"Advertisers are hungry for digital education and will no longer tolerate sales reps that know less about digital than they do."
"Do whatever you can to further understand OOH, CTV, and your in-house offerings in the digital space. Your local advertisers want the information on what to...
"Traditional ads-TV, Radio, and Print- break through the digital clutter. Additionally, the decline in third-party cookies for digital purposes is causing ad ineffectiveness."
Don’t be scared to apply some trial and error to your digital selling. You weren’t perfect when you started selling radio.
"Steve Shanks lends his insights on how the advertising business has been affected by the economic downturn due to the coronavirus."
“There’s no way to sugarcoat this—many radio and TV stations are witnessing unprecedented revenue losses.”
"I don’t think selling today is any harder than it was twenty years ago, but I do think that retaining clients is significantly harder than it...
"The fact of the matter is, we all have so much to sell and so much to focus on, that it is possible (and maybe likely)...