"Small independent businesses under fifty employees are the best targets to find a radio budget on the increase."
From March to May, Borrell surveyed 1,920 direct buyers with average gross revenue of $3.3 million and allocated 5% of their income to advertising.
If you work in a sports radio programming department, chances are you haven’t heard of Borrell Associates. They’re a local media research outfit fronted by Gordon Borrell. Gordon’s...