How many times have you heard this sentence uttered at conferences or in one of the trades; radio has to do a better job of telling...
“The one that I’m getting sick of is… a Kia commercial where a guy cleans up the beach for sea turtles. When your team is losing...
"Traditional ads-TV, Radio, and Print- break through the digital clutter. Additionally, the decline in third-party cookies for digital purposes is causing ad ineffectiveness."
"You need to be looking at how your employer monetizes a digital audience and comparing that to how others are monetizing that digital audience."
"The NCAA Tournament is following in the footsteps of the Super Bowl."
It's easy to blame a flashy deal like the 'Thursday Night Football' agreement for Prime memberships becoming more expensive.
"NBC reports that it has 40 companies signed up to run their first Super Bowl ad in 2022."
"One interesting trend that DiGisi noted is that the top performing ad on social media has seen a decline in mentions across multiple platforms year-over-year."
"In a medium where content is king, Sports Radio offers evolving storylines day after day and even sometimes hour by hour."
"It really depends on how innovative networks want to get in their news and streaming content."