"The ads cannot imply that the individual player endorses the product, which sounds challenging. If the partner wants to use more than one player, they must...
"At the moment, it's clear FIFA and it's leagues believe the new income would not be enough to offset the negative reaction from fans."
"As an employer or manager, can you trust this person to do the job? Will they consistently prospect, cold-call, do CNA’s, present, close the decision makers...
The NFL has given its broadcast partners a mandate this season – reduce the number of billboard ads used during game broadcasts. A billboard ad usually...
Former ESPN President and Executive Chairman of the Perform Group, which owns streaming giant DAZN took the stage at the Web Summit in Lisbon on Tuesday...
In my office hangs a small sign that (in part) reads: “You are not in the sales business, you are a marketing consultant who sells ideas...
Brian Steinberg of Variety explored what various networks will be doing this fall to combat viewers using DVRs to fast forward through traditional commercials. His article, titled...
KYW, CBS’s affiliate in Philadelphia, is the first affiliate to take sports betting advertisers and it is something the company is paying attention to at the...
Remember newspapers? For those that are too young to remember, we used to get these rolled up bundles of information delivered to our homes or offices....