generally because he’s going to ask me for specifics. I know I’m going to have to do my homework on that. There’s just a very different kind of audience for that kind of football discussion versus general quarterback rankings and things like that. Then the other podcast is just Titans media based. It’s just other members of Titans media coming on and talking about whatever’s going on with the team that week.
BN: You had a pretty good digital thing going on, what was it about local radio or the Zone specifically that was appealing to you?
BR: It was the biggest operation in town. The streaming company is something that I’m still fortunate to have. My agent, Shaun Wyman, is a rockstar and he was able to get a deal done to where I got to keep both.
I’d never done it before. It sounded like fun. The Zone has had a really good reputation and has the Titans, has the Vols. It’s the thing that everybody goes to here locally because they can’t get it nationally with a market size like this and a team like the Titans that doesn’t have the kind of star power that might warrant 20 minutes on NFL Live or something like that. It just made the most sense because it was the biggest platform, and if they were going to offer me a spot, I wasn’t going to say no.
BN: Listeners have compared you to Midday 180 because it’s the same time slot. What do you think of those comparisons and how did you deal with it early on, especially?
BR: Honestly, those guys are great. I still talk to [Paul] Kuharsky. Maybe not every day, but whenever we’re around Titans stuff. I asked those guys why they were leaving before I took the gig. You just want to just make sure you’re doing all your due diligence everywhere. I’m not from Nashville. Those guys are a Nashville institution. It’s nothing about them, it’s just I wasn’t consuming stuff like that. I didn’t really know how big they were to people locally, until it became a whole big deal, like, okay, I was going to replace them. I just really never thought about it that way.
They’re three dudes, I’m one. I’ve got two producers who are great. Obviously, it’s not just a solo show, it’s not Cowherd or whatever, but it’s a very different show. Those guys are probably 10, 15 years older than me. It’s not something that was necessarily going to be generationally aligned. It’s completely different stuff. I honestly respect the work that those guys do and that they did here. It’s hard to stay in any job for a decade the way that they did. But it just honestly was never a part of the issue for me.
BN: Listeners typically freak out about a new show. They’re like where’s the old show? This new one stinks. How long did it take for that tone to change and the feedback to be a lot more positive?
BR: Honestly, not to sound like a jerk, but I didn’t really get a bunch of shit. You have one or two or something like that. I think one of the first weeks I was on-air a caller told me to piss up a rope or something. I wasn’t prepared for it because I’d never done daily radio before. I didn’t know what the hell we were doing, or how to deal with callers, or that I have a tone problem sometimes or whatever. But yeah, I didn’t really have a bunch of bad feedback out the gate.
I think it might have helped that it wasn’t just midday that was moving on at the time. They had the Wake Up Zone that I think was on the air for something like 17 years. That had turned over. Everything was a transition, it wasn’t just me that was coming in new.
We were terrible for probably the first year and a half that we were on the air. It was not a good radio show. There’s still days that I’ll walk away and be like, I don’t know what the hell I just did, but I don’t think it was good. It’s definitely a lot better now that we kind of know what we’re doing, even though we don’t really know what we’re doing.
BN: What have you gotten better at as a host and where’s the biggest growth of the show overall?
BR: The biggest growth is that I’m not just talking. I thought that if I’m going to do a solo radio show that I’m going to just have to talk the entire time. That was something that I had to figure out, okay, I can incorporate audio and stuff like that from press conferences. I’m at every game so I’ve got stuff that I can bring back and guests that I can get. But my producers are very, very involved. They are essential to making the show sound listenable at all, because otherwise it’d just be me yammering the entire time.
That’s certainly a place that once I got more comfortable with it, then it just seemed to flow more naturally, more conversationally. I think it just got better, the more comfortable that all of us were because we all were new basically at the same time. I didn’t really know the guys that I was working with when they hired me. Then we all just sat in a room together and had to figure it out.
But definitely pacing. I talk fast. Letting things breathe was hard for me for the longest time. It’d just be me burying people. I was going 100 miles an hour; that’s how I do the streaming show because it’s internet, it’s a short attention span. I can physically see people coming in and going out of the show numerically. I just felt like I had to be talking fast to keep people’s attention. That, and interview style. I ask shorter questions now in ways that I could hear myself rambling really, really badly. I just had to get out of the way and let the guest talk.
BN: As a guy who does both terrestrial radio and podcasts, what would you say to a host that is only interested in doing terrestrial radio?
BR: You better figure out something else. I don’t think anybody’s making it just doing one thing, no matter what it is. But you’ve got to have options. You’ve got to be versatile. Whether that’s writing and radio, whether that’s podcasts and radio, whether that’s podcasts, writing, radio and streaming that I’m doing. I’ve got friends who do studio shows for the SEC Network on top of doing terrestrial radio.
You just have to make sure that you’re capable of doing a variety of different things because you never know what is going to be presented to you and what opportunities are going to end up where. You have to make sure that you are capable of handling all those things, if you’ve at least got a toe in a variety of different places to make you more than just a radio host. I don’t think anybody can exist as just anything in our industry at this point.
BN: How about for the future, is there anything you would like to do specifically or experience over the next five or 10 years?
BR: Sure, there’s a bunch of stuff. But I just think that’s such a hard question. Not even trying to cop out, I just have no idea what the media environment is going to look like in five to 10 years. What is Netflix and Apple and Amazon Prime now building out original content going to do to things like network jobs and stuff like that. I never did radio before this gig. I love radio. I want to do this as long as humanly possible. I think it’s a ridiculous thing that people get paid money to do. It’s fun to just have three hours a day to screw around with your friends and talk sports. It’s pretty unique that way.
And with the way that everything’s becoming even more fractured in terms of talent, where you’re seeing networks and corporations being willing to talent share in a situation like I’m already doing it at a local level with A to Z Sports and Cumulus with 104.5 The Zone. How many more opportunities does that present? I just think it’s a whole different menu item of options that’s evolving right in front of us.
I wish I could give you a more direct answer. I’d like to do more NFL games, more of different teams just for the sake of variety. The Titans have been hugely compelling while they’re down here. I’ve been really lucky with it, but something that involves more football because football is the thing that people can’t get enough of. As long as there’s football, there’s jobs.
Brian Noe is a columnist for BSM and an on-air host heard nationwide on FOX Sports Radio’s Countdown To Kickoff. Previous roles include stops in Portland, OR, Albany, NY and Fresno, CA. You can follow him on Twitter @TheNoeShow or email him at email@example.com.
Robert Griffin III Wants to Tell Your Story the Right Way
“Even if I do know you personally, I’m not going to bring that to the broadcast because that’s not my job.”
During last season’s VRBO Fiesta Bowl, Robert Griffin III was part of ESPN’s alternate telecast at field level alongside Pat McAfee. Suddenly, the Heisman Trophy winner took a phone call. Once he hung up the phone, Griffin divulged that his wife had gone into labor and proceeded to sprint off of the field to catch a flight. An ESPN cameraperson documented his run and jubilation as he returned home to welcome his daughter, Gia, into the world. It encapsulated just what motivates Griffin to appear on television and discuss football, and why he is one of ESPN’s budding talents with the chance to make an impact on sports media and his community for years to come.
“This was an opportunity for me to go out and be different in the way that the media covers the players and truly get to the bottom of telling the players’ stories the right way,” Griffin said. “I look at this as an opportunity to do that.”
Griffin was a three-sport athlete as a student at Copperas Cove High School, and ultimately broke Texas state records in track and field. In addition to that, he played basketball and was the starting quarterback for the school’s football team as a junior and senior, drawing attention from various schools around the country. He ended up graduating high school one semester early and quickly became a star at Baylor University in both football and track and field.
Robert Griffin III’s nascent talent was hardly inconspicuous, evidenced by being named the 2008 Big 12 Conference Offensive Freshman of the Year and then, three years later, the winner of the Heisman Trophy. In the end, he graduated having set or tied 54 school records and helped the program to its first bowl game win in 19 years.
Ultimately, he transitioned to the NFL in a career with many trials and tribulations, but through it all, he never lost his sense of persistence. Nearly a decade later, he returned to college, but this time as a member of the media covering the game from afar. Unlike a majority of former players though, Griffin did not formally retire from playing football when inking a broadcasting contract with ESPN.
“I haven’t retired yet at all,” he said. “I tell everyone that asks me the question that I train every day [and] I’m prepared to play if that call does come. I’ve had some talks with teams over the past two years; just nothing has come to fruition.”
While Griffin’s focus as a broadcaster is undeniable, he never thought about seriously pursuing sports media until his broadcast agent pushed him to do so. He was urged to take an audition at FOX Sports. Griffin broke down highlights and called a mock NFL game alongside lead play-by-play announcer Kevin Burkhardt. He was not prepared for that second part, but impressed executives and precipitously realized a career in the space may not be so outlandish after all.
Griffin then moved to ESPN where he experienced a similar audition process, this time calling a game with play-by-play announcer Rece Davis. Once the audition concluded, it was determined that Griffin would not only begin working in the industry, but that he would be accelerated because of his ability to communicate in an informative and entertaining style.
As a player, he saw the way media members covered teams – sometimes bereft of objectivity – and therefore saw assimilating into the industry as a chance to change that. Now, he is focused on telling the stories of the players en masse while being prepared to pivot at a moment’s notice.
ESPN’s intention was to implement Griffin on its studio coverage, but once executives heard him in the broadcast booth, the company had a palpable shift in its thinking. He was told he was ready to go out into the field and start calling games immediately, something of a surprise to him. FOX Sports felt similarly. This led to a bidding war between the two entities, which ultimately concluded with Griffin inking a contract with ESPN. He appeared over its airwaves plenty of times as a player, and even participated on a variety of studio shows in 2018 where he was almost permanently placed on NFL Live. This time around though, Griffin was suddenly preparing to work with Mark Jones and Quint Kessenich on college football games. He did not have time to consider the implications of the decision, instead diving headfirst into the craft and remaining focused on what was to come with producer Kim Belton and director Anthony DeMarco at his side.
“These guys took me under their wing, and I’m beyond indebted to them for that,” Griffin said of his colleagues. “They taught me everything that I know about the industry. They taught me everything I know about how to present things to the masses to where it can be easily digestible. They’ve allowed me to allow my personality to shine through.”
Demonstrating his personality was a facet of his makeup Griffin felt was inhibited by playing professional football, but he knows it would have been considerably more difficult to attain a chance to cover the game had he not laced up his cleats. Calling college football games with Jones accentuated his comfort in the booth because of Jones’ adept skill to appeal to the viewers and penetrate beyond the sport.
“He has the way to connect different generations of listeners to hear what he’s saying and perceive it in the same way,” Griffin said. “To me, that’s what we all strive to do in this industry is to be able to find the connective tissue between the fan who is 60 or 70 years old, and the fan who’s in their late teens or early 20s.”
From the beginning, everyone told Griffin to be himself and not adopt an alternate persona in front of the camera. That advice has guided him as he approaches his third year working in the industry.
“It is so hard to maintain a character or try to be someone that you’re not, but if you are who you are every single day, then every time you show up on camera you will be that person,” Griffin said. “I’ve made sure that when I stepped foot in front of that camera, I was going to be myself.”
Griffin identifies his style as pedagogical to a degree, critiquing players as if he was coaching them on the sidelines. He will never look to penetrate beyond football with his criticism, as drawing conclusions and using unrelated parlance could be viewed as indecorous. In short, Griffin III knows what it means to represent ESPN.
“We’re not a gossip website. We’re supposed to be critically acclaimed, prestigious journalists, and at the end of the day, that’s how I try to approach the job that I do. That’s why I got into the business – because I felt like there was a little of that going on, especially during my career, so I would never do to somebody else what was done to me.”
Over the course of his NFL career, Griffin was subject to immense criticism that went significantly beyond the gridiron. For example, sports commentator Rob Parker suggested that Griffin was not fully representative of the Black community and proceeded to question if he was a “cornball brother.” The incident resulted in Parker receiving a 30-day suspension from ESPN, and after he defended his comments and blamed First Take producers in a subsequent interview, the network decided not to renew his contract.
“My goal as a member of the media is to tell players’ stories the right way, and if I don’t know you personally, I’m never going to make it personal,” Griffin said. “Even if I do know you personally, I’m not going to bring that to the broadcast because that’s not my job.”
In addition to broadcasting college football games with Jones on ESPN and ABC, he also appears on-site for Monday Night Countdown, the network’s pregame show leading up to Monday Night Football. Making the decision to add NFL coverage to his slate of responsibilities meant that Griffin would be able to tell more stories and utilize his knowledge of players during their collegiate careers to enhance the broadcast.
The energy that he felt attending tailgates and interacting with fans at the college level gave him a unique skill set to translate to the NFL side, leading him to present the production team with an unparalleled idea for Week 1. He wanted to race Taima the Hawk, the live game mascot for the Seattle Seahawks who flies around Lumen Field prior to the start of each home game. It was an outlandish idea, but one that made sense for television because of the visual appeal it can present.
“If you know anything about hawks, they can fly up to 120-140 miles per hour, so they’re like, ‘There’s no way he’s going to beat this hawk in a race, but we’ll do it,’” Griffin said. “To that crew’s credit, they never once balked at any of the creative ideas that I brought to the table because they want to try different things and be exciting and have fun on the show.”
Griffin ended up winning the race, commencing the new season of Monday Night Countdown with immediate excitement before the Seahawks’ matchup against the Denver Broncos. He thoroughly enjoyed his first year on the show and having the chance to work alongside Suzy Colber, Adam Schefter, Booger McFarland, Steve Young, Larry Fitzgerald and Alex Smith.
“They always tell me, ‘Hey, anything you’re not comfortable with, you just let us know and we won’t do that thing,’” Griffin said of the show’s producers. “My answer always back to them is, ‘Well, I won’t know if I’m uncomfortable with it if I don’t try.’”
While Griffin had what looked like a seamless assimilation into the broadcasting world, he had a difficult moment when using a racial slur on live television in discussing Philadelphia Eagles quarterback Jalen Hurts. The clip quickly gained traction across the internet, and Griffin issued an apology on his Twitter account for using the pejorative language and claimed that he misspoke.
“I was shocked that it came out in the way that it did, and I immediately jumped on it and apologized because there’s no need to deny,” he said. “You messed up. You move forward, and I think that’s the easiest way to get over those types of things and to get back on your feet.”
The football season at both the college and professional level is undoubtedly a grind, and it requires a combination of dedication, passion and persistence few people possess. Robert Griffin III has garnered the reputation of being an “overpreparer,” often partaking in considerably more information than necessary to execute a broadcast. The information he consumes and conclusions he draws combined with his experience at both levels has cultivated him into a knowledgeable analyst who makes cogent, intelligible points on the air.
“I over-prepare for everything, and 70% of the information that I soak in going into a game or going into a broadcast for Monday Night Countdown, I don’t use because there’s just not enough air time,” Griffin III said. “There’s not enough opportunities to talk on it all.”
At the same time, he makes a concerted effort to make the most of his time with his family and separate himself from the field, engaging in activities including playing ping pong, going to the movies and supporting his children. He also embarks in charity work through his RG3 Foundation and strives to teach his daughters the importance of giving back. The mission of the nonprofit foundation is to discover and design programs for underprivileged youth, struggling military families and victims of domestic violence, and it has made a significant impact since it was launched in 2015.
“Trying to end food insecurity; making sure that our under-resourced youth have access to the things that they need just to survive – talking about food, clothes, books, the ability to learn [and] putting on these after-school programs,” Griffin elucidated in describing the organization’s mission. “We want to have an impact on our community. We mean that with everything in us and have shown that to be the true case of why we do this.”
Griffin’s wife, Grete, serves as the executive director of the foundation and also runs her own fitness business. Staying physically and mentally in shape is something they actively try to accomplish in their everyday lives, and lessons they are passing down to their daughters.
“I’m 33 years old right now, so if I want to continue to train every single day, I can do that for the next 10 years if I need to,” Griffin said. “Not taking hits and being physically fit is also a good thing for your own health, which is something me and my wife are extremely passionate about.”
Although his experience is in playing football and working in sports media, Robert Griffin III does not believe in limiting himself and would consider exploring opportunities outside of sports and entertainment. He wants to become the best broadcaster possible no matter where he is working in the industry and continue finding new ways to be distinctive en masse.
“We’re storytellers,” he said. “We’re here to break down things [and] to tell people a story the right way; things that people are interested in, and that expands across all media levels. We’re not closing the door on anything from that standpoint.”
While he was playing in the NFL, Griffin dealt with a variety of injuries that ultimately kept him off the football field and made it difficult to display his talents. Ranging from an ACL tear, shoulder scapula fracture and hairline fracture in his right thumb, staying healthy was a challenge for him over the time he played in the NFL.
Through surgeries and rehabilitation, he learned how to face and overcome these challenges. It has shaped him into the broadcaster and person he is today as he looks to set a positive example to aspiring football players and broadcasters everywhere.
“The eight-year career that I was able to have thus far didn’t come without roadblocks in the way [and] didn’t come without adversity. Learn from the adversity that you go through and learn from all the things and the lessons that you have that sports teaches you, and then go be able to present that to the masses.”
Derek Futterman is a contributing editor and sports media reporter for Barrett Sports Media. Additionally, he has worked in a broad array of roles in multimedia production – including on live game broadcasts and audiovisual platforms – and in digital content development and management. He previously interned for Paramount within Showtime Networks, wrote for the Long Island Herald and served as lead sports producer at NY2C. To get in touch, find him on Twitter @derekfutterman.
Pac-12 Pushing Enhanced Access, Deion Sanders Reeks of Desperation
What good is enhanced access for TV broadcasts or the star power of Coach Prime if those game telecasts aren’t seen?
Getting experimental has drawn some attention to USFL and XFL broadcasts during each league’s seasons. The Pac-12 is apparently hoping the same approach will draw viewers to its football telecasts beginning this fall.
Last week, the conference announced that its broadcasts on ESPN, Fox Sports, and Pac-12 Networks would feature enhanced access for viewers. Head coaches will be interviewed during games. Players and coaches will be mic’d up during pregame warm-ups. Cameras will have pregame and halftime access to team locker rooms. And handheld camera operators will be allowed to film parts of the field and game experience which were previously prohibited.
Those familiar with USFL and XFL telecasts will likely see some similarities to the greater access that those leagues allow their TV partners. Coaches are mic’d up on the sidelines, giving viewers insight into play calls and strategy. Players are interviewed during the game, providing near-instant reactions to success or failure. Cameras in the replay booth show how officials decide to either overturn or uphold calls on the field.
What the Pac-12 intends to do with its broadcasts won’t go as far as the USFL and XFL. Access to coaches and players is being expanded but will still have limits. The conference doesn’t have to demonstrate familiarity, credibility, and legitimacy to fans and media.
Spring pro football leagues are a tough sell to mainstream sports fans accustomed to college football and the NFL from September through January. Especially when the level of play is subpar and rosters are filled with unfamiliar names, the USFL and XFL have to give fans more reasons to watch.
USC, UCLA, Washington, and Oregon are established national brands and regularly compete with the top teams in college football. Utah has played in the past two Rose Bowls, seen on millions of televisions during the New Year’s Day holiday. All five of those schools finished among the final AP Top 25 rankings of the 2022-23 season. USC quarterback Caleb Williams won the 2022 Heisman Trophy.
Yet the Pac-12 is promoting the gimmick of enhanced access because it needs to attract positive fan and media attention. Right now, most of the headlines the conference is generating aren’t flattering.
Notably, the Pac-12 needs a new media rights deal. Losing two of its most prominent schools, USC and UCLA, to the Big Ten in 2024 certainly isn’t helping with that. Rumors have persisted that Washington and Oregon could soon follow. Additionally, the Big 12 is reportedly eyeing Colorado, Arizona, Arizona State, and Utah as possible expansion targets.
Pac-12 commissioner George Kliavkoff is left to tout Colorado’s new head coach, Deion Sanders, as a selling point in a new media rights deal. Never mind that Sanders hasn’t coached a game in Boulder yet. The Buffaloes are also coming off a 1-11 season and have won more than five games only once since 2007.
If Coach Prime is as successful as Colorado hopes, how likely is he to jump to a better program and stronger conference? And as mentioned in a previous paragraph, even if Sanders sticks around, Colorado could be poached by the Big 12. How much value would Coach Prime provide for the Pac-12 then?
ESPN’s deal with the conference expires in July 2024, shortly before USC and UCLA defect, and reportedly has no intention of renewing. (ESPN could still agree to a package of lower-tier games for late-night broadcast windows, but Andrew Marchand of the New York Post reports that doesn’t appear likely.) Fox’s agreement is up at the same time, though prospects of a renewal seem more optimistic. The network needs Pac-12 games to fill its college football Saturday inventory.
The options from there aren’t promising. CBS Sports’ Dennis Dodd reports that current speculation has USA Network, part of the NBCUniversal conglomerate, as a possible landing spot. According to The Athletic, Pac-12 commissioner George Kliavkoff believes that the conference’s next media rights deal will have a large streaming component with Amazon and Apple TV+ mentioned as potential partners.
A streaming partner might be good from a financial standpoint, helping produce some of the revenue that ESPN has cut off. But forcing fans to find your product and asking them to pay for another TV platform isn’t a good way to draw interest. It may well be a path to irrelevance and obscurity. That’s not going to compete with the Big Ten and SEC, or even the Big 12.
And as The Athletic’s Chris Vannini points out, how can streaming be expected to save a conference like the Pac-12 when it isn’t even helping TV networks (or standalone providers) right now? Disney is losing money with Disney+, ESPN+, and Hulu. NBCUniversal has lost billions on Peacock, as has CBS with Paramount+. Maybe the Pac-12 won’t care about that because it got paid. But there’s little chance for growth.
OK, Lincoln Riley, Chip Kelly, Dan Lanning, and Kyle Whittingham could be interviewed during games. But they probably won’t say much interesting during a game. Caleb Williams, Bo Nix, and Michael Penix Jr. will be mic’d up during warm-ups. Maybe we’ll see coaches and players going crazy in the locker room at halftime. Just remember that Peyton Manning said most players only have time to use the bathroom and have a snack. There’s your compelling television.
What good is enhanced access for TV broadcasts or the star power of Deion Sanders if those game telecasts aren’t seen by large audiences? To say otherwise is desperate. That’s exactly where the Pac-12 is.
Ian Casselberry is a sports media columnist for BSM. He has previously written and edited for Awful Announcing, The Comeback, Sports Illustrated, Yahoo Sports, MLive, Bleacher Report, and SB Nation. You can find him on Twitter @iancass or reach him by email at firstname.lastname@example.org.
ESPN Deal Used to Mean Stability for ACC, Now It Means Anything But
It was April 19, 1775 when the first shots of war were fired on battlefields in Lexington and Concord that would send shockwaves across the world. Some brave soul among a group of rebel farmers and blacksmiths, doctors and lawyers literally pulled the trigger on what would become known as “The Shot Heard ‘Round the World”. Indeed, the world would never be the same.
The college athletics version of that event was June 11, 2010. On that day, regents at the University of Nebraska officially applied for Big Ten membership and were unanimously approved by the other eleven schools (if the number in the conference name not matching the number of schools in that conference is something that bothers you, this column may not be for you). From that day forward, we have never really exited the “expansion era”.
One conference that has gone largely untouched in that time is the ACC. Only Maryland has left the ACC since 2010, heading to the Big Ten, and the conference has added Syracuse, Pittsburgh and Louisville in that same window. That is significant when you consider only the SEC and Big Ten have avoided any departures in this era. Every other major conference has seen great turbulence while those three conferences have primarily seen only growth.
That trend may actually continue for the ACC and that may not be a net positive for the conference or the ACC members. This is thanks to the long term grant of rights deal the conference schools negotiated with ESPN. The grant of rights means ESPN holds the broadcast rights to all home games of the current ACC schools, and do so for the next 13 years.
When the deal was signed in 2016, the 20 year media rights deal seemed like a win for the ACC, creating stability in a time of great instability. Now, what seemed like a “must have purchase” may be the impulse buy that the league schools regret for decades.
Put simply, the ACC has been lapped in the media rights race by the Big Ten, SEC and even the Big 12. At best, the ACC schools are working at a $10-15 Million per year deficit when compared to Big 12 schools. At worst, they are operating at a much larger $30-$40 Million annual deficit when compared to Big Ten and SEC programs. It would be a battle of monumental proportions for the ACC to compete on the same level as those other conferences at that large of a disadvantage.
The conference’s options are slim. ESPN has a deal that is locked for 13 more years, what benefit would it be to them to renegotiate just so the ACC can compete? For instance, it would require $140 Million annually from ESPN just to place the ACC in the same financial neighborhood as the Big 12 Conference. What would be the benefit to ESPN in doing that?
The other option for ACC schools would be to bang the departure drum. Almost all legal analysts have painted a very grim picture for the schools that would be itching to leave. The exit fee is $120 million and may get the schools some nice parting gifts but does not give them their media rights. Their home game broadcast rights will still be a part of the ESPN deal with ACC. That greatly reduces a departing school’s value to any other conference.
Maybe ESPN is willing to broker a deal for a departing school if it is going to a conference, such as the SEC, that has a large rights deal with ESPN. If one of the schools desires a departure to the Big Ten, who has large deals with networks not named ESPN, one would have to think The Worldwide Leader would be in less of a deal-making mood.
Some league athletics directors, led by Florida State’s Michael Alford, are suggesting teams be incentivized for success. Breaking the code; rather than equal distribution, the power schools want a bigger share of the money. This is where Wake Forest points out that it is all they can do to exceed football expectations on their current stipend, what will become of them if that money shrinks? It seems that conferences and leagues that steer away from an equally shared revenue model have had a difficult time making that work long term.
Maybe the ACC teams that are ready to punch out could flash back to the period of time our country was in with the events we started this column remembering. They have a team in Boston, go throw some tea in the harbor and revolt, have a modern day Boston Tea Party. As it stands now, there are several ACC members that want to leave the party they are part of. Their only problem is they are all dressed up with nowhere to go.
Ryan Brown is a columnist for Barrett Sports Media, and a co-host of the popular sports audio/video show ‘The Next Round’ formerly known as JOX Roundtable, which previously aired on WJOX in Birmingham. You can find him on Twitter @RyanBrownLive and follow his show @NextRoundLive.