"We are told to be grateful for what we have and remember it could be worse. That feels like a really low bar, right?"
Most sellers should focus on local direct buyers who are muti-tasking and not just buying media.
"I surveyed the survey as well and have five takeaways that could make you more money."
"Maybe we should focus on the 50 percent of restaurants that expect to make more profit in 2023 and are aggressively hiring to do it."
"Do whatever you can to further understand OOH, CTV, and your in-house offerings in the digital space. Your local advertisers want the information on what to...
We all like to talk about prioritizing clients’ needs, but Cody Welling has every advertising product at his disposal. He trains his staff to educate and...
"Being more active in meetings not only can help you improve your sales performance but it can also levitate your image with your peers and boss."
Greg Leader explains the advantages podcasts present sellers when it comes to reaching an audience and why a skilled seller should have no trouble moving from...
"Make a plan for 2023 that includes renewals and upsells."
Education, research, and creativity help Adam Shifrin bring new partners to Westwood One’s sports properties. iTunes: https://buff.ly/3ysYv3H Spotify: https://buff.ly/3BhdpNE iHeart: https://buff.ly/3J24oK9 Google: https://buff.ly/3z9TJIA Amazon: https://buff.ly/3PBlsJo Jeff...