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Roger Goodell Appears at YouTube Upfront To Discuss Sunday Ticket & More

“This partnership will build on the success we’ve seen on YouTube’s platforms with our most sought-after content.”

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YouTube held its annual Brandcast event for advertisers on Wednesday at the Lincoln Center Theater in New York City. Some significant innovations to its popular video sharing and social media platform were revealed.

Nielsen Media Research data says that YouTube reaches over 150 million people on connected television in the United States, and its latest Gauge Report divulges YouTube (excluding YouTube TV) as having the largest share of the streaming audience (8.1%), with its usage increasing by 1.5%. As a result of the data, YouTube is introducing 30-second non-skippable advertisements to YouTube Select, giving users one experience instead of consecutive 15-second advertisements and implementing artificial intelligence technology into its software. The company also outlined plans for NFL Sunday Ticket, the property with which it struck a seven-year deal worth $2 billion annually, and its growing partnership with the NFL.

“The fact is, millions of football fans are on YouTube to catch all things NFL,” said NFL Commissioner Roger Goodell while appearing at the event. “This partnership will build on the success we’ve seen on YouTube’s platforms with our most sought-after content.”

Viewership of NFL content in 2022 increased 27% in its watch time and amassed a total of 1.9 billion views. Now as NFL Sunday Ticket moves away from DIRECTV, YouTube and the NFL will seek to profit and transform the landscape of sports media as currently constructed.

Pricing for the annual package is $349 – although it is being discounted by $100 until June 6 – and is also available in a variety of bundles including NFL RedZone and YouTube TV. Current YouTube TV users have the ability to add it to their ongoing subscription package, and there may be mid-season and late-season packages offered later on; it is to be determined for now.

Goodell called NFL Sunday Ticket “only the beginning” of the partnership, as YouTube creators will have unparalleled access to NFL players, personnel and games. Its goal is to have the league reach more fans than ever, as evidenced by a variety of creators attending the 2023 NFL Draft and having a chance to interview Goodell.

At the Brandcast, YouTube and the NFL also announced a new original series on YouTube Shorts, NFL Creator of the Week, which will commence following the start of the regular season. A mic’d up Game Day All Access series was also unveiled. Through NFL Sunday Ticket and additional programming, both entities seek to capture the attention of younger demographics and broaden interest in football. Creators will be able to go on the sidelines, in the locker rooms and other exclusive locations, and, in exchange, have the ability to use NFL branding and game footage in their content.

The company is reportedly trying to use its deluge of young influencers to attract advertisers away from cable television, an insight supported by a prerecorded video of Mr. Beast, its most popular creator, played at the event regarding NFL coverage. Viewers of the league’s YouTube channel average an age of 37. Conversely, NFL television viewers are an average of 55 years old, according to NFL Vice President of Digital Media Business Development Blake Stuchin.

The NFL regular season kicks off on NBC with a primetime Thursday night matchup between the Detroit Lions and defending Super Bowl champion Kansas City Chiefs. YouTube hopes the exciting slate of NFL games, combined with NFL Sunday Ticket, can reverse steady losses in advertising revenue for the last three fiscal quarters.

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Sports Online

Dave Portnoy: I Trust Penn Entertainment as Much as Ever

“Dave Portnoy is still an employee of Penn Entertainment. However, he has said publicly that he is unsure if the arrangement will continue after his contract expires in 2025.”

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Dave Portnoy may have had some public disagreements with Penn Entertainment, but he says that he still trusts the company to run Barstool. He took to Twitter earlier this week to dispel the myth that he is in a feud with the company.

“By the way everything I say or do nowadays is construed as me having beef with @PENNEntertain I 100% do not. Most of my net worth is still tied to $penn. The corporate woke overlord narrative is bullshit. They woulda never bought us in 1st place if that was true. I trust them now as much as when they bought us.”

Portnoy has not been shy about criticizing the company’s decision to fire Ben Mintz after Mintz said the n-word while reading rap lyrics. Several supporters, including Dana White, noted that it is the kind of decision that only happens when corporations take over creative enterprises.

Earlier this week, Dave Portnoy announced that he had hired Ben Mintz as the first employee of Brick Watch Company. Mintz was emotional in making the announcement. The decision was not made to stick it to Penn Entertainment according to Portnoy. 

Penn first acquired a stake in Barstool in 2020. It invested $163 million at that time for a 36% stake. Earlier this year, it completed its acquisition, investing an addition $388 million for the remaining 62% of the company.

Dave Portnoy is still an employee of Penn Entertainment. However, he has said publicly that he is unsure if the arrangement will continue after his contract expires in 2025.

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Multiple State Regulators Push Back on Effort to Legalize Gambling on WWE

“In March, Alex Sherman of CNBC reported that WWE had meetings with regulators in Colorado and Michigan.”

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Despite speculation over allowing sports bettors to wager on WWE, there doesn’t appear to be much support at the state level to add it to sportsbook offerings.

Earlier this year, WWE officials had discussions with accounting firm Ernst and Young to secure pre-determined match outcomes in order to allow betting on events. But many states where sports betting is legal have restrictions on wagering on scripted events.

In March, Alex Sherman of CNBC reported that WWE had meetings with regulators in Colorado and Michigan.

“The Colorado Division of Gaming is not currently and has not considered allowing sports betting wagers on WWE matches. By statute, wagers on events with fixed or predicted outcomes or purely by chance are strictly prohibited in Colorado; this includes wagers on the Academy Awards,” Shannon Gray of the Colorado Division of Gaming told Sports Betting Dime.

In Ohio, the same rules apply. The Ohio Casino Control Commission has not fielded any requests to add WWE. Officials in Kansas haven’t received requests either by their residents.

Elsewhere, Maryland sees keeping WWE out of betting offerings as a way to keep the integrity of legal sports betting.

“Maryland’s sports wagering law and regulations prohibit forms of wagering that are contrary to public interest or unfair to bettors,” Seth Elkin of the Maryland Lottery and Gaming Control Agency added. “We’ve determined that it is unfair to bettors and therefore not in the public’s interest to accept wagers on sports entertainment events that have scripted or predetermined outcomes, like professional wrestling.”

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Former Twitter Sports Boss TJ Adeshola Joins Arctos Partners

“We’ve been fortunate to have TJ as an Operating Advisor for the past three years, and we are thrilled to have him play a larger role as an Operating Partner.”

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Less than two months after TJ Adeshola announced his exit from Twitter, he has resurfaced. Arctos Partners, a firm that he had been advising, named Adeshola an operating partner on Thursday.

In the new role, Adeshola will be much more hands-on with the firm, a private investment company that focuses its investments in the sports world. The firm says it focuses on unlocking “non-obvious opportunities long before others have noticed the market need or opportunity”.

TJ Adeshola’s digital sports marketing expertise will certainly come in handy with that.

“We believe TJ is an innovator in emerging digital and sports media trends, and his wealth of knowledge is a tremendous resource for our Arctos Operating Platform, the value-added capabilities we provide to our franchise partners,” Arctos’s Jordan Solomon said in a press release. “We’ve been fortunate to have TJ as an Operating Advisor for the past three years, and we are thrilled to have him play a larger role as an Operating Partner.”

During his decade with Twitter, Adeshola served as the Head of U.S. Sports Partnerships. His title was Head of Global Content Partnerships at the time of his exit.

He is credited with securing broad strategic partnerships with the NBA, NFL, NHL, MLB and MLS as well as NASCAR, esports, college, and high school sports. He helped the platform grow the engagement and audience for those entities.

“I’m thrilled to expand my role with Arctos as an Operating Partner,” Adeshola added. “As the first investment firm to invest across multiple North American sports leagues, Arctos is an innovator and disruptor in the sports landscape. And true to form, the Arctos team recognizes the power of digital media as a tool for growth and an opportunity to drive value for its franchise partners.”

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