"Fans saw thirteen TikTok spots on FOX during the World Series. The spend and presence put the social video platform amongst more traditional Major League Baseball...
"Before he died, he was railing about the fractionalized media; it would be interesting to hear what he thought in 2021."
"Rarely does a personality have a better connection and ability to influence their audience, than one tied to sports radio."
"The immediate answer has been the move to social media advertising through company posts and influencers."
"The money won't create new stations on its own. Savvy marketers and sellers will have to recognize opportunities and act."
"Looking at audio research from something other than AM/FM radio's exclusive perspective is excellent for transparency."
"Using sports radio as a back page service for gambling will have a limited shelf life."
"In states where betting is legal, stations are having to squeeze live reads and segment sponsorships in wherever they can. Everyone is trying to make sure...
"The study utilized research from GfK MRI, Ipsos, the NFL "Fan Tracker," and a special Nielsen Portable People Meter analysis of NFL listening to national broadcasts."
"We're a business built on creativity. Surely there is a better way to do this."